Welcome to our December 𝐑𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐨𝐧𝐬 & 𝐏𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐨𝐧𝐬 series, where experts across the nutraceutical industry discuss the top takeaways from 2021 and areas to watch in 2022! Tune in for our daily episodes to ensure you fuel your innovative thinking into the new year and beyond. 

𝐒𝐩𝐞𝐚𝐤𝐞𝐫: Mike Hughes, Head of Research and Insight at FMCG Gurus

Keep up with our 𝐑𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐨𝐧𝐬 & 𝐏𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐨𝐧𝐬 series here: https://feeds.captivate.fm/the-vitafoods-insights/2021-2022-industry-predictions-reflections-/

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Welcome to our December reflections & prediction series. Shall we welcome today's expert?

My name is Mike Hughes and I am Head of Research and insights at FMCG gurus. The key takeout for 2021 is that we've seen a complete shift in focus from health goals being aspirational to instead focused on disease management and reducing vulnerability to illness, consumers are being proactive, taking a prevention over cure approach to health. They've re-evaluated their diets, and lifestyles, and taken a long-term approach to wellness. This is something that we'll see in 2022 and beyond, because of the continued uncertainty around COVID-19, but also has consumers become more conscious about their health. This will drive demand for functional and fortified food and drink products.