How to Write an Epic Blog Post, Part 1: Thinking and Research

New series! Part one: How to prepare to write an epic blog post or other piece of remarkable content.

What’s the best antidote to the glut of content?

Better content. Much better content.

This episode is the start of a three-part series on how to write a genuinely remarkable piece of content.

In this 18-minute episode, I talk about:

Digging to uncover the transformation (for yourself and for the world) that you want to create with this piece of content
Taking research (way) beyond the basics
How to refine and re-refine your idea
When to “go shopping in your own closet” for a post
Getting unique quotes from experts in your topic

I help a small number of clients create remarkable work. If you’re interested in help with the copywriting and content strategy around your product or service, here’s how you can work one-on-one with Sonia Simone
My interview with Andy Crestodina about his epic annual project
My interview with Belinda Weaver that covers another way to “go shopping in your own closet” with content
For transcribing expert interviews, otter.ai offers free machine transcription. You wouldn’t want to publish this without a lot of editing, but it can work well for your own reference.