Do you break out in a cool sweat when thinking of SEO sales pitches?
We’ve all been there. On both sides, whether you’re giving a pitch or reviewing one and it doesn’t go to plan and you want the ground to open up and swallow you up.
What if I told you that improv can help?
I am not bonkers, bear with me.
Derek Hobson joins the podcast to talk about this very topic. He shares the best and worst experiences he’s had and how the rules of improv can be applied to make pitching easier and more successful.
He also gives you one thing to implement next time you pitch - to help you success.
About Derek
Derek Hobson is an SEO humorist and digital marketer, working in agencies and in-house across the US and — most recently — in the Netherlands. The only thing spanning longer than his search career is his background in improv, which ultimately prepared him for the most demanding audience (children’s attention): serving as a maritime historical reenactor (read: pirate) aboard the brig Pilgrim in Dana Point.
Where to find Derek
Derek's Website
@SEOHumorist on Instagram
Derek on YouTube
@SEO_Humorist on X
Derek Hobson on LinkedIn
About 'The SEO Mindset' Podcast
Build your inner confidence and thrive.
The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
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Copyright 2026 Sarah & Tazmin
Mentioned in this episode:
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