Dr. William D. Shiell, Senior Pastor of First Baptist Church, discusses Cheap: the high cost of discount culture by Ellen Ruppel Shell. "Cheap addresses our need for more stuff by challenging our assumptions about discounts," Dr Shiell said. "The book says that just because something is on sale does not make it a good value. During the shopping season, this book asks us to look beyond the sale price and examine how our purchases reflect our values." (Recorded December 2, 2009)