In this week's Tech Thursday episode, I'm talking all about taking short snippets from your podcast episodes and repurposing them as promotional videos for social media, such as Instagram Reels and TikTok.
I'll highlight some useful features in Riverside FM, like their Magic Clips tool that automatically selects clips from your episodes that could work well for social media. We will discuss using AI tools like Riverside and VideoAI for creating and editing video content, pointing out the advantages and minor limitations of each platform.
You'll discover the importance of adding captions to social media videos to boost engagement and accessibility. And I will also share with you my process for making shareable videos with captions for Instagram, LinkedIn, Twitter and more.
[00:00:42] Verity: What we are gonna be talking about is how to take snippets from your podcast and use that video for an Instagram reel, a TikTok video, any kind of video to promote your podcast online. Now, yes, there are definitely some of you out there who are listening to that and be like, you know, Verity, you're talking about promoting on TikTok. You did an entire episode about why you have stopped promoting the podcast on TikTok. And you are absolutely right. Those of you who listened into episode 63, why I quit promoting my podcast on TikTok, that's very observant of you, I do no longer promote my podcast on TikTok.
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[00:02:01] Verity: They've got a free plan. You can sign up to have a play around with it, see if it is a platform that you want to use for recording and editing your episodes. But what you can do in Riverside is take out little snippets, cut down the video, and they've made this even easier. They have released a feature called Magic Clips, which is absolutely fab, and it runs itself by AI. It just picks out little clips that it thinks will be good for social media.
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[00:02:50] Verity: 9 times out of 10, I do use the magic clips or maybe 8 times out of 10, but sometimes I know there's a particular bit where I just wanna go in and I wanna turn, like, you know, 60 seconds into a little snippet. But my point is is that in Riverside, I will create those individual little clips. I can size them how I want as well within the editing software that they've got, and then I download those clips. What I then do is I go across to video.ai. Now video is spelled a little bit weirdly here.
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[00:04:00] Verity: So I prefer to use video AI for that reason. You can, like, you know, highlight the words as they're reading. You can do funky things. You can add loads of different things all over the all over the video, like, you know, your YouTube, handle, your Instagram handle, or any little messages that you want to. And for me, that just takes the edge over the Riverside editing tools, captions right at this point in time.
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[00:06:16] Verity: I've never had anyone turn around to me and say that they didn't, you know, convert to listening to the podcast just because there was a 720 video render on a video clip as opposed to a 10 80 video render. So anyway, what I then do is I go through VideoAI. I add the captions. I download that, and then I go across to ContentStudio, which is the social media scheduler that I use, and I upload it to there and then schedule it across to Instagram, LinkedIn, Twitter. I'm really hoping to think where I send these to now.
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[00:07:20] Verity: Lots of people will watch Instagram reels and TikTok videos with the sound off. So, therefore, if you do not have any captions, then nobody can interact with your video if they're not listening with the sound on. Now you might be wondering why do people listen with the sound off or watch it even with the sound off. And there's a whole reload of reasons for for doing that. You want to make your content as accessible as possible.
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[00:08:28] Verity: So that is my process for how I create the videos that you see for Lazy Girl's Guide to Podcasting on social media. Now if you wanted a deeper dive in that, I am creating a walkthrough video, which will probably actually be available in the membership by the time this episode goes up. I'm trying to think now when this episode goes up. But it will either be loaded or very close to being uploaded. In lazy pod club, we've got loads of master classes.
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[00:09:47] Verity: So, oh, hope I didn't shatter anyone's eardrums with that high pitched little noise that I just did there. Anyway, as ever, I hope that you have found this episode useful, and I will see you next time.
