In the second part of the guide on fixing disapproved products and suspensions in Google Merchant Center, John shares how you can easily identify the policy-violating keywords on your site despite the little help that GMC offers.

He also shares how the restriction on your website locations and making false claims can cause suspensions, the workaround for policy-violating keywords, and so much more!

How to Fix Disapproved Products and Suspensions in Google Merchant Center Guide Series:

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0:00 Introduction | How to Fix Disapproved Products and Suspensions in Google Merchant Center

1:01 Broken checkout experience

2:15 False claims

6:50 Handling client accounts to fix disapproved products and suspensions in GMC

9:55 Why it’s difficult to create a list of policy-violating keywords

12:50 Recreational drug and alcohol sales

15:11 Workaround for policy-violating keywords

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#googleads #googlemerchantcenter

Google sends bots to a site from us and India.

So if you have a website that blocks outside of us traffic,

you're gonna get suspended in GMC.

So if we say, for example, so lake.com and I want to know every

single page of my website that says we're PPC Why visor lending page?

Aha.

See said PPC on the page and Google will say, pay for a click is actually

PPC it'll view what they call late and semantic indexing, and actually

identify variations of that word.

Same thing that Google does when they disapprove you.

So it's a really good way to identify certain things that are being

disapproved or uncommon, or if you have like, drugs you'd be like,

does this ain crack cocaine, weed?

And a lot of times it's like, I used to be addicted to heroin

before I joined this company.

Can't save that in the testimonial.

We gotta remove that.

Google is a dumb.

The other part too, that we see a lot of times even like a broker

checkout experience or suspicious activity, which is another one.

If we have a client that uses any sort of restrictions from their

website locations, Google sends bots to a site from us and India.

So if you have a website that blocks.

Outside of us traffic.

You're gonna get suspended in GMC because they're gonna run one check in us.

Good.

Run one check in us three months later.

Good.

Run another check in India.

Can't see it suspended.

So what's really interesting too, is a lot of times the feed optimization is not

even really what's wrong with your site.

What's wrong with your ad.

Copy.

None, nothing of that.

You can get actually suspended because you blocked the bot coming from India

to a us based site, blocking India.

That you caused a false positive that are really, really weird oddity.

let's talk about some that maybe we can do some problem solving here.

Cause I'm just gonna just talk about like random experiences I had.

I don't know if it's helping anybody.

is anybody dealing with the suspension right now that we don't know or questions

about something that, normally will.

We'll disapprove and we can't figure it out.

Why is there anybody here that can help with those?

We do have a question in the chat, John, and it says when contact

information is not the reason for misinterpretation, what are the

other reasons, making false claims?

So things that are saying like, this is the absolute best thing in the

world that no one else can have it.

You know how that all get.

You'll get disapproved in ads for that.

It'll disapprove your feed.

That is something that can have misrepresentation, a claim that you

cannot make in ads pass through that in your mind, into your feeds descriptions.

The same reason why Google's like, no, no, no, you can't have that.

That's a description.

you're making outlandish or false claims.

Well, you can't be like, okay, fine.

We won't put in the app, but I'll put in the feed and that will go in the app.

yeah, they'll be like, oh, that's misrepresented too.

So it's a great question.

And that's, something that I've learned and I'm like, of

course, that would make sense.

It's still an add still product.

So, well, a lot of times what you have to do for misrepresentation is look

through the feeds and look through the descriptions for anything that maybe.

May have an individual disapproval, but if it's an overall site disapproval, it

could be that you can't use it an ad.

It may not have even been in your feed, but on your homepage says the best ever,

and everyone else could ever do anything.

And I'm the only one here.

And I'm number one, top rated a plus CA happy, fun time.

That's gonna be disapproved because it's misrepresentation of something.

That's not true.

It's basically saying your size lines.

These problems suck though.

If they take a long time to figure out and they take a lot of hunting, I

found in a blog from 2016, I found this in 2020, but a blog from four years

before that said something about, oh yeah, it was a testimonial on a blog.

That was a testimony about a product, because it was featured in the blog

that the person said I've been taking this and this better than steroids, LLL.

And Google was like, oh, you said steroids.

It's, it's a crazy thing.

So one thing that actually is a really good thing to do is

if you know of a direction.

For example, that might be an issue.

So for example, if I say site colon here, I can say we, I don't even

know if it's indexed properly, by the way, it's brand new site.

So that's why we're trying to get everything fixed list to this site.

Put this work.

Ah, man, I can't even find weed on here.

Can I just say like here, is it even indexed?

Yeah.

So when you do this site search here this is what I used to find.

Find the problem because my disapproval said contains the word steroid.

I'm like, oh no, we don't say steroids at any of our products.

And then it, the site search and then typed it steroid and found it.

I dunno.

He's not even not here, which is funny.

You can actually take a keyword and search for it.

And the search results will only be that website.

And you can find all areas of the website where that term is used.

So if we say, for example, so lake.com and I wanna know every

single page of my website that says word PPC, PBC, PPC, PPC, PPC.

Like what is PPC?

Why shot device lending page?

Ah-ha see, it said PPC on the page and Google will say, pay per click is

actually PPC it'll view what they call latent, semantic indexing, and actually

identify variations of that word.

Same thing that Google does when they disapprove you.

So it's a really good way to identify certain things that are being disproved

or uncommon, or if you have like, drugs You'd be like this, say crack.

Okay.

We, and a lot of times it's like, I used to be addicted to heroin

before I joined this company.

It's like, can't say that in a testimonial, we gotta remove that.

So this is a really good way to identify those type of issues.

But the misrepresentation a lot of times is just gonna be your Google believing.

It's a.

You're not gonna get Google bot to tell you with what had found a rep

could absolutely help with that.

What's the next one?

Actually there's a follow up from Jason.

Do you wanna say it out loud, Jason, please.

Yeah.

Yeah, sure.

I was just wondering when we encounter a client who has this kind of an

issue, what level of involvement?

I mean, are we gonna be in there spending a bunch of time

trying to get them resolved?

What do we promise them?

where do we draw the line?

What sort of thing is what I'm asking?

Yeah.

So what's interesting about this is what we're doing right now is if they come

to us with a suspension and I can't hop in quickly identify it, we push them.

This is gonna be more, more so for the fact that we're running a good client

account and then it gets suspended.

So we're already been working with 'em for, let's say like six months

and everything's been hunky Dory.

And all of a sudden we get suspended.

Now it's up to us to go see what we can, what we can do

to figure out why it's broken.

And this is some tools that we'll have to use where we'll have to try as

hard as we can to identify the issue, reaching out to the rep, like getting

to the heart of the problem as to why Google doesn't like it is number one.

We're gonna have to identify.

To our best interpretation, what that is.

And one of the tools we use in our tool belt is reaching out to the rep.

A lot of times we can ask a client, Hey, you probably get these like, just

junk emails from Google asking to talk.

Can you forward that off to me?

I'll take care of it.

I've done that a few times.

so, and then I hop in there and be like, why is that broken?

You know, I did that with fetch me delivery here just this last week.

So a lot of times it's gonna be Google rep.

That is gonna be the easiest thing.

There's some ones that.

Obvious.

And I'll go through next.

That might be even just like product as approvals that also

could lead to a suspension.

But most of the time when these come in is we have active clients that

have been running fine and it gets disapproved cuz something happened

and we have to go figure it out.

Good culprit to look at too, is their blog.

If they add, like, let's say three blogs a month, something might have been said

in that blog that, that kicked it back.

One of 'em was we had a blog about stem cell research for a pain treatment center.

We don't do stem cell.

it's not a service, but the pain treatment center actually had why

stem cell may not be the right choice versus noninvasive spine surgery.

So it was a, use case as to why they should choose us, rather

than going through stem cells.

We got our entire Google ads account suspended for speculative and

experimental treatments, because we said the word stem cell in a blog,

I had to haunt that down, get with the client, get them to remove it.

then I went and said, rereview.

They said, oh, that's not there anymore fact in.

So that's the thing too, that we just from experience you normally,

if something's running good and then it stops because of a suspension or

disapproval of something like that, just go back to the time where it was running.

Well, like probably a week before that.

And then up to this point, what site changes happened?

that's a good way for us to look at it.

Thanks.

John, is there a list of the things that could be disapproved?

For example, you already mentioned the type of product.

You mentioned the some, words like steroids, even stem cells.

I didn't know that that was.

One of the words that would be bound is there a list anywhere?

Yep.

And Google won't actually give us that list on purpose, because if I wanted to

bypass something that Google's gonna stop me from doing all I have to do is identify

how I'd be stopped and go around it.

So they purposely don't tell you, and they purposely vague.

So you cannot reverse engineer it.

It's by design.

Why?

This is so hard.

I'll give you a good example.

This is not a glitch.

I'm interrupting the video you're watching because I need to remind

you that I'm always looking for people to join our team.

So if you're passionate about Google ads and you wanna work with the best

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Speaking of working with the best Google ads agency on the planet, if you're having

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You can go to.

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Maybe think about giving me a thumbs up and subscribe to your channel.

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So they actually know that I know what I'm talking about.

If you have questions, comments, concerns, or confessions hit

me below in the comments.

And now back to your regularly scheduled program, I have example of items for

issue of violation of Google's policies.

It doesn't tell me why it just says, Hey, can't run these they're violated.

Well, why this is a neck Gator.

It's a piece of cloth.

Why would this be in.

So we have to look at it as well.

What does Google not like?

Well, definitely turn the band during the pandemic.

We know that N 95 masks and viruses.

Yeah.

Can't say that Google won't allow you to you're capitalizing on a pandemic.

So Google before, and this is something we all went through during the pandemic,

during COVID you couldn't say COVID, you couldn't say coronavirus, you couldn't

sell a mask and you couldn't say the word virus anytime, and you couldn't say N 95.

Because they said, Hey, we want our medical professionals having

the products that they need.

We can't have the general population just buying all the N 95 masks

and all the medical teams that are actually working on people aren't

protected because of mask shortage.

So no one can say that.

They're not gonna put a list out that sets that though, because all

you have to say is N 96 gotcha.

They'll match for N 95.

So Google won't tell you how to get around it by saying how something's wrong.

But normally we can look at our history and our experience and,

say, okay, well, we can't actually say bacteria viruses at N 95.

If they use the word, COVID like protect yourself from COVID that's

gonna not be not gonna be approved.

So that's one instance.

That's kind of obvious the other one.

Here's this here, I'm sorry for the context of this.

I just have to use as an example.

So this is a female urination device is to be able to stand

up while you're in dating.

So let's get that outta the way, but like, why is that disapproved?

That's odd.

You can say Ure an ACE, but what you can't say is, Hey, 18 to

24 old kids want some alcohol.

Stop the gel hand sanitizer that comes with this as a just here's

your free gift has alcohol in it.

Well, now I'm selling alcohol to 18 year olds.

Google is a dumb machine.

Are you targeting 18 year olds?

Yeah.

Does it say alcohol in product?

Yeah, can't do that.

So that's, what's really interesting about this whole thing is it takes time

to identify all of these issues and more so than not it's experience that too.

You're like, okay, I know this, but in a general rule of thumb for anything

that's like a disapproval or something like this, imagine every single

thing on this, on this page here is an individual taken out of context.

Word.

So for example, can I say active?

Yes.

Can I say ingredients?

Ooh, you're getting close.

You're talking about now health ingredients.

Be careful.

Can I say Ethel alcohol?

No, Nope.

Gets the alcohol.

Got it.

So I can't even say rubbing alcohol.

So there's all those things that, are gonna come into like disapprovals

because Google's, ha gotcha.

Imagine you have a politician.

And you have a, news reporter and they're on different sides and you know how each

one of 'em you see on the news is like, ah, you said that one word I've been

taking that context use against you.

That's what Google's doing to us.

That's exactly what they're doing to us.

that's how they measure this.

It would be super useful to have a list of our own, but in it like solutions,

say Bible for everyone to use and here.

Sort of you, it's a full-time job to update that.

It really is.

You can't say CBE, you can't say.

C B N but you can say a Tinture of whole plant hemp, not C . So

yeah, hemp was the keyword, right?

The, the one that you can work around with.

Yeah.

what's interesting, actually, You can't say whole plant hemp.

No, you can't say whole plant hemp.

You can't say There's another term that everyone uses.

It's not like full power, but something like that it doesn't even

have the word CBD in it, but if you say like full power have aha.

Can't say that.

Cuz you said THC.

Well actually I'll give you areas that you just were never

gonna be able to get around.

Which one of them is

what was it?

I just had this example in.

Oh, I can say the word.

Okay.

In context of what you say, something also matters.

So for example, you can't be a credit service.

If you're not a 5 0 3 C nonprofit, if you are a 5 0 3 C nonprofit, you can

say you can have credit services, but if you're a for profit and you say

debt, that's loosely tied to credit.

So can't say debt.

Can I say debt consolidation?

No.

Can I say debt relief?

Yes,

you can have the word consolidation.

You can have the word debt.

You can have the word relief.

You can't say debt relief or debt consolidation if you're not a nonprofit.

So there is some things here that that's what says a

full-time job that also changes.

So it's, unbelievably stupid.

And a lot of companies will either a not work with you or charge

you 10 grand up front to fix your issues before you can actually pay

them to start working with them.

So this stuff is really hard.

I've seen a lot of stuff that is just odd that we can actually lean on as a, okay.

Before the extreme, weird case that we got suspended or disapproved

before was about X, Y, and Z.

Let's see if it's that good general rule.

is to reach out to the rep though, if at all possible it's so much

easier to get the other person on the other side, say, oh, that's weird.

I don't know why.

Let me go see if I can get that approved for you because

they're there to make money.