Visibility can be tough for tutors and education business owners. In this episode, I share why fear and vulnerability often hold us back from posting or launching, and how to show up online in a way that feels safe and authentic.

I give practical tips to build your voice, connect with the right audience, and grow your tutoring business without feeling exposed. Learn how to use visibility to boost engagement, marketing, and sales while staying true to yourself.

Enjoy :-)

Sumantha

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👋🏽 Hello! I'm Sumantha McMahon, and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you! Yes, I'm qualified too :-)

My training leans on tried-and-tested methods that are completely tailored to our niche.

Work with me to breathe life into YOUR definition of success:

#1 Bespoke 1:1 Mentoring

High-touch 6-month programme for tutors who want to make their business more lucrative, in a sustainable way for the future, while protecting the impact they make.

#2 The Tutors' Mastermind

The leading membership for tutors that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts.

#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

This podcast is recorded using Riverside. Sign up for your account here (free plan available)

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Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

Visibility can bring up a lot, not just logistics, but emotions. If you've ever found yourself overthinking a post or delaying a launch, it might not be about time or clarity. It might be about safety. Putting yourself or your work out into the world means being seen and feeling vulnerable.

What will people think? What if it flops? These questions can quietly stop us from showing up at all. I remember talking to a friend who is also a tutor. She felt uncomfortable when friends from her personal life started following her on Instagram, and I knew exactly what she meant. I had the same experience.

It felt weird showing a side of myself that they don’t normally see, but I kept them there and kept doing my thing. By doing it, the discomfort disappeared. No one was laughing or saying anything bad. It’s fine. I remember working with a tutor shifting from traditional tutoring to mindset coaching, and fear held her back for months.

What helped wasn’t a content plan. It was recognising that being visible is emotional. Being visible doesn’t mean sharing everything, but it means showing up in a way that reflects who you are and what you stand for. You can choose what to share and define what visibility means for you.

Your voice matters. Your work matters. The right people will respond because of your honesty and consistency. Feeling vulnerable is natural, but being visible is about gaining exposure without feeling exposed.