Artwork for podcast Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
How to Write an Epic Blog Post, Part 1: Thinking and Research
24th June 2019 • Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing • Copyblogger Media LLC
00:00:00 00:17:33

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New series! Part one: How to prepare to write an epic blog post or other piece of remarkable content.

What’s the best antidote to the glut of content?

Better content. Much better content.

This episode is the start of a three-part series on how to write a genuinely remarkable piece of content.

In this 18-minute episode, I talk about:

  • Digging to uncover the transformation (for yourself and for the world) that you want to create with this piece of content
  • Taking research (way) beyond the basics
  • How to refine and re-refine your idea
  • When to “go shopping in your own closet” for a post
  • Getting unique quotes from experts in your topic

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