On this episode of The Data Storytellers podcast, we explore the intersection of data, technology, and human capital with Maaike Van Den Branden, the associate director of data insights and analytics at Competitive Market. Maaike delves into her career transition from marketing research to leading complex data science initiatives, discussing the integration of data-driven strategies to optimize business outcomes across various industries. We focus on the importance of cross-functional perspectives, collaboration, and ethical considerations in leveraging analytics to drive significant organizational changes.

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00:07 - Introduction to Maaike Van Den Branden and her role at Competitive Market

00:56 - Maaike’s transition from market research to data analytics leadership

03:26 - The transformation and growth of the data industry over the last decade

07:39 - The essential skills and competencies of effective data scientists

10:21 - The challenges of communicating data findings and influencing stakeholders

14:03 - Key attributes of a successful data transformation leader

18:18 - Exciting trends in data science and its impact on business strategy

20:16 - Maaike’s advice for aspiring data leaders entering the new decade