"To Find The Truth, You Must Believe."
This second X-Files film is a great detective style mystery but features none of the series usual UFO mythology or “monster of the week” storytelling and as a result did not get an entirely positive response from movie-goers.
Plus, the marketing for the film fell well short of what was needed to promote 'The X-Files: I Want To Believe' against other releases such as 'The Dark Knight'.
Pascal Fintoni and Roger Edwards who are huge fans of the TV series investigate the promotional campaign and make suggestions about what could have been done back in 2008 to create a much more hard hitting and immersive campaign.
This conversation was recorded for episode 59 of 'Two Geeks And A Marketing Podcast'.
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About the Film Marketing Academy
It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:
- '70s and '80s Classics
- Action and Adventure
- Horror and Terror
- Sci-Fi and Fantasy
- Thriller and Mystery
- Comedy and Drama
New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!
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Do you fancy even more film marketing stories?
Follow us online for bonus content on film marketing and promotional tactics from across industries:
The Film Marketing Official Website
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Roger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube
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Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.
Until the next time, continue to make your film marketing campaign better and faster.
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The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please click here.
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