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In the decentralized and distributed world of podcasting, trust is paramount.
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How much do you trust the myriad service providers all along the chain who get
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your episodes to your listeners' ears?
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Hello, and welcome to another Podcast Pontifications with me, Evo Terra.
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The impetus for yesterday's episode was, as it turns out, inaccurate.
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Now, the speculations and implications I brought from said
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impetus are still very real.
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So the episode, the article, and the video, they're all staying up.
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I will be posting a clarification as part of those, as well as a correction.
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And that happens sometimes when you get ahead of the story.
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And even though this show that I do, Podcast Pontifications, is all about
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speculation, and what if scenarios, that's what you tune in for, it's still the
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trustworthy thing for me to do, to say, hey, that information about that beta was
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not accurate, because trust is a big deal.
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Trust is a big deal in podcasting.
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You and I, we both trust certain people with certain points of view.
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I'm assuming you trust my opinions about things because you're watching and/or
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listening and/or reading to my words.
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I don't have all the answers, but I just have lots of
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questions, but still you tune in.
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There are other pundits out there like myself.
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There are plenty of authors who write about podcasting.
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There are experts and there are gurus and you place some, all, or no trust
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in many of those because you have to trust the hosting providers, hosting
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provider possibly that you utilize.
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And yeah, that's a commoditized industry.
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Most hosting providers perform similar or the same services.
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The differences are on the edges.
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And what you're using right now probably fits your needs.
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So you have plenty of trust with them.
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But what about the future?
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Do you trust your current podcast hosting company to have your best interest in
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mind when it comes to future applications of the of the podcasting world?
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And then what about all of the middle level players?
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Think apps and directories where you don't really have much connection with them.
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How much do you trust their ability to play nice with
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your podcast hosting company?
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How much can you trust the stats that they will provide back to your hosting company?
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How much do you trust their ability to ingest the new tags
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and changes coming to podcasting?
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How much do you trust their ability, those apps and those directories, to
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properly display your show to people the way you wanted it to display so
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that they can then turn around and consume it in the appropriate way?
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How much do you trust the people that are on your podcasting team?
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Sure, the audio engineers that you use, but also assistants that
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you might use, designers you might utilize, people who book guests and
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run all the behind the scenes, your accountant, all of these things.
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I rely on a lot of people inside of my company, Simpler Media, and I have
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to trust all of them because I have no ability to micromanage people.
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I have no desire to micromanage people.
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So instead, I just find people who I can trust and make sure that they're
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doing the best job they possibly can and helping them along the way.
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How much do you trust the peers that you have in podcasting?
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You have to have peers in podcasting and trust them to stay on top of
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all the things that you can't.
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I'm kicking out episodes four days a week.
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Do you listen to every single one of them?
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Probably not.
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Maybe your listener, your peers in your program do.
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If nothing else, your peers can catch up on other things that you had missed and
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also act as a sounding board for you and bring new ideas to you so that you stay on
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top, in front of, things as they happen.
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How much trust do you have in the associations that you as
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a podcaster might belong to?
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Do you trust the network that you are a part of or other sorts of
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groups that you are connected with?
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I guess most importantly, how much trust do you have in yourself as a podcaster?
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Do you trust the fact that you are doing what's right for you?
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Are you giving yourself the freedom as a podcaster to do
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what's right by you and therefore do what's right by your audience?
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Honestly, some of my trust in some of those areas has been eroded recently.
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That's the thing about trust.
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It's far too easily lost.
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It's very hard to win back.
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Now, tomorrow we'll discuss, not here on Podcast Pontifications,
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we're going back to Clubhouse.
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We'll do that at least until Twitter Spaces can make a few more
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tweaks so I can try it over there.
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The topic will be changes that Apple is bringing to all of us.
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Some of which, as I just mentioned, might be a little different than
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what we originally thought, but still the speculation is there.
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And I'm sure this topic of trust is going to come up during
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that conversation on Clubhouse.
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So if you would like to join us over there, and really it's join in, you
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can listen if you'd like, but we need to hear your words as well, that's
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happening tomorrow, March 12th, 2021, 10:00 AM Los Angeles time, 1:00 PM
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New York City, and 6:00 PM London.
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Tomorrow that will be taking place on Clubhouse.
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There will be a link as you might've guessed in the episode details.
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If you can't make that showing, but you still would like to show your
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love and trust for me, fine, please go to buymeacoffee.com/evoterra.
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That's one nice way.
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So, for those who will join me tomorrow, Friday, on Clubhouse, see you then.
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For the rest, enjoy your weekend.
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I shall be back on Monday with yet another Podcast Pontifications.
