As we wrap up our first year of Demand Gen U, we thought it would be fitting to look back at everything that’s happened at Metadata over the past year.

We’re taking a trip down memory lane to discuss the good, the bad and the ugly at Metadata in 2022!

Mark Huber, Head of Brand & Product Marketing and Jason Widup, VP of Marketing at Metadata, reminisce over Demand events, comparison pages, LinkedIn demos and damning budget cuts. It’s not one for the faint-hearted!

Find out:

• Our successes with comparison pages and Demand events
• Why Metadata are stepping away from incentivized LinkedIn demos
• How we dealt with 30%-35% marketing budget cuts

0:00 – 1:43 – Intro (featuring beanies and man-buns)

1:43 – 6:44 – Podcasting trial and error

6:44 – 11:06 – What’s helped Jason grow in his role

11:06 – 13:39 – Analyzing the 6Sense comparison page

13:39 – 17:18 – Going bigger and better with Demand

17:18 – 19:46 – That LinkedIn incentivized ad cliff

19:46 – 25:08 – Why we U-turned on analysts

25:08 – 30:08 – Creating a new category (we’re not an ABM platform, guys)

30:08 – 34:35 – Dealing with budget cuts

34:35 – 39:43 – Planning for the ‘new normal’

39:43 – 42:37 – Goodbye MDF numbers…

42:37 – 44:12 – Outro