Shownotes
The last time you found a new podcast you really liked, you probably did not start at episode one and listen all the way through in order. You scrolled. You clicked the title that spoke to what was on your heart and mind in that exact moment. Your podcast listeners are doing the exact same thing right now, and the phase each one of them is in when they hit play is completely different.
This episode is for you if you have a podcast and have been wondering how to actually make your episodes do strategic work for your business. I'm walking you through the Five Phase Listener Journey, the framework I built to map exactly where each of your listeners shows up when they click play, the kind of episode that meets them where they are, and the call to action that actually converts in each phase. This is the framework I teach every client and every student, and once you understand it, you will not record a podcast episode the same way ever again.
In This Episode You'll Learn:
- What "cherry picking" actually means and why it changes how every single one of your podcast episodes needs to be structured
- The Five Phase Listener Journey broken down (Unaware, Aware, Curious, Primed, and Ready) and what each listener actually needs from you
- The kind of episode and the kind of call to action that actually converts in each of the five phases
- Why most podcasters' back catalogs are heavy on the first two phases and nearly empty on the last two (and what that is costing them in warm leads and clients)
- The two things every podcast episode you record from here on out needs to do for your podcast to work as a real business asset
Want to know exactly where your podcast is losing clients? Take the FREE Podcast to Clients Audit and get your PERSONALIZED report in less than 10 minutes! → https://podcasttoclients.com/
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