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Referral Goldmine - Systems That Turn Podcast Clients Into Advocates.output
Episode 6328th April 2025 • Podcast Editing and Support - True Media Solutions • Dave Campbell
00:00:00 00:17:07

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Episode 63 - Referral Goldmine - Systems That Turn Podcast Clients Into Advocates

Brand Identity & Referral Incentives for Podcast Editors

How to turn satisfied clients into your best marketers

Brand Identity Essentials

  1. Define your niche:
  1. Visual consistency:
  1. Voice & tone:
  • Match your communication style to your ideal client (e.g., professional for B2B, conversational for indie creators)

Implementation Checklist

  1. Add referral terms to contracts:
  2. Example: "Refer a fellow podcaster and receive 10% off your next month's editing package."
  3. Create shareable assets:
  • Pre-written email/text templates for clients
  • Social media graphics with referral codes (use Canva templates)
  1. Track results:
  • Use HoneyBook or Dubsado to monitor referral sources
  • Offer double incentives during launch months (e.g., "June Referral Bonanza")

Pro Tip: Feature a "Client Advocate of the Month" on your website/social media to showcase top referrers.

Case Study Suggestion:

Interview an editor who grew their business through referrals, focusing on how they structured incentives and communicated value to clients.

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