In this episode, Jean Kuhn shares her inspiring journey from buying bankrupt businesses to becoming a successful business strategist. She discusses innovative marketing strategies, the importance of small in-person events, and how to create impactful experiences that drive business growth.
GUEST BIO
Jean Kuhn is a business strategist, speaker, and author who helps entrepreneurs accelerate growth through creative marketing, strategic visibility, and high-impact live experiences. After successfully turning around two bankrupt businesses and building multiple six-figure companies, she now teaches business owners how to attract clients, increase revenue, and create transformational events that generate lasting results. Jean is the author of Move the Room, where she shares her proven framework for designing experiences that create breakthroughs for clients while building scalable, profitable businesses.
CHAPTERS:
00:00 Introduction to Impactful Strategies
01:37 Jean's Journey to Business Strategy
04:41 Turning Around Bankrupt Businesses
08:47 Common Struggles of Business Owners
11:50 The Importance of Visibility and Speaking
13:43 Mistakes Business Owners Make
21:38 Key Strategies for Business Growth
27:48 Introduction to Jean's Book
31:23 Final Words of Wisdom
LINKS:
Move the Room by Jean Kuhn - https://www.amazon.com/s?k=Move+the+Room+Jean+Kuhn
Jean Kuhn - Website - https://jeankuhn.com/
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Until next time, keep moving forward!
Chuck Anderson,
Okay, three, two, one.
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:Hello, everybody, and welcome back to the show.
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:This is the Collaborators Unite podcast.
4
:Chuck Anderson here, your host, and this is the show where we serve big impact experts.
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:And that's you if you're on a mission to make a big positive impact in the lives of your
clients, possibly even the community and the world, depending on the size of your mission.
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:We this is what we know about you from all the surveys and the conversations that we've
had: is that you value impact.
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:How do you make an impact with what you do?
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:And you know, in order to do that, you know, we're gonna have different challenges along
the way, and we need a good strategy.
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:And today's guest is a business strategist who has a lot of experience helping businesses
like you with a good strategy.
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:that will help you to achieve your mission.
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:So today I have Jean Kuhn here with me today, and uh and we're gonna talk all things uh
strategy, marketing, sales, growth, whatever and whatever else we we we think of to say.
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:So Jean welcome to the show.
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:Welcome.
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:thank you.
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:Thank you for having me here today.
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:Was listening.
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:Um yeah, well I'm I'm glad to be here.
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:Yeah, I'm glad you're here too.
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:And we've had a couple of good conversations leading up to this.
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:So I can already tell this is gonna be a fun, a fun day.
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:And you know, I did my light introduction of you, so I'm gonna just start by having you
share a little bit more about the audience, about what it is that you do to help
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:businesses and how and and what led you to doing this work.
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:Uh what led me to doing this work is when I had my first baby, I decided I was never going
to let somebody control my time.
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:So when he they that nurse put that first baby in my arms, I knew I was not going back to
a job I hated, right?
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:So that was 41 years ago.
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:And I have managed to stay or be self-employed throughout that entire time without having
to get a J O B.
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:So that's part of it.
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:But then what really got me into where I'm at now is
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:I don't know.
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:It's been over twenty twenty five years ago.
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:I bought my very first bankrupt business.
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:Have you ever bought one, Chuck?
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:A bankrupt business?
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:Yeah.
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:I've been uh part of a few acquisitions and a few exits.
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:Never bankrupt, yeah.
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:Mm-hmm.
38
:Yeah.
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:However, however, uh, we were able to turn that around within twelve months, add a hundred
thousand dollars to the bottom line, and then just and then four years later we bought a
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:second bankrupt business.
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:Same it was a chocolate they were both chocolate uh franchise stores.
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:Okay, yeah.
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:So w did you already have experience in that industry or did you get into it for the very
first time by buying those businesses?
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:not at all.
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:Not at all.
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:as a matter of fact, two weeks in, I two weeks into that first store, I also owned another
brick and mortar like thirty minutes away, right?
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:That I worked from ten to four.
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:It was a dance studio for kids.
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:And I'm no nor am I a dancer, right?
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:I'm just like somebody who thinks I can do everything.
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:But um I bought that store two weeks in.
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:I'm sitting in the kitchen on an up to upside down milk crate sobbing.
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:sobbing.
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:Nobody was coming in the door to see me.
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:It was not I had all the time in the world to do it because it was bankrupt and nobody was
walking in the door.
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:And after about two weeks I'm like, maybe you should after I had my little pity party, I
thought, okay, I've got to get up off this milk crate and get my butt to work.
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:And that's exactly what I did 'cause I had a plan when I bought it.
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:Right?
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:It was not to
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:sit there and not do anything going forward because I literally was thinking my kids are
gonna we're gonna we took a loan out on the house we had just built.
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:We paid it off and I was afraid that we're gonna lose our home and then my kids aren't
gonna be able to go to college if they wanted.
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:And it was just a a big mind game I was spewing to myself for 20 minutes or two hours.
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:I don't know how long.
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:Mm.
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:So you didn't just buy the business on a whim, you did have a plan and right?
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:And like you said you you did?
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:Okay, good.
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:fool you.
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:Yeah.
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:It was I had a friend who had a had one of these franchises and she would invite me in
during the holidays to help her and it seemed like it was gonna be fun and I'm all about
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:the fun.
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:And those first few that that first year was anything but fun, but I made it fun and
turned everything around because if it's not fun, I don't want to do it.
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:So yeah.
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:So yeah, don't get.
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:us a little bit about this turnaround because it sounds like that's probably the origin
story of a lot of the work that you're doing with clients now in their businesses.
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:Uh if that's true, please you correct me if I'm wrong.
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:But you know, yeah, what what what was that journey?
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:it.
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:You're 100% right.
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:That is kind of my origin story.
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:That um turning turning around two bankrupt businesses with no money, no I had no
use nobody had a list back in:
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:websites for either store, right?
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:So yeah, it was challenging compared to now.
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:But I learned so much, right?
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:If I just relaxed and had fun doing it, made it fun for myself, fun for my employees, and
fun for the customer.
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:why wouldn't they come back?
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:So I just I created every so I'll tell you my first my first really great marketing story
on our first anniversary of owning that store I uh created a little game do you ever go I
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:don't know in Canada do they have like little kids' carnivals at school like right and so
sometimes you'll see the one where you throw the fishing pole over the blanket that's hung
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:up there and there'll be a prize on it when the kids get it back.
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:Mm-hmm.
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:I took that idea and I created something called the anniversary ducky party.
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:So I bought a bunch of those little ducks and I put them in first water, but they went
butt up.
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:So on the butt I wrote I wrote numbers.
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:So everybody, if you spent, I knew our ticket price was $8.
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:Everybody came in, that was our average ticket sale.
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:I was looking for 12.
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:So when you came in and you spent $12, you could pick a ducky.
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:That now is sitting in a a tub of blue sugar.
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:So they're not, right?
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:And so you'd pick it up, find out what the pro what the number was, and there was a prize
chart.
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:You know, it could be a chocolate dipped marshmallow or a caramel apple or a little box of
chocolates or whatever, right?
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:So I got a call after that from the franchise, and they're like, What are you doing?
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:Right?
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:We've never had anybody have that size of a promotion before in the store.
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:What are you doing?
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:And that I was getting calls like that.
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:all the time because I was marketing differently than and that's my what I teach my
clients you have to be different if you're gonna stand out in a crowd right if you're
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:gonna stand in a tub of blue sugar you better be different so that's that was just one of
the things I did
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:Yeah, amazing.
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:And one might assume that you buy a franchise because they have their marketing kind of
figured out.
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:And so you had to be innovative and and turn this thing
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:Well, I also bought it from a f a another franchisee who was obviously it was bankrupt, so
they weren't running it really well, who kind of misled me.
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:And he's and I said, Well, we haven't been we haven't even applied for a to to the
franchise yet.
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:And he's like, If you don't buy it on this day for this much money, I'm closing the store.
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:And I'm like, Okay, let me write you a check, right?
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:And we bought that store.
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:The franchise did not know we were part of the system.
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:for at least three months.
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:And when they finally accepted us, right, I was already three months in running the store.
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:So yeah, it was I wrote a book about that too.
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:It's called F ups, Franchisee Screw Ups.
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:Wow.
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:Yeah, that's and I've heard stories like that before, right?
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:'Cause again, you we buy into franchises 'cause we assume they have a system for all of
that that works.
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:And but you still have to bring your creativity to it.
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:You did that.
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:And it that's a really cool origin story, to be honest.
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:Like I've been part of a few acquisitions, a few exits, some really great, some not so
great.
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:So, you know, I can I can relate to those parts of it for sure.
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:Yeah.
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:and you know, that c as an origin story kind of led you into what you're doing now.
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:Um, what are you hearing from people who are reaching out to you for help?
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:Um, in terms of the help that they need and and maybe that aligns with the help you're
able to provide.
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:What does that look like?
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:What are you hearing and what do you end up doing for them, right?
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:I'm really hearing that I'm not making enough money, right?
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:For as hard as I'm working, I'm not making enough money.
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:I'm hearing that um I can't get clients, right?
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:Clients are like far and few between.
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:And these are all things I had to overcome when I decided to make this my business, right?
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:I can I tell you another story?
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:Okay, so when um when I first bought that store, that was four years later.
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:I when I bought that second store, I was trying to figure out like how how am I going to I
need to do this bigger and better, right?
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:And I started reaching out to my fellow franchisees in the um area.
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:And I said, What if we what if we kind of co-op on some marketing?
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:Because company will pay for it if we co-op on it, or they'll pay for some of it, and we
can make money.
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:So I brought some franchise overs franchisees over to my house.
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:The following year, people are like,
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:We want to be in.
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:If you ever do this again, we want to be in.
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:So I started holding conferences for for my fellow franchisees from all over the country.
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:And how I was rewarded for that from the franchiseur was I got a royalty audit every year
because they told me to stop.
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:And I knew I needed those other franchisees as much as they needed me.
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:Because I don't know about you in business, but when I'm in business,
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:I've got to have somebody else at my level that I can talk to, right?
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:I might not have answered the question I'm thinking that you just asked, but it made me
think of that story, right?
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:In business, we all need other people that we can talk to.
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:And sometimes you're talking to the wrong people because they're worse off than you are.
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:Yeah, it does answer the question because what we want to know is, you know, what is the
struggle that people are experiencing in their businesses that you're helping them with?
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:I mean, you know, your creative marketing and all I mean, it really lends itself to you.
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:You call yourself a strategist.
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:I mean, that's all part of the strategy and that creativity that gets brought to it.
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:Um, and yeah, certainly not having enough people to talk to is a big problem.
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:Thanks, sir.
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:I was on a call last week with somebody and I said, How you know, they were c complaining
that they didn't have enough clients.
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:And I said, Well, how do you sell?
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:And they sell they sell through a consultation call.
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:And I said, Well, how many consultation calls have you done in the last 90 days?
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:And it was less than five.
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:Therein lies the problem, right?
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:exactly.
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:So how did you how did you tell them to fix that?
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:And then I'll tell you how I fixed that.
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:Yeah.
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:So so we focus on the lead generation part of it and say, so you don't have a broken
offer.
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:We act you haven't made enough your offer to enough people yet.
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:So you don't need a new offer.
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:You don't need a new product.
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:You don't need all that's not broken.
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:What you need is more people to talk to to make your offer to.
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:So we do that a lot through affiliates and partnerships and events and all that kind of
stuff.
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:So we usually recommend something like that so that they can start to fill their calendar.
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:Mm-hmm.
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:with appointments that of people who align with what it is that they do.
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:And the way I the way I do that is of course you need exactly what you said, you need more
leads, right?
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:But the way I teach my people to get leads the way I get leads is I go out and I speak,
right?
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:And if I'm telling I'm telling I truly I have a lot of funny stories, but if I'm going out
and I'm telling and I'm educating the audience there.
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:Right.
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:It's so much easier to bring them in for a consultation.
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:Like I don't have to even work at that.
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:I'm gonna close half the room who wanna have a call with me, right?
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:After that.
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:And then I can make that offer.
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:But that's that's how I pick up all the extra leads that I'm looking for because it's to
me it's the fastest path to cash.
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:Mm-hmm.
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:Well, you have to be visible.
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:And you know, one of the things standing on stage delivering a presentation is a great way
to be visible.
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:We can host virtual events, you can host your own, you can speak on other people's events,
you can be on podcasts, you can host your own podcast.
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:There are so many ways to to use that.
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:No better way, I feel, than speaking to someone else's audience because now you're
expanding outside of your.
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:But I 100% agree.
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:In fact
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:It's what started me off on this journey almost 30 years ago.
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:Uh getting to speak on the Rich Dad Poor Dad stage, when ki when Kiyosaki was was first
written he I think he was only three books in, now he's like, I don't know, 30 books in.
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:So um, but that was a long time ago.
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:But that's getting on stages, speaking to other people's audiences, huge for that.
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:So
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:Yeah.
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:So so visibility obviously, having enough people to talk to.
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:Um, what are some of the mistakes that you see that your your future clients are making uh
that that you help them to overcome and put better solutions in place?
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:There's a couple, right?
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:Um, I think the first one is is they're afraid to invest in their business, right?
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:So they just keep trying to what duct tape it together, right?
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:Like hodgepodge here and you're trying something over here, and then somebody told you
that they got a client from Facebook sending them a direct message without ever knowing
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:them.
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:So amazing that must work, right?
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:So they do that, right?
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:So they're doing all of the the wrong things.
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:Because that's what they are listen they're remember when I said about listening to the
people who are I I tell my people if they're not making more money than you, you should
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:not be listening to them, right?
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:Because they're they're in the same b boat as you, if not even a smaller boat.
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:So that's one way is um I d' you ever just you're talking and all of a sudden it's like
boom, gone, right?
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:Um, what was the question?
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:It's good.
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:mistakes that your future clients are making.
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:So when you hear you or see them making these mistakes.
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:Yeah.
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:So investing investing in their business before they lose all their money.
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:That's one.
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:They should be doing that, right?
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:Hire somebody so you especially if you're over fifty, right?
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:Hire somebody right away so you're not wasting all of your money.
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:I can't even begin to tell you how many hundreds of thousands of dollars I wasted trying
to figure it all out on my own.
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:It's not not cool, right?
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:Um, another thing that I see is
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:um not wanting to speak.
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:Right?
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:I've seen how fast that happened for me when I started speaking.
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:It literally took my business from $300 a month to $10,000 a month while I was owning and
running two brick and mortar businesses, right?
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:It took it to their and within 18 months, right?
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:Which seems like a long time, but not if you factor in that I'm managing two bankrupt
business or two big brick and mortar businesses.
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:So I do think that is the piece too is um trying to find a way for them to be able to
speak.
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:And I think another thing is is this is my opinion, so don't shoot the messenger.
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:I am the messenger, I am the creator, so you can shoot me.
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:When they are that they want they feel like they can do b since COVID, they feel like they
can do business all over the world.
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:All over the world, right?
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:And they can't even sell anything in their own town.
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:Why do you care about the rest of the world if you can't sell something in your own local
community?
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:Right?
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:Those are the people who will support you and help you if you just get out and meet them.
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:But it's like, no, I would rather do it virtually.
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:I can you tell that I'm not most
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:mostly a virtu I'm not a virtual fan of virtual events, right?
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:Which is ironic because we're doing this virtually right now, but but the Yeah, yeah.
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:Mm-hmm.
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:they were here before COVID, right?
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:Yes.
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:Yes.
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:But but since that when people that's how they think they have to do business and you know
what?
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:They go to networking group groups and everybody's there because they think they can do
business all over the world instead of going out and speaking locally to a loc local
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:chamber or a a woman's group or whatever and and selling yourself into a selling them into
a conversation with you.
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:Yeah, k it's kind of crazy to me that that's that I think is a big mistake.
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:Yeah, that's a really good one.
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:And I don't hear that one very often.
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:And uh because well, like you said, since twenty twenty, everything has really gone in a
virtual direction.
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:Zoom has made it easier than ever before to just schedule a call, get on a get on a a
virtual meeting, and and uh and so so while we do have international clients, I agree with
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:you.
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:In fact, you know, I mentioned speaking on rich dad stages.
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:That would never have happened if I hadn't gone to a local networking meeting where
somebody involved was speaking and got their attention when when it was my turn to
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:introduce myself.
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:So yeah, you gotta get out there in the community.
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:You gotta get out there and and and share.
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:And those opportunities still exist, right?
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:Mm-hmm.
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:those are the people who understand that when you're with people, you're I and like like
look, we've had a couple conversations and they have been nice and and polite and
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:everything, but there's really no way that you and I in a in a 30-minute podcast or a
20-minute podcast or a 20-minute consultation call are gonna really connect, right?
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:But when you're with somebody in a room or if you're networking in person and you're
seeing them week after week, there are those connections are formed.
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:Right.
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:And you can't take that piece away from in person.
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:I even have some clients who are just cr crazy not wanting to go beyond their screen here.
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:Right?
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:They just want to work it all from their screen and they're struggling because of it,
because they they live in a big bigger city and they're not willing to just go out and
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:meet people anymore.
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:We're so afraid to meet people anymore.
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:Right?
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:Yeah.
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:And I I don't think we have to be afraid of that, but I think y you're right.
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:Like Zoom has that that it's the introvert's dream, really.
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:You know, you can you if you're uncomfortable, you can you can disconnect from any group
meeting you want at any time.
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:And so but when you're in a room I've hosted seminars, I've spoken in other people's
seminars.
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:There is a captive audience.
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:You know, i with virtual, if they don't like what you're saying, they can disconnect at
any time.
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:Exactly.
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:you're speaking in a room, even if they don't like what you're saying, they're not walking
out the door.
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:They're way too polite for that.
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:They're way too nervous of of looking bad.
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:So they're gonna sit there and receive the rest of your message.
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:You still have a chance to change their minds, right?
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:And so yeah, real connection.
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:Real connection.
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:that's what I'm talking about.
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:Real connections.
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:But listen, I talk uh my I do all my client calls on Zoom, right?
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:And I may not have met them, but you know what?
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:Within four months I will meet them because I in I hold my my business retreats for my
clients.
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:It's a fulfillment event.
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:I hold that in person.
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:I c I because I wanna know people.
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:I don't I'm not I'm not just in it.
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:this for the money, I'm in it for the relationships as well.
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:And I don't believe you can make those great relationships virtually all the time.
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:Yeah, that's a great idea.
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:And how often do you hold your retreats?
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:Are they you know three times a year or uh you said every four months?
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:Yeah.
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:three times a year.
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:I take my clients on a retreat, um, which is what I'm kind of talking about these days is
about taking them on transfer education experiential transformational retreats.
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:This little elephant is there to remind my clients every time I'm on a call with them on
Zoom.
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:It's there to remind them that I took them to give two elephants in a bath.
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:And the reason we gave the elephants in a bath because I needed them to know, I needed to
make the point that the big elephant in their room is them that's holding them back from
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:their ex from their success.
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:Right?
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:So that's just that one just makes me smile.
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:When I saw that at Home Goods, I picked that right up.
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:That's a very powerful message as well.
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:And such a great way to demonstrate that.
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:Um, I love everything we're saying.
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:I wanna talk about the book and and and before we run out of time, but I gotta ask you,
like what are your you know, just to kind of put a uh you know, kind of transition to
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:that, what are the top three things that that you think are the the big needle needle
movers for for businesses that are kind of stuck where, you know,
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:We we talked about some of the mistakes that they're making and some of the challenges
that they're having.
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:What are the top three things they should be doing uh that would kind of direct them so
that they're not doing the time wasting things and the ineffective things?
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:Yeah, I think right now, and I'm not even sure there's three right now.
333
:Um, one of the things I really believe that people should be doing is getting back into
person events.
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:Um, not saying everything has to be that.
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:I don't see Tony Robbins going back to really big in person events when he can do that
from a big stage that he created, right?
336
:I don't see that.
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:But I think if you really want to connect with you're not Tony Robbins, that's what I'm
saying.
338
:They not you, but everybody.
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:But I
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:okay.
341
:I I'm okay.
342
:I am not Tony Robbins.
343
:I'm inspired by him, but uh yeah, yeah, yeah, for sure.
344
:But I do think that getting in person, I think coach like I think coaching is maybe taking
I I hear this all the time right now is like my coaching business has dropped off.
345
:My coaching business has dropped off.
346
:I think that people bel they look at AI and they feel like they can create anything that a
coach is going to give them.
347
:They can create that on AI.
348
:And for the marketing, you might be a little bit true about that, right?
349
:They're gonna create marketing things that everybody else in the world is doing because
that's what AI knows.
350
:Let me just tell you, they are not marketing themselves the way I take teach my people to
market themselves.
351
:But you know what?
352
:You know what?
353
:My people still wanna do it like everybody else.
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:And it's a continual um
355
:Heartbreak for me because I know if they would listen a little bit more and go out into
their community a little bit more, they would have more success.
356
:So that's one of them is um but I think but I also think that holding small in-person
events is the way to go.
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:And that that's exactly what this book is about.
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:And I've really been talking about this a lot lately is all you need to do is put twenty
people in a room and I can get you to a hundred thousand dollars within a year, right?
359
:And I will tell you in the United States, I don't know about Canada.
360
:Actually, I think I looked it up and I think it's lower than the United States.
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:Only twelve percent of female business owners ever hit one hundred thousand dollars.
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:And I think it's less in Canada because I do think I looked that up.
363
:But right now I I am if they if they would just embrace the idea of holding small events
364
:I make more money from small events.
365
:I I have a multiple six figure business from small events, right?
366
:Twenty-three buyers in a room with maybe thirty-nine people in there and twenty-three
buyers in a room.
367
:And I spend three days with them.
368
:That's a six-figure payday for me.
369
:Multiple, you know, we're pretty close to multiple six figures, right?
370
:We think we've we haven't quite hit over 200.
371
:But I'll tell you what, with 23 people in a room that I got to connect with all of them to
to close.
372
:A hundred, fifty, sixty, eighty thousand dollars.
373
:I'm super excited about that.
374
:So that's what I'm talking about now.
375
:I'm with you know, it's su so funny to hear you say that.
376
:And in a lot of ways we've done parallel things.
377
:Uh my one of my favorite things to do is to do a workshop.
378
:I used to say it the a a small workshop with just twenty people in it.
379
:And that was the opposite of what my mentor taught me.
380
:I was trained by T R Vecker, and so we you know, it was so a lot of those events and you
you think you need to be that because you know, his events were always a thousand people
381
:plus and he was really good at it.
382
:Um, and then I I remember struggling to to try to aspire to do that.
383
:And I realized that if I, you know, do more with less is is kind of the mantra that we
had.
384
:And so twent you know, when I have 20 people in a room, I could go and have lunch with
each one of them.
385
:I could have personal conversations, multiple conversations with each one of them.
386
:When I have two hundred people in a room or even two thousand people in a room, that's not
gonna happen.
387
:And so most of all of that marketing that got those people in the room just walked out the
door.
388
:You will never see them again.
389
:Exactly.
390
:But in a small room, you know their name.
391
:If there's only thirty people in the room, you learn their name really fast within a
couple hours, right?
392
:And I'm not even talking about the way T Harve and all the gurus do that, where they put
them in a room for a low, low ticket price.
393
:And I'm talking about taking your expertise, putting 20 people into a highly focused,
intensive of whatever you're training them on.
394
:You charge a high ticket price, and I'm not I'm saying high ticket is probably up to
$5,000, maybe $10,000, depending on how long and what you're doing, where you're really
395
:making a difference in their business.
396
:You're really giving them every single thing they know.
397
:You're practicing it, you're role-playing it.
398
:You've got 19 other people who are focused on learning what you're teaching.
399
:And that's what I'm talking about, putting some all people in there.
400
:And then you don't have to make an offer at all.
401
:They've already paid you up front.
402
:Right?
403
:They've already paid you up front to get there.
404
:You you don't need to make an offer.
405
:not having to make an additional offer while you're there.
406
:You're just a hundred percent focused on delivering the value fulfill you well, you called
it a fulfillment event earlier.
407
:So that really what is
408
:Well, fulfillment for me is when my clients buy buy a 12 month package with me.
409
:That's part of they, that's what they get as as part of that.
410
:It's almost like three months of like we go away, it's intensive training, but it's kind
of like a mastermind.
411
:Um, but what I'm talking about now is 20 people in a room teaching them what you're the
very best at so that you can create other people who are just as good as you.
412
:And then if and if maybe there are people there that you want to make I this is exactly
what I'm doing next month.
413
:And if there are people there, let's just say out of that 20, that like three of them, I
really feel like we would mesh and they would be a great fit for me.
414
:I'm only going to make them a private offer.
415
:I will pull them aside and make them a private offer.
416
:I'm not gonna make a uh big offer to the group.
417
:I've already been paid.
418
:Yeah.
419
:that makes a lot of sense.
420
:Well, um, and a big believer in that.
421
:I've done that myself.
422
:I think that's a great advice.
423
:I want to talk a little bit about the book and and before we run out of time, 'cause we're
I could already tell I could talk to you for a very long time.
424
:It's very easy to do.
425
:Tell us everyb tell us a little bit about your book.
426
:And I think yeah, and and you had mentioned it a couple of times, so yeah, go ahead.
427
:be well, because the actually the big box of books just came today.
428
:So I'm I'm like dying to have a break to get into them.
429
:But here's my uh my galley copy.
430
:So it's called Move the Room.
431
:The art of designing experiences so compelling, breakthroughs become inevitable and
profits become scalable.
432
:And it's about just what I was just talking about, right?
433
:Holding small events, putting the right people in the room.
434
:Right?
435
:You don't want to put the wrong people in the room because you've got things you want to
get done.
436
:Right.
437
:Whether it's maybe if you're a sales coach, you want to make sure that they understand
about you don't want somebody who's just not doing the work in the room, I guess is the
438
:best way I want to say that, right?
439
:And that's why you charge the right price for that too.
440
:You want to charge a price when when they come, they're not screwing around.
441
:They're there to get things done and learn something that's going to help them make more
money than they ever paid you.
442
:So that's what yeah, that's what I write.
443
:I will say that Kevin Harrington wrote the forward to my book, uh Shark Tank.
444
:Yeah.
445
:So but that's a good one.
446
:him at a conference uh a few years ago and uh he's very, you know, very approachable, very
easy to talk to.
447
:So yeah, love it.
448
:So I met him last year at the conference.
449
:Um, well, for those of you who are interested in that book, I have put a link to Gene's
book right beneath this video.
450
:So you can go check that out and click the link.
451
:And if you're listening to this on an audio podcast, the link is there as well.
452
:Just open up your phone and it's all right there.
453
:And uh, and so that's that's great.
454
:So I highly encourage you to go check out that book, but um I want to give you a better uh
option to connect with Jean.
455
:And I know, Jean, you have a free gift that would be a really great, great place to start
that would get them into your world.
456
:They would learn more from you.
457
:and so tell everybody about that, and we'll put a link there to that as well.
458
:So it's called uh five no cost, low cost marketing strategies that make your business more
appealing.
459
:And what that's from is how I turned around to you, bankrupt businesses.
460
:I've got five different strategies in there, five, I think, or six different strategies in
there with a story.
461
:Hopefully it's a funny story for each and every one of them.
462
:Um and it's the way you get that is just go to Jean's Free Gift, Jean, J-E-A-N-S, Free
Gift.
463
:Dot com.
464
:Nice, nice, easy domain name to remember, but even still, I'm gonna put that beneath the
video as well and in the podcast show notes.
465
:Make it very easy because if you don't forget don't remember, the link is right there.
466
:You just have to click it and
467
:You know, I it's free, so I highly encourage you to do that.
468
:Learn something, especially if what Jean and I have been talking about today has resonated
with you.
469
:So, Jean, thank you so much.
470
:Um, I know we just scratched the surface on all the things we could talk about, but I uh I
I loved getting to know more about you and your business.
471
:I love that you're d the way you're using retreats.
472
:It's very similar to how I use retreats, or it sounds like it anyways, and I
473
:Uh I I believe every word you're saying.
474
:So that's amazing.
475
:Uh definitely have you back and speak on some of our stages.
476
:I have many opportunities for you to come back and and and engage.
477
:So we'll we'll we'll have you back.
478
:before I let you go and we sign off, I just want to ask you if there's any final piece of
advice or words of wisdom you want to leave our audience with here today.
479
:Uh two things.
480
:Number one, I have a passport.
481
:I've never been to Canada.
482
:So if you do an event up there, I'm interested.
483
:And um yeah, I think that the one thing I really like to always leave with is something
Zig Ziggler taught me years ago.
484
:He'd come to Chicago, do a whole day by himself.
485
:But the one big thing I took away from Zig Ziggler was you can have everything you want in
life if you just help enough other people get what they want.
486
:And I literally live my my life that way.
487
:And I have since I met Zig thirty some years ago.
488
:I remember that was one of the takeaways I got from one of the very first Zig Ziggler
books that I I read.
489
:And that was probably what he's most known for, is is is that quote.
490
:I love it.
491
:Beautiful words to end this episode by Jean.
492
:Thank you.
493
:You are amazing.
494
:I yeah, this has been fun.
495
:And I know we've only scratched the surface, but what you're doing can help so many people
on their journey to make a bigger impact.
496
:And that's what we're trying to do.
497
:And so we're excited to have you come back and maybe speak at some of our events and and
and and we'll do something like that.
498
:And to our audience, I want to thank you as well.
499
:If you're listening to my voice right now, that means you resonated with what Jean and I
were talking about here today.
500
:So a couple things.
501
:One is I'd like you to click the link beneath this video and go get Gene's free gift.
502
:That is an easy, simple step that you can do today.
503
:It connects you with information that could be
504
:the breakthrough that you need uh or the answer you've been looking for, uh, that's gonna
lead to a breakthrough in your business because I know you wanna make a bigger impact.
505
:I know you're maybe even a little frustrated with where you're at and there's uh some
other level you want to get to.
506
:And so I highly encourage you to learn from others, collaborate and partner with others,
learn and and you know, whatever collaboration means to you could mean hire a coach, could
507
:be joint venturing with someone, whatever that means.
508
:Um
509
:you could be one collaboration away from that breakthrough.
510
:And so and I'll leave you with this.
511
:And that is really the only way to fail in business is to quit.
512
:And uh the believe that every so every problem has a solution.
513
:So always look for someone who can help you with that solution.
514
:Keep moving forward and we will see you on the next one.
515
:Thank you.
516
:And where is the stop button?
517
:I they moved it.
518
:I don't know where it is.
519
:Oh, it's over here now.
520
:Okay.
521
:I just have my thing too small.