It's awards season here at Rick and Rick, and this is the first of a series of special episodes where the Ricks count down the year's bests in a whole host of marketing channels. We're talking mobile marketing, digital outdoor, augmented reality, viral videos, branded games and a whole lot more. In Part 1: The Best Augmented Reality and Virtual Reality Marketing in 2018. That's right—it’s a roundup of each of our top 3 favorite initiatives in AR and VR from the marketing year that was, including: 🖼 #3: VR: Musée de l’Orangerie: 'Claude Monet: The Water Lily Obsession'(Rick W) Wins best use of VR in a museum exhibit https://www.smithsonianmag.com/smart-news/step-claude-monets-world-immersive-vr-exploration-water-lilies-180970820/ https://www.youtube.com/watch?v=g-7AkihfPZU 👨‍🚀 #3: VR: National Geographic 'One Strange Rock': 'Astronaut Reality Helmet' (Rick M) Wins best experiential promotion involving space helmets https://www.youtube.com/watch?v=kdKikdz0Jbc https://www.youtube.com/watch?v=XrC4vDcWmxk&list=PL7-GAaHwGPIM77aLyIWYkFxKEE4BDQyOY 😎 #2: Oculus Go VR Hardware (Rick W) Wins for best VR enablement technology https://www.youtube.com/watch?v=yufoCTBbVic ⚽️ #2: VISA FIFA Football Shooting Experience (Rick M) Wins best use of Live AR involving a swift kick to the balls https://www.youtube.com/watch?v=E8GK8xfg3sU 🏊‍♀️ #1: National Geographic: AR Issue (Rick W) Wins for best use of AR in print https://www.youtube.com/watch?v=OgzbMkXUptc 👟 #1: Nike: Reactland (Rick M) Wins for best use of Live AR/Gamification to get off your ass and go for a run https://www.youtube.com/watch?v=OU-LPZFqmew (Approx. 20 min) (For US audiences; see SoundCloud Cookie & Privacy policies)