In this episode of The Abundant Coach, host Lauren Brollier Newton is joined by veteran coach Katie Augustine to dive deep into the transformative power of coaching during difficult times. Drawing on her 12 years of experience and having worked with thousands of clients, Katie offers valuable insights on guiding individuals through personal and collective challenges. Together, they discuss how transformational coaching empowers clients to overcome obstacles by focusing on vision, growth, and co-creation.

Tune in for an uplifting conversation packed with actionable strategies for coaches and anyone passionate about making a positive difference.

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Lauren Brollier Newton

Welcome to the abundant coach. I'm your host Lauren brilliant Newton.

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Katie Augustine

This is a weekly.

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Lauren Brollier Newton

Podcast about creating full spectrum success with a thriving coaching business while making a profound difference in the world. Each week you'll discover insights, strategies and inspiration to help you attract your ideal clients, facilitate real transformation in their lives, and grow your coaching business while living your purpose. The true freedom and fulfillment.

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Lauren Brollier Newton

All right. Well, my gosh, I've got an amazing episode for you today. Hope you're all doing well. Thanks for being back with us. And today, I have an amazing coach who has been coaching for 12 years now, and I want to give perspective to the coaching industry that it wasn't that long ago where the only coach was like a football coach or soccer coach instead of be 12 years over a decade in this industry.

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Lauren Brollier Newton

She has served thousands of clients through transformational coaching, a method and a methodology that is groundbreaking. So we're going to talk a lot about that. She is an international bestselling author. I have actually a signed copy of her book, Cracking the Rich Code. Super, super thrilling. Her purpose and mission has really been studying cultures around the world, including being trained and studying with indigenous elders.

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Lauren Brollier Newton

And we'll get into that whole conversation as well. So I would like to welcome senior coach at the Brave Thinking Institute, Katie Augustine. Katie, welcome to the Abundant Coach.

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Katie Augustine

Oh, thank you. Lauren Yay, yay, yay! So happy to be here. This is so this is so thrilling. I'm so glad we're doing that. So yay. Happy to be here.

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Lauren Brollier Newton

Don't know where to start, but I think because I held this up, Let me start here. So I came out with this book, Cracking the Rich Code. Tell me a little bit about the book and and tell us a little bit, because there's a lot of coaches listening or a lot of people thinking about becoming coaches who also want to write and author.

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Lauren Brollier Newton

So just tell us a little bit about that whole experience.

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Katie Augustine

Yeah, well, I love to write. I've always been a bit of a writer, you know, like you'll see me writing sometimes on Medium.com and stuff. So I get that if someone's out there and wants to write, I'm this is actually one of those kind of golden opportunities that came my way. Lauren and I will talk about sometimes this idea of being in the flow.

00;02;15;09 - 00;02;35;03

Katie Augustine

And when you're in the flow and then opportunities come your way. You know, I just kind of checked it with my vision and I was like, This absolutely feels feels good. It just feels right. And it was it's actually a book where I'm a coauthor. So there's 20 of us, 20 authors. It's a book by Jim Brett, who is he's one of the coauthors as well.

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Katie Augustine

And he way back when, probably 50 years ago or so, happened to be one of Tony Robbins bosses. I told you over there he worked with Tony Robbins. And so he is a well-known coach himself and brings together coaches, influencers. So if any of you you know, our approach is an influencers. He has this opportunity where you can they happen to find me.

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Katie Augustine

But I know that he offers this out there where you can write a chapter in this book. And it was really good timing because I felt like right now these times are some, you know, I feel like there's a lot of people and that like what's happening right now, you know, and and I felt like, oh, I have a message around that.

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Katie Augustine

And this if we are in evolutionary times, what do we do with that and how do we make that a positive instead of a negative? And also how do we bring that into our coaching and our personal development. So it was an awesome opportunity and I was happy to do so great.

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Lauren Brollier Newton

And then it reaches so many more people with the message. So let me ask let's go straight into that. Katie So you mentioned this being sort of evolutionary times and revolutionary times. I don't know what word you use. What am I making up?

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Katie Augustine

I think I use evolutionary, but it might be both. Revolution.

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Lauren Brollier Newton

It's just it's interesting times for sure. And I know that you're working with thousands of clients, sometimes five or 600 clients, within a week's time, and you're kind of living the dream for a lot of people who are thinking about making a giant impact. So there's obviously different ways that we can think about the times we live in.

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Lauren Brollier Newton

We could be like, These are the worst times ever. We can feel. There's an opportunity, obviously. So when you're coaching, just like right in there, like in the thick of it, I'm sure. And I've seen because I've heard different coaching calls, like when people are struggling with the times that we're living in for whatever reason and any end of the spectrum that they might be on, like what are some go to coaching skills that you're bringing them back to?

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Katie Augustine

Well, I think the main coaching skill set that I like to use is is really holding true to a vision. So in the line of work that I do with, you know, Mary Morsi and the Brady Thinking Institute, the vision and usually it can be a very personal vision. But my invitation to clients would be if there's something about the times or the environment or the wars or all of that, I you know, the first question we'll ask is what would you love?

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Katie Augustine

And so I like to remind us like, hey, we're all like, yes, we're creating our life co-create, or at least of our life in our personal development and our personal growth and designing a life we love. What if we did that collectively as well? So how do we lean into this idea of, well, wait, I can see all the like or I can watch the news and seeing what's going wrong.

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Katie Augustine

But when I love to be on the other side of this, what would I love for my children and my grandchildren? What type of world would I love for them to live into? So it's it's very core teaching that we would do at the Brief Thinking Institute of going back to the vision and really leaning into what what in this world, what I really love versus focusing on the conditions.

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Katie Augustine

And it doesn't mean we want to take actions to help change the conditions that we may see, but it's having a destination in mind as we do that.

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Lauren Brollier Newton

So what? So like, if I don't like I don't love the word devil's advocate, but I think I use it on every pop album and let me be the devil's advocate. So let's say you get with a client and they can't even fathom a world where this isn't happening. So like, how would you help them actually design a vision when for them it's like, What do you mean a vision?

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Lauren Brollier Newton

This is happening in front of me. Like, how do you get to bridge from this is the condition, whatever that is, that they're not loving. And then how do you get them to see the world as it could be? What would be some way is to do that?

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Katie Augustine

You know, sometimes it's starting very simple, like, well, what's one thing? So you wake up in the morning or say you're you're dreaming up. You know, generally when I work with clients, it's either three years from now or a year from now. And we're working with very specific visions. But I might say in something like this where they're seeing a world they wouldn't love and they're thinking of the ranch, right?

00;06;43;21 - 00;07;15;20

Katie Augustine

Maybe they have children now, but are thinking of the grandchildren. And I might say something like, Well, just let's imagine you're a grandma now and you're waking up and it is the world you love. And there's a day that you do something with your grandchild. And what would that look like? And maybe there is, you know, if it's the environment that we're talking about, maybe there's you know, you're walking through a really a regrowth forest or, you know, or you feel like just leadership is leading with love and regeneration and things that are important to you in mind or what with that might that be?

00;07;15;22 - 00;07;33;01

Katie Augustine

And as a coach, I like to not really direct it too much. So I might give one or one or two examples like that if they really can't imagine anything just to get the juices flowing. But I don't really want to give too much because I want them to lean into their heart. And what if, you know, all sorts of things that are going to overlap?

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Katie Augustine

I believe.

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Lauren Brollier Newton

So. It's like if they could wave a magic wand like, yeah, we're not denying that this is happening. We're just saying if, if you could just dream it up, wave a magic wand, what would you like to see happen in the world? You know, this is interesting because it made me think of something, seeing the vision for what it could be.

00;07;53;27 - 00;08;12;26

Lauren Brollier Newton

Oh, I know what I was going to share. So you said like taking action is important part of this. And I think this this type of coaching, this more evocative, transformational coaching is so powerful because once you know what the vision actually is, you're going to take different action than the action you would take if you were focused on the problem.

00;08;12;29 - 00;08;15;26

Lauren Brollier Newton

Absolutely. You think about that.

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Katie Augustine

Yeah. Well, so speaking personal, you know, if it's a personal vision, then you absolutely as you hold a vision, you are aware of different ideas and even even things that are right in your life right now are not apparent to you if you're so focused on the problem. I mean, I know I said you probably have to learn, but I've had these many growth moments where literally a call out of the blue changed my entire life and this person was around me the whole like faith for three years, where I was in struggle mode and focused on the condition.

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Katie Augustine

And until I was coherent enough or just aligned enough with the vision and then taking steps and being open to these opportunities, then this whatever this was, would come in my awareness that I can take action at that level or answer the phone or or negotiate or do whatever. I think the same thing is collectively. Then if we're so focused on the problem and what we're actually what I see happening out there with a lot of friends and family is the feeling of helplessness, despair, you know, hopelessness, like, well, what can we do?

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Katie Augustine

You know, it's all happening at the top or all these different scenes right now. And so so there's actually no a lot of times in action. And that doesn't support getting all of us anywhere. Right. So it's it's coming from a vision and then from the energy of it's all worked out or this beautiful vision again, using the example with the grand child.

00;09;37;14 - 00;09;56;29

Katie Augustine

Right. This beautiful vision. Oh, maybe what steps can I take to serve that? Maybe there's something I can do in my community or or somewhere. And then all of a sudden we're paying attention. We get different. I mean, we still get the same emails, but we open one that has a different headline or something like that happens. Yeah, that's also true.

00;09;56;29 - 00;10;25;27

Lauren Brollier Newton

I think this is like really so important. I used to be super into really like getting involved in politics and watching it and following it and getting really into it. And then as I developed my coaching skills and I started to realize when I'm in that world, I just feel so constrictive that I it's so easy for me to want to make the other person wrong or to want to blame someone, because that's kind of the whole overall vibration of it.

00;10;25;29 - 00;10;49;16

Lauren Brollier Newton

And when I stepped out of it and had a vision, I was so much more impactful. And I think I had this fear that like if I'm not on top of it and I'm not super involved in it, like somehow I'm not going to be able to make a difference with it. But it was the exact opposite. Like when I stepped out of, like constantly watching the news, constantly thinking about it and really going more with my vision, my impact skyrocketed.

00;10;49;18 - 00;11;12;07

Katie Augustine

I love that. Yeah, absolutely. So interestingly, the other I think part of that is I had some clients during a particular era where there was a lot of kind of like just upsetting is in their field. They were coming and saying, you know, with the speaking of the news and all this stuff and I said here's, here's a something you can just get curious.

00;11;12;07 - 00;11;39;29

Katie Augustine

It's just, you know, you don't have to necessarily do this forever, but just experiment with it. Pay attention to to the point where you're aware of something and then, you know, watch how many times that story is replayed and it's actually so and we know as coaches in especially in the type of coaching that we do, this transformative coaching that aligns with everything is energy and our thoughts are creating reality, whether it's personally or collectively.

00;11;40;01 - 00;12;01;10

Katie Augustine

So do we want to add consciousness to these this story, or is it okay to be okay? It's okay to be aware. We don't want to say like, you know, turn off the TV completely. Maybe, but maybe not. But maybe you want some awareness. But then just, you know, my invitation is then quell that or watch it if you're willing to do something about it.

00;12;01;12 - 00;12;24;18

Katie Augustine

Like if you're willing to do something about it, then it's okay to continue to be informed on it and go down that path, or maybe a different path. But, you know, you guess again from the vision. But if at some point, if you're just reiterating in your mind the fear thoughts, the worry thoughts, whatever thoughts, it's actually not supporting energetically, you know, and we're all working energetically to whether we realize it or not.

00;12;24;18 - 00;12;27;29

Katie Augustine

It's not supporting energetically what's happening in the world.

00;12;27;29 - 00;12;56;20

Lauren Brollier Newton

That's right. Because then you're just like adding to the suffering, adding to the constriction. It's so interesting. It's such a good tool. Katie So one of the tools that we use a lot at the Briefing Institute is metacognition or notice what you're noticing. And so what you're what I'm hearing you say is that as people are interacting with the world, maybe the way they always did, to really notice how you're feeling, if you're feeling constricted, if you're feeling expansive, and then asking yourself a very good question, which is, am I willing to do anything about it?

00;12;56;20 - 00;13;03;06

Lauren Brollier Newton

And I'm laughing because I notice that I was willing to complain about it, or I was like, Maybe.

00;13;03;09 - 00;13;03;23

Katie Augustine

You're.

00;13;03;25 - 00;13;10;05

Lauren Brollier Newton

Going to go do something now. If I'm honest with myself, I might go back. I'll do anything y y perpetuate it.

00;13;10;08 - 00;13;30;15

Katie Augustine

By perpetuate it and continue to add energetic thoughts to it. You know, when you're saying that, Lauren, I was literally thinking, why add fuel to the fire? And so, for instance, I use this tool during some of the rainforest fires back up multiple years ago. There were like many in a row type of thing. And I use this, you know, supporting people even online.

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Katie Augustine

I posted a picture of rain. I was like, let's I never publish or like number.

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Lauren Brollier Newton

You posting that? Yes.

00;13;36;12 - 00;13;56;18

Katie Augustine

I was like, let's focus on seeing water coming down. And and again, I think it's easy to think like you said earlier, easy to blame, easy to think all these things are going wrong and get out and feel constricted. But if we're really noticing what we're noticing and we want to say, am I willing to take some action, one can I change my thinking or at least hold a different a different vision here?

00;13;56;18 - 00;14;06;24

Katie Augustine

Can I hold a different vision here? And then what steps can I take to serve that? And often ideas come that just we would have never thought after your earlier point from the energy.

00;14;06;24 - 00;14;25;15

Lauren Brollier Newton

Of the problem. And I love that because you're signaling, I think, the signal that all of us have inside of us is you probably felt a hell of a lot better when you were seeing the rain than you did blaming someone for what was happening. It's that simple. A feeling better is enough to go, Oh, this is actually how to contribute to the military.

00;14;25;17 - 00;14;35;08

Katie Augustine

And scientifically they have showed. There's Lynn, that linguist, although she's amazing, she's the Pachamama alliance lady. But when I'm looking at her.

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Lauren Brollier Newton

Last name, then MacTaggart and.

00;14;37;05 - 00;14;59;29

Katie Augustine

The. Yes. Thank you. Thank you. Yeah, I know her so well. Her books and everything. She's one of the proponents of this scientifically, but now it's coming out in so many ways, Greg Braden and others, where they'll show that if a certain group of people start praying and or holding an intention, you can call it that. Those of us that, you know, some of us like the word prayer, prayer, but some of us want to just call it an intention or even an energetic thought.

00;14;59;29 - 00;15;15;26

Katie Augustine

You know, we can say we're connecting to a different aspect of the energetic field, the quantum field, and we hold that vision, that intention. Absolutely. They have seen now world events change. And so what I would love for us all to do and let's hold these visions in mind.

00;15;15;26 - 00;15;40;13

Lauren Brollier Newton

Yeah, yeah. It's interesting. You'd bring up one mactaggart She's one of my favorites. And in her research, she started with she's taking to seed seeds, planting them, and then having her a large group of people hold intention for one seed and ignore the other seed. And I think it was something like and this is not her newest book, so I'm sure she has new research, but I think it was in the intention experiment or the power of eight, whichever one that was Oh so good.

00;15;40;16 - 00;15;55;08

Lauren Brollier Newton

31 out of 34 studies that she did with those plants were statistically significant Where the plant that had the intention help for it grew in a significant way among the compared to the other seed.

00;15;55;10 - 00;15;56;05

Katie Augustine

Oh, that's so cool.

00;15;56;05 - 00;16;05;16

Lauren Brollier Newton

And so this is not just like woo woo, like, oh, Katie and Lauren are like just talking about our art, you know, It's like there is a lot of science going into this now, which is so thrilling.

00;16;05;18 - 00;16;29;22

Katie Augustine

Yeah. And also actually there's even more science that I've been hearing speaking of plants in, there's a great book that's out right now about trees and the power of trees and that they're all connected in the roots and they're they're actually plants and trees are walking. I mean, connecting and and communicating with each other. And so it's not surprising that they would then know our thoughts.

00;16;29;22 - 00;16;43;16

Katie Augustine

And exactly. I think it just reminds us that living things are especially in these days of air and other things where it's like, what's that going to become? But at least right now we know that our nature around us are living things and so we can affect that with our thinking.

00;16;43;17 - 00;17;11;08

Lauren Brollier Newton

That's so great. Actually, recently I went out we I live on a five acre property in Wyoming and I really feel this affinity for the trees on my property. And I just went out the other day and I just was curious like how many trees are on this property? And so I went around and counted that we have 31 trees on this property and nice, the connection that I feel to them, it's so interesting that you're saying that because I feel that they're connected.

00;17;11;08 - 00;17;22;28

Lauren Brollier Newton

I feel like each tree has its own personality, you know, their own energetic signature to them and so powerful to just how everything is intertwined, energetic.

00;17;22;28 - 00;17;44;26

Katie Augustine

And I tell you, speaking of the trees as sweet, I believe a story that also brings Mary, our Mary Marcy, our mentor, and a little. Yeah, so I have I live on a property that's right next to a property and it just so happens on the highways, property, there's a sewer easement. And during COVID, this one, they come and clear it.

00;17;45;03 - 00;18;04;27

Katie Augustine

The sewer easements, just flood weeds and stuff that grows there. And I think I'm lovely, but they come in clear about once a year and they the guy came this year and was telling me they were going to remove these beautiful nine Leyland pines and they're beautiful and they're like big, you know, pretty big nice Leyland pines. And they kind of separate.

00;18;04;27 - 00;18;24;00

Katie Augustine

They create some privacy between our development and another development. And so I was really in, but it wasn't going to happen right away. It was like, oh, within this year, has COVID explained everything down? And so I started putting Mary, our mentor, has this beautiful theory. It's an older one of her older from her ministry days. She calls it her gap.

00;18;24;01 - 00;18;43;19

Katie Augustine

God can literally take a can and put the idea was, I maybe I don't know what I can do here, but God can like that God is bigger. And these then this group of people that want to cut down these. Right. And he knew I was involved in. I actually did some speaking to our earlier point, I took some stabs.

00;18;43;19 - 00;19;00;14

Katie Augustine

I got my survey. I was, you know, email. I just kind of followed in up enough to let them know someone's interested in going to look into this. Yeah, but that said, the most work that I did was every time I saw those trees, I sent them a beautiful prayer and I said, You know, I kind of imagined a God can in my mind.

00;19;00;14 - 00;19;20;18

Katie Augustine

And I just said, I don't know how to do this, but God can. And it was a long time, about a year later, that they even came back around. And then the guy's like, Oh, we're not cutting those trees that way. And it's been years. They're up there doing great. And I just think about the power of like letting you know, letting the universe take care of some of these things.

00;19;20;21 - 00;19;36;05

Katie Augustine

But part of it is believing in it. Part of it is taking some steps. If someone knows that, you know, if no one cares anymore, then it's it's easier for everyone to lose interest and just hear everything down. Yeah. So I think when they know well someone cares about these trees. Yeah.

00;19;36;05 - 00;19;48;11

Lauren Brollier Newton

And I think the mix of action and then when you're looking at the trees again, not contributing to the field of help, these don't get cut down and putting anxiety into the field around, it's like, oh no, I'm good. I'm telling them I'm sending the love to it.

00;19;48;13 - 00;19;49;14

Katie Augustine

Yeah, absolutely.

00;19;49;15 - 00;20;09;27

Lauren Brollier Newton

00;20;09;27 - 00;20;26;05

Lauren Brollier Newton

I don't I've never told you this one. Katie. It actually comes from. So let me back up for the listeners and say my mentor, Mary Morrissey, her mentor is Jack Boland. And so I always call Jack Boland and my grandpa mentor because Mary is like my momma and her Uncle Jack.

00;20;26;05 - 00;20;29;22

Katie Augustine

I love that. I mean, to do that to.

00;20;29;24 - 00;20;52;19

Lauren Brollier Newton

And so Jack had this practice where he when he was having trouble forgiving someone or when he was like angry at a situation or something like that, he would imagine something easy, easy to love, easy to hold, the feeling of love. So Jack would imagine his son as a baby. And it was just so easy to have the feeling of love for that little baby.

00;20;52;21 - 00;21;09;05

Lauren Brollier Newton

And then it was actually, I think it was his brother in law that he was upset with, that Every time he thought about his brother in law, he just got like this constricted energy that he would imagine his son and then at the last second try to slip his brother in law to that cover of love. That was so easy for his son.

00;21;09;08 - 00;21;23;26

Lauren Brollier Newton

And if he could hold it for just one second, he felt really good about that. And he was in a practice of doing that enough that one day his brother in law pulled up next to him in a car. I think it was in a big brand new Cadillac. This is back and this is like 70, 80. So this Brad, we guys I.

00;21;23;26 - 00;21;25;00

Katie Augustine

Remember that part. Yeah.

00;21;25;00 - 00;21;45;12

Lauren Brollier Newton

And he he his first thought was, oh, there's so-and-so, Good for him. I'm really happy for him. And he was kind of shocked. Like that was his first reaction. But he had been holding as much as he could that vibration of love around his brother now might sound something insignificant. Those of us who are, you know, level, in fact, could be like, Yeah, but his brother's still an asshole.

00;21;45;12 - 00;22;00;28

Lauren Brollier Newton

So what difference does it make? You know? But the truth is, it makes a difference to Jack's energy and the fact that Jack was not holding blame and resentment and now his his own field is clear enough that other things can fit with all that resentment and blame us.

00;22;01;01 - 00;22;02;10

Katie Augustine

I love that. I love.

00;22;02;11 - 00;22;03;20

Lauren Brollier Newton

That. So.

00;22;03;22 - 00;22;05;22

Katie Augustine

Yeah. So go ahead. You were going to.

00;22;05;24 - 00;22;26;16

Lauren Brollier Newton

00;22;26;16 - 00;22;47;07

Lauren Brollier Newton

No one's around for miles and their toes are in the sand and it's warm and they can smell the salt hair, you know, just really getting into it. And then someone that was easy to love walks onto the beach with them and sits down next to them and they can just hold this energy of love. And the love covers the whole beach, the whole sand, the whole ocean, the whole horizon.

00;22;47;07 - 00;23;06;17

Lauren Brollier Newton

It's just and I would have them envision a color of the love and everything, and then I'd have them hold it for long enough that pets could come on to the beach that they love and pass they love before all this love. And then I would have them envision whoever they were. Matt, It doesn't matter if it's Donald Trump or Hillary Clinton or whatever was happening at the time.

00;23;06;17 - 00;23;39;29

Lauren Brollier Newton

CO self come onto the beach, walk onto the beach and sit down next to them and they could just still hold this feeling of love. And it was so transformative for these clients because at first they were like, I'm not doing that. You know, I'm not going to hold the love for that. But so powerful for them to see that they were actually more than this emotion and they were able to find, I think, a little piece of the divine in each of those people they were mad at for whatever reason.

00;23;40;01 - 00;23;45;26

Lauren Brollier Newton

And it's to this day become my own favorite tool when I'm getting involved in something like, Let's just go.

00;23;46;01 - 00;23;49;28

Katie Augustine

Yeah, I love I'm going to borrow your beach, if that's okay.

00;23;50;01 - 00;23;59;00

Lauren Brollier Newton

Me ask you that because I will send you that because my husband, I like all this fancy music and stuff too. It was. Yeah, it was cool.

00;23;59;02 - 00;24;31;08

Katie Augustine

Cool. Yeah, super cool. I would love that. I think that idea of being able to transcend that and even, you know, collectively, whether it's toward individuals or situations, being able to kind of transcend and know that there's so there's also bigger pictures going on, right. Like revolutionary times that, you know, even the idea lately in some of that with some of the studies I do in with the cultures and the indigenous some of the people that I study with, they'll talk about the Earth as an entity like Mother Gaia, like literally as her own entity.

00;24;31;08 - 00;25;03;01

Katie Augustine

So this is, you know, her first rodeo, so to speak, either as much as, you know, we can all kind of blame all these things or people or whatever it is that, you know, she's also a part of all of it. And there's evolutionary times, prophetic evolutionary time that, you know, anyway, that's I just love that we can if we can transcend and go to a field of what would I love for Mother Earth, what would I love for these evolutionary times and use forgiveness tool that you're mentioning to me, I call that forgiveness.

00;25;03;03 - 00;25;16;04

Katie Augustine

Use that tool to support myself, to access more of the positive energy, as you were saying, versus staying in the problem and the blame and the energy. I mean, we just all have so much more access to the quantum field, quantum energy.

00;25;16;04 - 00;25;38;29

Lauren Brollier Newton

It's amazing. And then I think that access that you actually give yourself so much more bandwidth to bring the good that you're seeing for the world, because you're, as Mary Mary might say, you're plugged in, you're plugged into the vision, you're plugged into the truth. So your ability to actually support whatever it is that you're wanting to support the planet.

00;25;38;29 - 00;25;51;07

Katie Augustine

And you're magnetic to it as well, you're magnetic to the positive can take where you were saying earlier, making the larger impact you're actually a magnet. Yeah. So those opportunities come your way and then boom, boom, boom.

00;25;51;09 - 00;26;00;26

Lauren Brollier Newton

Yeah. And you notice I'm like, you notice with the book, like there's a whole process of I have a vision. This is a match to it. It feels expansive. Like it's just so powerful.

00;26;00;29 - 00;26;30;14

Katie Augustine

Yeah. I wanted to mention one other thing when you were mentioning Lynn and that and the Power of eight, one of the things I love about this, that type of work too, is I know when she worked with her or maybe you, I know she still does these when she works with her groups. Part of the the positiveness of that work is that whoever and whatever you're praying for, actually a lot of times you see it coming back your way as you just went out toward the others that you're in.

00;26;30;14 - 00;26;50;24

Katie Augustine

Your group or whatever. So I just think the power of that and it really explains exactly what we're talking of, that so much of this affects our own energy. And I know that that I believe it was the Buddhist who had that old story about like, if you're holding on to resentment, it's like you're holding the whole process hurts somehow, you know, the angry at the other person.

00;26;50;27 - 00;27;00;09

Katie Augustine

And so this idea that as we bring love instead of forgiveness, instead while we're actually creating a great intention for ourselves. So I think.

00;27;00;12 - 00;27;24;27

Lauren Brollier Newton

That's the can be the resistance. Like at the first level of doing some of this transformative work is the resistance is like that person doesn't deserve it. And it's but here's the deal. It's like you start to realize and nothing to do with them. I'm clearing my own channel 100%. Yes, it's benefiting the collective, but ultimately, like it's making me a more open vessel to the work that I actually want to do.

00;27;24;29 - 00;27;54;15

Katie Augustine

I love that. And and then we can go back to again. Our mentor has a great quote. The content of my life is the curriculum of my evolution. So if it's really a co-creative process, co-creative, universal, reflective, universal like how could this actually be for me, what I learned from this as much as I mean, you know, there's some situations that are so on preferred and we're not making it right at the level of fact, but more so just holding that idea of, okay, is there any good in this?

00;27;54;15 - 00;28;04;27

Katie Augustine

Like, what can I learn from this? You know, if anything, as His Holiness the Dalai Lama taught Mary, it just expands his heart so he can be a more loving presence on the planet.

00;28;04;27 - 00;28;33;15

Lauren Brollier Newton

00;28;33;15 - 00;28;38;15

Lauren Brollier Newton

And you know what? That's going to look some good fertilizer. It's going to good fertilizer.

00;28;38;16 - 00;28;49;24

Katie Augustine

That's it. That's exactly it. That's exactly it. And then to take it one step further, when I'll share with our coaches that we're sometimes I often the clients I work with our new.

00;28;49;25 - 00;28;50;08

Lauren Brollier Newton

Yes.

00;28;50;10 - 00;29;28;09

Katie Augustine

To be coaches getting certified and are very new coaches and I'll share with them when they're going through something personal like that. We call it sometimes the self-limiting paradigm, but whatever situation is up for them and it just feels like, I don't know if I'm ever going to be able to get out of this. And I'll remind them that here's the good news that a, the content of your life, the poop, is the fertilizer recipe that actually, as you evolve this and as you learn this skill set, working with your self on this one, I mean, we know that these paradigms come up more strongly if there's actually more good on the other side, I'll

00;29;28;09 - 00;29;46;22

Katie Augustine

share with them. You're even you're going to be a better coach because you've been through this now. And so when your clients come to you, you will know this, this piece, you know, and you will know as much as they think. There's nothing, no way that they can work with this, you know, because you've already done that. They absolutely do that if they're willing.

00;29;46;22 - 00;29;49;20

Katie Augustine

So you can hold the truth for your client that way.

00;29;49;22 - 00;30;16;13

Lauren Brollier Newton

Yeah. It's so good. This is what I love about the transformational coaching. Coaching method is one of the deepest core values as you're becoming a coach, at least at Brief Thinking Institute, is that you live what you teach, and I think the best coaches are the ones who say, Here's how I applied the tool in my own life, the vulnerability, the willingness to try it out for themselves, because that's the best teaching you can give to a client is saying, I tried this tool.

00;30;16;15 - 00;30;24;23

Lauren Brollier Newton

Here's what happened for me. Here's what was challenging, here's how I can help you. And then it's like we're all we're all on the journey.

00;30;24;26 - 00;30;52;06

Katie Augustine

All human. Yeah, well, I actually think that's what makes you so, you know, people love you, Laura. And I think that's why people love Mary Morrissey so much, is that we're in our work. We're very real about, you know, we're not in the middle of a process on something and then probably sharing that at those times. But for all of you that are thinking about me coming to coach or our coaches, I think that authenticity of sharing like none of us are perfect.

00;30;52;06 - 00;31;08;18

Katie Augustine

And Mary will be the first to say, if I was waiting to be perfect before I started coaching, I would still be waiting like I would not be coaching yet. And so we're all on this human journey. We're all learning our various lessons and growing in our own awareness, and then how can we just help others along the way as we do that?

00;31;08;18 - 00;31;09;05

Lauren Brollier Newton

Exactly.

00;31;09;05 - 00;31;10;08

Katie Augustine

Which is something beautiful about the.

00;31;10;08 - 00;31;15;17

Lauren Brollier Newton

Work I do too. I think no client really wants a perfect coach. That would be annoying.

00;31;15;19 - 00;31;16;24

Katie Augustine

That would be very annoying.

00;31;16;24 - 00;31;23;07

Lauren Brollier Newton

Yeah. It's just like setting, letting, sharing what your inspiration really looks like.

00;31;23;09 - 00;31;42;26

Katie Augustine

Because it can be messy and it could be muddy and it can be. Yeah, it doesn't always look pretty, but but if we're willing to be persistent and just do the work and stay aligned with the vision, take the steps that we will ultimately, you know, move through to the next to the next version of the vision of the paradigm, the next.

00;31;42;28 - 00;32;20;27

Lauren Brollier Newton

Vision. So I really am curious, Katie, about so you have just such an interesting background because professionally you were a banking attorney and that I mean, nobody really knows what a job is like, but that brings to my mind like a certain level of hard work, seriousness, diligence, high level of intellect, you know, those kind of things. And in the course of that, you also became a minister and you were studying these indigenous cultures around the world and caring about the environment and and so I'm just curious, like it sounds like to different people, to the common our mind are like two different lifetimes.

00;32;20;29 - 00;32;30;14

Lauren Brollier Newton

I would love to hear a little bit about what life was like before coaching, and it sounds like there was always this. Maybe they weren't different parts, but like these.

00;32;30;16 - 00;32;52;18

Katie Augustine

Oh no, this is a great question and I'll just bring in a great teaching tool because of it, because actually for a long time it would sometimes feel like I had two different parts of me and actually are a mary Morrissey. And then Pearson was our master coach at the Free Thinking Institute. I was working diligently with both of them during this part of this era when I was kind of really knowing I wanted to be a coach full time.

00;32;52;22 - 00;33;11;09

Katie Augustine

Still in this very high level consulting banking attorney. It was after the financial crisis, and any of you that know anything about banking, the Dodd-Frank regulations came out and it was quite a lot of work for many of us. So but what I what the teaching point was there is that it's there's not two. Katie It's one. Katie Right.

00;33;11;09 - 00;33;49;14

Katie Augustine

00;33;49;16 - 00;34;14;07

Katie Augustine

But I would feel sometimes like, oh, there's I have this identity and yet I have this strong interest like that is so I've got to do something with it. And there were times where I wouldn't even share it at all, like with my work. Friends didn't know about it. And luckily I believe that has in my view of corporate in the world today, a lot of that I believe, has shifted.

00;34;14;07 - 00;34;37;13

Katie Augustine

I definitely people are more especially because now there's social media which we really didn't have back of over a decade ago as much anyway got to this level so so you can almost like create your own identity. Right. And it can be it can be multi first. Yeah. But that said, if any, you know, I don't know that it always stops us from feeling like, what do I share?

00;34;37;13 - 00;34;59;02

Katie Augustine

What don't I share? And if you're in a corporate world, you're wanting to bridge or transition. And so I would say to any of you that are thinking about that, I had a great teacher want to use the word discernment, and she here is a keyword and it goes along with authenticity. Like we're not we're not devaluing or taking anything away from being our authentic selves.

00;34;59;02 - 00;35;22;23

Katie Augustine

We want to always be our self self. But then there's there are places or times where you will want to use discernment because there for whatever reason, you know, there just may be an acceptance of something are not acceptance of something. So as you get to know someone or the community you're in or the group you're in, you can kind of you know, open up and share what you believe would be accepted.

00;35;22;23 - 00;35;35;15

Katie Augustine

It doesn't mean we don't sometimes push the edges of that, but that word always stuck with me as like, Yeah, I can be authentic. Katie And yet, you know, and use some discernment in certain situations where it's needed for sure.

00;35;35;18 - 00;36;07;25

Lauren Brollier Newton

So this is really interesting. It's not off topic, it's on the same topic, but just slightly for our coaches as you're training coaches as they're getting certified at Break Thinking Institute. I know and I've just observed a that comes up a lot is transformational coaching seems like for some for some people they have this limiting paradigm that transformation of coaching is only for certain people or it's too spiritual or how is this people or this and that.

00;36;07;27 - 00;36;14;05

Lauren Brollier Newton

Yeah, so I would just love to hear like what your your take on that is and what you would share with them.

00;36;14;08 - 00;36;36;13

Katie Augustine

But I often when I'm working with our coaches, Catherine, you know Mary's ultimately lineage of coaching we'll share something she shared with me once which again it was kind of during the same era where we were saying, Oh wait, what about professional consultant? That opens it up. Yeah, she she reminded me, she said, Katie, people are people. And who I get, I still get every time I say it.

00;36;36;13 - 00;36;56;29

Katie Augustine

I did. I just got full body. Yes. The essence of what she was saying there is that everyone, even if they're in a you know, I was going literally flying into different banks around the country and helping them get in compliance with these laws. They would have like 30 days. I mean, hard work, stressful work, examiners coming in and examining them.

00;36;57;06 - 00;37;23;24

Katie Augustine

So these people were stressed and working long hours. And but she would remind me, like people are people, they have families and they have dreams, they have values. And so, yeah, so just leaning into this idea of transformation is actually for everyone. Now, not everyone will choose it. You know, some people, it just the fact is that for them right now, and that's okay, we're not we're meeting everyone where they are.

00;37;24;00 - 00;37;47;09

Katie Augustine

But, you know, if you're open enough and when I say discernment, I don't mean not being open. I think what I learned as I grew and into this was the more open I was, the more accepting and interested. And then other people were telling me their things and actually everything grew in acceptance. That was really great too. But this idea of work, especially working with newer coaches and reminding them people are people.

00;37;47;12 - 00;38;18;08

Katie Augustine

And ultimately transformation means you're shifting paradigm. There's no way you can change some behaviors, some habits and some things, little things along the way. But ultimately, if you don't get to the core, when we talk transformation, to me, we are talking about shifting the self-limiting paradigms, those old energetic patterns that no longer serve us. And so I really believe any good coaching want the essence of that wants to get a paradigm.

00;38;18;11 - 00;38;25;01

Katie Augustine

So I believe transformational coaching. Anyone who's interested in coaching, they want the transformation. They may not use that word, but we want.

00;38;25;01 - 00;38;42;29

Lauren Brollier Newton

It. I love what you said about not only people are people, but when you said they have families, they have dreams and they might not opt in for transformation. Like you said, they might not be ready for it. But like you don't put on a business suit and lose the fact that you're a spiritual being, having a human experience, whether you would qualify yourself as that.

00;38;42;29 - 00;39;00;25

Lauren Brollier Newton

It's not like every everybody and every living thing wants more. And so it's like you can be I've shared with our coaches like you can be as jargony as you want, as spiritual as you want, or you can be as straightforward as you're having this result. You want this result. I can help you.

00;39;00;27 - 00;39;23;13

Katie Augustine

Absolutely. Absolutely. That's the other great news is that we add you know, any coach can really take the language around all of these teachings and principles and very much change them to be more scientific, more business, more, you know, more whatever would appeal to the clients. What I noticed, though, was mostly because I was working this other role and 70 hours a week off.

00;39;23;13 - 00;39;51;13

Katie Augustine

And so it was just a lot of time and I'm building a coaching business what I noticed. So I didn't change anything. I just didn't have to. I just used the lines we had and the script and we had to ask to support us. And I was just I was basically getting out there and sharing that. And what was so interesting to me is so many of my professional women colleagues, especially women and a few men along the way, but they were so many of them, it was exactly the same thing that they wanted.

00;39;51;13 - 00;40;07;02

Katie Augustine

They were open to. And I, you know, I would use the word spirit or the breath. It's breathing. You are things that I think take us into our spiritual side of our nature. And and they they got it right away. And most of them were very into it.

00;40;07;02 - 00;40;29;01

Lauren Brollier Newton

So, yeah, it's like just because I have a degree doesn't or wearing a suit doesn't mean that I don't want to connect with that side of my nature and that side of myself. Yeah, absolutely. So I'm going to ask you a question, Katie, that I don't think I've ever asked you. And I know that you there was a whole level of things that led to you becoming a coach and becoming a coach of three figure institute.

00;40;29;03 - 00;40;46;02

Lauren Brollier Newton

But I want to talk about like what it looked like the day after certification so you get your application. What were some of your first moves because you grew a very successful coaching business. So what were some of the first moves that you made? I've got my certification and what.

00;40;46;04 - 00;41;03;22

Katie Augustine

These are such significant times in our life so we can remember them fully. I will say the first thing I'll mention is the day that we were certified happened to be the day I was officially certified happen to be on my dad's birthday, and my dad had already passed away probably for like 15 or so years by then.

00;41;03;25 - 00;41;25;07

Katie Augustine

And, and that one of the songs I won't I won't share too much, but one of the songs that played was actually like me and my dad's song. And it was just one of those moments of like, this is so, like, meant to be. Yeah, so, so get certified, you know, have these amazing moments and then the next couple of weeks come where you're like, Oh, now, now.

00;41;25;08 - 00;41;42;26

Katie Augustine

Well, I knew because I, I in some ways, you know, when we can say everything's for us, I think I was actually very blessed because I had so much other work that I was doing that I really, really could dedicate well, about 10 to 15 hours a week. That was like that was pretty much.

00;41;42;26 - 00;41;44;06

Lauren Brollier Newton

That was.

00;41;44;09 - 00;42;05;03

Katie Augustine

The max. So like I said, I did not change anything. One of the first things at the Briefing Institute we do is we offer workshops. You could do this nowadays virtually or in person. Back then it was mostly in-person and you can do it for free or in small, you know, nominal fee or lunch fee or something like that.

00;42;05;06 - 00;42;29;18

Katie Augustine

So I got up and going and had a workshop. I just was like, I'm going to have my first workshop. And as a matter of fact, actually I want to pause on that. I think I actually worked with a friend. She was a very spiritual sister of mine, very interested in some of the things I was sharing with her because we were in ministry class together and we would drive places together and I was sharing stuff and she she decided to be my first client.

00;42;29;24 - 00;43;06;03

Katie Augustine

It wasn't a timing, it was maybe a pilot, but I mean, it was she still invested and raised. So I did one one on one client. And as I was working with her and then seeing her results, I mean, just off the charts, boom, boom, boom had scheduled my first fiction workshop and I posted the other day in Facebook because the memory came up 12 years ago of like literally one of my first posts, a little statement in Facebook, no pictures, no algorithms, no Facebook business page, literally just me saying, if you want to hear more about, you know, rock your boat and more inspiration or something, then come to my vision workshop.

00;43;06;03 - 00;43;18;04

Katie Augustine

And I scheduled that at a venue, a room in a church. And seven friends came and out of that two client side, you know, is a very just kind of let's just get this up and going.

00;43;18;04 - 00;43;24;20

Lauren Brollier Newton

So how did you invite the friends? Like, some people feel awkward about that. So was it like, come support me? Like, how did you invite that?

00;43;24;27 - 00;43;44;29

Katie Augustine

I would email back then I, I mean, I still would, but back then I had, you know, it wasn't like a business email list. I was emailing family and friends and saying, Hey, I'm doing this new thing. I really love it. And, you know, I remember my second workshop was soon thereafter as well, an invite. And then that 116 friends came, so friends and family.

00;43;45;02 - 00;44;00;08

Katie Augustine

But I would email them, I think if you had come or bring and I think this is key for any new coaches out there, if you're inviting them to something, whether it's online or tell them to bring friends and family who might be interested, that they might not be as interested. But then their friend might become a long term player.

00;44;00;08 - 00;44;22;18

Katie Augustine

You know, you never know. Yeah. So I just said com, you know, I would email and I would also call now today, you know, calling even years ago is a little different than today. But back in those days, building the business, I was making personal calls because Mary had taught us that she would go through her role. She actually talked about going to a Rolodex and calling people.

00;44;22;20 - 00;44;40;05

Katie Augustine

Once I got up and going and say I had some clients and whether they were in or out, like some of them stayed in and reenroll, some of them was out, but I would personally call them any time I had a workshop and say, You've got to be there. Some of them I would invite to do. I mean, literally sometimes I had ten people in the room and I have two people standing up and doing testimonials.

00;44;40;06 - 00;45;22;29

Katie Augustine

Yeah, not fancy testimonials, but still getting them. My, you know, former clients and our current clients involved and just kind of, you know, grasping it up and going. But it was a lot of those days just taking the steps that were in ultimately what we called free thinking institute model of getting out there. And a lot of it was just pure, you know, calling come one, the one that had 16 people I'll never forget, because a lot of my family and cousins and my mom and aunts who would probably never really do personal development group with them, I said to them, we went around and I asked everyone to share an intention, and I said

00;45;22;29 - 00;45;42;19

Katie Augustine

to them, Now I know a lot of you are here to support me, so let's just you know, we all know that. So put that on the side and then share your own intention for the day. And seriously, like every one of them, like I'm here to support you. I told them that, you guys. So it was just, you know, one of those fun moments, like.

00;45;42;19 - 00;45;44;25

Lauren Brollier Newton

You're not following directions. Oh, my gosh.

00;45;44;27 - 00;45;45;15

Katie Augustine

Not at all.

00;45;45;15 - 00;46;01;20

Lauren Brollier Newton

But that's a great thing is like one of the things that I instruct our new coaches as they get nervous about inviting friends because they think it's salesy. And I'm like I said to my four best friends, my first workshop, You're coming because I need four friendly faces in the front row, so just get your butt in there with me, you know?

00;46;01;22 - 00;46;02;18

Lauren Brollier Newton

So it's like, I.

00;46;02;18 - 00;46;04;07

Katie Augustine

Love it has to.

00;46;04;07 - 00;46;10;13

Lauren Brollier Newton

Be like this weird thing of, like, Oh, I'm trying to recruit everybody. You're not. You're just building momentum. You're building momentum.

00;46;10;15 - 00;46;33;21

Katie Augustine

Yeah, absolutely. I was just going to say you're also getting used to like sharing them. I mean, for me, I even know what coaching really was when I signed up to be a coach. You know, like I knew I wanted to share the message. That was my reason for signing up to be a coach. So but by doing this, having these and friends are they are family or others, but you're just getting it in you that work in, you're the messaging you in.

00;46;33;22 - 00;46;43;00

Katie Augustine

And how do I and then like, how do I work with a crowd or, you know, even smaller crowd you're learning how to work with all along the way. So I think some of that is such an important experience.

00;46;43;01 - 00;47;16;15

Lauren Brollier Newton

It's so true. I was I was just thinking, you know, every successful coach in the world uses workshops that you look at it, it's like if you look at from Tony Robbins to Mary Morrissey to Amy Porterfield to Gabby Bernstein to Mel Robbins, it's you have some sort of a workshop. And what I mean by that is you watch a video of them teaching or you go to a live event or you go to a challenge or you there's that you're watching of the coach teaching.

00;47;16;17 - 00;47;21;20

Lauren Brollier Newton

I always like to joke that even I don't know if you saw this, Katie, but Matthew McConaughey came out with like a coaching thing.

00;47;21;26 - 00;47;24;01

Katie Augustine

Yes, I saw it. I mean.

00;47;24;03 - 00;47;41;07

Lauren Brollier Newton

She did a come and watch 95. And so it's not like every thinking institute when we say do a workshop that were, you know, totally pulling something out of the blue. It's like every successful coach does this. Absolutely. Where you when you started this, were you afraid at all of public speaking?

00;47;41;09 - 00;48;02;11

Katie Augustine

I'll answer that question this way. I had already been speaking in the banking industry, and to be honest, it was a lot more fun speaking these types of fun, personal development and different stories and jokes that we use along the way and so much more fun than literally I mean, we would just like, read regulations and like decipher regulations each other.

00;48;02;13 - 00;48;25;08

Katie Augustine

So I wasn't afraid like I was, you know, I was okay with a crowd. But I will say this, I think it's a great question because I will say that said, every time I would go up in front of a group, there's still would be and even sometimes now, you know, depending on the studio or the situation, the audience, there still would be a moment where I might have some anxiety.

00;48;25;08 - 00;48;43;26

Katie Augustine

So I don't want to say it's like there's never any fear enough with it. I usually get on and love it. Yeah, there's part of me that just will kind of take off from there. But there is another part of me that will feel like this is out of my comfort zone. This is growing. So there's a little part of me that will still notice the fear.

00;48;43;26 - 00;48;58;14

Katie Augustine

So if anyone's noticing that and you're getting your business up and going, I would just say, do it anyway and be yourself. And then the advice Mary gave me was focus on the audience. What is the audience want to hear? And I take your your energy of and act to the audience.

00;48;58;14 - 00;49;16;25

Lauren Brollier Newton

That's such a good one. I think this idea of doing it afraid and just doing it messy. Here's the great thing too. Over time, I know that I've worked with coaches who are so afraid, like the PowerPoints not going to work or they're going to click the wrong thing, or they get into this like, Oh my gosh, I'm going to make a mistake.

00;49;16;28 - 00;49;29;23

Lauren Brollier Newton

And I actually find when someone makes a mistake and can kind of laugh or just like, all right, well, that's not working. Let's go on to the next thing that that's so endearing to the audience. Like, it's really, like refreshing.

00;49;29;25 - 00;49;47;17

Katie Augustine

As a matter of fact, it's interesting you say that because I have been coaching our clients lately. I've been sharing this idea of I think too much practice becomes a paradigm. Oh, I've got to practice this again and again and again. And so I've been inviting them to just get out and do it. And I've shared this similar message.

00;49;47;17 - 00;50;04;29

Katie Augustine

Lauren is like, It is a real time world. Like we do not have, you know, if we want to keep up with as the industry grows, especially the coaching industry booming, then the way more important than practice per se. I mean, if you're in this work, you probably know what you're going to share one way or the other.

00;50;04;29 - 00;50;21;26

Katie Augustine

Yes. No, it more important than practice is that on authenticity, we were talking about earlier just being yourself. And so in those moments when something goofy happens, you know, I used to do that as I was walking new clients through like something that like a script or something they would be doing. And if I messed up, I'd get laugh at myself.

00;50;21;26 - 00;50;33;08

Katie Augustine

And later I pointed out and say, Did you hear how I just kind of laughed at myself and carried on? And so then it makes it, you know, pressure off a little. We can just yeah, we're going to mess up. It's going to be okay.

00;50;33;08 - 00;51;01;20

Lauren Brollier Newton

I think that new coaches, as a general rule, it doesn't matter if it's a transformational coach, health coach, any kind of coaching, because sometimes we have the opportunity, like I have the opportunity when I do five day challenges to coach coaches from all different industries. The certificate wins. And one thing that I notice that you just said, which I see up until now, is that a coach will get a practice paradigm like we're going to practice this a million times or they'll get like a everything has to be lined up.

00;51;01;22 - 00;51;04;10

Lauren Brollier Newton

Like I got to have my business card, I've got to have my logo, I got to have my that.

00;51;04;16 - 00;51;06;12

Katie Augustine

Oh, yes, yes, yes, totally.

00;51;06;12 - 00;51;11;08

Lauren Brollier Newton

So give us your best advice on that, because I think that holds so many coaches back up until now.

00;51;11;11 - 00;51;34;22

Katie Augustine

Yeah, I would say get up and do the the real work is in getting yourself out there. Your one way or the other. And really, to your point, it's work. Whatever you call your workshop, it can look like a masterclass, it can look like a challenge. A summary of just a video on Zoom. It could look like something in person, but get up and get out there and all the other things you'll line up.

00;51;34;22 - 00;51;55;24

Katie Augustine

And do you know, I might say there's a few business things that you might want to take care of, like the LLC or if you're in the States or something like that behind the scenes, maybe, maybe get that taken care of. But, you know, it's so interesting because as you know, really early in my coaching career, I realized these websites that I worked hours on creating this funny, this beautiful website.

00;51;55;27 - 00;52;25;00

Katie Augustine

It didn't mean anything. I mean, it wasn't a landing page back then. That wasn't I'll just be honest. And so, I mean, other than people looking at it for fun, they weren't really I wasn't getting business right now for that industry. There's landing pages in different ways, but still, I think we can pay so much attention to these aspects that are really people want to get to know you and ultimately they don't even want you, you know, us as the coach or the program we're offering.

00;52;25;01 - 00;52;39;08

Katie Augustine

They want the results. They want the results, right? But if they know you have a system of transformation that's going to get them from point A to point B and they can hear that and what you're saying resonates with them, then they're going to be totally ready to get out there. You know, if.

00;52;39;08 - 00;52;58;02

Lauren Brollier Newton

You have the fancy website, the landing page, the logo, whatever it is that's holding you back, even if you have that, you're still going to have to drive traffic to it. It's still going to have to get out there and get people. So it's like it's like I usually would say that I agree with Field of Dreams. If you build it, they will come.

00;52;58;04 - 00;52;59;24

Lauren Brollier Newton

But a website is not one of them.

00;52;59;26 - 00;53;12;26

Katie Augustine

Like it's not exactly, not a website, not I think most of the business card. I had so much fun building my business card. And then I was like, Oh, everyone, everyone takes them and their is over. I feel I have like stacks in my purse. I don't do.

00;53;12;28 - 00;53;13;29

Lauren Brollier Newton

It.

00;53;14;01 - 00;53;28;22

Katie Augustine

So I agree. I agree with you. I think the biggest thing is just get out there and do it and do it afraid and do it messy and do it with. I mean, my first workshop that I talked about with seven people and my notes next to me, I just did it. I just I have a lot of time to practice.

00;53;28;22 - 00;53;31;06

Katie Augustine

So I was just getting out there doing it.

00;53;31;08 - 00;53;50;06

Lauren Brollier Newton

I love it. So yeah, just go do it. Get out there. So I'm going to ask you a question that I ask everybody who comes on the podcast and not Is this If you had to start over from scratch, okay, as a coach, so we can say that you still have your certification or whatever, but let's just say you lost it all.

00;53;50;07 - 00;53;57;03

Lauren Brollier Newton

Cancel counsel's late deal, Let's say you lost it all and you have to build a coaching business from the ground up today.

00;53;57;03 - 00;53;58;11

Katie Augustine

You're talking about today.

00;53;58;11 - 00;54;01;21

Lauren Brollier Newton

Today. Okay. What's your first move?

00;54;01;24 - 00;54;30;07

Katie Augustine

Mm. I would be having probably I mean so I'm just going to say I love in-person events. Love, love, love them, I love being in person. But probably my first move would be getting out there and having some virtual I don't know if it would be a challenge or but I'd probably be a series of workshops, whether I call it a challenge or something else, series of workshops where I'm inviting people get online.

00;54;30;09 - 00;54;48;28

Katie Augustine

I probably would invest in, which I did not do. Remember I was saying I just did a little post on Facebook. I would probably invest in some type of Facebook ads or something to get the traffic to it, whether I was on Facebook or another social media. But I would be out there having some, you know, basically what we call our vision workshop.

00;54;48;28 - 00;54;56;10

Katie Augustine

Yeah, we having hour long come join me whether or not people showed up and then I'd be sending out replays to my email list.

00;54;56;13 - 00;55;01;17

Lauren Brollier Newton

Love that, Love that. Katie So I didn't prep you for this beforehand, but I know you didn't.

00;55;01;17 - 00;55;04;14

Katie Augustine

Get me for you right away. She could not front me for anything.

00;55;04;17 - 00;55;14;13

Lauren Brollier Newton

And I threw into this whole thing I was going to Where? At the Break Thinking Institute. Can we find you? But we may or may not have a place where they can link to.

00;55;14;16 - 00;55;30;00

Katie Augustine

So I know that there is a site on our website. Our I think it's under leadership and transformation where all of the faculty members are listed. And there is our bio, and I think that's where people go.

00;55;30;02 - 00;55;40;00

Lauren Brollier Newton

So you can find you can go to a brave thinking institute dot com and then click on faculty and you can find Katie there and you can also pick up on Amazon cracking the code.

00;55;40;03 - 00;55;52;05

Katie Augustine

Ask her new book and might not have my picture on it. Does everyone know that it was I was a coauthor so those that I purchase and send out have my picture but others have Jim Brett who's wonderful. So to me not as pretty.

00;55;52;10 - 00;56;02;26

Lauren Brollier Newton

Yeah exactly. So you can pick that up and Katie thank you so much for all the wisdom you shared. Thank you for being a part of this podcast and I know it's going to help a ton of people.

00;56;02;28 - 00;56;10;03

Katie Augustine

My absolute pleasure to love you and love everyone. Get out there and let's help change the planet by raising the consciousness with our coaching.

00;56;10;08 - 00;56;35;08

Lauren Brollier Newton

Amen. All right. Thanks, man. Thanks for joining me this week on The Abundant Coach. Visit our Web site at Brave Thinking Institute dot com slash coach Dash certification where you can dive even deeper with additional resources and exciting opportunities. Be sure to subscribe to the show on iTunes, Spotify, or wherever you listen to your podcast. So you'll never miss an episode.

00;56;35;10 - 00;56;53;23

Lauren Brollier Newton

And while you're at it, if you loved the show, please rate and review to find out how to jumpstart your budding coaching career and more about my journey to seven Figure coach. Check out our Free Meant to Be a Life Coach quiz available at BTI.com/CoachQuiz. I'll see you in the next episode.