In this episode of Construction Disruption, host Todd Miller of Isaiah Industries and co-host Ryan Bell chat with Samantha McGuinness, founder of Enabled Consulting. They dive into the world of lead generation in the home improvement industry, focusing particularly on the power of face-to-face marketing, where you’ll learn Samantha’s proven frameworks to reduce lead generation costs, increase issued appointments, and optimize your marketing strategy. 

Samantha emphasizes the importance of personal connections and outlines her four pillars—Positioning, Precision, Performance, and Profit—as key elements for successful marketing strategies.

The conversation also touches on current trends, the need for creative yet systematic approaches to lead generation, and the overarching value of authenticity in business. Samantha's insights provide valuable takeaways for contractors looking to enhance their lead generation efforts and build stronger, more effective marketing teams.

Timestamps

00:00 Introduction and Welcome

01:12 Meet Samantha McGuinness: Founder of Enabled Consulting

02:22 The Importance of Face-to-Face Marketing

03:01 Samantha's Journey in the Home Improvement Industry

05:17 Challenges and Trends in Lead Generation

11:22 The Four Ps of Enabled Consulting

13:06 Creative Approaches to Lead Generation

19:12 Client Success Stories and Trends

26:06 Rapid Fire Questions

30:49 Conclusion and Final Thoughts

Connect with Samantha Online

LinkedIn: https://www.linkedin.com/in/samantha-m-14331780/

https://enabledremodeler.com/

https://www.facetofacemarketingnetwork.com/

https://ftftraining.com/

For more Construction Disruption, listen on Apple Podcasts or YouTube

Connect with us on Facebook, Instagram, or LinkedIn

This episode was produced by Isaiah Industries, Inc.

Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Todd Miller: 00:00:00

I'm Todd Miller of Isaiah Industries, manufacturer

Todd Miller: 00:00:02

of specialty metal roofing and other building materials.

Todd Miller: 00:00:05

Welcome to Construction Disruption, the show that explores what's new,

Todd Miller: 00:00:09

what's happening, what's next?

Todd Miller: 00:00:11

What's working in the construction and remodeling words worlds.

Todd Miller: 00:00:16

Uh, today I am joined by my co-host, our creative director, Ryan Bell.

Todd Miller: 00:00:20

Uh, what's the scoop, Ryan.

Ryan Bell: 00:00:21

Hey Todd, I've got a joke for you

Todd Miller: 00:00:24

Oh, cool.

Todd Miller: 00:00:25

I wasn't expecting that.

Ryan Bell: 00:00:26

Maybe, maybe more of a riddle.

Ryan Bell: 00:00:28

Uh, what is lighter?

Ryan Bell: 00:00:29

A gallon of water or a gallon of butane?

Ryan Bell: 00:00:36

You should probably be able to get it.

Todd Miller: 00:00:38

Well, but butane is a lighter fluid.

Ryan Bell: 00:00:40

you go.

Ryan Bell: 00:00:41

There you go.

Todd Miller: 00:00:44

Oh, that's a good one.

Todd Miller: 00:00:46

That's a

Todd Miller: 00:00:46

good

Ryan Bell: 00:00:46

made me laugh.

Todd Miller: 00:00:48

So, as we remind our audience today, once again, we are doing our

Todd Miller: 00:00:51

challenge words where each of us here on the show have been, uh, accepted a word

Todd Miller: 00:00:55

that we are challenged to work into the conversation as seamlessly as possible.

Todd Miller: 00:00:59

So you, the listening audience can be listening for strange things.

Todd Miller: 00:01:02

We may.

Todd Miller: 00:01:04

We always say a few strange things, but listen for those strange things and at the

Todd Miller: 00:01:07

end of the show we will tell you whether or not that was our challenge word.

Todd Miller: 00:01:12

So today we're thrilled to welcome Samantha McGuinness to the show.

Todd Miller: 00:01:16

Samantha is founder of Enabled Consulting, a company that is

Todd Miller: 00:01:20

helping home remodelers drive.

Todd Miller: 00:01:22

Positive results by building and optimizing face-to-face

Todd Miller: 00:01:26

lead generation departments.

Todd Miller: 00:01:28

Her work is rooted in systematized efficiency and performance with

Todd Miller: 00:01:33

a focus on home shows, retail locations, events, and RSVP campaigns.

Todd Miller: 00:01:39

A 12 year veteran of the home improvement industry, Samantha equips her contractor

Todd Miller: 00:01:44

clients with proven frameworks to reduce lead generation costs, increase

Todd Miller: 00:01:49

issued appointments, and drive results.

Todd Miller: 00:01:52

Samantha is trusted by many top brands featured on national stages and

Todd Miller: 00:01:57

leader of the face-to-face marketing network, a results-driven membership

Todd Miller: 00:02:02

community for forward-thinking home improvement companies.

Todd Miller: 00:02:06

Samantha, welcome to Construction Disruption.

Todd Miller: 00:02:09

Truly honored to have you here with us today so we can dig into some great

Todd Miller: 00:02:13

topics for the benefit of our audience.

Todd Miller: 00:02:16

Samantha McGuinness: Thank you so much, Todd.

Todd Miller: 00:02:18

I'm really excited to be here.

Todd Miller: 00:02:19

This is such an important conversation right now.

Todd Miller: 00:02:22

As everybody knows, lead generation has.

Todd Miller: 00:02:25

Changed a lot and face-to-face marketing really continues to deliver the most

Todd Miller: 00:02:30

qualified, lowest cost in our industry.

Todd Miller: 00:02:32

And not enough contractors are leveraging this lead source.

Todd Miller: 00:02:35

So I'm really excited to discuss it with you today.

Todd Miller: 00:02:38

I think it's a great topic also because I hear that so often that

Todd Miller: 00:02:42

everyone, you know, you ask them, well, how, what's your lead gen look like?

Todd Miller: 00:02:45

And it's all about digital strategy and things.

Todd Miller: 00:02:48

And so many people have forgotten about the things that perhaps

Todd Miller: 00:02:52

grew their businesses, got them to where they are, and now they have.

Todd Miller: 00:02:55

Tried to switch direction and they're finding it isn't working.

Todd Miller: 00:02:58

So I'm really looking forward to our discussion.

Todd Miller: 00:03:01

Um, I know that you personally in your career have some history,

Todd Miller: 00:03:05

um, with some very recognized brands in home improvement.

Todd Miller: 00:03:08

Tell us a little bit about how you did get started in this industry.

Samantha McGuinness: 00:03:12

Thank you.

Samantha McGuinness: 00:03:12

Yeah, I, um, I've been in this industry forever.

Samantha McGuinness: 00:03:16

I built a landscape construction company back in Toronto.

Samantha McGuinness: 00:03:19

A very long time ago in our, you know, we came from really humble beginnings.

Samantha McGuinness: 00:03:24

We didn't have a lot of money to put on SEO or you know, pay

Samantha McGuinness: 00:03:28

per click and things like that.

Samantha McGuinness: 00:03:30

So we did a lot of what's now deemed old school things that worked

Samantha McGuinness: 00:03:33

really well, and they still do.

Samantha McGuinness: 00:03:35

So we had to get really creative.

Samantha McGuinness: 00:03:37

When you don't have a lot of resources and you need results, you have to tap into

Samantha McGuinness: 00:03:42

what's up here to produce those results.

Samantha McGuinness: 00:03:43

So, driving to different.

Samantha McGuinness: 00:03:46

Businesses on commercial accounts and asking them to submit a proposal.

Samantha McGuinness: 00:03:51

You know, it was all face-to-face marketing.

Samantha McGuinness: 00:03:53

I didn't really know that's what I was doing at the time, but this was when I was

Samantha McGuinness: 00:03:56

in college and um, so that's how I pretty much got into the home remodeling space.

Samantha McGuinness: 00:04:03

I also built the renewal by Anderson of Greater Toronto's events, home show,

Samantha McGuinness: 00:04:08

retail store program from the ground up.

Samantha McGuinness: 00:04:10

So when I began working with Renewal by Anderson, there were.

Samantha McGuinness: 00:04:14

There was no revenue.

Samantha McGuinness: 00:04:15

There were no walls in our office.

Samantha McGuinness: 00:04:17

We didn't have anything going on, and they brought me on to build the

Samantha McGuinness: 00:04:23

face-to-face marketing department, and within the first three years we had

Samantha McGuinness: 00:04:27

generated $10 million in revenue annually.

Samantha McGuinness: 00:04:30

At a cost of marketing of sub 9%.

Samantha McGuinness: 00:04:32

So it, you know, a lot of what I was able to do was based on the fact that

Samantha McGuinness: 00:04:37

we had a really strong network of companies to support me in, um, different

Samantha McGuinness: 00:04:41

locations I could visit to learn from.

Samantha McGuinness: 00:04:43

And then I got to essentially go back to Canada and build everything how,

Samantha McGuinness: 00:04:48

you know, take little bits of what was working from different locations

Samantha McGuinness: 00:04:51

and build it how I wanted to build it.

Samantha McGuinness: 00:04:53

And.

Samantha McGuinness: 00:04:54

I think that's sort of my claim to fame in, in the industry, but now I get to

Samantha McGuinness: 00:04:57

teach those companies everything that I built based off tons of mistakes and

Samantha McGuinness: 00:05:02

lessons and systems that I, I built as an infrastructure around these departments.

Todd Miller: 00:05:07

Well, I think that's really interesting and especially

Todd Miller: 00:05:09

coming out of RBA and having been part of, uh, what developed that.

Todd Miller: 00:05:14

Um.

Todd Miller: 00:05:15

I think it's a fantastic story.

Todd Miller: 00:05:17

So I'm kind of curious, I mean we're, we're hearing a lot the last

Todd Miller: 00:05:20

several months about the difficulty of lead generation here recently.

Todd Miller: 00:05:25

Um, and I'm kind of curious, you know, what are some of the trends

Todd Miller: 00:05:28

or things that you're hearing about out there that are really kind

Todd Miller: 00:05:32

of upping the ante in terms of.

Todd Miller: 00:05:34

The need for contractors to stay on top of their marketing, to stay

Todd Miller: 00:05:38

on top of their numbers, to look at face-to-face opportunities.

Todd Miller: 00:05:42

What are, what's just some of the scuttlebutt you're hearing out there.

Samantha McGuinness: 00:05:46

Scuttle, but my friend is that people are paying

Samantha McGuinness: 00:05:48

way too much for leads right now.

Samantha McGuinness: 00:05:51

Companies need leads and they need to produce leads at a lower cost.

Samantha McGuinness: 00:05:57

And right now there's a lot of, I, I don't like calling this a trend,

Samantha McGuinness: 00:06:03

but right now a lot of companies are racing to the bottom when it comes to

Samantha McGuinness: 00:06:07

being involved in a bidding war, so to say, for leads, for digital leads.

Samantha McGuinness: 00:06:12

And I think a lot of companies are outsourcing their own success by only.

Samantha McGuinness: 00:06:18

Outsourcing to third party vendors to provide them with leads.

Samantha McGuinness: 00:06:22

And you know, I believe in having a really strong marketing mix.

Samantha McGuinness: 00:06:26

I think that companies should do, they should be everywhere that they can be.

Samantha McGuinness: 00:06:31

With the exception of maybe a billboard because you can't track it.

Samantha McGuinness: 00:06:34

However, you know, your digital marketing and your TV or your radio will

Samantha McGuinness: 00:06:40

support your face-to-face marketing.

Samantha McGuinness: 00:06:42

And the really great thing about your face-to-face marketing is a homeowner

Samantha McGuinness: 00:06:46

is met with an incredible human being who is there to help you, who

Samantha McGuinness: 00:06:51

is empathetic and is going to put.

Samantha McGuinness: 00:06:55

You know, get you set up with an appointment on the spot as opposed to

Samantha McGuinness: 00:06:59

just throwing something out there and hoping that you get a return from it.

Samantha McGuinness: 00:07:03

Face-to-face marketing allows you to ensure of that when you

Samantha McGuinness: 00:07:07

use the right systems to do it.

Samantha McGuinness: 00:07:08

And so, um, you know, obviously I'm gonna be speaking a lot about face-to-face

Samantha McGuinness: 00:07:13

marketing today, but a lot of companies are just under utilizing this lead source.

Todd Miller: 00:07:17

I love how you said that you talk about face to face.

Todd Miller: 00:07:20

Someone's there with this incredible human being and I think that is such a

Todd Miller: 00:07:25

great reminder to all of us of, you know, what happens when people interact that.

Todd Miller: 00:07:30

Can't happen in other ways.

Todd Miller: 00:07:33

Um, well, what are some of the, let's say the key parameters, benchmarks,

Todd Miller: 00:07:39

metrics, um, as people develop their marketing mix, what are some of those

Todd Miller: 00:07:45

key metrics they should be really watching and paying attention to?

Samantha McGuinness: 00:07:49

A really great question because at Enabled we track

Samantha McGuinness: 00:07:53

everything you can think of when it comes to specifically marketing.

Samantha McGuinness: 00:07:57

We wanna track cost of marketing track, uh, we wanna track

Samantha McGuinness: 00:08:00

cost per lead issue, and then.

Samantha McGuinness: 00:08:02

We go down deeper as well.

Samantha McGuinness: 00:08:04

We track a KPI called days to issued.

Samantha McGuinness: 00:08:06

So it's the day from when an appointment is set on to the day

Samantha McGuinness: 00:08:10

when the appointment results and it actually issues, whether it, demos,

Samantha McGuinness: 00:08:13

it sells, whatever happens to that appointment, whatever the resulting is.

Samantha McGuinness: 00:08:17

But that metric is really important, the days to issued metric, because

Samantha McGuinness: 00:08:22

what it does is it gives you.

Samantha McGuinness: 00:08:24

An idea as to whether or not you need to hire more sales reps, and

Samantha McGuinness: 00:08:29

so marketing and sales need to work closely together in that regard.

Samantha McGuinness: 00:08:33

We need to make sure that we have enough sales reps. That are doing

Samantha McGuinness: 00:08:37

a really great job with the leads that we are providing them with and

Samantha McGuinness: 00:08:41

treating the customers really well and giving them a great experience.

Samantha McGuinness: 00:08:44

But we also need to make sure that, um, we are managing our capacity properly

Samantha McGuinness: 00:08:51

and so we market to produce the most results, but we need to make sure we have

Samantha McGuinness: 00:08:55

the sales team who's going to produce revenue from our marketing as well.

Samantha McGuinness: 00:08:59

So days to issued is another.

Samantha McGuinness: 00:09:01

It's a really important KPI we, we track.

Todd Miller: 00:09:03

Talking about days two issued.

Todd Miller: 00:09:05

Um, what do you think is a good number for that, that someone should be shooting for?

Todd Miller: 00:09:09

And I'll just give a quick example.

Todd Miller: 00:09:11

Um, I know a company that, a retail company, it's a one salesperson operation.

Todd Miller: 00:09:17

They're complaining about hurting for leads, but yet I ask them their

Todd Miller: 00:09:21

day and people are waiting a week and a half, two weeks to, to get an

Todd Miller: 00:09:24

appointment with this one salesperson.

Todd Miller: 00:09:26

And I'm just thinking, that's just too long.

Todd Miller: 00:09:28

What are your thoughts on that?

Samantha McGuinness: 00:09:30

My thoughts are that people don't have a lot of time right now.

Samantha McGuinness: 00:09:33

The attention span on a person is below eight seconds and it's probably

Samantha McGuinness: 00:09:38

only going to get lower, and so.

Samantha McGuinness: 00:09:41

If you aren't available for an appointment, they're probably going

Samantha McGuinness: 00:09:45

to call somebody else, and we need to make sure that we have capacity

Samantha McGuinness: 00:09:49

to book opportunity and to help the people that need our services.

Samantha McGuinness: 00:09:54

My theory is that if a company has a really great product and is doing a

Samantha McGuinness: 00:09:59

really great job, their prospects deserve to meet with them and to buy from them.

Samantha McGuinness: 00:10:05

If you're not doing a great job, no problem, but we need to connect

Samantha McGuinness: 00:10:08

with the people who need us.

Samantha McGuinness: 00:10:09

And you know, a, to answer your question, I think a, a good days to issue it

Samantha McGuinness: 00:10:14

is, one, I don't think that it's necessarily always possible, but you

Samantha McGuinness: 00:10:18

know, below three is what we aim for.

Todd Miller: 00:10:20

Gotcha.

Todd Miller: 00:10:21

Very good.

Todd Miller: 00:10:22

Well, when your clients first come to you and start working with you, what

Todd Miller: 00:10:26

are some of their common frustrations and you know, what's heavy on their

Todd Miller: 00:10:30

minds when they first come to you?

Samantha McGuinness: 00:10:32

The biggest contributing factor to a company

Samantha McGuinness: 00:10:34

working with us is that they need leads.

Samantha McGuinness: 00:10:38

Obviously they need leads.

Samantha McGuinness: 00:10:40

They're paying too much for the leads that they have or they are doing home shows.

Samantha McGuinness: 00:10:45

Here's a a really common situation.

Samantha McGuinness: 00:10:47

Companies will be doing home shows, but they're not getting return on it.

Samantha McGuinness: 00:10:51

They know that it's possible to get a return, but they don't know how and.

Samantha McGuinness: 00:10:56

It just really goes in line with some of the biggest mistakes that I see

Samantha McGuinness: 00:10:59

companies makes when they, when they do events and shows, and it's not having

Samantha McGuinness: 00:11:03

the right systems to set and qualify an appointment on the spot, as well as just

Samantha McGuinness: 00:11:08

who is going to work their shows for them.

Samantha McGuinness: 00:11:10

A lot of the time companies take sales reps or call center people and put them

Samantha McGuinness: 00:11:15

out into the field, and they're not necessarily trained for what we want

Samantha McGuinness: 00:11:20

them to produce in terms of a result.

Todd Miller: 00:11:22

know that you talk about the four pillars and they're all P

Todd Miller: 00:11:26

words, um, that kind of guide your approach to how you work with clients.

Todd Miller: 00:11:32

Positioning, precision, performance, and profit.

Todd Miller: 00:11:35

Um, can you kind of reflect on a bit if on each of those or maybe how they

Todd Miller: 00:11:38

work together or how you approach that?

Samantha McGuinness: 00:11:41

Absolutely.

Samantha McGuinness: 00:11:42

So the four Ps at enabled are sort of the filters that we utilize to

Samantha McGuinness: 00:11:47

ensure that each of our clients is getting the most elite experience

Samantha McGuinness: 00:11:50

in working with us and the.

Samantha McGuinness: 00:11:52

First one is positioning.

Samantha McGuinness: 00:11:54

It's that we meet prospects where they are through face-to-face connections.

Samantha McGuinness: 00:11:58

So whether that's a grocery store, a farmer's market, so many

Samantha McGuinness: 00:12:03

food things involved with this.

Samantha McGuinness: 00:12:05

Um, chili dogs at the food festivals, um, you know, Costco stores.

Samantha McGuinness: 00:12:12

A lot of my clients, we help them build up their Costco program.

Samantha McGuinness: 00:12:14

So positioning is all about.

Samantha McGuinness: 00:12:16

Being in front of your customer, positioning your company in front of

Samantha McGuinness: 00:12:19

your customer through face to face.

Samantha McGuinness: 00:12:21

Then the second B is precision.

Samantha McGuinness: 00:12:24

That one is geared around executing with accuracy, using data-driven

Samantha McGuinness: 00:12:30

award-winning systems, which we deploy into home remodeling companies.

Samantha McGuinness: 00:12:34

The fourth is performance, so we deliver unmatched ROI with cost

Samantha McGuinness: 00:12:39

effective marketing strategies.

Samantha McGuinness: 00:12:41

So we're really not doing events and shows for brand awareness.

Samantha McGuinness: 00:12:46

Brand awareness is an extra on top of revenue.

Samantha McGuinness: 00:12:50

So if you do an event or a show, using our methodology, you will be producing

Samantha McGuinness: 00:12:54

revenue in the week after an event.

Samantha McGuinness: 00:12:56

Okay?

Samantha McGuinness: 00:12:57

And then profit, you know, it's empowering teams to again achieve the

Samantha McGuinness: 00:13:01

peak results, which is through results oriented systems that produce profit.

Todd Miller: 00:13:06

You know, one of the things, when I think about lead gen. Um, I always

Todd Miller: 00:13:10

think about creativity and, you know, how do you come up with creative ideas to

Todd Miller: 00:13:15

generate leads, to work in face-to-face situations, whatever that might be.

Todd Miller: 00:13:20

And um, a lot of times I, I feel that we kind of can ignore those creative

Todd Miller: 00:13:26

moments 'cause we start to think about everything just as numbers and processing.

Todd Miller: 00:13:31

And I'll hear so many people say, oh, it's just a numbers game.

Todd Miller: 00:13:34

Um.

Todd Miller: 00:13:35

Kind of curious, how do you help your clients with that creative process

Todd Miller: 00:13:40

when it comes to lead gen? Um, do you find that every company kind of

Todd Miller: 00:13:44

has to match their own culture, their own ethos, or whatever it might be?

Todd Miller: 00:13:48

Uh.

Samantha McGuinness: 00:13:49

I think that a lot.

Samantha McGuinness: 00:13:51

Of companies, when they start to do face-to-face marketing, they

Samantha McGuinness: 00:13:54

go heavy on gimmicks and they think that that's being creative.

Samantha McGuinness: 00:14:01

I think that sometimes we use gimmicks, gimmicks as a cop out,

Samantha McGuinness: 00:14:05

and what I mean by that is the, the.

Samantha McGuinness: 00:14:08

It's creative that you are at a farmer's market as a window and

Samantha McGuinness: 00:14:11

door company, and it's creative that you're curating your own events and

Samantha McGuinness: 00:14:16

connecting with the community and, and doing the face-to-face marketing Now.

Samantha McGuinness: 00:14:23

A lot of companies think that because they set up a booth and it looks

Samantha McGuinness: 00:14:27

really great, and they use creativity in terms of a design that their work

Samantha McGuinness: 00:14:31

is done and that's not the case.

Samantha McGuinness: 00:14:33

So in fact, when we work with a company, we actually have to undo some

Samantha McGuinness: 00:14:36

of this creativity and some of that looks like we don't need to always

Samantha McGuinness: 00:14:43

tailor our approach to the show.

Samantha McGuinness: 00:14:45

It's tough to scale that if you're doing, I did 300 events a year

Samantha McGuinness: 00:14:49

when I was at RBA and it's tough to, if you always need to rely on.

Samantha McGuinness: 00:14:54

This thing that you have to bring, if it's a dunk tank, if it's a,

Samantha McGuinness: 00:14:59

you know, or whatever it is that you're doing, if it's balloons,

Samantha McGuinness: 00:15:02

whatever it is that you're doing.

Samantha McGuinness: 00:15:04

If you have to rely on that, your team is going to think that.

Samantha McGuinness: 00:15:06

They always need that to set appointments.

Samantha McGuinness: 00:15:09

And so when a company starts working with us, we actually remove, we

Samantha McGuinness: 00:15:13

ask them to remove phone numbers, websites, QR codes from their branding.

Samantha McGuinness: 00:15:19

And I, I would consider that creative.

Samantha McGuinness: 00:15:22

It's completely.

Samantha McGuinness: 00:15:24

The opposite of what a company or a person's nature is gonna tell

Samantha McGuinness: 00:15:27

them to do, you think, put my phone number here, put my website here.

Samantha McGuinness: 00:15:31

I want people to contact me later.

Samantha McGuinness: 00:15:33

I don't want them to contact you later.

Samantha McGuinness: 00:15:35

I want the amazing team who you have spent a lot of time hiring and training

Samantha McGuinness: 00:15:40

to set and qualify appointments on the spot because the likelihood of being

Samantha McGuinness: 00:15:45

able to get a in a hold of people after the fact, it's very very slim.

Samantha McGuinness: 00:15:50

So.

Samantha McGuinness: 00:15:51

We, we have certainly leveraged some creative approaches when we need to

Samantha McGuinness: 00:15:55

in order to get into a certain show.

Samantha McGuinness: 00:15:57

However, the creativity is in your people.

Todd Miller: 00:16:01

I love it.

Todd Miller: 00:16:02

So if I'm a contractor in Ohio.

Todd Miller: 00:16:04

I'm working the wine and cheese show some weekend.

Todd Miller: 00:16:07

I don't necessarily have to have everyone in my booth dressed up

Todd Miller: 00:16:10

as Brutus Buckeye or anything.

Todd Miller: 00:16:12

I take it don't, don't have to do that, apparently.

Todd Miller: 00:16:16

Well, I'm kind of curious, what does it look like when you first bring on a

Todd Miller: 00:16:20

new client and start working with them?

Todd Miller: 00:16:23

How you, you talked earlier a little bit about that positioning and things,

Todd Miller: 00:16:27

but how do you get to know them?

Todd Miller: 00:16:28

How do you connect with them and learn their business?

Samantha McGuinness: 00:16:31

It's a really great question.

Samantha McGuinness: 00:16:32

We always start with an audit.

Samantha McGuinness: 00:16:35

We need to know who our, the company is, what are their core values as a business?

Samantha McGuinness: 00:16:40

Are they doing anything?

Samantha McGuinness: 00:16:41

When it comes to charity, we believe in paying it forward.

Samantha McGuinness: 00:16:44

At my company, we have different org.

Samantha McGuinness: 00:16:45

Organizations we work with like the Humane Society of Broward

Samantha McGuinness: 00:16:48

County, and we like working with a company who does contribute to the

Samantha McGuinness: 00:16:52

communities that they're working in.

Samantha McGuinness: 00:16:54

I think it's really important.

Samantha McGuinness: 00:16:55

People like their homeowner, prospects like that as well.

Samantha McGuinness: 00:16:58

We also do an audit just in terms of finding out where they

Samantha McGuinness: 00:17:01

are with regards to their KPIs.

Samantha McGuinness: 00:17:04

You know, their cost per lead, their close rate based issued.

Samantha McGuinness: 00:17:07

Again, there are about 15 KPIs that we analyze because each one

Samantha McGuinness: 00:17:12

of our clients and the members of our face-to-face marketing network,

Samantha McGuinness: 00:17:16

we do an A one, I do a one-on-one or quarterly KPI review with them.

Samantha McGuinness: 00:17:20

So we set benchmarks with where we wanna be every single quarter, and

Samantha McGuinness: 00:17:25

then we check in every single quarter and we go through all of those KPIs.

Samantha McGuinness: 00:17:29

So those KPIs play a really important part in how we coach.

Samantha McGuinness: 00:17:34

What we're focused on.

Samantha McGuinness: 00:17:35

And then we work with them on optimizing their scheduling, budgeting.

Samantha McGuinness: 00:17:40

We roll out our methodology to actually qualify and set appointments on the spot.

Samantha McGuinness: 00:17:45

And depending on where they are, it's going to kind of

Samantha McGuinness: 00:17:48

guide how we will guide them.

Samantha McGuinness: 00:17:51

But we pretty much help them with everything when it comes to compensation.

Samantha McGuinness: 00:17:55

How do they train?

Samantha McGuinness: 00:17:56

How do they retain their team?

Samantha McGuinness: 00:17:58

You know, the, the biggest cost when it comes to face-to-face

Samantha McGuinness: 00:18:01

marketing is actually your payroll.

Samantha McGuinness: 00:18:02

It's not going to be your booth cost.

Samantha McGuinness: 00:18:05

And so we really wanna make sure that we are enhancing a culture by creation.

Samantha McGuinness: 00:18:11

We need to do things to make sure that the culture is top tier.

Samantha McGuinness: 00:18:16

Otherwise, you will spin your wheels with high turnover.

Todd Miller: 00:18:20

Makes a lot of sense.

Todd Miller: 00:18:21

Um, I'm kind of curious, is your typical client doing most everything in-house

Todd Miller: 00:18:27

or are they using a lot of outside consultants already for, to help 'em

Todd Miller: 00:18:31

with lead gen and, and marketing?

Todd Miller: 00:18:33

Um, or is it kind of a mixed bag amongst your clients?

Samantha McGuinness: 00:18:36

It's definitely a more of a mixed bag.

Samantha McGuinness: 00:18:38

So a lot of our clients are doing all types of different marketing.

Samantha McGuinness: 00:18:43

We have, we actually have a client who doesn't do any, uh, aggregators

Samantha McGuinness: 00:18:49

or anything like that, which is rare.

Samantha McGuinness: 00:18:51

Most, most companies are, I, you know, five years ago this wasn't the case

Samantha McGuinness: 00:18:56

though, so it's really interesting how things have changed so much.

Samantha McGuinness: 00:18:59

But there, it's pretty much a, a mixed bag I would say.

Samantha McGuinness: 00:19:02

Most of our clients are at least on doing social media marketing.

Samantha McGuinness: 00:19:06

They are doing TV or radio or both.

Samantha McGuinness: 00:19:09

And then of course, all of the digital marketing as well.

Todd Miller: 00:19:12

Speaking of your clients, can you tell us one memorable success

Todd Miller: 00:19:15

story where you've really helped a remodeling company grow and expand?

Samantha McGuinness: 00:19:20

All of my clients are my favorite clients.

Samantha McGuinness: 00:19:22

One of my favorite clients, they're called, they're called

Samantha McGuinness: 00:19:26

Lifestyle Home Solutions.

Samantha McGuinness: 00:19:28

They're actually a jacuzzi dealer out of Canada, and they are an incredible

Samantha McGuinness: 00:19:35

company with incredible people.

Samantha McGuinness: 00:19:37

They hired me.

Samantha McGuinness: 00:19:39

Some years ago and um, because they had a Costco partnership and they originally

Samantha McGuinness: 00:19:44

had outsourced the onsite staff at the Costco stores to a third party company.

Samantha McGuinness: 00:19:50

And when they began working with me, they were doing 15 Costco road shows a year.

Samantha McGuinness: 00:19:56

And now they're doing, we help them scale to over 30 roadshows per month.

Samantha McGuinness: 00:20:01

So they, they've since expanded into several other markets and now they're

Samantha McGuinness: 00:20:07

able to control their field marketing.

Samantha McGuinness: 00:20:09

Which has played a huge role in that.

Samantha McGuinness: 00:20:12

One of the biggest compliments that I get when I work with a company is

Samantha McGuinness: 00:20:15

that our systems that enabled, that are strictly focused on events, home

Samantha McGuinness: 00:20:19

shows, retail stores are benefiting their company in all areas and helping

Samantha McGuinness: 00:20:24

their company scale in all areas.

Samantha McGuinness: 00:20:26

So they'll take.

Samantha McGuinness: 00:20:27

Our budgeting tools or our interview questions or you know, our SOPs and

Samantha McGuinness: 00:20:32

all these things, and they'll deploy them into other departments like the

Samantha McGuinness: 00:20:35

sales team, the call center team, and even, you know, install and operations.

Samantha McGuinness: 00:20:40

And I consider that a huge blessing to be able to bless them in this way

Samantha McGuinness: 00:20:45

beyond what they've even hired us to do.

Todd Miller: 00:20:48

Any fun trends you're seeing out there in terms

Todd Miller: 00:20:50

of face-to-face marketing today?

Todd Miller: 00:20:52

Something that someone might say, gee.

Todd Miller: 00:20:54

Was, I never thought of that or never heard of that before.

Samantha McGuinness: 00:20:57

Post 2020, people want human connection

Samantha McGuinness: 00:21:01

and some people go to events just to take content to go and post on

Samantha McGuinness: 00:21:07

their social media, and I think that that really grit gives the.

Samantha McGuinness: 00:21:13

Vendors at events, home shows and retail stores a cool opportunity to

Samantha McGuinness: 00:21:17

be noticed in different ways without having to go, Hey, I'm on social media,

Samantha McGuinness: 00:21:22

or, you know, they can just be at the event in a show and they're in the, the

Samantha McGuinness: 00:21:25

crossfire, so to say, and so you might end up being promoted just by fluke.

Samantha McGuinness: 00:21:30

I think that that's, that's really cool.

Samantha McGuinness: 00:21:32

You know, another interesting thing is that being authentic

Samantha McGuinness: 00:21:37

is coming back in style and.

Samantha McGuinness: 00:21:41

I think that people want more of that, more than they ever have being, you

Samantha McGuinness: 00:21:45

know, 20 20, 20 21, even into 2022.

Samantha McGuinness: 00:21:50

People were really isolated and some still are.

Samantha McGuinness: 00:21:53

And I think that, you know, just craving that human connection

Samantha McGuinness: 00:21:56

and an authentic experience.

Samantha McGuinness: 00:21:57

You know, with, when we're discussing things like ai, there's deep fake that,

Samantha McGuinness: 00:22:02

you know, I know Gary V was saying in X amount of years, you're not even

Samantha McGuinness: 00:22:06

gonna be able to tell if it's a human you're speaking to online or not.

Samantha McGuinness: 00:22:10

And I think that something that's really cool to, it's weird that it's a trend,

Samantha McGuinness: 00:22:15

but just authenticity in general is.

Samantha McGuinness: 00:22:18

Is coming back in style and I think that's awesome.

Samantha McGuinness: 00:22:21

And I think that the value of human connection is only going to skyrocket.

Samantha McGuinness: 00:22:25

So I'm bullish on, on real human connection, and I think that

Samantha McGuinness: 00:22:30

homeowners want that as well.

Ryan Bell: 00:22:31

I promise.

Ryan Bell: 00:22:32

I was just gonna ask you how important you thought authenticity was in, in

Ryan Bell: 00:22:37

coming out in this creative stuff.

Ryan Bell: 00:22:39

And I feel the same way about ai, and I think as humans,

Ryan Bell: 00:22:42

we're gonna get tired of it.

Ryan Bell: 00:22:43

It's gonna be so obvious and we're gonna be so, uh.

Ryan Bell: 00:22:46

Tired of it, and we're just drawn to connection with each other.

Ryan Bell: 00:22:49

So you read my mind and I didn't even get to ask the the question,

Todd Miller: 00:22:54

Isn't that crazy though, to imagine that here we are

Todd Miller: 00:22:57

thinking we may have to prove to someone that we're real in order to

Todd Miller: 00:23:01

be authentic.

Todd Miller: 00:23:03

Uh, it's just crazy.

Todd Miller: 00:23:05

Well, I'm kind of curious, um, why do you see the home improvement industry as

Todd Miller: 00:23:12

being something that's, you know, really a good opportunity for entrepreneurs?

Todd Miller: 00:23:16

You've been in the industry a long time, and I'm just kind of curious, what,

Todd Miller: 00:23:19

what do you like about this industry?

Samantha McGuinness: 00:23:21

The home improvement industry, to me, it gives people a

Samantha McGuinness: 00:23:25

direct line between effort and outcome.

Samantha McGuinness: 00:23:28

And my favorite part about this industry is that it's transparent.

Samantha McGuinness: 00:23:34

So if you are really great, people will know.

Samantha McGuinness: 00:23:38

And if you are not good at all, people will know that.

Samantha McGuinness: 00:23:41

And.

Samantha McGuinness: 00:23:42

I think that that's just, it's extremely important.

Samantha McGuinness: 00:23:45

There's a lot of industries where you can kind of fake the funk and

Samantha McGuinness: 00:23:48

home remodeling isn't one of them.

Samantha McGuinness: 00:23:50

Not to mention the valuation element.

Samantha McGuinness: 00:23:54

So there's a lot of revenue to be made in home remodeling.

Samantha McGuinness: 00:23:57

Um, I read that I think by 2037, the remodeling space is supposed to

Samantha McGuinness: 00:24:04

generate over $7 billion in revenue.

Samantha McGuinness: 00:24:07

And so.

Samantha McGuinness: 00:24:09

You know, the other thing is just there's many things that we can leverage tech from

Samantha McGuinness: 00:24:14

and you know, we can u utilize AI for, but as of right now, installing windows

Samantha McGuinness: 00:24:21

in a roof and a bathroom remodel and these sort of things we need people for.

Samantha McGuinness: 00:24:26

And so I'm super bullish on the home remodeling industry for that reason.

Todd Miller: 00:24:30

I love it.

Todd Miller: 00:24:31

And the impact I always tell people, you know, you're not

Todd Miller: 00:24:34

just changing someone's home.

Todd Miller: 00:24:35

You're changing.

Todd Miller: 00:24:36

Their life in a lot of situations.

Todd Miller: 00:24:38

And I know my wife and myself, you know, we measure those times.

Todd Miller: 00:24:43

We did major projects to our home.

Todd Miller: 00:24:45

Those have become the benchmarks that we consider everything else, uh, you know,

Todd Miller: 00:24:49

along the timeline of our life together.

Todd Miller: 00:24:51

So big impact for sure.

Todd Miller: 00:24:54

Well, Samantha, it's been a real privilege to have you, uh, with us here today.

Todd Miller: 00:24:58

Thank you so much.

Todd Miller: 00:24:59

Is there anything we haven't covered, uh, today that you definitely

Todd Miller: 00:25:03

wanted to share with our audience here on Construction Disruption?

Samantha McGuinness: 00:25:06

Absolutely just that.

Samantha McGuinness: 00:25:08

I think in general, face-to-face is not old school.

Samantha McGuinness: 00:25:11

Yes, it worked 20 years ago and it works now, and it's the

Samantha McGuinness: 00:25:17

future proof channel again.

Samantha McGuinness: 00:25:19

The, uh.

Samantha McGuinness: 00:25:20

Authentic connection with human beings, it really matters.

Samantha McGuinness: 00:25:24

And the value of that is only going to increase, not in just building

Samantha McGuinness: 00:25:28

up your brand, your company's reputation, but doing the right thing

Samantha McGuinness: 00:25:31

by people and producing revenue.

Samantha McGuinness: 00:25:33

So it's a win-win for everybody.

Samantha McGuinness: 00:25:35

And I'd also just like to add too, that if companies.

Samantha McGuinness: 00:25:40

Aren't controlling their leads, then they're not able

Samantha McGuinness: 00:25:43

to control their business.

Samantha McGuinness: 00:25:45

And being able to create your own opportunities is

Samantha McGuinness: 00:25:48

a, an incredible blessing.

Samantha McGuinness: 00:25:50

And doing it the right way will benefit your prospects and your company as well.

Samantha McGuinness: 00:25:55

So if companies need our services, we're certainly happy to help to do that.

Todd Miller: 00:26:00

It's been a great time together and we're gonna get your contact

Todd Miller: 00:26:02

information here in just a moment.

Todd Miller: 00:26:04

We'll put it in the show notes as well.

Todd Miller: 00:26:06

But before we close out, I have to ask if you're willing to participate in

Todd Miller: 00:26:11

something we call rapid fire questions.

Todd Miller: 00:26:13

So these are just five kind of random questions we're gonna throw

Todd Miller: 00:26:17

at you and you can just give your response you up to the challenge.

Samantha McGuinness: 00:26:21

I'm up for it.

Samantha McGuinness: 00:26:21

Let's do it.

Todd Miller: 00:26:22

Awesome.

Todd Miller: 00:26:23

Ryan, you wanna ask the first one?

Ryan Bell: 00:26:24

I would love to.

Ryan Bell: 00:26:25

Question number one, what's a product or service you've

Ryan Bell: 00:26:28

acquired uh, recently that's kind of been a game changer for you?

Samantha McGuinness: 00:26:32

My Alexa, this is old school.

Samantha McGuinness: 00:26:34

I should have done this a long time ago.

Samantha McGuinness: 00:26:35

And the reason why is I read a book recently on the hidden messages of water.

Samantha McGuinness: 00:26:41

I don't know if you guys have read it, but this man did a study on water and he spoke

Samantha McGuinness: 00:26:47

kind words to the water, froze it and analyzed it under a microscope, and he.

Samantha McGuinness: 00:26:55

Shows pictures of the water that was spoken, kind words to that had negative

Samantha McGuinness: 00:27:01

words, even pictured on the water.

Samantha McGuinness: 00:27:03

So he would write something not nice, and he, uh, taped it

Samantha McGuinness: 00:27:08

to a water, the water glass.

Samantha McGuinness: 00:27:10

And he took pictures and studied this water over time, and he studied

Samantha McGuinness: 00:27:14

how water responded to, you know.

Samantha McGuinness: 00:27:19

Really harsh, like heavy metal music or classical music like Beethoven

Samantha McGuinness: 00:27:24

and Mozart and things like that.

Samantha McGuinness: 00:27:25

And the water that had the kind words and the beautiful

Samantha McGuinness: 00:27:28

classical music is beautiful.

Samantha McGuinness: 00:27:31

Like the, it was like gorgeous, almost snowflake by design.

Samantha McGuinness: 00:27:35

Whereas the water who didn't have nice words, who had really harsh

Samantha McGuinness: 00:27:38

sounds, um, was looking kind of scary.

Samantha McGuinness: 00:27:41

And so in my home now, we have classical music constantly, and I just feel

Samantha McGuinness: 00:27:46

like I'm vibrating at another level.

Todd Miller: 00:27:48

That is amazing.

Ryan Bell: 00:27:50

I've heard of that with like plants before, but not water.

Todd Miller: 00:27:54

I need to know more about that.

Todd Miller: 00:27:56

So, second question, maybe it's what you just talked about.

Todd Miller: 00:27:59

What's a must read book that you recommend to business leaders?

Samantha McGuinness: 00:28:03

Oh my gosh.

Samantha McGuinness: 00:28:04

I read, I probably finish four books a month.

Samantha McGuinness: 00:28:07

I read a lot, and at a certain point, all of the books merge into one.

Samantha McGuinness: 00:28:12

I understand.

Samantha McGuinness: 00:28:13

A book that's really important to me.

Samantha McGuinness: 00:28:15

It's called Outwitting the Devil.

Samantha McGuinness: 00:28:17

I think it's Napoleon Hill, if I'm not mistaken.

Samantha McGuinness: 00:28:19

It's a really great book because you know, in our minds we can control a lot.

Samantha McGuinness: 00:28:25

We can control if we're in heaven or hell in our minds.

Samantha McGuinness: 00:28:28

And to me that book was really impactful in that way because I

Samantha McGuinness: 00:28:32

think you can be your worst critic and you can change your life in a,

Samantha McGuinness: 00:28:37

in a negative way or a positive way.

Samantha McGuinness: 00:28:39

And that book is a really, a really great testament to that.

Ryan Bell: 00:28:41

I just added that one to my list.

Todd Miller: 00:28:44

Very neat.

Todd Miller: 00:28:45

I need to check that out too.

Ryan Bell: 00:28:46

Question number three, are you a dog or cat person?

Samantha McGuinness: 00:28:50

Oh my gosh.

Samantha McGuinness: 00:28:51

I am such a dog.

Samantha McGuinness: 00:28:52

I have two dogs and I love them.

Samantha McGuinness: 00:28:55

Their names are Oliver and Olivia and they're brother and sister and they're

Samantha McGuinness: 00:28:59

the most amazing part of my day.

Samantha McGuinness: 00:29:02

I know I sound like a freak.

Samantha McGuinness: 00:29:04

I love them so much.

Samantha McGuinness: 00:29:05

We actually, um.

Samantha McGuinness: 00:29:07

When I moved to Miami, I began going to the Humane Society just

Samantha McGuinness: 00:29:11

to volunteer and do certain things.

Samantha McGuinness: 00:29:13

And, um, I realized there's so many dogs there that they're all

Samantha McGuinness: 00:29:17

perfect and they have no home.

Samantha McGuinness: 00:29:20

And it's like, and when you go and you see them, they all

Samantha McGuinness: 00:29:22

just perfect, amazing animals.

Samantha McGuinness: 00:29:24

So now at our face-to-face marketing network, every time a

Samantha McGuinness: 00:29:27

new company joins us, we actually sponsor a dog in their honor.

Samantha McGuinness: 00:29:32

So we have a partnership with the Broward County Humane Society, but now we have

Samantha McGuinness: 00:29:36

decided that any, whichever county our client's in, we will form a partnership

Samantha McGuinness: 00:29:41

with that Humane Society and sponsor a dog in their market because the Humane Society

Samantha McGuinness: 00:29:46

is really great at marketing as well.

Samantha McGuinness: 00:29:47

So we like to to do little things like that because I'm definitely a dog person.

Samantha McGuinness: 00:29:52

To answer your question clearly,

Ryan Bell: 00:29:53

I have to ask a follow up question.

Ryan Bell: 00:29:55

What kind of dogs are they?

Samantha McGuinness: 00:29:56

cockapoos.

Ryan Bell: 00:29:57

Cockapoos?

Ryan Bell: 00:29:58

Oh my, my parents used to have a cockapoo.

Samantha McGuinness: 00:30:01

Ugh.

Samantha McGuinness: 00:30:01

Best ever.

Todd Miller: 00:30:02

Very neat.

Todd Miller: 00:30:03

Okay, next to last question, what is your favorite meal?

Samantha McGuinness: 00:30:07

I ha I love food too much to answer this question.

Samantha McGuinness: 00:30:10

It's, it's going to be, um, really ripe mango or crab legs.

Samantha McGuinness: 00:30:16

Clam linguini.

Samantha McGuinness: 00:30:17

Oh my gosh.

Samantha McGuinness: 00:30:17

I love food, guys.

Samantha McGuinness: 00:30:18

This is just, yeah, I love food.

Samantha McGuinness: 00:30:20

I think, I think I would say a really ripe mango or crab legs.

Samantha McGuinness: 00:30:24

There is a tie there.

Todd Miller: 00:30:26

Uh, very cool.

Todd Miller: 00:30:28

Good answer.

Ryan Bell: 00:30:29

Okay.

Ryan Bell: 00:30:29

Last question here at the.

Ryan Bell: 00:30:31

End of your days, what do you hope to be remembered for?

Samantha McGuinness: 00:30:34

Oh my gosh, this is a very important question.

Samantha McGuinness: 00:30:38

Um, I think just somebody who lived for God and not for the world.

Ryan Bell: 00:30:45

Amen.

Ryan Bell: 00:30:46

Yep.

Todd Miller: 00:30:46

Great answer.

Todd Miller: 00:30:47

Good answer.

Samantha McGuinness: 00:30:47

Thank you.

Todd Miller: 00:30:49

Well, you're, well, you're, you're well on your path to that.

Todd Miller: 00:30:52

Um, Samantha Tate, thank you so much for, uh, making a difference

Todd Miller: 00:30:56

out there in our industry and making a difference in the world.

Todd Miller: 00:30:59

Um, thanks for what you're doing to help build a lot of remodeling

Todd Miller: 00:31:03

companies to thrive and go grow prosperously into the future.

Todd Miller: 00:31:07

Um, if folks wanna learn more about you or about enabled consulting, uh, what

Todd Miller: 00:31:12

are the best ways for them to do that?

Samantha McGuinness: 00:31:14

The best ways are to visit our membership page, which

Samantha McGuinness: 00:31:18

is face-to-face marketing network.com.

Samantha McGuinness: 00:31:22

That's a very long domain name.

Samantha McGuinness: 00:31:24

I know we also have an in-person intensive on October 9th in Miami

Samantha McGuinness: 00:31:31

where I will be coaching all day long.

Samantha McGuinness: 00:31:33

We have a couple other companies who will be there as well, but it's all geared

Samantha McGuinness: 00:31:37

towards coaching, helping companies either refine or roll out their home

Samantha McGuinness: 00:31:42

show events, retail store program.

Samantha McGuinness: 00:31:44

We're giving you the sauce on that day to.

Samantha McGuinness: 00:31:47

Sign up for that, you'll go to ftf training.com and it'll be a game

Samantha McGuinness: 00:31:54

changing day in Miami together.

Todd Miller: 00:31:57

And what was the URL for?

Todd Miller: 00:31:59

The face?

Todd Miller: 00:31:59

It was, you said there were a couple hyphens in there.

Todd Miller: 00:32:01

Face-to-face marketing.

Samantha McGuinness: 00:32:03

There are no hyphens, okay, so it's just

Samantha McGuinness: 00:32:05

face-to-face marketing network.com.

Todd Miller: 00:32:08

Okay.

Samantha McGuinness: 00:32:09

And that's our membership.

Samantha McGuinness: 00:32:10

So with that membership, we have a network of companies.

Samantha McGuinness: 00:32:13

We coach them twice a month at minimum.

Samantha McGuinness: 00:32:15

We have three tiers to that.

Samantha McGuinness: 00:32:16

Some have one-on-one coaching, but it's a network of companies

Samantha McGuinness: 00:32:19

to just deploy our systems.

Samantha McGuinness: 00:32:21

There's an online learning system.

Samantha McGuinness: 00:32:23

It's extremely valuable to help support managers who are in these positions.

Todd Miller: 00:32:27

Very cool.

Todd Miller: 00:32:28

Well, we have a URL for roofing for homeowners associations.com.

Todd Miller: 00:32:33

Now I'm gonna have to count letters to see whose is longer, 'cause

Todd Miller: 00:32:36

they gotta be pretty similar there.

Todd Miller: 00:32:38

Good stuff.

Todd Miller: 00:32:39

Well.

Todd Miller: 00:32:40

Thank you again so much, uh, for being with us today, Samantha.

Todd Miller: 00:32:43

This has been great.

Samantha McGuinness: 00:32:44

Thank you so much for having me.

Samantha McGuinness: 00:32:45

It's been awesome.

Todd Miller: 00:32:47

I'm pleased to say we were all successful at

Todd Miller: 00:32:49

working in our challenge words.

Todd Miller: 00:32:50

Samantha, you got yours in first and your word was,

Samantha McGuinness: 00:32:54

My word was corn dog, and I made sure I got it in first

Samantha McGuinness: 00:32:57

because I was gonna forget otherwise.

Todd Miller: 00:32:59

or maybe chili dog.

Todd Miller: 00:33:00

Corn dog would be good.

Todd Miller: 00:33:01

Well, I think we've done corn dog

Todd Miller: 00:33:03

before, haven't we?

Todd Miller: 00:33:04

Ryan?

Todd Miller: 00:33:05

We have.

Samantha McGuinness: 00:33:06

Did I take a corn dog or you had chili?

Samantha McGuinness: 00:33:08

Chili dog?

Todd Miller: 00:33:09

you you did it right?

Todd Miller: 00:33:10

You had Chili dog.

Todd Miller: 00:33:11

Perfect.

Todd Miller: 00:33:12

And, uh, Ryan, your word was,

Ryan Bell: 00:33:14

Authenticity.

Todd Miller: 00:33:15

which, uh, got said numerous times during this episode,

Todd Miller: 00:33:19

and my word was Buckeye, which I figured out a way to work in.

Todd Miller: 00:33:23

I didn't even have to make it plural, so

Ryan Bell: 00:33:25

What was the other word you said?

Ryan Bell: 00:33:26

Scuttlebutt.

Todd Miller: 00:33:27

scuttle.

Todd Miller: 00:33:28

But I think everyone

Todd Miller: 00:33:29

probably thought that was the word, didn't

Ryan Bell: 00:33:31

sure.

Ryan Bell: 00:33:32

Yeah.

Ryan Bell: 00:33:32

I had to, I had to think like, wait, that wasn't one of the words, was it?

Ryan Bell: 00:33:36

Because it caught me off guard.

Todd Miller: 00:33:37

That's just the way, the weird way Miller talks.

Todd Miller: 00:33:40

That's all I could say.

Samantha McGuinness: 00:33:41

Yeah, I've never used that word before until today,

Samantha McGuinness: 00:33:43

so thank you for that experience.

Todd Miller: 00:33:45

Thank you to our audience for tuning into this very special episode

Todd Miller: 00:33:49

of Construction Disruption with Samantha McGuinness of Enabled Consulting.

Todd Miller: 00:33:54

Please watch for future episodes of our show.

Todd Miller: 00:33:56

We always have great guests just like Samantha.

Todd Miller: 00:33:59

Please leave a review or give us a. Thumbs up, whatever works best.

Todd Miller: 00:34:03

But until the next time we're together, keep on disrupting, keep on challenging,

Todd Miller: 00:34:07

uh, keep on looking for better ways of doing things, and don't forget to have a

Todd Miller: 00:34:11

positive impact on everyone you encounter.

Todd Miller: 00:34:14

Make them smile, encourage them.

Todd Miller: 00:34:17

Powerful, yet simple things we can do to change the world.

Todd Miller: 00:34:20

So God bless and take care.

Todd Miller: 00:34:21

This is Isaiah Industries signing off until the next episode

Todd Miller: 00:34:25

of Construction Disruption.