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Leading Start-Up Organizations with Joseph Fung
Episode 1317th April 2021 • Life as Leadership: Where Leaders Gather to Grow Together • Josh Friedeman
00:00:00 00:31:32

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Joseph Fung is the CEO of Uvaro, a tech sales career accelerator and Kiite, a sales enablement platform purpose-built to provide sales teams with the information they need when they need it. Joseph is a repeat founder and CEO and speaks frequently on the topics of sales leadership, diversity, and corporate social responsibility. He is an active early-stage investor who ensures that the majority of his investments are into women-led companies. Joseph also sits on the boards of Communitech, the Golden Triangle Angel Network, and the Kitchener-Waterloo Symphony.



  • Ask questions to help people reframe their assumptions about what is possible.
  • Think about what’s important early on because it will have an impact on your future. Early on, it’s tempting to piecemeal. Do things right from the beginning, and you won’t have to worry about negative long-term effects of haphazard operations.
  • Processes and systems are extremely valuable. Pay attention to what people are doing at levels above you and learn from them.
  • Leaders often start with confidence, mature into a position of fear, then return to a position of confidence.
  • Be rigorous in the way you define your cultural values – including the second- and third-order processes that are influenced by those values.
  • Throw away the term “culture fit” and instead look for “culture add.”
  • Your values are as aspirational as your vision.



  • What is some lesson, saying, or experience that continues to influence your leadership to this day? Feedback is a gift.
  • Use three descriptors to finish this sentence: “A leader is…” Open to new information, self-aware, and led by their own convictions.
  • What is a question that leaders should be asking either themselves or others? What should/will I do when X happens?
  • What book would you recommend to leaders? Leaders Under Fire: The CEO's Survival Guide to Navigating Corporate Crisis by Jeff Chatterton and Conway Fraser
  • If you could get every listener to start doing something THIS week to help them be a better leader, what would it be? Ask your team for anonymous feedback regularly (build that muscle before you get to a crisis situation!)
  • As a general life principle, is it better to ask “why?” or “why not?” Both. “Why?” keeps you in focus and on-point, but “why not?” will help you remove barriers and uncover paths of growth.






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