Shownotes
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Starting a business often feels like walking an upward trail—one step forward, two slides back. In this candid episode of Skirts Up, Samantha Mandell and Erin Snow pull back the curtain on the raw, uncurated realities of small business ownership. Moving past polished social media personas and quick-fix formulas, they explore what it actually takes to build an authentic brand without losing your mind in the process.
From navigating social media paralysis to filtering ourselves to stay "likeable," Samantha and Erin unpack the trap of listening to too many conflicting opinions. Erin breaks down how abandoning her fun, creative content (like "Wigging Out Wednesdays") for strictly "educational" posts caused burnout—and why leaning into what feels authentic is the ultimate client magnet.
Key Topics Covered in This Episode:
The Trap of Social Media Filtering: How second-guessing your voice to sound "professional" leads to content burnout and total social media paralysis.
Reframing Business Coaching & Mentorship: Why real growth comes from shifting limiting beliefs rather than quick-fix financial promises, and how to utilize free mentorship programs like SCORE.
Navigating Identity Loss & Self-Doubt: Transitioning from a highly respected professional reputation to starting over as an unknown business owner.
Maintaining Self-Care & Giving Yourself Grace: Recognizing that slipping up on daily routines or business goals doesn't send you all the way back to square one.
- Fail of the Week Stories: A chaotic 5-acre, 8-person baby pig pursuit, alongside a rogue folding massage chair mishap that ended in urgent care and splints at a Zac Brown concert.
Whether you're struggling with imposter syndrome, trying to find your voice on social media, or just needing a reminder to give yourself grace on the hard days, this episode delivers equal parts actionable mindset tools and unfiltered humor. Tune in to learn why staying true to your authentic self is the best business strategy you'll ever deploy.
Links Worth Exploring:
Mentioned in this episode:
Sweet Soul Wellness- Gift to the SQUAD
