In this episode, Becky talks to Glen Van Peski—Ultralight Backpacker, Founder of Gossamer Gear, and Author of take less. do more.—and Jeevan Sivasubramaniam—Managing Director of Editorial at Berrett-Koehler Publishers. Listen as Glen and Jeevan share their insights on who to ask for book endorsements, the impact of endorsements on book sales, how to ask for endorsements, and the ideal number of endorsements an author should strive for. 

During the episode, you’ll learn:  

• About both guests and their work in the world.
• The meaning behind Jeevan’s nickname, “The Cranky Editor.”
• Some of the basics about endorsements and why they are critical for anyone who is preparing to launch a book.
• How an author can decide who they should ask for endorsements.
• Advice for obtaining big-name endorsements.
• Why endorsements don’t necessarily make or break a book. 
• Whether or not there is a right number of endorsements an author should be aiming for and if there is danger in getting too many. 
• Whether endorsers should represent the demographics of a book’s target audience, or if it’s better for authors to represent a diverse audience in their endorsements. 
• If authors should write sample endorsements that potential endorsers can edit.
• More thoughts and advice around the power of endorsements. 

Don’t forget to check out our show notes, which include action steps and resources.

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