What is keyword research? Is keyword research considered on-page or off-page SEO?

Many people in the SEO community debate whether keyword research is a part of on-page or off-page optimization. To answer this question, it is first important to understand what keyword research entails.

Keyword research is one of the most important, and also one of the most confusing, aspects of SEO. On the surface, it seems like it would be a simple matter of choosing the right keywords and then including them in your content. However, there is a lot more to it than that. In order to truly optimize your website for search engines, you need to understand both on-page and off-page SEO.

In this video, I’ll explain both on-page and off-page SEO and how keyword research is a key part of both.

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