Artwork for podcast Unconventional Leaders
Drive Traffic WITHOUT Posting on Social Media | Cyndi Zaweski
Episode 16421st April 2026 • Unconventional Leaders • Heather Parady
00:00:00 00:59:09

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Cyndi Zaweski is an award-winning journalist, storytelling marketer, and entrepreneur. A little over six months ago, she made a bold move: she stopped posting on social media (yes, as a digital entrepreneur). What happened next? Her sales jumped 176%.

In this episode, she breaks down how it’s even possible…how leaning into search and her background in SEO drove consistent traffic to her offers. We also explore the mental shift that came with unplugging: from withdrawal and fear to clarity, creativity, and finally hearing your own voice again.

WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady

TOPICS FROM THIS EPISODE:

  • How her sales went UP 176% after quitting social
  • How SEO, email, and search-driven content bring in clients without social
  • The shift from constant output to intentional, meaningful creation

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