It’s not very often I speak to television ‘celebrities’ on the podcast, so this episode is a little bit different.
Join me as I speak with Joseph Valente, 2015 winner of the BBC television program The Apprentice. Joseph has a very interesting story to share – from becoming Lord Sugar’s business partner to later buying him out, to his current personal branding mission.
After ending his partnership with Lord Sugar, Joseph no longer wanted to be known as ‘Alan Sugar’s business partner’, or ‘The Apprentice winner’, he wanted to break free and build his personal brand. The first step he took towards building his personal brand was writing a book.
Today he creates a lot of online content. In the episode Joseph and I talk about creating the right content to connect with your target audience.
I had a really fascinating conversation with Joseph. He talked about developing a hunger and fire in his belly at the age 4 (which led to him to winning The Apprentice), which is still very much within him. However, he is now more educated and experienced, and has really developed as a business man. He wants to help and mentor others and is launching the The Joseph Valente Academy later this year.
Essential Learning Points From This Episode:
Business partnerships do not need to last forever and it’s important to regularly assess if you have a shared vision
Only you can take control of your personal brand – don’t let it be defined by others
Why it’s important to test your content on different channels to find your tribe
When it comes to social media, focus on being where you are happiest
How to work out what content to create by looking at what is trending and where you can add value
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