Kevin Forestell is CEO and founder of Dozr, a successful online rental service that could be described as the Expedia of rentals, matching contractors to the rental equipment they are looking for through a network of participating rental stores. Kevin explains what Dozr is and how online rentals and e-commerce works to improve the lives of customers and store owners alike. But he fields some tough questions, too: how can online rentals emulate the service and interaction you get at a store? And will they drive rates down?