Welcome to the final episode of Season 2!

This is a round-up of my year in podcasting and business.

I had some awesome guests talk to me, topics that we chatted about were interview techniques, ways to make your podcast more discoverable, mindset and tips to get started to name a few!

I touch on reviews and how I think it's not easy or clear how to leave them in the podcast apps, but Spotify has upped their game this year!

I will be back for Season 3 in March!

I would love your input!

I want to know your burning questions about podcasting for your business. I really want to make sure you're getting the most out of my podcast by giving you all the information you need to move forward successfully.

Please note these can be anonymous if you prefer but if you're happy with it, I'll give you a shout-out in the episode.

I am not collecting email addresses, this information will be used to create podcast episodes and social media posts to answer your questions.

You can fill in the form here: https://airtable.com/appAutYJ4jpDUCFPj/pagV1vj47xYWPrjpn/form

Thank you!!

If you have any questions or would like some help with your podcast, you can book a 30-min Free Session with me.

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If you enjoyed the episode, I'd love it if you could leave me a review.

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Thanks so much!

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Rachael Botfield: 00:00:00

Hi everyone and welcome to the final episode of season two.

Rachael Botfield: 00:00:06

I wanted this episode to come out at the end of 2023 but stuff happened.

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illness, busyness with my business kids, life generally.

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So I didn't get around to recording it.

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So I'm recording it now because I wanted to have a little look back

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in my year of podcasting and look back through 2023 and kind of do a

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little bit of a roundup of the year and, and the season and season two.

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So I've been really pleased with season two.

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It's been really great.

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I've talked to some brilliant guests who have shared some fantastic

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knowledge about podcasting, which I hope has helped you move forward with

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your podcast or your podcast plans.

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You know, the aim of this podcast is to help you with your podcast, give

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you tips, advice, insights, arming you with knowledge and insights so that you

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can go ahead and, you know, put that and implement it into your podcast.

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sO first I want to take like just a little bit of a roundup

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of all my guests from season two.

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So in no particular order Sarah McDowell came on, well, she came on twice.

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Sarah is my podcast partner in crime.

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We run the West Midlands podcast community together, which I'll talk

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about a little bit later but she's been on twice one time to share her SEO

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knowledge as she is the SEO manager at Captivate, which is a podcast host, one

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that I use and 100 percent recommend.

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She talked about some tips to make your podcast more discoverable,

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really practical, actionable tips.

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So if that is what you're looking for I would.

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Recommend you take a little look back at that episode.

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She also came on with Tazmin Suleman and because they co host

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the podcast SEO mindset podcast which is aimed at SEO professionals.

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But they talk about You know, more mindset things about what can happen

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and it applies to, you know, it's very interesting for everyone in

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different different professions as I've listened to as well.

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And it's giving advice about.

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Wins and burnout and stress and mindset and things.

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So it's really, really valuable podcast there, but they gave us a lot

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of insight into what it's like when you start a podcast and both of them

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have Tazmin and Sarah have a job.

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So that's the podcast is not part of the business.

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Like my podcast is part of my own business, but they do it as like.

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They both just love podcasting and they do it on, on the side, if

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you will, as a, as a side hustle.

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So, you know, that itself brings different challenges and nuances to it.

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You know, that's interesting to hear how they manage that and how they

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manage their time and things like that.

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Kendall Brightman came on and she is the community manager at riverside.

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fm.

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Riverside.

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fm, for those of you that don't know, is a podcast recording software studio.

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I'm using it right now to record this episode.

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But she handles the community side of things where, so she connects

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with lots of different creatives.

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For the platform.

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So she gave us some great tips on interviewing and how to talk to your

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guests and make them feel more at ease.

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Those are great tips there.

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Ashley Frater, who is a coach.

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She came on and talked to us about, well, she kind of gave us double for her.

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So she, she actually had a podcast herself about burnout.

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So she talked to us a little bit about how, she managed that podcast and, you

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know, a great observation of Ashley's is that she, because the type of podcast

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that it is and the sensitive subject that you're talking about, that it

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actually took quite a lot out of her, so that when she was recording and

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planning it in, that she, you know, as an observation for if she recorded

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another season of the podcast, is that she would allow herself more time to record

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these things and recover afterwards.

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And this is something that, you know, should be taken.

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into consideration, depending on the subjects of your podcast.

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If it's something that you know, that could drain you, it's, you

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know, you're offering advice and they're talking about, often about

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difficult things, it can drain you.

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So those are the types of things to think about when you're starting your podcast

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so that you allow yourself the time.

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In your planning to be able to, to get those recorded and recover as

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well, as well as doing the rest of everything else that you're doing your

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life, work, kids, family, whatever.

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She also gave us some great tips about productivity and how we can

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view our own productivity and what makes us feel productive and some

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little tips there to help us when we are feeling like we haven't achieved

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very much about what we wanted to do.

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Edda came on the podcast to talk about procrastination tips.

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She her business is a.

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anti procrastination playground and she runs courses and things to help people

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overcome that procrastination that you, that you feel when you have big

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projects coming up and things like that.

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So she gave us some great tips and advice to help overcome those things.

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Emma Fishlock from Real World Consultancy.

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Emma came on to talk about authenticity in your podcast and creating your and the

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importance of creating your content in your podcast towards your target audience.

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So that, I mean, that is so important is to make your content,

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you know, as relevant as possible to you, to you, the listener.

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You know, one of the kind of biggest stats that came out of a talk that

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I looked, that I went to see at the podcast show in 2023 was that.

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You know, one thing that helps, you know, drives people to listen again to podcasts

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is that the fact that they are relevant and that you are talking to them so that.

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You know, and which is obviously hopefully what I'm achieving here is

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that, you know, when you're listening to my podcast that you're feeling that

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this information, the tips and advice and the guests that I'm sharing with

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you are relevant to your problem, the thing that you need to get solved.

Rachael Botfield: 00:06:21

And we had Hillary Salzman come on talking about storytelling and the

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importance of that within your podcast.

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And we hear about storytelling all the time within our marketing, you

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know, creating that brand story, using storytelling to let everybody know who we

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are and what we do and what we stand for.

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And she has a great podcast that is a daily podcast.

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It's about five minutes long.

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It's the Everyday Storyteller.

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And I love Hillary's aim here was, you listen to this her

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five minute podcast when you're making a cup of tea in the morning.

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It's every, every week day.

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And she, you know, is giving you a different tip or advice to think about

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in relation to storytelling podcast.

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So definitely, if you've not had to listen to well, any of these really so far, then,

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you know, hop back and have a listen.

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I also last but not least talk to Helen Calvert.

Rachael Botfield: 00:07:19

As I've said many times before, I absolutely love Helen's podcast, the

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no bullshit guide to a happier life.

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I've listened to all of her episodes so far.

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She's just started to release episodes for season four which

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I haven't checked out yet, but I will most certainly be doing so.

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I talked to her back in season one and You know, her podcast has moved

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forward another year since then.

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So we kind of discussed how, you know, things have developed over the three

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seasons, how the podcast supports her business because she also runs a coaching

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business and how you know, how her clients and listeners help support the

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podcast in the way that what, you know, the themes and things that she's seeing

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in her clients, you know, realizing that those things are going to be coming up

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for her podcast listeners too, and then listening to, you know, feedback from

Rachael Botfield: 00:08:16

people that are listening and, you know, really using that to create the episodes

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that she knows that people wants to hear.

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And that again, like we were talking about target audience, that's so important.

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So.

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You know, that's been really beneficial for Helen and her podcast, for

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Helen and for myself, you know, the podcast is part of your business.

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It's not a separate entity.

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It's, you know, all feeds into one.

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So I think that's really great that, you know, taking that time to listen to

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your audience and to your clients and.

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you know, incorporate those ideas and things into your podcast.

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We also had a little chat about reviews and how hard it

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actually is to, leave a review.

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So, I mean, I'm not an Apple user but I know that I think on Apple,

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it's fairly easy to leave a review.

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You can, you know, you go through the app and you can click on

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leave a review and you can leave a five star you know, rating.

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But For the other apps, it's not so easy.

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There's Podbean app, actually you can leave a comment on the episode there,

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but I feel like, I'm not sure, I mean I have used the app a few times, I

Rachael Botfield: 00:09:27

find it quite busy to be honest and a bit hard to use, but that is just me,

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but that is one way you can leave you know, a comment or review on an episode.

Rachael Botfield: 00:09:36

One great thing I think that Spotify has done recently is they have,

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again, like same as Podbean is leave a, you can leave a comment on the

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episode, which is really great.

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Feature because previously you could not leave.

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I could not figure out.

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I mean, if someone else did, I would absolutely love to know where

Rachael Botfield: 00:09:57

you have to review on Spotify.

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I know you could follow.

Rachael Botfield: 00:10:00

I know you could leave a star rating once you listen to some episodes,

Rachael Botfield: 00:10:04

so great, but if Spotify's a main at where your listeners are.

Rachael Botfield: 00:10:08

You know, if it's not making it very easy for them to get in touch with

Rachael Botfield: 00:10:10

you, to engage with you, you know, this added feature of like, you can ask a

Rachael Botfield: 00:10:14

question, you can, it's like a generic one, or you can ask specific questions.

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You can create polls, people can leave voice notes for you, which

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I think is absolutely brilliant.

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So that is so just a little tip there is to, to leave to

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make it as easy as possible.

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You know, let your listeners know kind of like I am now, you know, this is

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where you can get in touch with me or, you know, leave a comment, let

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me know your thoughts on the episode.

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Have you got any follow up questions, anything like that?

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So I think that that's a really great addition to Spotify.

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I also use the website Podchaser as review to encourage people to leave me a review.

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You can go on there and claim your podcast and then you get kind of a profile

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there and then you can share that link.

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That is the link that I usually share in my show notes is, is to Podchaser.

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So I've had a couple of reviews through there.

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And people can rate it.

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So you can obviously do that for any other podcast.

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So you just go in there and claim your podcast.

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And then you can share that link there.

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So that's quite a nice one.

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You know, an easy way to leave a link to say, just click

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here to, to leave a review.

Rachael Botfield: 00:11:21

So I really hope that the guests that I had on in season two have.

Rachael Botfield: 00:11:28

you know, helped you with your podcast, their advice and tips.

Rachael Botfield: 00:11:31

I would really love to know you know, how they've helped you if they have

Rachael Botfield: 00:11:36

and how you've been able to implement that in your planning or, or in

Rachael Botfield: 00:11:40

your, in your current podcast You can email me or hit me up on LinkedIn.

Rachael Botfield: 00:11:47

I would just love to know, you know, love to get some feedback from you guys.

Rachael Botfield: 00:11:54

So what else happened for me in 2023?

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So I, as I mentioned earlier, I started a community with Sarah McDowell.

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It's called the West Midlands podcast group.

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We started it because, well, we met.

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At an event in the end of December, 2022 and we just kind of nerded

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out about podcasts and thought it would be really nice to kind

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of have a local podcast group.

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So originally Sarah lives in Worcester, I live in Bromsgrove, so we don't

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live very far from each other at all.

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So originally the idea was nice to have something local of people where you

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could go and meet face to face as well.

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But I think that we also making it easier.

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It is easy to meet up virtually.

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We can't always meet up face to face.

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. So every four weeks, every second Thursday of the month we meet virtually.

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So you don't have to be in the West Midlands to join the club.

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You can be from anywhere in the world.

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If you like, we have people from Canada and we have people from all over the UK.

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So, you know, people can join virtually but we also do local events.

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We've, we've held two so far.

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We did.

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a meetup in Worcester at the Dice Box, which was a game

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cafe, which was really fun.

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Played some, some new games.

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The guys there at the cafe are really good at recommending stuff for you, for

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your group, what kind of things you like.

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And one of the games, I think it's called Sounds Fishy is one that

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I actually bought myself and I've played with my kids and my family

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over Christmas and it was so much fun.

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So it was really nice.

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Just getting out there and meeting.

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You know, local podcasters.

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And although there was so many different.

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Podcasts that people are hosting.

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So we have Miriam Cunliffe who hosts MIMS moments where she goes out into her

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community and talks to lots of different people about what they're doing, their

Rachael Botfield: 00:13:49

business, their, you know, there's, she talks to a guy around Christmas

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about his Christmas tree business and they're just really lovely local stories.

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And there's another member called Andrew Martin.

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He runs the, hosts the Family Histories podcast, which is in,

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I think it's just finished its sixth season which is all about You

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know, tracing your family history.

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So his guests come on and they talk about their love for genealogy and searching at

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family histories and how they got into it.

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And they talk about their own family tree.

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They talk about maybe a particular person in their tree.

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And they also talk about a kind of brick wall they've come up against.

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And I really, this podcast is so interesting.

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If you like history, then I would definitely check out Andrew's podcast.

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It's very entertaining at the end.

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There's like a time machine thing, which is really, really good.

Rachael Botfield: 00:14:45

So also there is a lady called D who is the host of the diary of a kidney

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warrior podcast, and she has kidney disease and she has, well, she's

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done over a hundred episodes now.

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She recorded a live episode for her a hundred episode,

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which was really, really cool.

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And she talks about all different things related to kidney disease, talks to.

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Other kidney warriors that have been through the, been through different

Rachael Botfield: 00:15:15

parts of dialysis, different parts of the dealing with a disease and things

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like that is so very interesting.

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Dee's story is so fascinating as well.

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And she, it is really I'm trying to think of the word.

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She's just so brave.

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All the people that she speaks to are just, you know, have so much to deal with,

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but their outlook is so fantastic as well.

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But I'm trying to say like all these different podcasts, you know, I may

Rachael Botfield: 00:15:46

not have come across these because there are, there are a lot of, as

Rachael Botfield: 00:15:49

we all know, there are a lot of podcasts out there and I'm not sure

Rachael Botfield: 00:15:52

about you, but I always feel like.

Rachael Botfield: 00:15:54

I find it very difficult to search for podcasts within the different apps.

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I feel like discoverability is an issue and trying to find certain

Rachael Botfield: 00:16:05

podcasts is quite difficult.

Rachael Botfield: 00:16:07

But And, you know, I wouldn't possibly necessarily go, you know, go and

Rachael Botfield: 00:16:13

search for some of these topics, but they're just, it's so great to

Rachael Botfield: 00:16:19

meet so many different podcasters.

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We all come together over our love of podcasting and what we're trying to do,

Rachael Botfield: 00:16:25

who, you know, people that we're trying to reach and being able to come together

Rachael Botfield: 00:16:30

as a community, share tips and advice.

Rachael Botfield: 00:16:33

We, we've had some great sessions and we also feature guests guest

Rachael Botfield: 00:16:39

speakers for our virtual sessions.

Rachael Botfield: 00:16:41

So we've had Nic Redman, who is a voiceover artist and coach, also a

Rachael Botfield: 00:16:47

podcast host, but she came in and gave us some like warmup exercises to how

Rachael Botfield: 00:16:50

to warm your voice up to feel more confident in going forward and speaking.

Rachael Botfield: 00:16:55

We've had Hannah McCormick, my friend, collaborator, client, who's come on

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sharing her awesome marketing tips.

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She's also featured, been on two or three, three times, I think, on the,

Rachael Botfield: 00:17:08

on this podcast as well, sharing her marketing tips, sharing her story about

Rachael Botfield: 00:17:12

podcasting, showing up solo podcast, helping solopreneurs with their marketing.

Rachael Botfield: 00:17:18

We've had who else?

Rachael Botfield: 00:17:20

Oh, Jack Chambers Ward came on and how to be a better podcast host.

Rachael Botfield: 00:17:25

That was really interesting.

Rachael Botfield: 00:17:26

I took a lot away from that talk.

Rachael Botfield: 00:17:28

So if you are looking for a community you know, we would, it's a free community.

Rachael Botfield: 00:17:33

We would love you to come along and.

Rachael Botfield: 00:17:36

You know, come and meet us.

Rachael Botfield: 00:17:37

Even if you're not started your podcast, you started your

Rachael Botfield: 00:17:41

podcast, everybody at different stages of podcasting are welcome.

Rachael Botfield: 00:17:44

And, you know, come along and meet everybody.

Rachael Botfield: 00:17:47

We chat in between the meetups on our Slack channel.

Rachael Botfield: 00:17:52

So we can get advice there.

Rachael Botfield: 00:17:53

We share tips and advice and different tools and things like that.

Rachael Botfield: 00:17:59

So yeah, if you, if you fancy joining or you think you might want to join

Rachael Botfield: 00:18:02

in on the fun, then I'll pop a link.

Rachael Botfield: 00:18:04

There'll be a link in the show notes where you can join and, and find out all the

Rachael Botfield: 00:18:08

details that as I said earlier, you know, this podcast is, is linked to my business.

Rachael Botfield: 00:18:14

I'm a podcast manager.

Rachael Botfield: 00:18:16

I help support.

Rachael Botfield: 00:18:18

Women in business, mainly coaches with their podcasts.

Rachael Botfield: 00:18:21

I help them get them started.

Rachael Botfield: 00:18:23

I edit them, write show notes, create digital marketing materials

Rachael Botfield: 00:18:27

like audiograms, video clips, emails, social media posts.

Rachael Botfield: 00:18:34

All those kinds of things.

Rachael Botfield: 00:18:36

I help people plan out their podcasts, keep accountable, offer advice around

Rachael Botfield: 00:18:41

getting your intro and outro recorded and a trailer for your podcast, promotional

Rachael Botfield: 00:18:45

strategies, those kinds of things.

Rachael Botfield: 00:18:47

So.

Rachael Botfield: 00:18:48

When I created this podcast, I wanted it to support my business and also

Rachael Botfield: 00:18:54

offer that tips and advice to other women in business, just like me, who

Rachael Botfield: 00:18:58

I know, you know, not everyone can afford to outsource your podcast.

Rachael Botfield: 00:19:03

I, you know, I don't outsource my podcast.

Rachael Botfield: 00:19:05

I do all of this podcast myself.

Rachael Botfield: 00:19:07

I plan it, I record it, I edit it.

Rachael Botfield: 00:19:09

I do all the things.

Rachael Botfield: 00:19:11

And I wanted to be able to give.

Rachael Botfield: 00:19:13

You know, a resource out to people, to women in business that can

Rachael Botfield: 00:19:18

help them for free to move on with their podcasts if they wanted.

Rachael Botfield: 00:19:21

So, you know, my podcast helps support my business in the way that when I speak to

Rachael Botfield: 00:19:28

different women, when I go out networking.

Rachael Botfield: 00:19:31

When I, when people get in touch with me about podcasting, I know there's always

Rachael Botfield: 00:19:35

something that I can offer them that can help, that can help that doesn't, you

Rachael Botfield: 00:19:40

know, that doesn't cost them anything.

Rachael Botfield: 00:19:42

So that is you know, one of my biggest aims with this podcast

Rachael Botfield: 00:19:47

is just to help basically.

Rachael Botfield: 00:19:51

I have had growth with my podcast this year, which I'm really, really proud of.

Rachael Botfield: 00:19:55

I.

Rachael Botfield: 00:19:59

Originally I mean, I know not a lot of people talk about numbers and that's

Rachael Botfield: 00:20:03

one thing that is always, I'm always curious about with different people's

Rachael Botfield: 00:20:07

podcasts is, you know, how, you know, just how many listens do you have?

Rachael Botfield: 00:20:10

How many downloads can you have?

Rachael Botfield: 00:20:11

I mean, you know, I've read lots of different articles about.

Rachael Botfield: 00:20:15

What downloads are good?

Rachael Botfield: 00:20:16

I've done an episode about, , what does success look like for you?

Rachael Botfield: 00:20:20

And, , it is hard not to get caught up in the numbers because, you know,

Rachael Botfield: 00:20:24

when, when you're thinking, Oh, only, only two people have listened or

Rachael Botfield: 00:20:29

only this many people have listened.

Rachael Botfield: 00:20:31

You know, it can be a little bit disheartening and I have felt that too,

Rachael Botfield: 00:20:35

but I feel like for me, I mean, obviously it would be totally awesome for my

Rachael Botfield: 00:20:42

podcast to go charting and be number one and, and, you know, and have all those

Rachael Botfield: 00:20:45

wonderful stats to, to shout about, but for me, if one person tells me that

Rachael Botfield: 00:20:52

my podcast has helped me, for me, that makes my day and that for me is success.

Rachael Botfield: 00:20:58

I've managed to succeed in helping you.

Rachael Botfield: 00:21:02

That is what the aim of my podcast is.

Rachael Botfield: 00:21:05

But I definitely have seen growth in my listens.

Rachael Botfield: 00:21:08

I, you know, at the end of 2022 with my business, I kind of decided that I really

Rachael Botfield: 00:21:13

needed to do more networking, build a community, build, you know, a group.

Rachael Botfield: 00:21:18

of people that I speak to and chat with and because I was kind of posting and

Rachael Botfield: 00:21:25

ghosting, hiding behind social media in terms of my business and wondering

Rachael Botfield: 00:21:30

why, why is no one talking to me because I'm not talking to them, you know?

Rachael Botfield: 00:21:34

So I made a real effort and did lots of networking and you know, I'll be

Rachael Botfield: 00:21:40

honest, networking is quite tiring.

Rachael Botfield: 00:21:42

It is quite tiring being, you know, being sociable all the time, but I

Rachael Botfield: 00:21:47

really, really enjoyed myself this last year meeting lots of awesome women who

Rachael Botfield: 00:21:53

have all different kinds of businesses, have all different kinds of stories.

Rachael Botfield: 00:21:58

And it's just been such an eye opener.

Rachael Botfield: 00:22:02

And I think that, well, I did anyway, when I started my business, it was like, Oh,

Rachael Botfield: 00:22:08

networking, you have to go and, you know.

Rachael Botfield: 00:22:11

speak quote unquote professionally, you have to portray yourself in a

Rachael Botfield: 00:22:15

certain way that isn't necessarily you.

Rachael Botfield: 00:22:17

And I think that a lot, anyway, a lot of the business owners I've spoken to, you

Rachael Botfield: 00:22:21

know, all felt that way about networking.

Rachael Botfield: 00:22:23

It's like, Oh, it's super salesy.

Rachael Botfield: 00:22:25

It's really icky and all of that.

Rachael Botfield: 00:22:27

But I definitely, it's not like that.

Rachael Botfield: 00:22:30

And it has changed.

Rachael Botfield: 00:22:32

I mean, maybe it's like that in some circles for some professions,

Rachael Botfield: 00:22:35

but definitely in the online space and the networking groups I'm

Rachael Botfield: 00:22:38

part of, I'm part of the WIBN.

Rachael Botfield: 00:22:41

which is awesome.

Rachael Botfield: 00:22:43

I've been to some and what's great there is that you're part of a national group.

Rachael Botfield: 00:22:46

So you can kind of passport into other groups, which is really, really cool.

Rachael Botfield: 00:22:49

I'm also part of the socially shared network.

Rachael Botfield: 00:22:52

The Andrea Rainsford introduced me to Karen Heap is.

Rachael Botfield: 00:22:56

I think that's her network.

Rachael Botfield: 00:22:57

So she she runs the Tamworth group now.

Rachael Botfield: 00:23:00

I think that that I've been going to cause that's kind of like

Rachael Botfield: 00:23:03

one of the closest ones for me.

Rachael Botfield: 00:23:06

And , because I've been going out and speaking to people and people, you know,

Rachael Botfield: 00:23:11

now know that I'm a podcast manager, that I'm, I do podcasting and I also have my

Rachael Botfield: 00:23:15

own podcast that has definitely helped.

Rachael Botfield: 00:23:18

More people listen to my podcast because that is the one thing that I know I

Rachael Botfield: 00:23:23

can't direct people to is that, you know, I'd love to start a podcast.

Rachael Botfield: 00:23:27

I really would love to start a podcast.

Rachael Botfield: 00:23:29

I've got some episodes on that.

Rachael Botfield: 00:23:31

Listen to this, this will help you.

Rachael Botfield: 00:23:34

So in terms of networking that has directly, you know, impacted

Rachael Botfield: 00:23:38

upon the growth of my podcast.

Rachael Botfield: 00:23:41

So for example at the point of recording on the 10th of January,

Rachael Botfield: 00:23:45

so I have had in the last 28 days, I've had 88 listens, which is up 47%.

Rachael Botfield: 00:23:51

This is what my stats are telling me.

Rachael Botfield: 00:23:53

In the last 90 days, I've had 320 listens, which is up 181%.

Rachael Botfield: 00:23:58

And in the last seven days, I've had 76 listens and that is up 2, 433%.

Rachael Botfield: 00:24:07

If that can even be a thing.

Rachael Botfield: 00:24:09

And you know, these, these, I was not getting these kinds of stats.

Rachael Botfield: 00:24:13

The other year, if you're just looking at just looking at the numbers, especially

Rachael Botfield: 00:24:17

since a new episode hasn't been released since the 12th of December, because

Rachael Botfield: 00:24:21

I definitely used to notice a drop.

Rachael Botfield: 00:24:23

So when I didn't release a new episode, because since I started the podcast,

Rachael Botfield: 00:24:26

I've had breaks I've had you know, I've stopped because of, you know,

Rachael Botfield: 00:24:30

things going on in my personal life.

Rachael Botfield: 00:24:32

And I'm very much for, you know, if you need to take a break, take a break.

Rachael Botfield: 00:24:36

Doesn't matter whether you know, quote unquote, mid season or anything like that.

Rachael Botfield: 00:24:40

You have to make your podcast work for you and for your business.

Rachael Botfield: 00:24:43

Same goes for the rest of your marketing.

Rachael Botfield: 00:24:45

You know, we all know that when we are maybe super busy, we have something

Rachael Botfield: 00:24:48

going on, in our personal lives.

Rachael Botfield: 00:24:49

We don't post as much on social media.

Rachael Botfield: 00:24:51

You just physically can't give any more.

Rachael Botfield: 00:24:52

And the same goes for your podcast.

Rachael Botfield: 00:24:54

I think as long as you know, you just let your audience know whether you've got

Rachael Botfield: 00:24:57

them on an email list or, you know, you.

Rachael Botfield: 00:24:59

post on social media, you know, I'm taking a little break.

Rachael Botfield: 00:25:01

I need this.

Rachael Botfield: 00:25:02

It's absolutely fine.

Rachael Botfield: 00:25:04

It's, you can just repurpose episodes that you've had out before, which is fine.

Rachael Botfield: 00:25:09

And I really feel like those are kind of working for me now for my podcast.

Rachael Botfield: 00:25:13

It's so important to repurpose them because you think I have

Rachael Botfield: 00:25:16

like 50 odd episodes and.

Rachael Botfield: 00:25:20

you know, once it's not once they're out, that's it.

Rachael Botfield: 00:25:23

You know, you don't talk about them ever again.

Rachael Botfield: 00:25:25

This, all that information is still relevant to your listeners and everything.

Rachael Botfield: 00:25:28

So, you know, really repurpose and use the content that you have already created.

Rachael Botfield: 00:25:33

That is gold dust for your business.

Rachael Botfield: 00:25:35

And that is what I do every other week because my podcast episodes

Rachael Botfield: 00:25:39

come out every other week.

Rachael Botfield: 00:25:40

And I.

Rachael Botfield: 00:25:42

You know, bring up an episode that's relevant for the audience, you know,

Rachael Botfield: 00:25:45

for you guys, for people that are in my, my world and, and share that.

Rachael Botfield: 00:25:51

So that kind of strategy has been working for me as well.

Rachael Botfield: 00:25:55

So one, I guess, piece of advice, if you'd like to take it is, you know, get

Rachael Botfield: 00:26:02

out there in your community, find your tribe, as everybody says, and You know,

Rachael Botfield: 00:26:07

tell people about your podcast, tell them, tell everybody about your podcast

Rachael Botfield: 00:26:12

and how it can help them, how it can help transform them and their business.

Rachael Botfield: 00:26:18

So, looking to 2024 I've started planning for season three of this podcast.

Rachael Botfield: 00:26:24

It will not be out until March.

Rachael Botfield: 00:26:27

I'm planning a eight episode series and part of that will be, well, two episodes

Rachael Botfield: 00:26:35

I'm dedicating to your questions.

Rachael Botfield: 00:26:38

One of my clients, Hannah McCormick, she did a Q& A episode for her

Rachael Botfield: 00:26:43

podcast and it worked really well.

Rachael Botfield: 00:26:45

And having that kind of engagement and feedback from you, the listener

Rachael Botfield: 00:26:50

is really, really important.

Rachael Botfield: 00:26:52

And as I said before, I want to make this podcast as relevant as possible

Rachael Botfield: 00:26:56

to you, as helpful as possible to you.

Rachael Botfield: 00:26:58

So I would love to hear your burning podcast questions, the challenges

Rachael Botfield: 00:27:03

that you're coming up against.

Rachael Botfield: 00:27:04

They can be specific.

Rachael Botfield: 00:27:06

Totally specific to you.

Rachael Botfield: 00:27:07

That is absolutely fine.

Rachael Botfield: 00:27:09

I'm going to pop a little link in the show notes in the description.

Rachael Botfield: 00:27:13

So you will find it's just a little form and it's just

Rachael Botfield: 00:27:16

got Three questions on there.

Rachael Botfield: 00:27:18

So it's like, what are your biggest challenges?

Rachael Botfield: 00:27:19

Have you got any of the questions and have you started your podcast?

Rachael Botfield: 00:27:22

It can be anonymous.

Rachael Botfield: 00:27:23

It's not for marketing for me to market to you about it is literally just

Rachael Botfield: 00:27:28

for me to get this market research, you know, into, so I can make.

Rachael Botfield: 00:27:34

You know, two episodes answering your questions.

Rachael Botfield: 00:27:37

You can pop your name on there if you like, and I will give you a shout out.

Rachael Botfield: 00:27:40

If I'm using your question in the episode or you can leave that

Rachael Botfield: 00:27:43

blank, that's totally up to you.

Rachael Botfield: 00:27:45

But I really, really, really would love your feedback on this and I appreciate

Rachael Botfield: 00:27:50

everybody's feedback that they will send.

Rachael Botfield: 00:27:52

And I appreciate you listening to this podcast.

Rachael Botfield: 00:27:56

I, as you know, or what I hope you know, that I'm very passionate about podcasting

Rachael Botfield: 00:28:02

and I am passionate about helping other women in business get their podcast

Rachael Botfield: 00:28:07

started and managing it along the way, helping them move forward and, you

Rachael Botfield: 00:28:12

know, just making it the best it can be.

Rachael Botfield: 00:28:15

So with that, I'm going to end the episode there.

Rachael Botfield: 00:28:18

so much for listening.

Rachael Botfield: 00:28:19

I wish you all the best for 2024.

Rachael Botfield: 00:28:22

If you are stuck with your podcast there are a few other ways in which I can help.

Rachael Botfield: 00:28:28

You can click on the link to join the West Midlands podcast community,

Rachael Botfield: 00:28:34

a free community where you can come and join, speak to other

Rachael Botfield: 00:28:36

podcasters, get tips and advice there.

Rachael Botfield: 00:28:39

You can book in a 30 minute free podcast consultation where I can give you

Rachael Botfield: 00:28:45

personalized advice for your podcast.

Rachael Botfield: 00:28:47

So if you have, you know, you want me to answer a specific question or a challenge

Rachael Botfield: 00:28:52

or something like that, then please feel free to book in 30 minutes with me.

Rachael Botfield: 00:28:56

And as I said earlier, I am a podcast manager and I do have clients where I help

Rachael Botfield: 00:29:01

with their podcast editing, uploading.

Rachael Botfield: 00:29:04

all the production elements to get your podcast out there.

Rachael Botfield: 00:29:07

So if you are interested in outsourcing your podcast or wanting

Rachael Botfield: 00:29:11

some support in starting your podcast, then please get in touch.

Rachael Botfield: 00:29:14

You can book a call there and we can have a chat about how I can best support you.

Rachael Botfield: 00:29:19

Thanks so much for listening.

Rachael Botfield: 00:29:20

Take care.

Rachael Botfield: 00:29:21

Bye.