MPAF66 – Andrew Wibberley on Risk, Post Codes and Sleepwalking into Preferred Lives Underwriting

Are cheap protection prices in the UK an illusion? Each provider fights to appear competitive on comparison sites, but one in four or more applicants now face extra premiums after underwriting. Is that fair?

In this episode I talk to Andrew Wibberley, an underwriting expert with a provider a reinsurance pedigree. We discuss whether we have sleepwalked into preferred lives underwriting and how far we can take this before it becomes unreasonable. We debate using post codes and whether that will shave more off the headline rate but leave even more people open to paying higher premiums than they were expecting.

That's all right here in Episode 66 of the Marketing Protection and Finance Podcast.

Who is Andrew Wibberley?

A law graduate, Andrew has worked as an underwriter for Fortis (Now AIG) and head of underwriting for Swiss Re.

He recently left corporate life to set up Alea Risk, a consultancy aiming to make the purchase of life insurance easier.

Andrew is married to Charlotte Wibberley who appeared on the MPAF Podcast back in Episode 57 talking about virtual assistance and online business management.

Links and Show Notes.

For links to the books and apps mentioned by Andrew, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk