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If Tesco Ran Sport - Unofficial Partner Podcast
18th April 2023 • The Marketing Society podcast • The Marketing Society podcast
00:00:00 00:58:01

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The big retailers are years ahead of sport when it comes to understanding their own customers. 

So Unofficial Partner asked today's guests what can sport learn from Sainsbury's, Tesco, Target and Amazon. 

We're joined by Finn Bradshaw and Claire Kelly.

Finn is head of digital at the International Cricket Council, the game's global governing body. 

Claire is General Manager of Gemba Europe

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.

To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter @UnffclPrtnr



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