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The Membership Guys Podcast with Mike Morrison - The Membership Guys EPISODE 302, 20th April 2021
302 - 7 Simple Ways To Increase The Stickiness Of Your Membership By Signposting Future Value
00:00:00 00:29:17

302 - 7 Simple Ways To Increase The Stickiness Of Your Membership By Signposting Future Value

How do you make your membership ‘stickier’? By that, we mean, how do you get members to stick around for your content?

The key is to give them something worth sticking around for. You might have great content on the horizon, but do you members know about it?

In this podcast episode, I share seven simple ways to let your members know about all the amazing things you have planned for future content.

Most of these are simple tweaks you can do today, such as posting on social media or emailing your members. We also share some less commonly known tactics to showcase upcoming valuable content.

Essential Learning Points:

  • Why it’s so important to signpost future content
  • How to use the ‘Pain of Disconnect’ or FOMO to keep your members interested
  • Why an upcoming content list is a simple way to signpost future value
  • The types of future content you should promote and how
  • How to use future content to influence current content.

Important Links & Mentions:

Key Quotes:

“Memberships are a value exchange.”

“The true value from a membership comes from the things the content enables, the results, the wins, the success stories.”

“You’re giving them a glimpse at a possible future that they could have, in terms of outcome, transformation, results, wins, if they actually apply the content that is being released.”