It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Susy Peddie, Global Communications Manager at Ecosia.

Ecosia is a search engine that plants trees for every search made. Since it was launched, over 20 million Ecosia users have planted more than 150 million trees around the world.

Before joining Ecosia, Susy was Global PR manager for one of the world's leading travel search engines.

Susy is also the co-founder of Live UTI-Free, an organisation which helps improve awareness and understanding of UTIs.

In our discussion, we covered:

🎙️ What prompted Susy to leave her previous job and move into for-purpose work

🎙️ How technologies like AI are changing the search industry

🎙️ Her experience going up against one of the largest brands in the world, Google

I hope you enjoy,

John Higginson

Founder & CEO, Higginson Strategy