Emily and Corinne interview publishing consultant and book publicist Mary Bisbee-Beek about her eclectic career working in the Bay Area and beyond. She tells us about the trifecta that makes for the perfect publicity campaign and some of her most cherished projects. Emily and Corinne also discuss a recent Buzzfeed piece about the self-help bestseller "Girl, Wash Your Face."
All opinions are our own and do not reflect those of our employers.
Teaching you my lessons of sitting there for hours and
Unknown:hours yelling yeah at myself, well, they're finally good for
Unknown:something you
Unknown:I've
Unknown:been waiting to be worth something, and Now it's finally
Unknown:happening.
Unknown:Welcome to the hybrid pub Scout podcast with me, Emily
Unknown:Einolander and me. Karin kolasky,
Unknown:Hello,
Unknown:we are mapping the frontier between traditional and indie
Unknown:publishing. Yes, we are. Yeah, and today, we have a great
Unknown:interview with a wonderful publicist and consultant, Mary
Unknown:Bisbee beak, and that'll come later in the episode. And she's
Unknown:great. She's a She's the real deal. She's been doing this for
Unknown:a long time. She has been she's a good friend of Corinne. She
Unknown:is. She does not suffer fools gladly. She does not, which is
Unknown:something I very much admire in people, which is the kind of
Unknown:person I want to meet, yes, even if it's just on the internet,
Unknown:yeah, or over Skype, sure, as per today, yes, we made that
Unknown:dream come
Unknown:true. That's the great thing about modern technology. So many
Unknown:dreams can come true. Yeah.
Unknown:Anyway, so we're gonna share. We just have one article to talk
Unknown:about today. Why don't you go into it a little bit? All right,
Unknown:it is called Girl, wash your face, and it has been on the New
Unknown:York Times list under the like, self help miscellaneous section
Unknown:for I honestly, since like, April or something. It's been
Unknown:months, yes, number one or number two. And I don't know
Unknown:anyone who's read it. I don't know anyone either. I hear a lot
Unknown:of people who are into it, are into what are those multi level
Unknown:marketing schemes that like, that's her biggest fan base, I
Unknown:guess. Have you listened to the dream yet? No, okay, we'll talk
Unknown:about that. Okay, okay, okay. I think if I knew more people
Unknown:involved in those, well, first of all, I would probably hate
Unknown:myself. Well, you definitely unfollow them on Facebook. Oh
Unknown:yeah, that. Well, of course, that makes Yeah. So it's written
Unknown:by this woman named Rachel Hollis, who is, I would say,
Unknown:best described as like an influencer of some kind, which
Unknown:is, you know, I just have to say that that is a word that I will
Unknown:be really, really fucking happy when it disappears from, like,
Unknown:the cultural lexicon, because I am so fucking tired of hearing
Unknown:about influencers. Corinne yells at cloud, it's true, though,
Unknown:like, influencer marketing, blah, blah, I don't like well,
Unknown:and it must be more annoying for you, because it's, like, big
Unknown:part of your job. Yeah, it is totally, yeah, yeah. It's just,
Unknown:I don't know. I just think it's all bullshit anyway. And I guess
Unknown:Rachel's background is that she grew up in this really small
Unknown:town in California, and she grew up super poor also, so she's
Unknown:kind of a self made woman, I would say, in some respects.
Unknown:So she ended up moving to Los Angeles right after high school,
Unknown:and she got a job with Miramax because she was obsessed with
Unknown:Matt Damon, which I think is a weird reason to try to get a
Unknown:job. Well, you heard about how Mindy Kaling made her big break,
Unknown:right? No, oh, she and her friend did a two woman play
Unknown:where they wrote this entire, like, fantastical situation of
Unknown:Matt Damon and Ben Affleck being best friend roommates. And it
Unknown:was just like this comedy that they wrote, and they played Ben
Unknown:Affleck, and that's like one of the first things she did that
Unknown:got noticed. Oh, it was like an Off, off Broadway show, yeah.
Unknown:So, I mean, Matt Damon has made a lot of careers. I guess maybe
Unknown:I should, tangentially, yeah, but I feel like Mindy Kaling, at
Unknown:least it was like this creative endeavor. It wasn't just like,
Unknown:Matt Damon, I think you're so hot I'm gonna move to LA and
Unknown:like, I don't know you've already inspired her, maybe. Why
Unknown:are you sticking up for Matt Damon? Well, I'm I'm not
Unknown:sticking up for Matt Damon. Well, I mean, of the two of
Unknown:them, I am sticking up, yeah, very much agree. I'm just
Unknown:sticking up for weird inspiration, weird inspirations.
Unknown:Okay, I can respect that. Anyway, all right, so maybe it's
Unknown:not as weird as I thought. So anyway, so that job at Miramax
Unknown:led to Rachel meeting her husband and starting a very
Unknown:successful event planning company called chic events,
Unknown:which morphed into a lifestyle blog called the chic site, which
Unknown:has turned into a nebulous, evolving business empire called
Unknown:chic media. Now it's called the Hollis company anyway, so she
Unknown:and her husband Dave, oversee her motivational speech.
Unknown:Working circuit and podcast as well as her conferences, which
Unknown:are called rise for women and couples. So that was sort of her
Unknown:background before she wrote this but, well, she actually had
Unknown:written a couple other books before this one, but obviously
Unknown:this was her blockbuster one. She's written three novels, two
Unknown:cookbooks before this one came out there earlier this year,
Unknown:were her novels, like Puritan romances, you know the bonnet
Unknown:romances. I don't know. I have a feeling you didn't do your
Unknown:research. Sorry, I'm sorry. I'm so good at research too. Wait,
Unknown:let me google it. Yeah, please do Rachel Hollis, Rachel Hollis,
Unknown:do you want me to keep going? Yeah, okay. It was published by
Unknown:Thomas Nelson, which is basically Harper Collins
Unknown:Christian division.
Unknown:So, and it's kind of like the book is basically a collection
Unknown:of stories and like tough love, advice from a woman who's been
Unknown:there, and vaguely biblical encouragement, which I would say
Unknown:is a masterful way, vaguely biblical encouragement. It's
Unknown:very, very vague. So anyway, and the book is okay, so there's
Unknown:three there. These are the these are the novels. Gotcha. This is
Unknown:party girl, sweet girl and smart girl. Each of them are a picture
Unknown:of a pair of shoes with props in the background on the white
Unknown:what? What does this look like? This looks like a, what was that
Unknown:lady garbage? Well, the sorry, what
Unknown:else?
Unknown:Don't be sexist.
Unknown:Sorry,
Unknown:throw that, that women's studies book across.
Unknown:It was, um, there was, like, in the mid to early 2000s there was
Unknown:a period of time where chicklet had white backgrounds, yeah,
Unknown:with some kind of woman's disembodied, disembodied limb,
Unknown:yeah, yeah, yeah. It's like, it's like, the opposite of
Unknown:thrillers, because, through thrillers have women's
Unknown:disembodied limbs, but they're like, dying in water, sure, but
Unknown:the chiclet has, you know, oh, look, I'm running out on the
Unknown:town. Look at me hailing a taxi with my shoes. Yeah?
Unknown:I like how the sweet girl one, though, has like, these kind of
Unknown:dominatrix boots. Yeah? They totally are. So this new book is
Unknown:sort of arranged chapter by chapter. Here are some, well,
Unknown:here are some of the chapter names. Just to give you an idea
Unknown:of what the book is like. One is called, I am bad at sex. One is
Unknown:called, I should be further along by now. One is called, I
Unknown:am defined by my weight and so on. Recognizing the lies we've
Unknown:come to accept about ourselves is the key to growing into a
Unknown:better version of ourselves. Hollis writes,
Unknown:so the interesting thing to me about this is that the So Thomas
Unknown:Nelson, I feel like, has very much promoted this as a
Unknown:Christian book. And, I mean, if you go on Amazon, and even if
Unknown:you sort of read a little bit, even in this article, you'll see
Unknown:later on, there's a lot of criticism from Christian
Unknown:bloggers and just Christian readers in general, they're mad,
Unknown:yeah, that there's nothing in here that is actually like,
Unknown:Christian, you know, right? It's just like, like this woman the
Unknown:Laura Turner. Her name is the woman who wrote the article said
Unknown:it's vaguely biblical, and that's pretty much what has
Unknown:Laura Turner a Christian? I don't know. She didn't say, oh,
Unknown:okay, I got confused, because I was like, is she writing from
Unknown:like, the perspective and of a dissatisfied Christian consumer?
Unknown:Oh, I don't think. I don't think I didn't get the sense that she
Unknown:was a Christian. We happen to peruse the Amazon reviews book
Unknown:for a very long time, and it actually kind of made me respect
Unknown:Christian readers more because they were because they were
Unknown:like, This is so materialistic, right, right? And has nothing
Unknown:about God, yeah, yeah, nothing about Jesus. Very privileged,
Unknown:yeah. I was like, I agree with that totally well. And I think,
Unknown:like, they're calling bullshit on the fact that, like, the
Unknown:company is marketing this content to them, that it doesn't
Unknown:actually speak to them at all, or speak to any other beliefs
Unknown:well. And there's a line in here, like you sent me the
Unknown:article, and I found this line that I love so much. It's, I'm
Unknown:gonna read the whole paragraph. There is more than a hint of
Unknown:hashtag, girl, boss, corporate feminism at work here, as Hollis
Unknown:equates having, quote, unquote, made it with being able to drop
Unknown:a lot of cash on a status symbol bag, a Louis Vuitton bag. She
Unknown:talks about using purchasing power as a path to self
Unknown:realization, and she takes that brand of feminism a step further
Unknown:by marrying it with Christianity in what is essentially a
Unknown:Pinterest worthy version of the prosperity gospel.
Unknown:Amen. Yeah, that was a perfect paragraph. Yeah. Truly, whoever
Unknown:you are, whoever you I'll give you a book deal with my
Unknown:publishing company that's clearly better and more
Unknown:influential than BuzzFeed.
Unknown:Let's see. So Oh girl, wash your face. As we said, it's been on
Unknown:the New York Times list since it came out in February. It has
Unknown:almost 7000 Amazon reviews, the vast majority.
Unknown:Of them, which are five star reviews, but the most helpful
Unknown:ones are the one star reviews. I mean, they're rated as the most
Unknown:helpful on Amazon.
Unknown:So it's also really interesting, I think, in this article too,
Unknown:the author sort of calls out this phenomenon on, I guess, in
Unknown:the internet, but especially on Instagram that's sort of cropped
Unknown:up in the past couple years, called curated imperfection,
Unknown:which I think is a very big thing. Yeah, and I don't know if
Unknown:I've, have you seen that termed in that way? But no, I haven't,
Unknown:but I think it's perfect. Just a little more background on what's
Unknown:on Hollis Instagram account. She does a lot of inspirational
Unknown:quotes from her own writing that, of course, she's gonna put
Unknown:up her own stuff, yeah, her rise conferences and her rise
Unknown:Exactly. She also has a podcast, of course, which is not nearly
Unknown:as good as listen to our podcast. Yeah, fuck this lady.
Unknown:Also, they have marriage conferences, which she calls a
Unknown:quote, getaway weekend, and costs $1,800 per couple for two
Unknown:days, hotel not included, and no refunds. So, you know, yeah, I
Unknown:don't know what though 1800 is like, just low enough, you
Unknown:think. So you probably researched that price point,
Unknown:yeah, yeah, that's a good price point, yeah, yeah, yeah. Let's
Unknown:see what else. Here's some random stuff that she posts on
Unknown:her YouTube channel, she does Okay. Chatty, family life
Unknown:updates. There's a video called Say hello to Dave's new Bronco,
Unknown:which I assume is about a car and not like a horse. Well,
Unknown:because can you really own a bronco? Aren't they supposed to
Unknown:be wild and wild? I feel like she would find a way. Well, then
Unknown:maybe not good for her, yeah?
Unknown:Imagining like a fourth grade book that I would really love.
Unknown:Yeah, Dave's new Bronco and how I broke it.
Unknown:That sounds like a Chuck Tingle thing.
Unknown:Let's
Unknown:see the homepage of the chic site. As of mid October,
Unknown:featured a recipe for slow cooker pumpkin spice latte, the
Unknown:most basic of all drinks. I would be afraid that chicken
Unknown:would get into little bits of chicken that were in my slow
Unknown:cooker. I would say that's a valid fear. A post about how to
Unknown:incorporate Spanx leggings into your fall look, and a video on
Unknown:how to host a Girls Night In sponsored by rubber bands. I
Unknown:don't need to be told how to have a Girls Night In.
Unknown:Very much Me neither. So let's see. Her core philosophy is
Unknown:basically this, are people who have problems responsible for
Unknown:fixing them themselves, or is there some collective
Unknown:responsibility that we are shirking? Does the society owe
Unknown:something to all of its members?
Unknown:So in her book, she's pretty much saying, Yes, we are
Unknown:responsible for fixing ourselves, and society owes us
Unknown:nothing to help us with the fixing.
Unknown:I don't know. I mean, to some degree is true. I mean, it's
Unknown:like, you know, you can choose to look at your life like, sort
Unknown:of, glass half empty or glass half full. But there are also
Unknown:things like, you know, systemic racism and access to health
Unknown:care, and things that are a little outside of Rachel's
Unknown:purview. I think that she doesn't think about that not
Unknown:everyone, sort of, I don't know, not everyone falls under into
Unknown:the same like category that she does. I mean income bracket,
Unknown:obviously, but in lots of other I mean the race bracket, or
Unknown:class bracket, or any of those things that she does. So
Unknown:obviously it's a little harder to kind of reach for the stars
Unknown:when you're in the toilet. So that's a, that's a Corinne
Unknown:kolasky, quote, um,
Unknown:let's see. So in a recent Instagram post, she thanked her
Unknown:followers for helping her sell over 1 million total copies of
Unknown:girl. Wash your face. And it's interesting that the biggest
Unknown:demographic that seems to sell the book are people and MLM
Unknown:teams. So I don't know anybody involved in one of those. I
Unknown:don't really know what goes into it. You should listen to a
Unknown:podcast called The Dream. Okay, it is. Everyone should listen to
Unknown:this. The studies they've done have shown that
Unknown:99.9%
Unknown:of people lose money. Oh, wow, yeah, yeah, yeah. So you don't
Unknown:make money doing it, right? But there's a lot of hope sold.
Unknown:There's a lot of excitement and hype around it there, you know.
Unknown:And there's that one sliver of people that everyone looks at
Unknown:and says, Well, that could be me, right? Be Me, yeah? And it's
Unknown:specifically targeting women who, you know, especially stay
Unknown:at home moms, sure, yeah, who want to make a little extra
Unknown:money on the side or and still have to, like, have the
Unknown:flexibility in their time. And I know that Rachel Hollis is like,
Unknown:Yeah, mom and yes, so I can see why she would be in the position
Unknown:to, like, inspire these people. And it's kind of the same thing
Unknown:where it.
Unknown:Like, you can have the Louis Vuitton bag and you can have the
Unknown:vacations in the vacation house, yeah? Just, you know, if you
Unknown:keep working really, really hard, and it's like, don't take
Unknown:the saturated market into account. Don't take, like, these
Unknown:other things that kind of are prohibitive right into account.
Unknown:I'm just gonna keep you're just not working hard enough, yeah,
Unknown:but I can see how someone who kind of has that curated
Unknown:imperfection, where it's like, look, I have these problems, but
Unknown:I still made it right, right, can't you?
Unknown:So it's very like aspirational, exactly aspirational, and not
Unknown:necessarily as attainable for everyone.
Unknown:But isn't that, like the nature of self help? Yes, it is. Yeah,
Unknown:I would say so. I mean, there's a lot of stuff in this article
Unknown:about how, you know, Hollis basically ignores her privilege.
Unknown:And I mean, as a white woman, as a wealthy white woman,
Unknown:I don't even know how other how, in what other ways is she
Unknown:privileged? As a blonde, I have no idea, but I don't know if
Unknown:it's real or not. As a mom, exactly so. But she also is
Unknown:someone who is a mother, but it's interesting that I guess
Unknown:she doesn't mention childcare in the book at all until the
Unknown:acknowledgements, where she thanks her nanny. So, you know,
Unknown:I mean, that's something else that is obviously not something
Unknown:that you know a lot of people are can afford the luxury of
Unknown:having a nanny. I would just something that she kind of just
Unknown:takes as given, I think, at this point, and allows her to live
Unknown:the life that she does. Well, there's also an interesting
Unknown:point that
Unknown:Laura, Laura, Laura makes later in the article about
Unknown:how how Rachel is in foster the foster to adopt situation, and
Unknown:she kind of goes on these rants about how the addicts never show
Unknown:up to see their children when they're supposed to have, like,
Unknown:supervised visits. Yeah. And then, you know, how do you keep
Unknown:taking babies to see parents who aren't parenting. How do you
Unknown:give up half a Saturday to wait in a McDonald's Playland for
Unknown:addicts who may or may not show up then hand over an innocent
Unknown:baby and watch them erase whatever progress you've made
Unknown:with their daughter? How do you do all of this, knowing that
Unknown:they'll be reunited at the end of it all, and there's nothing
Unknown:you can do about it. And this is where it gets ironic, if you're
Unknown:like me, you find a way. But at night, when no one is looking,
Unknown:you drink. And when it gets really bad, you take a x
Unknown:interesting.
Unknown:What?
Unknown:How can you handle all these addicts by drinking a lot? Yes,
Unknown:I think that's kind of, I think that kind of is what Laura is
Unknown:trying to say, yeah. Is exemplary of the hypocrisy
Unknown:involved. Because it's like she is at a certain level where if
Unknown:she does make those choices to drink and take a Xanax, you
Unknown:know, sure, yeah, that is relatable. That's super
Unknown:relatable. But at the same time, like, if you weren't in the
Unknown:situation you're in, if you didn't have the security and
Unknown:comfort that you had, yeah,
Unknown:if you didn't have a certain genetic predisposition, this is
Unknown:a controversial opinion, apparently,
Unknown:then maybe your choice to drink and have a Xanax at the end of
Unknown:The night would hurt your children, right? Right? Totally,
Unknown:yeah, yeah, I don't know. Or maybe if you did have all those
Unknown:comforts, it's still hurting your children, and you just
Unknown:don't think it is because you're special, yeah, right, but a very
Unknown:distinctly American idea, and I think this has led to the
Unknown:billionaire worshiping culture is like wealth is morality,
Unknown:yeah? And if you have money, it's because God has blessed you
Unknown:with money and because you did something, right? Sure. So do
Unknown:you think Jeff Bezos thinks that about himself?
Unknown:I bet he does. Well, yeah, I don't know if he thinks about
Unknown:God, yeah. Well, yeah,
Unknown:yeah. So I don't know where I got off on this. Oh, but what I
Unknown:was gonna say is the rise of self help, yeah, has been very
Unknown:like money based, yeah. And so if you're telling people to get
Unknown:better about something, and a lot of this article is
Unknown:complaining about how, you know, she's got these seminars that
Unknown:cost a lot of money, and most of it is focused on. You can have
Unknown:this vacation house in Hawaii, yeah, you can have this Louis
Unknown:Vuitton bag that you want, right? And that obviously
Unknown:enhances your life, yeah, right. But also, like she's equating it
Unknown:with being a good person, yeah, right, yeah. And, and if it's
Unknown:from Thomas Nelson, yeah, and it's supposed to be Christians,
Unknown:right? Then that's prosperity gospel, yeah, yeah. That's
Unknown:exactly what that is. And all self help books, even if they
Unknown:aren't prosperity gospel, even if they are new age, yeah, like
Unknown:there is a, there is a thread of prosperity gospel, and all of
Unknown:New Age self help, yeah?
Unknown:Yeah, yeah. If it's about you making more money and it's about
Unknown:spirituality or abundance, exactly, yeah, then, then that's
Unknown:what it is, yeah, yeah. And I think that all the complaints
Unknown:that Laura's making here are things that can be applied to
Unknown:most self help books. Yeah, I would agree with that. And, and
Unknown:she has her own personal, like, distinct issues, but a lot of
Unknown:the stuff that is being discussed here is not unique,
Unknown:yeah, that's true. It's just characteristic of the genre,
Unknown:yeah, in general, yeah. And I, and I like not to be too, like,
Unknown:devil's advocate about it, but I think that she's only really
Unknown:digging into this person in particular because she's been on
Unknown:the best seller rights for so long. Yeah, yeah. Thank you for
Unknown:coming to my TED talk.
Unknown:I know I would agree with all of that as someone who is, I mean,
Unknown:I feel like I've read a good deal of self help.
Unknown:I do too, but they're like, they're like candy, yeah, that's
Unknown:no, I think they're that way for me to there's like, a nice thing
Unknown:to chew on, basically. Okay, so Laffy Taffy, yeah, for your
Unknown:soul, I think you should put that on Instagram. Yeah.
Unknown:So I'm sure we could come up with a poem to go with Laffy
Unknown:Taffy sponsor us.
Unknown:Let's see. I was gonna read some of these crappy Amazon reviews.
Unknown:Yes. So as we said, there are many, many one star reviews for
Unknown:this book. One of them goes Rachel Hollis. His life
Unknown:experience is so near perfect and so far removed from that of
Unknown:the average woman that there is almost nothing in this book that
Unknown:is actually relatable. So that's pretty damning, I would say.
Unknown:And then one of the Christian bloggers also left another one
Unknown:star Amazon review that says, reading girl, wash your face.
Unknown:Exhausted me.
Unknown:Make no mistake, sisters, this book is all about you. Jesus
Unknown:offers us true joy and peace, but only after we realize that
Unknown:we are not the center of our own lives and we are no longer in
Unknown:charge so and there's, you know, I mean, other stuff in here, in
Unknown:this article too, about how she kind of uses scripture to kind
Unknown:of justify her, I don't know her, like, contentions,
Unknown:basically, and her lifestyle, and all the points she brings
Unknown:up, um, so, which, again, like, vaguely biblical I would say, I
Unknown:mean, and Yeah, everybody's been doing that for, yeah, That's
Unknown:true, but that's also very prosperity. Yeah, right,
Unknown:exactly. So it all fits into this thing. I found this Bible
Unknown:verse that told me that I should be rich. Oh, I think, yeah. I
Unknown:mean, this is kind of like one of her, like, wrap up
Unknown:paragraphs, I think her just the sentence, Hollis. Audience of
Unknown:mostly white, middle class women will probably be glad to have
Unknown:someone to tell them what to do how to follow their dreams and
Unknown:to give them permission never to break a promise to themselves.
Unknown:But in what many people would consider to be a moment of full
Unknown:blown cultural crisis in the United States, are white, middle
Unknown:class women, the people who most need a champion telling them to
Unknown:prioritize themselves above all others. Which is, you know, a
Unknown:good question, I would say, probably not. Which, you know,
Unknown:that's not a bad message. Oh yeah, it's a good one. Everybody
Unknown:should, you know, love themselves, especially people
Unknown:can afford to buy the book, that's right, and it's and
Unknown:afford her seminars, and, you know, all the other stuff. She's
Unknown:and the hotel and the hotel, no refunds, no refunds. No refunds.
Unknown:Nope, all right. Well, I guess now we should, we should
Unknown:probably stop talking about this, and let's we'll get into
Unknown:our interview with Mary. That's right. So today we're talking to
Unknown:Mary Bisbee beak, who is a publicist extraordinaire, in
Unknown:addition to many other hats that she wears. And I met Mary, was
Unknown:that two years ago, three years ago, I think it was three that
Unknown:sounds right. When I worked for counterpoint on their marketing
Unknown:department, so Mary worked on I several of our books, I think,
Unknown:and she was amazing, and I loved her immediately. So anyway,
Unknown:yeah, so and kind of cut from the same cloth, yeah, I think so
Unknown:too. I totally think so too. I feel like we're kind of drawn to
Unknown:the same sort of genre and the same kind of book, so and, and
Unknown:neither of us suffer fools gladly. Yeah, that too.
Unknown:So we had a little shorthand going, yeah,
Unknown:yeah.
Unknown:So I guess we can just cut right to the chase here and ask, how
Unknown:did you decide that you wanted to pursue a career in
Unknown:publishing? I have to say it was a complete weird thing.
Unknown:I was in I was in school, and I was out of school, and I wasn't
Unknown:quite sure what I wanted to do, and the all the way through
Unknown:school, I wasn't quite sure what I wanted to do. I actually
Unknown:thought I wanted to be a curator, and I had pictured
Unknown:myself living in Paris and working at the louver except
Unknown:there was that one small detail where I'm not particularly good
Unknown:at foreign languages. That is a small detail. Very small detail.
Unknown:Anyway, I was working in.
Unknown:Restaurant, and I was and I kid you not, I was making fruit
Unknown:salad in a garbage can.
Unknown:It was clean, but that's where we stored the fruit salad. Okay,
Unknown:wow, because every, every dish had a little side of fruit
Unknown:salad, and I remember coring apples and throwing them into
Unknown:this plastic garbage can, thinking it's got to be better
Unknown:than this. And then I started fantasizing about like where,
Unknown:where I might find like minded people. And there was one part
Unknown:of me that was thinking libraries. But then I kept
Unknown:thinking about the
Unknown:that I had grown up with, and I didn't realize that things had
Unknown:evolved. So I was really seriously drawn to the idea of
Unknown:publishing, but it took me a little while to get there, okay,
Unknown:but that was the seed. I think that was the seed that started
Unknown:things. Okay? Fruit salad, right? Fruit Salad. Seeds inside
Unknown:the fruit through your publishing career. So do you
Unknown:want to talk a little bit about how you got from the seed to the
Unknown:actual career? Yeah, sure. So a lot of crappy jobs between the
Unknown:fruit salad and the first job in publishing, which was purely by
Unknown:accident,
Unknown:back in the 70s, there were Women's Resource Centers, and
Unknown:there was one really good one in San Francisco, and they were
Unknown:famous for their job boards. And someone told me about it, and I
Unknown:went and I looked, and there was this job at wh Freeman, which
Unknown:was a scientific publishing company. It still exists, and it
Unknown:existed for 1000 years prior,
Unknown:and it was owned by Scientific American magazine, and they were
Unknown:looking for someone to handle desk copies. And I had
Unknown:absolutely no what. I no idea what desk copies meant, but it
Unknown:was basically professors would call and they'd need a review
Unknown:copy of the book to see if they wanted to adopt it for their
Unknown:classes. So it was marketing department and and this really
Unknown:wonderful woman
Unknown:named Barbara Spicer interviewed me, and she said, Well, we'll
Unknown:let you know. And I said, okay, and I walked home, and by the
Unknown:time I got home, there was, this was even Yeah, this was pre
Unknown:voicemail messages. This was pre answering phone. Whoa. So when I
Unknown:got home, she called and said, Would you like to start on
Unknown:Monday? And I think it was Thursday. And I said, I could
Unknown:start tomorrow,
Unknown:but I didn't want to appear too eager.
Unknown:Oh, so you didn't actually say it. It was just like flowing
Unknown:through you. It just popped right out.
Unknown:And
Unknown:then we, we really, we really hit it off. There was a very, it
Unknown:was a very tight little group. And just to give you, it's hard
Unknown:because you can't see me, Emily, but I'm not what we might call
Unknown:tall.
Unknown:Well, I'm five two, at least. The last time I checked,
Unknown:I was the tallest person in the department, wow. And, and we
Unknown:were known as the tough patinies. I respect short women
Unknown:so much my rosemary is is five three, yep. And I know not to
Unknown:mess with short women, because they they could beat me up.
Unknown:That's right, that's right, that's right. Actually, there's
Unknown:an author that I'm working with right now who is probably maybe
Unknown:five feet or five one in her prime. She's 88 Oh, wow. And I,
Unknown:I went to her launch back in the spring, and I hugged her
Unknown:goodbye, and I could tell in the three years that I had last seen
Unknown:her, that she'd lost a little height. And I said, Oh, Irene,
Unknown:this doesn't bode well. And she said, Oh, you get used to it.
Unknown:She's not super sensitive. Then
Unknown:I used to complain about people who, as they were getting older,
Unknown:they complain about things, and I kind of get it now,
Unknown:you know, things do change. Yeah. So anyway, I stayed at
Unknown:Freeman for quite a while, several years, and then they
Unknown:moved their company from San Francisco to New York, and they
Unknown:kind of invited me to think about coming, but I think they
Unknown:were pretty clear that I wasn't, because I was very deeply
Unknown:involved with another human at the time, and it would have been
Unknown:too hard to uproot both of us, sure. So from there, I went to
Unknown:working doing marketing for an architectural firm, and I had a
Unknown:really good friend who was a publicist for Chronicle Books,
Unknown:okay? And about once a month, she and I would have lunch, and
Unknown:I'd say, So, what do you do? And and she'd say, Oh, well, you
Unknown:know, I'm on the phone a lot, and I talked to the media. And.
Unknown:And I go to New York twice a year for media trips. And I
Unknown:thought I could do that. That's how I could get back into books.
Unknown:And so then I kind of set my sights on publicity. Sounded
Unknown:like the right thing. It was also very much like what I was
Unknown:doing for these architects. Okay, where I was there a
Unknown:building would be finished, and I would go,
Unknown:well, one of the things that I do, a building would be
Unknown:finished, and I would go to the site with an architectural
Unknown:photographer, and I would kind of art direct or orchestrate the
Unknown:kinds of photographs that we needed. At least I thought I was
Unknown:doing that architectural photographers knew exactly what
Unknown:I needed. And they would say, yeah, yeah, Mary, okay,
Unknown:through the building and and it was, again, really sweet,
Unknown:wonderful people. You know, I'm very drawn to the people, but in
Unknown:the whole time I was in that job, I kept thinking, This is
Unknown:great. I love this office and I love these people, but I want
Unknown:books. Books are my world, but I still was drawn. I kept being
Unknown:pulled back into the art world.
Unknown:I majored in art history, so go back to the curator piece. So I
Unknown:kept thinking, oh, a museum, a museum, and my resume actually
Unknown:looks very hopscotchy.
Unknown:About every 18 months I was off and running to a new
Unknown:possibility, and I have a great looking resume, but I didn't
Unknown:really actually focus until about 1992
Unknown:when my husband said, you know, this is stupid. You need to
Unknown:decide.
Unknown:But like, you wouldn't want the art world, or you want
Unknown:publishing. What do you want to do? Right? And he was in
Unknown:publishing, so I thought, Okay, I'll be publishing. So there was
Unknown:a bit of an implication there. I was, like, no, not so much. I
Unknown:mean, he was open, but he wanted me to be happy, but he could
Unknown:also tell that I wasn't happy, sure, and I was like, searching,
Unknown:searching, searching, constantly.
Unknown:So that's when I really made the very clear decision, I was going
Unknown:to stick with book publishing. Okay, and I have not looked
Unknown:back. Yeah, great. Yeah, that's awesome. That's such a long time
Unknown:too, that you've been doing this for Well, I'm old.
Unknown:You're not that old. Nothing wrong with being No, there's not
Unknown:yet. That's true too. So were you? So where were you when you
Unknown:made that decision? Were you still in San Francisco? We were
Unknown:still in San Francisco, right? So then I got hired for this
Unknown:great job as publicist. I was the head publicist. I was the
Unknown:only publicist,
Unknown:smallish company that published art books. So how perfect could
Unknown:that be? Was I? I had both. And then there was this, as I say.
Unknown:It was a small company, really tight staff. There were like
Unknown:eight of us, I think, and on the third of July, we were all
Unknown:looking forward to having the fourth off, and we decided we
Unknown:would all go to lunch together. And this was pretty rare. So we
Unknown:off, we go, and we come back and we're locked out. Oh, no. Oh,
Unknown:the owner of the company was closing and he changed the lock.
Unknown:Oh, I thought it was an accident. I was like, Oh, that's
Unknown:funny. You locked yourself.
Unknown:It was unbelievable. Wow, just unbelievable. So,
Unknown:wow. So I remember I had two ideas. There was a publisher's
Unknown:tea, you know, one of these
Unknown:groups where you could, you know, just talk shop and, you
Unknown:know, find out what other people are doing in their jobs. And
Unknown:they held it in a very fancy hotel in San Francisco. And so
Unknown:you had to fill out a name badge. So instead of putting my
Unknown:name on it, I said looking for work for you smart,
Unknown:which was a riff off of a friend years ago who worked in the
Unknown:clothing industry, and she had her resume printed on cloth, and
Unknown:she made a dress out of it. Oh, wow. So she went to
Unknown:something similar within that industry, with her resume on her
Unknown:dress, that's brilliant. That is very cool, yeah, but I don't
Unknown:sew, so
Unknown:the Avery label that's pretty niche, that is, yeah. So it
Unknown:sounds like I don't know you as well as Corinne does, but it
Unknown:sounds like you've had to be a little bit scrappy on the it's
Unknown:not like you were in New York with the big publishing
Unknown:companies, where you could just go from house to house, like a
Unknown:lot of people claim to do. So you were, yes, San Francisco
Unknown:had, it had a vibrant publishing scene, but it was something that
Unknown:you almost had to look.
Unknown:Four, and I know that cancels out what I just said when it's
Unknown:vibrant. Well, once you find it, yeah, that's the key. You had to
Unknown:find it. You had to find it. But it was amazing. Amazing things
Unknown:were happening out there, like
Unknown:they were publishing things like the whole earth catalog, you
Unknown:know? So they were futzing around with format. It was like,
Unknown:really big book, paperback, you know, it's where, well, the
Unknown:predecessor of counterpoint North Point press. They were one
Unknown:of the first presses to publish first run paperbacks. Oh, I
Unknown:didn't know that absolutely and and they got away with it by
Unknown:having flaps. Oh, sneaky. I'm a fool for flaps. Yeah, who is it
Unknown:exactly? Really expensive now? Yeah, now everybody, well,
Unknown:everybody that can afford it, does it? I mean, now everybody's
Unknown:doing digital printing, so you can't I'm actually working with
Unknown:a small group right now who publishes one book a year, which
Unknown:is a poetry anthology, and I help them find a new designer.
Unknown:And she and I were talking the other day, she's getting bids
Unknown:for printing, and I said, How about flaps? Can we do flaps?
Unknown:Can we afford flaps? And she said, Well, if we do offset, we
Unknown:can, but she said, if we go digital, if we lose, if we lose
Unknown:time in the scheduling, the production schedule, in getting
Unknown:enough of the material, the poems in, she said, if that runs
Unknown:late, then we're going to have to go digital, and now we can't
Unknown:do flaps. Oh, so it's just risky to do. It's risky, yeah, on so
Unknown:many levels, but be. But just to go back for a minute before
Unknown:North Point was doing this, it was, it was pretty much gospel
Unknown:that if you wanted a review in any size review mechanism,
Unknown:magazine, newspaper, you had to have a hardcover book.
Unknown:So you were in San Francisco for how long? Well, I got to San
Unknown:Francisco just before I started high school. Oh, wow. Okay, so,
Unknown:so I actually lived there for 22 years, okay? And then you went,
Unknown:did you go to New York after that? Or was it? No, I was born
Unknown:in New York. Oh, that's right. Okay, yeah. So I did New York in
Unknown:reverse of everybody else.
Unknown:I got it out of my system. And
Unknown:actually, you know, I never there would be moments when I
Unknown:think, oh, we should live here.
Unknown:But you know, after, you know, if you go on a long media trip,
Unknown:or, like, sales conference and then a media trip, you're there
Unknown:about 10 days. And by 10 days, I was really ready to, yeah, come
Unknown:home.
Unknown:It's a really great place to spend time, but it's hard, you
Unknown:know? And I was staying with a friend once, and she said to me,
Unknown:oh, everything here is a challenge, getting your
Unknown:groceries, picking up your dry cleaning, getting to work on
Unknown:time. She said, It's all a challenge. Yes, yeah. And you
Unknown:know that I do, I do. Yeah, three years was enough for me.
Unknown:So yeah, that's true. And I can't, I can't fathom the
Unknown:expense of New York. Oh yeah, that's just off the charts. All
Unknown:right, so I Well, my next question is, out of all the
Unknown:positions that you've held in your career, what's been your
Unknown:favorite one, and why what I'm doing right now? I mean, yeah,
Unknown:I'm actually quite sanguine these days with my lot in life,
Unknown:I like, I like the flow. I like,
Unknown:you know, I like not having to get dressed up. I like not
Unknown:commuting. I
Unknown:I like the fact that I've been doing it long enough
Unknown:that there's continuity.
Unknown:And
Unknown:I work, you know, I work globally.
Unknown:I've been, I've spent a lot of time really putting myself out
Unknown:there, meeting people. And
Unknown:people are kind, people are generous, and they, you know,
Unknown:they give you a chance.
Unknown:So I've had some great jobs, but I have to say, I'm really
Unknown:pleased that I opened my own office and then I closed it
Unknown:after 11 years and went to work for the University of Michigan
Unknown:Press, which at the at that moment was exactly what I needed
Unknown:to do, and it was perfect, and I had great colleagues there,
Unknown:fabulous authors,
Unknown:but I'm not sorry that I left and reopened my office. Sure.
Unknown:Mary, could you elaborate a little more on what it is you do
Unknown:at your office, just for yeah sure, showing me who don't know.
Unknown:So I I am primarily, I wear three and a half hats.
Unknown:I'm primarily a publicist. So
Unknown:authors and also publishers hire me to about anywhere between
Unknown:four to six months.
Unknown:Is in a perfect world, four or six months before a book is
Unknown:going to be published, and I start working the media, and I
Unknown:start weighing in on things like websites and helping people
Unknown:figure out if they have the right kind of book for a tour to
Unknown:do readings. Used to be that everybody did did a little tour,
Unknown:but it's not. It's not so sexy anymore. People don't show up.
Unknown:So then you have to think about, well, what's going to take its
Unknown:place? And that's, you know, that's where the creativity
Unknown:comes out, when you're actually doing a little bit of problem
Unknown:solving.
Unknown:And then I generally work up up to pub date. And about a month
Unknown:after,
Unknown:in a perfect world, things are moving along so rapidly and so
Unknown:continuously that you're getting the attention that you actually
Unknown:have to stay on longer. Yeah, you know, I have had those kinds
Unknown:of books, but then you have to really know when to pull out or
Unknown:when to pull away. When is enough enough, or when does a
Unknown:project need a new voice? And that's a little hard to
Unknown:relinquish, but hopefully by then you're just so exhausted by
Unknown:the whole thing that
Unknown:you cannot even fathom one more time having to give the same
Unknown:spiel to someone Sure, right? Yeah, so then you're happy to
Unknown:let it go, right? And is that usually a choice that you make,
Unknown:or is it a collective choice, or it's usually something that I
Unknown:would suggest, or the author or the publisher runs out of money,
Unknown:yeah, you know, and, and they say, Okay, enough is enough. But
Unknown:that's pretty rare. You know, authors generally always feel
Unknown:like, Oh, you were okay. But you know, what else can you do?
Unknown:Right? Right? Or they they cannot believe that no one
Unknown:wanted to review their book, even if you've done your due
Unknown:diligence and you've sent the book out and you've done your
Unknown:follow up, you know, I think the latest, maybe it's not even the
Unknown:latest, but the last statistic I have is that there are 250,000
Unknown:books published in the US every year. I didn't know that. That's
Unknown:an enormous amount of competition. And that's not just
Unknown:traditional publishing, that's hybrid publishing, that's self
Unknown:publishing, that's immense. Yeah, absolutely. So, you know,
Unknown:it's the do you cut the tree down so it falls in the forest,
Unknown:and who's going to hear it? Or, or, you know, are you standing
Unknown:under the tree when it's falling?
Unknown:You know, you can really play with that saying a little bit,
Unknown:yeah, yeah. Well, I think that's a good segue into the question
Unknown:about, what do you think authors need to understand about
Unknown:publicity that they often don't. Um, I think the biggest thing
Unknown:that I run into is that authors, a lot of authors, who are self
Unknown:published, don't,
Unknown:you know, they'll call me and they say, Oh, my book just came
Unknown:out. Oh, and I'll say, Oh, that's very nice.
Unknown:Congratulations.
Unknown:Good luck with that.
Unknown:But you know what I what I say is, you know, if you had called
Unknown:me six months ago, four months ago, and then they want to, you
Unknown:know, they, they want to argue with you, sure, and in a nice
Unknown:way, but you know, they, they just don't understand. And you
Unknown:have to explain that
Unknown:it's not magic, and it's hard enough when there is magic to
Unknown:pull rabbits out of a hat, but if you don't have the background
Unknown:and and they think, okay, we're going to do it ourselves, you
Unknown:know, um, so there are a lot of people now who will self publish
Unknown:a book and then try to pitch it to traditional publishing houses
Unknown:where they probably have, like, a mediocre, like mediocre
Unknown:numbers, or there's no way to research how many they've sold,
Unknown:and traditional publishing houses have to take their word
Unknown:for it. So have you ever had success with someone who has
Unknown:already self published and then tries to go with a publishing
Unknown:house? Or I Okay, there's two answers to that.
Unknown:One is,
Unknown:a lot of authors say, you know, when I say, why are you self
Unknown:publishing? This is a really good book. You really should put
Unknown:in the time to try and find an agent or a traditional publisher
Unknown:that you don't need a gatekeeper, and maybe you can
Unknown:just do it yourself.
Unknown:Which those exist,
Unknown:and they'll say, Oh, well, no, you know what I want to do is do
Unknown:this myself, and then I'll get so much notice and also sell so
Unknown:many books that. And then you have to explain to them that
Unknown:then it's not at all of interest, or it's frequently 99
Unknown:Point 9% not of interest to a publisher, because if they've
Unknown:sold that many books, then where's your audience, right?
Unknown:You already sold all of it to your audience. Yeah, right,
Unknown:exactly, exactly. And they don't, they don't believe that,
Unknown:or they don't want to hear that. And that's, you know, I used to
Unknown:argue more than I do now. I know Corinne, that's hard for you to
Unknown:imagine,
Unknown:but
Unknown:I know now when to kind of cut my losses and just be nice and
Unknown:get off
Unknown:some people that are just stubborn and they think they're
Unknown:going to reinvent the wheel, but I will say I do. There is a
Unknown:there is a woman, she lives out on the coast and but she was in
Unknown:Portland at the time, and she published her first book on her
Unknown:own. And I don't remember why, but
Unknown:it was what wildly successful. It went crazy on Amazon, so
Unknown:crazy so that she actually now publishes with Amazon because
Unknown:they have many imprints and and she has worked her way up the
Unknown:ladder of Amazon imprints, and she's very happy,
Unknown:and she thinks that, you know, she feels she found a really
Unknown:great home, And they they they do good things by her, I can see
Unknown:that. And she's a good writer that always helps it. Yeah, it
Unknown:definitely helps. And she actually, she after the first
Unknown:book or the second book, I can't remember, she went out and got
Unknown:an MFA. So she also, she teaches in the summer at this very
Unknown:special program overseas. And she's good, she's really good,
Unknown:and she's smart, but it doesn't work for everybody, no, right?
Unknown:So, I guess another question is, I mean, considering all the jobs
Unknown:that you've had, if you had to do it all over again, would you
Unknown:still choose publicity? Yeah, I think I really would. You would
Unknown:Okay, um, okay, because it, it fits my demeanor. Uh huh. You
Unknown:know, I'm pretty I'm pretty outgoing. I like I love going on
Unknown:media calls, uh huh, you know, I love sitting down with a
Unknown:reviewer
Unknown:that said, when I was in my mid 30s and early 40s, I didn't
Unknown:think I would be doing it this long. I actually thought I would
Unknown:be an agent, okay, interest, and I've tried a little bit of
Unknown:agenting, and I just find it repugnant, really, it's so
Unknown:there's, there's a lot of,
Unknown:there's a lot of
Unknown:let down with publicity, and there's even more, you know,
Unknown:when you when you've got someone's baby in your hands,
Unknown:it's just, it's just 10 times harder, emotionally draining
Unknown:every single day. It really it really is. Yeah, it really is.
Unknown:And what I did find out is, I know a lot of marketing people
Unknown:in publishing, but I don't know that many editors, and I really
Unknown:do think that, yes, it's a wide world out there, but
Unknown:you're seen as New York. Those are always your that's your
Unknown:first line of defense. And so that's really where you need to
Unknown:be, and you need to have put in that time to meet those people,
Unknown:right? And I can't, you know, I can't. I can go to New York for
Unknown:a week and have every meal every day with a different person. But
Unknown:yeah, I'm also, I think booksellers are on the side of
Unknown:angels mostly. I mean, some of them are really crabby, but I
Unknown:stick up for them. And you know, I have to consider who my people
Unknown:are.
Unknown:So can I just go back? Because I did say that I wear like three
Unknown:and a half. Yes, right? Yeah, right. Okay. So we started with
Unknown:the we started with the publicity, and then the half is
Unknown:a marketing consultant, because a lot of times when you take on
Unknown:a publicity project, you find yourself weighing in on
Unknown:marketing, because it's a very thin line. An author once asked
Unknown:me, What's the difference between publicity and marketing?
Unknown:And I said, publicity is free, in that what you get is free
Unknown:advertising, and marketing is advertising that you pay for and
Unknown:sales. So I weigh in on it, but I don't. Actually, no one ever
Unknown:says, you know, would you come in and consult with us on on the
Unknown:marketing of this book? They want me to do the publicity,
Unknown:and then I actually sell foreign rights. So that's my little kiss
Unknown:towards being an agent.
Unknown:When an author, or sometimes a publisher, will ask me if I have
Unknown:those connections, if I can do that. And I have to say, one of
Unknown:the most fun things in the world is the Frankfurt Book Fair. Yay.
Unknown:And a couple of times in the last couple of years, I've been
Unknown:at the Frankfurt Book Fair, but from Portland, where, okay,
Unknown:there's an a couple of agents who will bring me to the table
Unknown:via Skype. Oh.
Unknown:Like this, and I, and I can talk to them and present books to
Unknown:them via Skype,
Unknown:and then one of them always cheekily says, Oh, are you
Unknown:joining us for drinks
Unknown:tonight?
Unknown:So I imagine it's probably a less emotional experience to
Unknown:sell foreign rights, because it's, it's a book that's already
Unknown:been published, right? Well, it's that, you know, I always
Unknown:say that foreign rights is, it's a it contributes to the bottom
Unknown:line, yeah, yes, yes.
Unknown:But, you know, it's pretty weird, because it's basically
Unknown:contractual. It's that first conversation or eat. Now, I do a
Unknown:lot of it by email, and you, you talk about the contract, and
Unknown:then they put together a draft, and then you Dicker over, what's
Unknown:in the draft, and then, and then you agree, and then I take it to
Unknown:the publisher, and I say, you know, this is where I, you know,
Unknown:fought for you. And these are the terms, and I would, I would
Unknown:heartily recommend that you take these terms, and most, most
Unknown:publishers will, or authors will listen and say, okay, yeah, but
Unknown:that's even slowed down too, and that it has slowed down, and I
Unknown:was told very succinctly that by a German editor
Unknown:that the reason I needed to be six months earlier with my
Unknown:messaging to him was because of Amazon. And he said, we have so
Unknown:many English readers in Germany that they will wait for the
Unknown:German translation, because they can read it in English and they
Unknown:buy it on Amazon, right, right. Right?
Unknown:So the sales are smaller and they have to be faster. And
Unknown:because I work on these six month ranges, because I'm not
Unknown:staffed somewhere, I don't have the I don't get something that
Unknown:fast or that early. And actually, most US publishers
Unknown:aren't already that early for foreign rights, right? An agent
Unknown:might be, you know, where that where they've kept the rights.
Unknown:And they might be, they might maybe have sold it into an
Unknown:American publisher, but then they immediately go to market to
Unknown:try and sell it overseas. But those are the like six figure
Unknown:books. I see those big books, right? Yeah, running with the
Unknown:back big dogs.
Unknown:And then, and then the last piece is, I have, I've started
Unknown:this new entity of my company called the publishing Sherpa.
Unknown:And the Sherpa is a guide.
Unknown:So if you have a manuscript, an author can, they can talk to me
Unknown:for the first half hour is free, and then I read their
Unknown:manuscript, and I have a small fee for that, and then I make
Unknown:recommendations, like, let me help you find an agent. Or, this
Unknown:really needs some more editing, or,
Unknown:or, you know, this could be published traditionally, but
Unknown:it's going to be a slightly smaller publisher. I'd be happy
Unknown:to help you. So that's really just gotten off the ground. And
Unknown:actually it started because someone said to me that I had so
Unknown:much background that I should actually be paid for it. Yeah.
Unknown:And so I started thinking about that, and I agreed. You know,
Unknown:it's it's true. Now it's just a question of, How much is this
Unknown:worth, right? And especially if you're going to recommend that
Unknown:someone hire an editor that makes it expensive, yeah, yeah,
Unknown:yeah, right, yeah. And so you have to think about, where's the
Unknown:humanity here? You know, it's not always about money well, and
Unknown:then you have to be very objective to say something
Unknown:whether or not someone should do something like that, because
Unknown:it's easy for someone who doesn't have a stake to just be
Unknown:like, oh, I'll just hire an editor, and then it'll be so
Unknown:much better, but you are actually taking into account how
Unknown:much that's going to affect them. Have you ever had to just
Unknown:tell someone that they're not a good writer? Or I would never
Unknown:put it that way, right? I actually recently, I talked to
Unknown:someone who had written a memoir that she actually spoke more in
Unknown:a more excited way than she wrote it, and and I said she and
Unknown:I had our conversation, and I gave her my recommendation, and
Unknown:then, and then I called her back, like 15 minutes later, and
Unknown:I said, you know, I said I was hesitant to tell you this, but I
Unknown:said, I'm just going to put it on the table. When I was reading
Unknown:your manuscript, I felt like, well, gee, she's done some great
Unknown:research. Now she needs to write the novel. And what about
Unknown:turning her, her met, her family story
Unknown:into just a really good story, right? And I think it would
Unknown:actually be easier for her, but I don't know she's she's
Unknown:grappling with all of we talked about, we talked about, so I'm
Unknown:curious. I hope she comes back to me. I'm because I'm curious
Unknown:where things go next. Yeah, and how do you find most of your
Unknown:clients? Are they referrals, or actually.
Unknown:Word of mouth, I've put it out to a couple of people, and
Unknown:there's a wonderful man in California who used to own a
Unknown:bookstore, and he sends me a lot of people, and sometimes he'll
Unknown:say, you know, I'm buying two hours of your time for, you
Unknown:know, X, Y or Z, which is just really generous and wonderful,
Unknown:absolutely. And he's turned me on to some really great
Unknown:projects. And frequently they're not even yet manuscripts. Oh,
Unknown:wow, they might be concepts, sure. And are these, and I'll
Unknown:say, you know, maybe, maybe this isn't a book, maybe this is an
Unknown:article, you know, maybe we need to think about an outline for an
Unknown:editor at a magazine, right? Do you mostly deal with fiction or
Unknown:nonfiction or everything? So I'm an equal opportunity consumer.
Unknown:One of the questions that Corinne posed was, what's my
Unknown:favorite genre? And I would have to say what I gravitate to when
Unknown:I'm in a bookstore, is fiction,
Unknown:but there's a lot of great memoir out there, yeah? So I I
Unknown:work on fiction, creative nonfiction.
Unknown:I love the challenge of cerebral yet readable, like really think
Unknown:ebooks, yeah, and poetry,
Unknown:so basically no science fiction, no
Unknown:cookbooks, and no kids books. So more, and I have really tried
Unknown:with kids books, but it's a disconnect. It's a different
Unknown:world. Yeah, it's a different lexicon, and it's a different
Unknown:scheduling, right? It's just harder, right? It's just harder,
Unknown:yeah, so what? Well, maybe what was the most fun campaign that
Unknown:you've worked on over the years?
Unknown:Or a handful of fun campaigns is fine too. Just narrow it down to
Unknown:one, yeah. You know, I was thinking about this after we
Unknown:talked earlier. Fun is hard.
Unknown:There was a book by a cartoonist, oh, cool. It was
Unknown:kind of an omnibus of her, of her collection over 40 years.
Unknown:Her the cartoonist. Name is MK Brown, and she is, she's on your
Unknown:knees, funny, yeah, and her cartoons are the quality of the
Unknown:New Yorker,
Unknown:but she's also, for years, she was the cartoonist for the
Unknown:National Lampoon, and
Unknown:that's crazy and, and she's she, she's just got a really pithy,
Unknown:wonderful way about her, like she once did this,
Unknown:I think she was commissioned by the American Dental Association
Unknown:to do a poster for one of their conferences. And it was a
Unknown:picture of, it was a drawing of some vegetables, and the message
Unknown:on it was, and they had faces, you know, they were characters,
Unknown:and the message on it was, chew your food. No one else will.
Unknown:I can't get that out of my head. I won't be able to look like
Unknown:gawky. You know, there's, there was this great one of a couple
Unknown:sitting in a in a coffee shop and and the man is dressed in
Unknown:like lycra, like cycling clothes, and the woman is just,
Unknown:you know, got jeans and a T shirt on or something. And she
Unknown:said, Stanley, you know, you really should get a bike.
Unknown:This great commentary on things that we may think, you know, I
Unknown:think I'm candid, but boy, she really puts it out.
Unknown:So that was a very, that was a very, very fun book to work on,
Unknown:yeah? And she's, she's an incredibly fun person, yeah? So
Unknown:it was, I think a lot of what's fun or what's successful is what
Unknown:I call the trifecta, amiable, smart publisher, sure, open
Unknown:minded,
Unknown:open to creativity, open to
Unknown:someone else's ideas. Doesn't have to have a huge purse
Unknown:strings, but it doesn't. Doesn't hurt
Unknown:similar author who's written an incredibly good book, right? If
Unknown:you those are the three magic ingredients for a good campaign,
Unknown:a fun campaign, a heartfelt campaign, appointed campaign,
Unknown:all of all, all of those things, and a successful campaign, all
Unknown:of those things. So I think that's how I would answer that
Unknown:question. Okay, okay, that's how I'm going to answer that
Unknown:question,
Unknown:I guess, and that way nobody will feel bad, like, Oh, my
Unknown:campaign was,
Unknown:everyone gets a trophy. Wow, wow. You put nine months into
Unknown:this pregnancy, and boy, is that an ugly kid. Nobody ever
Unknown:like everything inside.
Unknown:Side of you is bad. Why did you show us?
Unknown:You might say to an adult who's very attractive, wow, you look
Unknown:great. You were such an ugly kid, you know, but
Unknown:it's something that you know, a friend of mine's grandmother
Unknown:would have said, right, right, right, yeah. Oh, okay. Let's
Unknown:also talk about what some of your favorite books are. Hooray.
Unknown:Okay, all right, so I have a list.
Unknown:I thought, well, I didn't say three favorite books. Yeah,
Unknown:there
Unknown:are no rules here. Okay, no rules. Yeah, bloomin onions. And
Unknown:this is a completely personal list. This is not necessarily
Unknown:books that have been horrendously successful, but
Unknown:just books that have touched me.
Unknown:A stone boat by Andrew Solomon, okay, so
Unknown:Well, when, when we were first starting to work together, and
Unknown:some of these are books I've worked on some of them are not
Unknown:Andrew
Unknown:and I were starting to work together, and it was his second
Unknown:book, but his first novel. And we were sitting down to a very
Unknown:lovely meal, and I said, as the waiter left at the menus with
Unknown:us, I said, So tell me. I said, is this? How autobiographical is
Unknown:this? And he got very proud of me. He said about 97%
Unknown:it's good that he was proud. And I often thought, you know, I
Unknown:wish, in retrospect, I wish that had been a memoir. But everybody
Unknown:that knew him knew that it was basically okay. He's gone on to
Unknown:do fabulous things with his book on depression, and National Book
Unknown:Award winner and things like that, right? And I always get to
Unknown:say I knew him when
Unknown:another book that I worked on, which was, it was one of those
Unknown:Trifecta moments, is called a century of November, and it's,
Unknown:it's a very wonderful book on World War One, the end of World
Unknown:War One, and it's got one of the best first lines in it that I've
Unknown:ever read or heard. And the editor, this was a University of
Unknown:Michigan Press book, so I was on staff, and the editor came down
Unknown:to my office one day, and he said, Boy, I've got a great
Unknown:novel for you. It's got a great first line. And I said, Oh,
Unknown:yeah, yeah, everybody says that, but it was a great first line,
Unknown:which was
Unknown:he grew apples and he judged men. And it was a it was a
Unknown:tumultuous season for both. Wow, that is great. I was afraid you
Unknown:weren't going to tell us for a
Unknown:minute. I think I may have screwed it up a little. I don't
Unknown:think it was an absolute quote, but another book that I worked
Unknown:on, it was called Monique and the mango rains, which is a
Unknown:Peace Corps memoir. And it was just, it was again, it was one
Unknown:of those trifectas.
Unknown:It's it's a really good story, and it's definitely well told,
Unknown:and it's about this young woman's American woman's
Unknown:relationship with the person that she was working with in
Unknown:this small village in Mali in West Africa,
Unknown:where they had they were the same age,
Unknown:and they both spoke French as a Second Language, and Monique had
Unknown:a sixth grade education and held the entire health care of the
Unknown:village in her hands. Chris Holloway, who's the author,
Unknown:had just graduated from college when she joined the Peace Corps.
Unknown:So,
Unknown:you know, she very different, very different, but so, so
Unknown:wonderful. I mean, and their relationship was wonderful, and
Unknown:she tells the relationship of it, and there's some really sad
Unknown:moments in it,
Unknown:but it was, it was really, truly, one of the best books I
Unknown:ever worked on. And it was a complete, you know, kind of one
Unknown:off where I met this author at a barbecue. Oh, wow, yeah. And she
Unknown:described her book, and I said, I want to read it. And then when
Unknown:I read it, I said, I've got to work on this. Yeah, great. Then
Unknown:all the news I need by a woman named Joan Frank, very small
Unknown:press book. I think it was the University of Massachusetts in
Unknown:Amherst that published it. But it's just, it's quiet, but yet
Unknown:it takes your breath away.
Unknown:Just very special did not work on it.
Unknown:The Garden of small things by a woman named Abby Waxman is,
Unknown:I think, one of the most charming books I've read in a
Unknown:very, very long time. And it's got these two kids in it that
Unknown:have the best dialog. I mean, I don't know if this woman's this
Unknown:author's.
Unknown:Kids, if she I think she has kids, and I don't know if her
Unknown:kids feed her the dialog or if she makes it up, but either way,
Unknown:she should get, she should get an award just for the kid
Unknown:dialog. I mean, it's fabulous. I was so sad when this book ended.
Unknown:But it's not. It's not, you know, it's not, it's quiet book
Unknown:in in the sense that it was published by a big publisher,
Unknown:but it's definitely mid list, okay, right? You know, I don't
Unknown:think they ever like burst it out in a big way. I found it in
Unknown:the library. Oh, okay, yeah. I love when that happens. Yeah.
Unknown:I love libraries, yes. Oh, so do we? Yeah, very much. Librarians
Unknown:are angels. They are. They don't rush you anymore. Yeah, they
Unknown:don't.
Unknown:They're so non judgmental, Yes, that too.
Unknown:Yeah, they never, like, turn up their nose, yeah, right, yeah,
Unknown:right. They're there for the they're there to take care of
Unknown:all of us. That's right, that's right, exactly. Yeah, yeah. And
Unknown:then I'm a fool, absolute fool, for anything that was written by
Unknown:Laurie COLWIN, okay.
Unknown:She died,
Unknown:very tragically, early. I think she was in her late 30s when she
Unknown:died, she had a heart attack. Oh,
Unknown:but she had been very prolific, and she'd had a diff there was
Unknown:something, something happened in her writing career where she was
Unknown:kind of blackballed for a while. I don't know the back story,
Unknown:and she the only places she could get published were in
Unknown:Gourmet magazine,
Unknown:and that's where I first found her. And the way she wrote about
Unknown:food was just really wonderful. And then I started, I found her
Unknown:short stories, and then I found some fiction, and then I was
Unknown:just like, bereft, like, oh my god, you know, somebody's got to
Unknown:find some manuscript that she that she had hidden in a drawer
Unknown:somewhere, because this can't be it. But no one there. I can't
Unknown:think of anyone who writes portrays the Upper East Side New
Unknown:York matron better than Laurie. Called one, okay. In fact, I
Unknown:have, I have this really young woman that a publisher that I do
Unknown:some work with in Chicago, she had met this young woman, and
Unknown:she said she's still in college, and she she's absolutely clear
Unknown:she wants a career in publishing. And so my kind of
Unknown:our mutual contact in Chicago said, oh, you know, you should
Unknown:talk to Mary, because she can maybe help you find internships
Unknown:or whatever. And so we've been corresponding. And she was
Unknown:leaving Chicago to go to Columbia in New York, and but
Unknown:she started as a junior. She was transferring, and so I've not we
Unknown:It started out as weekly, but now that she's into the
Unknown:semester, it's a little longer i give I've been giving her
Unknown:assignments. Oh, go check out this bookstore and go see this
Unknown:person. And here's an introduction to this person, and
Unknown:make an appointment. And it's going really nicely.
Unknown:And so she said, You know, I've never been in New York before.
Unknown:Can you recommend any books?
Unknown:Yeah,
Unknown:get Laurie.
Unknown:And she said, Oh, I love this person. This is great. And I
Unknown:thought, okay,
Unknown:and, gosh, you know, she's gonna go far. She's like, she's really
Unknown:smart, she's really hungry, she's got the energy, and she's
Unknown:got the special independent study. Yeah, that's true, yeah,
Unknown:yeah. And I like, you know, I like people who are serious
Unknown:about it. I'm really happy and willing to spend time with them.
Unknown:Once a month, I skype with an undergraduate publishing program
Unknown:in Baltimore at Loyola University, uh huh. And they
Unknown:have, they have a press. It's called apprentice house. And I
Unknown:had no idea.
Unknown:Sorry, I'd never heard of them before that. Yeah, I know not
Unknown:too many people, yeah.
Unknown:So I'm helping them try to figure out, like,
Unknown:as students. It's hard because, you know, they have vacations
Unknown:and and they're still undergrads, so there's a,
Unknown:there's a little bit of a disconnect in their involvement
Unknown:or seriousness about it, yes, and they don't have distribution
Unknown:be do they have Ingram, but it's not, they don't have exclusive
Unknown:distribution, right? So, so that's a little harder, too,
Unknown:but I'm trying to get them to think about looking at the big
Unknown:picture when they acquire a book, like, how is this going to
Unknown:get out into the world, and giving the author help?
Unknown:And I've worked, I found them because an author who I knew.
Unknown:Hired me to help her, and I was curious. I really liked the
Unknown:publisher, and they did, made it, made a beautiful book. They
Unknown:produced a beautiful book. And so it was kind of quizzical. And
Unknown:he said, You know, I said, Could I talk to the class? And so we
Unknown:started that way. The problem is, they're on the East Coast,
Unknown:and they meet from eight to nine, so I have to get up at
Unknown:five to do but it's only once a month. Once a month. You said,
Unknown:Right, okay, it's not terrible, but, yeah, not great.
Unknown:I think it's terrible,
Unknown:but worth it, apparently. So I, you know, I really enjoyed
Unknown:people who are interested in kind of helping them launch a
Unknown:little bit, or giving a background, yeah, making
Unknown:introductions, I think being a mentor is really sweet, yeah,
Unknown:yeah, absolutely, well, and I know, I mean, personally,
Unknown:speaking, you've been incredibly helpful to me a few times, you
Unknown:know, when I've come to you for advice about lots of different
Unknown:things. So thank you for that. But, yeah, you're also very
Unknown:you're incredibly helpful as a mentor. You know, thank you.
Unknown:Yeah, thank you for mentoring. Corinne, yes, thank you very
Unknown:much.
Unknown:I think that's the end of our question. Oh, you asked me what
Unknown:I was reading. Oh, I asked you that together. Oh, there's mark
Unknown:for reminding me There's Mark. Yeah, right. Okay, so this book
Unknown:is coming out in March, okay?
Unknown:And it's, it's stories by a woman who lives in Ann Arbor
Unknown:named Polly rosenwake. Okay,
Unknown:and double days publishing, and it's called, look, look how
Unknown:happy I'm making. Look how happy I'm making you. And it's
Unknown:stories. It's a great title, yeah. And it's, it's about the
Unknown:realities of the baby years, even though I'm way out of the
Unknown:baby years and never had a baby, yeah, but I'm always curious
Unknown:about how people like juggle it, sure. And
Unknown:so, you know, full disclosure, Polly is a friend, and she sent
Unknown:me galley and said, you know so many years coming. And just
Unknown:thought you might like to see this. And I've read her reviews,
Unknown:I've read her criticisms of books, and definitely, you know,
Unknown:knew she was a good writer, and I just kind of thumbed through
Unknown:it and just started reading, and just kept reading and kept
Unknown:reading and kept reading. And she's really good, and she's
Unknown:funny, and she's sweet, and she just has great dialog in it,
Unknown:yeah? And, you know, it's definitely a book to watch out
Unknown:for, okay, okay, yeah, I love that title, yeah. They made me
Unknown:feel things, yeah. I also think it would be great for like
Unknown:grandparents and be great for baby shower gifts,
Unknown:yeah, yeah. And then I just finished reading the library by
Unknown:Susan Orlean. Oh, how is that? It's It's good. It's really
Unknown:good. And I actually remembered the fire.
Unknown:Yeah, it was 1985 or 1986 Okay, and I remember reading about it,
Unknown:and just hard to imagine what it would be like to lose all of
Unknown:that, sure, all books.
Unknown:And she was in the library for something else, and someone was
Unknown:giving her a tour of the La Public Library. And he took a
Unknown:book off the shelf, and he smelled it, and he said, Oh, you
Unknown:can still smell the fire. And she said, Oh, can people smoke
Unknown:in the library.
Unknown:Know about it, and she started researching it. She thought
Unknown:there's a book here. Here's my next book. She's done a really
Unknown:good job. That's good to hear. I was curious about that. Yeah,
Unknown:yeah. So that's all I got. Okay, great, yeah. All right. Well, I
Unknown:yeah, I think that's the end of my question. Okay, Mary, thank
Unknown:you so thanks for inviting me. Yeah, thanks for making the
Unknown:time. Well, thank you for coming on the podcast. It was a
Unknown:privilege to be able to hear. So I feel like, I feel like I
Unknown:learned a lot someone just starting out. So, okay, yeah.
Unknown:Thank you so much. You guys. Have a good weekend. All right,
Unknown:you too. Bye. Do
Unknown:you have anything else to say about our interview?
Unknown:I don't think that. I do. I just think, I don't know. I just
Unknown:think Mary is a really interesting person because she's
Unknown:worn so many different hats, yeah, and she's not been afraid
Unknown:to, sort of like, jump from one. Like, I mean, it's all been
Unknown:mostly publicity, but, I mean, like, she does foreign rights,
Unknown:and she kind of like, you know, sort of like, dips her toes into
Unknown:the agenting waters a little bit. Yeah, she was saying that
Unknown:she didn't do that, and then she kind of made that comment about
Unknown:her consultations. And I was like, You're a kind of agent
Unknown:that is, yeah, yeah, yeah. So I just, yeah. I mean, I just think
Unknown:she's had a really interesting career, and it's been in a lot
Unknown:of different play. Like, she started in San Francisco, and
Unknown:then she was in Michigan for a while. Was in Michigan for a
Unknown:while, and it was all not New York. No, it was all, and that's
Unknown:another thing that's a big plus, I think, for people who think,
Unknown:as I did, quite honestly when I was 24 or whatever, that you
Unknown:have to move to New York to get into publishing, and you don't,
Unknown:you don't. I mean, now we know two people.
Unknown:People who have gone to Michigan that's right to be in
Unknown:publishing, publishing so it happens. It can happen anywhere,
Unknown:especially with, you know, Skype. That's right.
Unknown:All right. Well, thank you for listening. We
Unknown:what do we have? We have the hybrid pub scout.com.
Unknown:Come and see that Twitter at hybrid pub Scout, we have book
Unknown:Facebook, and then you can email me at emily@hybridpubscout.com
Unknown:please sign up for our newsletter because, because it's
Unknown:so much fun, it is fun, and we only email you like every two
Unknown:weeks. Yeah, that's not that big of a deal. It's nothing. Yeah,
Unknown:it's, yeah, big deal. It's a small price to pay for, like,
Unknown:how many laughs you get? I think, I don't even think that
Unknown:it's a price. No, it's absolutely
Unknown:free. There's all this free content, right? This is free.
Unknown:You should be happy about it, yeah, price. Thank us.
Unknown:All right. Well, this is a great interview. Thanks for listening,
Unknown:and thanks for giving a shit about books. You
Unknown:EIN.