Welcome to The High Profit Event Show with your host, Rudy Rodriguez! On this episode, we have the privilege of welcoming a very special guest, Mr. Gerald Rogers. Gerald is an extraordinary individual who has organized over 160 events, made appearances on The Today Show, and even authored a best-selling book. What's even more exciting is that Gerald is here to share his secrets on how to earn over six figures in just one weekend while making a positive impact on people's lives. It's truly remarkable! Gerald had a life-changing experience where he earned over $100,000 doing what he loves. However, for him, it's not just about the money; it's about feeling fulfilled and passionate about our work—something that truly matters.

Gerald has accumulated a wealth of wisdom and influence throughout his journey, and we can't wait to share his insights with all of you. He'll be discussing his personal challenges and how he overcame them to achieve success. It wasn't an easy path for Gerald. He faced setbacks and made mistakes along the way, but he transformed them into invaluable lessons. One of the key takeaways from his story is the importance of having a mentor or coach to guide us. With unwavering determination, Gerald cracked the code and started generating six figures in just three days at his third event. Since then, he has organized over 160 events and continues to change lives with his impactful work.

When it comes to event planning, Gerald firmly believes in following his passion and inner inspiration. He always strives to create something fresh and new, ensuring that the excitement never fades. Gerald understands that if he feels inspired, others will too. He has developed remarkable strategies for reaching people and promoting events. His approaches include speaking engagements, leveraging social media, seeking referrals, networking, and exploring joint ventures. Gerald wants aspiring event organizers to remember that success is a result of hard work and unwavering dedication. And here's the remarkable part—achieving success doesn't necessarily require a massive number of attendees. Gerald once organized an event with just 11 participants and still managed to generate $125,000 in sales. It's all about delivering value and finding the right audience.

Creating interactive and fun events is Gerald's forte. He wants every attendee to establish deep connections and thoroughly enjoy themselves. Gerald incorporates various elements such as engaging activities, games, music, and emotional connections to make each event truly special. He even incorporates the archetypes of warrior, visionary, healer, and oracle to engage each individual in a unique way. Additionally, Gerald carefully selects speakers who perfectly complement the event, further enhancing the overall experience. His ultimate goal is for everyone to leave feeling inspired and supported.

It's important to note that Gerald is not merely a salesperson—he's a facilitator. He believes in creating awareness, energy, and credibility surrounding his team's value. Gerald wants attendees to recognize the impact and benefits his team can provide. Ultimately, it's all about alignment, vision, and teamwork to ensure a successful and fulfilling event.

During the episode, Gerald will also be sharing three common mistakes people make when organizing events. The first is overplanning and overthinking, which he encourages us to overcome by taking action and learning along the way. Another mistake is placing too much focus on the first event instead of continuously improving with each subsequent one. Gerald reminds us that every event is an opportunity to learn and grow, and with experience, the fifth event will be even better than the first.

In addition to his event organizing endeavors, Gerald is actively building the Warriors of Light community. This community aims to provide a deep and impactful experience for soul-driven entrepreneurs and thought leaders. Gerald's ultimate desire is to be remembered for living a life filled with Epic Fucking Magic (EFM)! He wants to inspire a sense of wonder, awe, and inspiration in everyone he encounters.

Get ready for an incredible episode! Gerald Rogers will be sharing insights, inspiration, and practical tips to help you take action, make a positive impact, and view events as sacred spaces for transformation. Don't forget to subscribe to our channel and share the latest video episode of The High Profit Event Show with those you know who will find value in it. Get ready to be inspired!

Want to connect with Gerald?

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Website: https://www.legendaryseminar.com/

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Hi, this is Rudy Rodriguez, the host of The High Profit Event Show. And on today's episode, we have a super special guest. We have Mr. Gerald Rogers on the show. And Mr. Gerald Rogers has actually done over 160 events. He's been featured on The Today Show as well as being a bestselling author and a father of 10 children. Gerald, welcome to the show, sir.

Rudy, you know, I am honored to be with you. And you've been a big part of my events for a long time so I can show up and contribute and share some of my experience with your listeners. I'm always game.

Awesome, my friend. I'm really excited to have you on here today and being able to share some of the wisdom that you've taught me over the years and share with me over the years here with our listeners. For those who didn't hear the little jingle for the episode done today, I have it that you're going to share with our audience how they could earn over six figures in a single weekend while changing people's lives. That's pretty cool.

That's something that before I got into this industry, it seemed impossible. I mean, prior to doing this work, like to even make six figures in a year was a big deal. And I remember that first weekend that I made over $100,000 in a three day seminar. It was so life changing. It was like, oh, my gosh, I did it. I couldn't believe that not only had I generated that much revenue, but I had done it doing something I loved and it didn't feel like work at all. And I had been able to witness so many lives changed in the process. I've been hooked ever since.

Oh, man, I think you just described the dream scenario for our listeners. Not just making the money, but feeling really good about it and not feeling like work.

That's the people that I hope are listening, people that have a powerful message that have big hearts that know that their work matters, and that are here to be the change they wish to see in the world. I hope the people that are listening are the people that are really driven by purpose, and they believe in this possibility, and they just want to know- show me how do you make this happen?

Most definitely. I'd be curious to hear a little bit about your journey as you moved into events. When did you do your first event? Kindly tell us a little bit about your experience. What brought you to where you're at today?

So I was a real estate investor in Orlando, Florida, when I first got introduced to the world of events and seminars. And the moment I started going to events and seminars and started learning all these different things I was just blown away. I had no idea this world existed. And I went to financial seminars, real estate investing seminars, but then I went to the transformational seminars, you know, with Tony Robbins, all these legends. I would go and my whole world would open up and I would feel more alive than I'd ever felt before. And I was hooked. So I became a seminar junkie, I just went to everything I could. And I know I'm not the only one listening. I'm sure that you have other listeners that know that feeling of being at a really great event and just feeling how awake you feel. And there came a moment where I wanted to share that with someone else. I remember I was at this one real estate event, and I met this, this guru, this teacher that was there, and I was having a conversation with him. He asked me this question that changed my life. You know, those pivotal moments where everything, the direction of your life forever changes. He just asked a question. It's like, so Gerald, when are you going to host your own event? I'm like, what me? Like he had known that I've been in real estate, he'd known that I've been in personal development, but I had never believed. I had imagined being the guy on stage, but I had never believed in it until that moment. Does that make sense? And so there was something about him asking that question that instilled in me the faith to just make the leap.

And I jumped and I jumped hard and I just decided to do it. I remember it was less than a week later, I woke up with this 2am idea of this event that I wanted to put on called The Investor Summit. I couldn't sleep and I just had to move forward. And I put all this thinking into it. I called up all these dream speakers that I had wanted to have at this event. And they all said yes. I'm like, what? Oh my gosh, I couldn't believe it. And most people when they're launching their first event, they're like, Oh yeah, I'm going to do my first event in six months or in a year or two years. And they push it so far in the future. I'm like, oh, I'm going to do my first event in six weeks. So I set the deadline for six weeks and I had no idea what I was doing, but I had so much passion and energy. We ended up getting 1200 people registered for the first event.

Wow.

Yeah. Mostly I didn't have a list. So most of it was affiliate marketing and just getting people I knew that had lists and the speakers to promote the event. And so, there were free tickets. So most of them didn't show up, but we had like three or 400 people that were coming to this event and it was amazing and it was so terrifying and so exciting. And I was so clueless and I didn't have a mentor like Rudy on my team to show me what to do and what not to do. And so I made every mistake you can possibly make from making an outrageous room guarantee and losing a ton of money there, to hiring an event manager for like $23,000. I felt like I needed to hire an AV team. We had like 10 full -time AV staff and we put like $45,000 into the AV system. I got slaughtered. I ended up losing so much money at that event- over $40,000. I lost in that event because I didn't have the right coaching. But there was this moment at that event where I saw the audience, I was standing on stage, and I was sharing with them from my heart what I was passionate about. Like why I created the event. And I just started crying and they were crying. At that moment, I just knew that I was home. I knew that this is the work that I wanted to do. I knew that I needed to figure this out. And so even though I took a bath financially and just lost so much money that even at that time, I was like, oh, this was the investment into my education I needed to make. It would have been way cheaper just to hire a coach, just to hire a mentor, hire someone to be on my team that could help me.

But I didn't do that. And so I had to learn through the school of hard knocks, but it was the path that sent me moving forward. By the third event that I did, I had figured it out and I made over six figures in three days. And I'm like, oh, wow, okay, that feels a lot better. And now over 160 events later, I'm still addicted. I still can't wait for our next event. I can't wait for our next retreat. I can't wait for the next experience I have to be on stage or to be in a group of people and to be able to facilitate that journey. It's the funnest thing on the planet for me. I love it so much. And I've learned a lot since those early days and my message has evolved and changed and shifted over the years. My event names have shifted. My business names have shifted. But what's remained true through that whole time is my unwavering commitment to create life changing experiences for people and to love every minute of it.

Awesome, brother, I appreciate you sharing that. And I love how you so candidly shared all the mistakes or some of the large mistakes made at that first event and because you didn't have a coach, right? How it cost you so much not having a coach, but you also did learn those valuable lessons that led to your success by the time you had your third event, which is really cool. I love it because I'm sure the listeners now are leaning in. They're like, wow, this guy knows what he's talking about. If you can share a little bit about what your strategy is to do an event, like when you want to put an event on the calendar, you want to design it, what do you think through when you're like, OK, this is what my next event is going to be? And then how do you promote it?

There's obviously so much to it. I've got 12 years of exploring this so there's a lot we could talk about, but just to condense it, I really follow my own passion compass. I always follow inside of me. What feels inspiring to create next? And I'm always asking what's next. Different people have different personalities. If you're someone like Tony Robbins or Joe Dispenza, you just have one event or you have a couple of events and you just do it over and over and over and over and over again, and you just focus on mastery on those very, very specific things. Tony's been doing Unleash the Power Within for 40 years, the same event, and just makes minor tweaks and just refines it. He's a master of that because he's focused 40 years of his life on doing the repetition. For me, I have a very different personality template where if I do the same thing twice, I'm bored with it. So for me, I really have to focus on the passion. What do I feel most inspired to create next and to follow that. What I notice is if I'm inspired about it, then I can get other people inspired about it, too. If I feel energy, if I feel this life force bursting from inside of me, I can enroll anyone into the journey with me. If I'm not inspired, it's going to fall flat and I'm going to have a hard time getting people there. So I personally follow the passion, follow the energy, follow what is the thing that makes me feel most alive. I know if I'm most alive, then I can bring other people into that experience with me.

Amazing, man. I once heard that sales is a transference of energy, and I can see how when you connect your passion to the event, the energy comes through you and people naturally want to follow you and come to your events.

Yeah, and sometimes I've hosted events. It's like, oh, yeah, I should do this. I should do an event on this or this is what I did before and it worked, but I didn't have any energy. And I don't get anyone there. It's hard to fill a room unless you've got just outrageous passion and energy for what you're doing. So it's definitely tuning into what is most alive in me, but then thinking, OK, how can I serve these people and designing the event experience around what they need. It's a combination between what I'm most excited about and what I feel like they most need to be able to create what they want.

Very cool. Awesome, man. And so here you are, you find yourself in a situation where you are connected with your passion, and you came up with an event and you get it on the calendar. You're energizing, you're excited about it. It's in alignment with you. How do you go about reaching people and communicating your event and promoting your event? You're a master promoter. You have such a great presence and people follow you. Tell us a little bit about your strategy.

And this is a million dollar question. How do you fill a room? And I wish that I had a magic formula that said, hey, just do this sequence of things and you'll have 50 or 100 people in your room. It's not like that. Instead, you have like five or 10 different things you're doing. And this one strategy gets two people and this one gets three people and this one gets five people. No matter what, there's some hustle involved. There's energy output and following that trail. And so sometimes it's getting on other platforms, other podcasts, other stages and being able to speak. There was one time I did one of my hypnosis shows. I did a show and I got like 85, 90 percent of the people that were at that event all signed up for mine. And my event was filled from one speaking engagement. And there's been other times where I've made posts on social media and I've got an outrageous outpouring. And then there's been other times where I've spoken in an event and I get two people registered and I make a post on social media and only one person registers. And then I have to hop on the phone and follow up with a lot of people. And then there's other times where referrals fill it. So it's always a combination of joint ventures actually speaking on people's stages, podcasts, other people's platforms. Number two, referrals, getting people to spread the word and invite other people. Number three, doing social media and social media engagement of different forms. And number four, just going out and networking like some of our most valuable clients come because I just go to other people's events, make some valuable relationships and give invites to people that are at those events.

And that's kind of the secret. One of my early mentors, T. .R. Vickery, he shared this- the place you're most likely to find people that are willing to go to a seminar is at a seminar. Seminar goers go to seminars, seminar buyers buy seminars, coaching buyers buy coaching. So being in those environments where those people are hanging out and just a lot of heart and hustle. I've seen so many people that they have these massive aspirations when they're first getting started. It's like, I'm going to have a thousand people at my event. And then the event happens and they have two people there. What do you do? Well, I posted about it on social media. They think that's marketing. You have to be willing to be a promoter and you have to be an advocate and you have to be willing to bring the fullness of your energy to inspire people to make that commitment, because it's a big commitment, whether it's one day, two day, three day event. It's a big deal for them to block that out of their calendar and come and invest financially to be there. So they need to really feel your passion and your energy and to understand why it's a must for them and not just a, hey, this would be cool if I went there.

Yeah, this is awesome, Gerald. I love how you're just sharing the truth of what it takes. It takes the hustle, it takes the heart. It's not one easy button to push and it all works every single time. I think fundamentally you gotta want it. And you have to have the passion and the drive and figure out how to make it happen.

And for the people that do get to the point where they can fill it instantly, like Joe Dispensa is one of my favorite examples because he sends out an email and he gets 1400 people registered for an event at $2,000 each within like two minutes. But that's because he's been doing this for 20 years. Even four or five years ago, he had a hard time getting 100 people in the room and he just kept doing it. He kept doing it and kept creating and kept creating and kept creating. And there were lots of events that he used to do. He used to travel all over speaking on stages and getting one or two people here, one or two people there. He paid the price over 20 years to get to the point where he's built the system and he's got the team and he has the notoriety and everyone wants to be at that stage without actually going through the 20 years of work. I think that’s a valuable reminder. Every “overnight success” is at least seven years in the making. They've been doing the work. And so the other thing that I just encourage people to know is you don't need 100, 200, 500, 1000 people in an event to have a successful event. You can do an amazing event. I'm just going to share this story real quick. So I decided to do this event in Texas a few years ago and I didn't have much of a list there. So I had this partner that was going to fill the event and I got to the event expecting to have over a hundred people there. We had 11 people show up, 11. I was so disheartened. I was like, oh my gosh, this is such a waste of time.

We didn't lose money, like all of these stories. But then I shift my energy. It's like, oh no, okay. These 11 people showed up. They're here for a reason. And I'm going to bring all of me to this event. And so we just delivered and focused on pouring into these people. We ended up doing $125,000 in sales with 11 people in the room. So that's something I just want to emphasize. You don't need a huge room to have a successful event. You just need to have a commitment to keep pouring out value and finding the right people that are most ready for what you have to offer.

I think that another valuable point is two things I'm hearing there. One, you have to be willing to pay the price. It takes at least seven years to have “overnight success”. And to even start with where you're at, even a small event with 10, 11 or 12 people can be a six figure event. If you're willing to commit to the passion and service and adding value to people at the highest level.

Yeah. And I want to emphasize “overnight success”. How do you define that? I mean, if you want to be a Joe Dispensa, if you want to get to that point, it's a commitment to the long haul and being committed to it. I did my first six figure event within the first year. And I think that's possible for everyone as long as they have the ingredients, as long as they have a great team, as long as they have a high end offer, as long as they have a powerful sales team like you, Rudy, that's helping them, and as long as they have clarity on their message. As long as they can know how to attract and get people in the room, then anyone can have a really successful business very quickly. But in terms of building that national brand, you can take the commitment and effort to get there.

Most definitely. Thank you, Gerald, for sharing that. And I want to get to the point, the event that actually I think you're most brilliant in is here you are at the event itself. You have people who've come, who traveled, if they bought the ticket, they're there, they're eager, they're excited. And you deliver. You deliver a three, four, maybe sometimes even five day event. And you have a reputation of creating events that are distinct and unique and full of magic. Definitely memorable. Love to hear a little bit from you about your strategy as far as creating that experience for your clients and having them become raving fans.

Yeah. I think each person, when you're facilitating, you're going to find your own style. And I know mine's very unique because I'm very much, I just want experiential events. I want things where people are interactive and the community is being built and people are opening their hearts and connecting at a deep soul level. I want events where it's fun and playful and it's deep. My job as an event designer is to kind of create a rollercoaster of experiences where I'm taking them through a journey and I'm intentionally building it so that I have all these different experiences. I can't sit in an event and listen to information for three days. I get so overwhelmed and so bogged down and it's just not fun for me. So I want experiences. I want this variety. I want interaction. So I'm always looking for how to create the momentum where people's energies are fully engaged. And then there's these four different personality types that if you're mindful about it and the design of the event, it makes the event so much more impactful and it reaches all these different parts of the audience. So these four different personality scripts are, one is the warrior. The warrior is the person that wants results and wants to make things happen. It wants to be very direct and very result focused. The visionary, which is playful and fun and creative and spontaneous and outgoing. The healer, which is about connection and contribution and service. The oracle, which is about details and information and structure and blueprints.

So the warrior, the oracle, the healer and the visionary. So when you're designing the event, if you can keep these different archetypes in mind, then you have the visionary things, which are super fun and the games and the activities and the music and the energy and getting people moving. Then you have the healer where people are dropping their heart and they're connecting deeply with the people around them and they're sharing their emotions and they're really emotionally engaged in the journey. And the oracle where they're getting the details and the information, the frameworks and the blueprinted things and you're showing the slides and you're going to the thing and you're having them take notes. And the warrior, which is helping them really see the results and helping them take action and create some movement. And so when I'm designing an event, I want to make sure each of these personality archetypes are really hit on so that everyone feels like the event's for them. Then building in lots of experiences and then being very selective about the people you invite to share your stage with you. If you have other speakers to come in to be very intentional with, why are they there? What are they contributing to? How is it complementing the content and the offers that you're making and not competing with it? And so being very intentional with making sure that you have the right people there that are sharing the stage with you, because you don't need to teach the whole event. God, that would be exhausting to teach three days all by yourself. You can build in all these different components where they can bring their expertise and then people love it because they get those different energies built into it as well.

Awesome, Gerald. Thanks for sharing that. I love the emphasis on the different personalities. I'm a big believer in that as well. When I train and teach people to take the stage and to address their audience, I cover the four different personalities. We use the disc archetypes, but they're very similar. And to make sure that we're hitting on the needs and the desires of all the different types and it makes a difference. So you touched briefly on being on the stage and you touched briefly on making an offer. Here you are, at the typically the second or third day of a three -day event, and it comes time, the opportunity to invite people to play at a higher level with you. Kind of talk us through your strategy and how you go about having six-figure events and also a little bit of the psychology behind it too.

Once again, there's a lot to it. And this is why anyone that's actually really serious about this, get Rudy on your team and he'll guide you through it because there's so much sales psychology, so much. And it's a really in-depth process. What I'm going to say, from my personal perspective, is if I'm facilitating the event, I don't want to do sales. I don't position myself as a salesperson. I'm not even pitching my program. All I'm doing is creating awareness and creating this energy and then creating a really bold and powerful invitation for them to explore whether or not moving forward with us and our team is a match for them. And if I'm dynamic enough in the community that I've built, and if I'm clear enough in terms of the vision of what's possible, if I've demonstrated value and established credibility, then the “pitch” is just hey, let me share with you something I'm really excited about that we've created to support you and if you're really serious about your journey moving forward and creating a life that you love. I just share the details and I help people see the vision. I just want them to see themselves in that future that I'm painting for them. But then the pitch is super, super easy. If you're really serious about moving forward, then go to the back of the room and schedule an appointment with one of our coaches to sit down with you and just explore what you're creating, where you're at right now, what you need help with, and see if there's a way we can help you and see if it's a match to move forward with us or not.

That's it. Just a simple invitation to sit down with our strategists and explore whether or not they're qualified. And there's so many different things you could do. You could have them fill out an application. You can filter it. You can create bonuses and limiters to your offers to inspire them to move forward. There's so many different things you could do, but those are all dependent on your audience and how many people are there and how big your team is to support you. The biggest thing I'd say is just work with Rudy. And I know you didn't bring me on the show to say that, but after having done all these events, there've been events that I've tried to manage the sales on my own or worked with the salespeople that weren't qualified. And it just costs a lot of money when you try to do it on your own. It costs a lot of money. It's a big waste of money to not have a sales team, you know?

Thank you, Gerald. I appreciate that compliment. I'm a big believer that we want to free you as the thought leader up to do what you do best, to lead from the front of the room and to teach and to create that container and raise that energy and then have the support around you with a great support group in back of the room to help take people to the next level and to give them the custom individual support that everybody needs. People are making a $10,000, $30,000 plus decision. They need some custom guidance many times. And I think it's important that we're able to deliver that as part of their experience.

Exactly. It's a team game, you know? It only happens if everybody's aligned and everyone has a clear vision and you know what the offer is. You're all teams pushing towards that. If that happens there's no place easier to enroll people than an event. They're having this amazing experience, they're deeply connected, they're motivated, they see the possibility, they've had breakthroughs. They're like, Oh yeah, it just makes sense. And in those environments to make sure that you leave with support. I always really emphasize the importance of whether me or someone else, you need a coach if you're going to move forward. You need support, you need a mastermind and drive that home. And then people get that and then they see when they're at your event you're the logical solution for their problems.

Yeah, absolutely. And that's probably a whole other podcast right there. A whole other topic right there, which would be great.

There's so many topics here. Anytime you're sharing your message, there's so many layers. There's layers on powerful presenting skills, there's layers on building a powerful offering and creating a world-class experience for your customers. There's a whole depth of content that we could talk about in terms of how to identify your target market and what their needs are and what the problems are that they're dealing with and cultivating that clarity around your message. There's so many different layers to this work which is what makes it exciting. And it's an ongoing journey of learning. You'll never have it all figured out. And the moment you think you do is the moment you're dead because it's not going to be true for long. It always changes.

I love your emphasis on the journey that you shared on this podcast and always learning and growing and evolving. So, Gerald, this has been really, really helpful and insightful for our audience. I'd love to go into a quick little bonus lightning round of questions here. We'll do just kind of little 30-second or less type of responses for a few questions. So what would you say are three, up to three common mistakes that either you've made early on or you see people make early on when they're doing events?

Over plan, overthink, over prepare. People just feel like it all needs to be figured out. It all needs to be perfect before they get started. And so they wait, they hesitate, they just overanalyze. And honestly, like they spend a year, two years doing something that should have been done in four weeks.

I've recently seen that and I've seen the impact of that.

So many people- countless examples I could share with you. People that just think that they need to have it all figured out from the beginning. You don't. You just get started and you grow and prepare. And then the second thing is people put too much emphasis on their first event. If I could give advice to anyone it's don't focus on your first event, focus on your fifth event. Get your first event done. Do the best you can. Learn from it. Do your second event. Do the best you can. Learn from it. But keep the movement moving forward so that by your fifth event, you've got the system dialed in, you have the offers dialed in. If you focus on, okay, I want to have my fifth event in 12 months, then it puts you in momentum. But you don't get stuck. If the first one doesn't work out the way you expect it to. It might be better. It might be worse, but it's not going to be what you expected because you've never done it before. Most likely, there's going to be a lot of learning that you have to do. As long as you're focusing on the third or fifth event, then you don't get stuck when the attendance isn't as much as you want, or if you had misjudged the offer, you didn't feel comfortable with different things. It's just like, okay, great. Next event. This is what we're going to do better. This is what we're going to do better. This is what we're going to do better. You do that even for just five events. Your fifth event is going to be off the charts. But so many people are so stuck because they want the first event to be right. Just stop. Just go. Just make something happen.

Yeah, I love it, man. What's a good book or resource you might recommend to someone who's leading events?

I love Brendan Burchard. If you have the chance, go to a Brendan Burchard event. He's a master and he's got this great book called Millionaire Messenger, which is a really, really useful book for cultivating your message and clarity. He's just really good. He really knows how to do events, at least the type of events I like and his book Millionaire Messenger is a really valuable one.

Awesome. That was really helpful. Thank you. Gerald, I'm curious at this point, I want to let the listeners know what's the best way that they can either connect with you or learn more about you and your work, maybe even come out to one of your events? What's the number one way people listeners can follow you or tune in?

I would love to just make the invitation if you feel inspired to come join us. We have this event called The Legendary Seminar, which is a three day transformational breakthrough experience, which is super fun. And especially for those of you that are looking to do events it'd be a great perspective to see how it works. And if you come, I'm even happy to take you behind the scenes and help you understand some of the nuances. And because you're here, I'm going to add the promo code Rudy, so you can get a ticket for 50% off if you choose to join us. So just use the code word Rudy to get that discount. I'll add that and would love to have you. We do those several times a year. And then just on social media, Gerald Rogers. I'm always happy to connect with other people that are making a difference in the world. If I can serve you, I will.

Awesome. And super generous of you, Gerald. Thanks for sharing that with our audience. And I have a couple more questions, one on the personal side, I'd love to ask you, you what's the next kind of summit that you're climbing in your life right now? What's maybe an obstacle or challenge that you're working on overcoming to get there?

For me, our goal this year is to build our Warriors of Light community. Warriors of Light are these change makers and thought leaders and soul-driven entrepreneurs and to build this community up to where we have 44 people in the community this year. And it's a brand new community. I want to make it a deeper experience of masterminding than anyone's ever experienced before and a really deep community. So there's ongoing lessons in terms of how do we continue to offer the impact and create like the masterminding experience through the journey to be world-class and then building the systems along the way so that everyone feels really well taken care of. Those are some things that I'm really working on this year.

Awesome, man. Thanks for sharing that. And our final question here, what legacy do you want to leave behind? When it's all said and done, what do you want to be remembered for?

There's a phrase that we use at our events, it's called EFM, Epic Fucking Magic. And that's what I want to be remembered for. To live a life filled with magic and filled with these moments of wonder and awe and inspiration. And for anyone that knows me, I want them to think back. Like, oh yeah, anytime I was with Gerald, there was a ton of EFM.

Well, my friend, I can testify to that. My own experience of being with you. We've had quite a few EFM experiences. And to our group and audience, if you're tuning in, I highly recommend you take Gerald up on this opportunity to come to one of his events. I promise it'll be unlike any other event that you've ever experienced. It'll be unique. It'll be magical. And you'll learn a ton from Gerald as a master event leader. Gerald, in our final minute here as a wrap up, sir, I want to thank you for being on our show. Is there anything, any final comments you'd like to share with our audience?

Just do it. There's so many reasons not to do it. There's so many reasons to hesitate or to be afraid or to worry about losing money or feeling not prepared or feeling embarrassed. There's so many reasons. But I can tell you, nothing's quite like that moment when you're standing on stage at the end of a three-day event and you feel the impact that you've made in people's lives and you see how much the community has been built around your creation and you just have the satisfaction. And I'll tell you, there's no better place to grow confidence and grow leadership skills than being at the front of the room and leading your own event. So whether you've been doing events and you've done 100 in the past, or if you're just getting started and you're just launching into that journey, just stay focused and keep doing it because this is one of the sacred places for change to happen in the world. Be the change.

Be the change you want to see in the world. I love that quote. Thank you, brother, for being on again and for our audience listening to this episode. If you find value, be sure to subscribe. If you are on social media, like this episode, and also think about somebody who you think might benefit from hearing the message from today's show and actually share it with them. Again, thank you, brother, for being on. I appreciate you. And with that being said, we'll go ahead and call it a wrap.