In this episode, Tara Bryan discusses a common pitfall for many business owners - vague promises that don't distinctly address the potential customer’s problem or the solution they provide. She explains why being specific about the measurable results you deliver—and the exact steps to get there—is essential to building trust, attracting clients, and creating a scalable business. In this episode, you’ll get actionable tips to define your business outcomes, align client expectations, and simplify your processes to scale effectively.

Key Topics Discussed-

Why Measurable Results Matter:

• The difference between vague promises and clearly defined outcomes.
• How measurable results build trust, attract clients, and drive loyalty.

Common Challenges in Defining Outcomes:

• Overcomplicating processes and lacking clarity.
• Fear of committing to one result and not delivering.

Steps to Create a Results-Driven Framework:

• Identifying the core problem your business solves.
• Mapping a step-by-step journey for your clients.
• Using data, case studies, and examples to validate your framework.

Building Confidence in Your Offers:

• Why confidence in your deliverables is essential for attracting the right clients.
• How a simple, scalable framework builds authority and credibility.

Action Steps:

• Identify the single most important problem you solve for your clients.
• Outline a clear, measurable result you deliver.
• Simplify your process into a step-by-step framework that aligns with client needs.
• Validate your framework through case studies or pilot programs.

Resources Mentioned:

• Schedule a Free Call with Tara Bryan: https://taralbryan.com/step/15-learn-to-scale-call/
• Discover the Infinite Scale Method™: https://taralbryan.com/step/create-and-grow-an-online-business/

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business.

Step-By-Step Guide

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

Thanks for listening!

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Do you have some feedback or questions about this episode? Leave a comment in the section below!

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Tara Bryan: 00:00:05

Hey everybody, it's Tara Bryan and you are listening to the

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Course Building Secrets Podcast.

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Whether you're a coach or a CEO,

the success of your team and clients

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: 00:00:14

is based on your ability to deliver

a consistent experience and guide

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: 00:00:19

them on the fastest path to results.

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: 00:00:22

This podcast will give you practical,

real life tips that you can use today to

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build your online experiences podcast.

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The Get Results and Create Raving Fans.

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: 00:00:30

Why?

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So you can monetize your expertise

and serve more people without adding

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more time or team to your business.

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: 00:00:38

If you're looking to uncover your million

dollar framework, package it and use

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it to scale, you're in the right place.

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Let's dive in.

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Hey everybody.

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Welcome to today's episode of the podcast.

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In today's episode, I want

to talk about results.

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One of the things I work on so

often with our clients is how to

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set tangible and measurable results.

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Because here's the reality is that your

ideal customer has a problem they're

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trying to solve and they're looking

to achieve a particular result, right?

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Whatever that is.

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And so you're you come in as the solution

as the best path for somebody to go

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from that problem to the solution.

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But if you don't set a specific result

or solution that somebody's trying to

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get to as they solve their problem,

then they're not going to know that

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you have the best solution for them.

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How do we create and clearly articulate

in terms of not only being able to

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deliver on your promise, but also

to articulate your messaging so your

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ideal customers are attracted to you.

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Why is it important to do this?

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Clarity for your customers, you

want them to know exactly what

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they're going to walk away with.

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It's not like, well, you're going to

understand or know this new thing.

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Yeah.

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Like that's not measurable, right?

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That's not tangible.

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That's not something that somebody can

say, oh, well, this is what I'm going to

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get when I am involved in your solution.

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And so it needs to be clear.

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It needs to be tangible.

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It needs to be something I always talk

about, like make it into something

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that's, that's packageable, make

it into something that's physical

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so that they can actually see it.

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If they can see it, if it's something

that they can measure, then that

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is a slam dunk in terms of you

being potentially the person who

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can help them get to that outcome.

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It also lets them sort of identify

and imagine what their future will

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look like, and it helps them to

build trust and hope that this is

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something that will work for them.

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And So again, it's a difference between

like, I can help you grow your business

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and I can help you double your monthly

revenue in 90 days by streamlining

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your client onboarding process, right?

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So listen to the difference.

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One is just sort of a vague promise.

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And the second is very specific

in terms of what the solution

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is that they're looking for.

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It helps to build trust.

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When you can confidently

articulate the result your clients

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can expect, you build trust.

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You build confidence, you build clarity,

you build that ability like, oh, this

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person knows exactly what I need so

therefore I trust that they can help me

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get there because they have that clear

focus in terms of what needs to happen.

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The third thing it's going to do

is it's going to differentiate

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you in the market, right?

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So your goal always when you're trying

to attract your customers is to have them

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come to you and say, I have confidence

and trust that you are going to help me.

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It's a completely different conversation

when you are on the phone with a

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prospect, when they're like, yeah,

I totally trust that you know how

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to do this because you are clearly

articulating what it is I'm trying to

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get to, what the results are what I want.

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Versus, well, how can you help me?

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I'm not real sure that you know or have

the solution that will work for me.

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Because they're not hearing that

level of confidence in you, nor

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do they see a clear road map.

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So those are the three big

factors that play into you

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needing to articulate that result.

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Now, one of the biggest Sort of

reasons why people don't do this

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is because you don't want to

commit to a one outcome, right?

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Sometimes you feel like it's hard

to measure or it's hard to you

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don't want to be held accountable

to that one specific result.

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However, that is what people want.

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And so your goal will be how

you create a solution that, that

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fast tracks that person's journey

from the problem to the result.

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That's how you can guarantee success,

not only articulating the result, but

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getting them that fast path there.

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So people struggle with defining

this clear and measurable result

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for a couple different reasons.

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One is that lack of specificity.

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People are often focused on broad goals

like grow my business or improve customer

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retention or understand how to do this

thing without drilling down exactly

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into what it is in concrete terms.

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My advice for you, if, if this is how

you have been describing the result that

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you get for people is to see if you can

bring the target closer, it may just be

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like, grow your business is really broad.

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It's just a really sort of, it

could, you could grow your business

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in a million different ways.

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Bring the problem and the the result

closer so you can actually define

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a specific outcome that growing the

business is for that particular person.

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That second thing is fear

of commitment, right?

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I talked a little bit about that,

but it's like, it feels like

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it could be a big commitment to

say, this is the result, right?

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Increase revenue by 20%.

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You know, get, you know, 100

more people into your program

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in 90 days, whatever it is.

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It feels like if you are putting that out

there that you have to deliver and you

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should be able to deliver number one, but

number two is that you feel like you're

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being held accountable and if people don't

achieve it, then you're failing, that

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you're the one who's not helping them.

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And and that's not the case.

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You know, when you put the stake in

the ground, then people can reach

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that stake versus worrying about the

people who aren't participating, right?

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Like that's a different issue.

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The third thing is like, if you're

uncertain about what the solution is

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that your client is looking for to

solve the problem, then you just need

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to do a little bit more market research.

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You need to work with a couple of more

customers, maybe one-on-one or in a

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different capacity until you can clearly

articulate what that specific result is.

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But once you, you set up your

framework, you are like, here's the

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problem, here's the result, and then

here's the path that I take people

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to go from point A to point B.

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Until you have that level of confidence

and clarity, you may need to keep,

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you know, kind of working through you

know, how you do things with various

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customers before you can set that result.

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And that's totally fine, the

goal that you have then is to

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get to that measurable result.

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Number four is over

complicating the process.

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Some business owners and service providers

feel the solutions they offer are complex,

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or multifaceted, and so it makes it

harder to narrow down exactly what the

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results are, what, what the transformation

is that you can give to your client.

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And I'm gonna tell you

I fought this for years.

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But the clearer and more specific

you can get around the result

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will really help you simplify your

business so that you can scale it.

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If you want to have a complex business,

if you want to overcomplicate your

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business, you certainly can, but

it's going to hinder your growth.

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So you just need to make

that decision, right?

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The next one is perfectionism

or overthinking.

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Anyone have this problem?

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Yeah, most people do, right?

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Is that it has to be perfect

before we can declare that it is

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the that we're helping people get.

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And again, when you are in a position

of, of creating your productized

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service and your business, you

have to put a stake in the ground.

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So go back and test with more customers

and clients if you need to, but at

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some point, you need to just declare

like, here's the measurable results,

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here's how the framework is getting

them there, and keep going forward.

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You're going to have version 1.0.

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You're going to have version 2.0.

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You're going to have version 3.0.

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Your business and your expertise and

the various things that are going

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to happen are going to evolve over

time, but you just have to put a stake

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in the ground and start somewhere.

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So come up with, What is measurable that

you know right now around the problem

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and the results and the path that you

can take them on and start there and just

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know that it's going to evolve over time.

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And that's totally fine.

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Like your customers will

keep evolving with you.

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The the next challenge that people have

is like lack of confidence in the offer.

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Sometimes you're not necessarily

sure if your offer is right.

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or if you can actually get

them to a specific outcome.

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And so again, that that's when I would

say Beta test it with more people but

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really step into being confident and clear

about what you offer and your expertise.

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I was just on the phone with a prospect

the other day and, and she was sort of

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in that space of not feeling confident

in what she was offering because she

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was listening to everyone else, and

so she was making decisions based

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on what she was hearing them say.

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Not from her own expertise and

from her own ability to believe

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that she has the, the fastest path

for people to get to that result.

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And once she realized that, then

she was like, well, yeah, of course

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I can get people to this result.

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And here's the result that people want.

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And she was able to step back

into her role as the expert.

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And, get back to that level of confidence.

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So if that's you, you may just need to get

back to your level of confidence and stop

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listening to everybody else as they're

kind of sending you off on their path.

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Because remember, you have the

unique ability to help someone based

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on your expertise, which is going

to be different than someone else.

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So they may have a different result

to the problem and a different path.

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And that's totally fine.

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You're going to attract the people who

want to solve the problem with the result

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that you're giving them and the path that

you're that you're helping them go down.

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So just remain confident in what

you're doing and then back it up with

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you know, with doing some beta tests,

testing with actual live humans,

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and all of the other things that you

need to do to just make sure that

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you stay in that place of confidence.

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And then the last thing I think that

people struggle with is focusing on the

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process or the information that you want

to convey or teach and not on the outcome.

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And that's where the work that

I'm doing is really helping people

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find their framework so that it

keeps you focused on both, right?

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So, You're identifying a clear problem,

you have that specific outcome that

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you're trying to help people get to,

and then the path that you're helping

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them go down to, to take the fastest

journey to get from point A to point B.

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A lot of times people focus on all of

the things that go inside of the path.

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And and get distracted from that, right?

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All the videos, or all the lessons,

or all the things, and all of this,

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and it grows and grows and grows,

and then you've lost sight of the

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fact that your whole purpose is to

get somebody from point A to point B.

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And again, like if you have no point

B, then how does somebody know that

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they've become, that they are successful?

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How do they know that

they've solved that problem?

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If you're just continuing to give them

the minutiae in the middle, then you

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haven't gotten them to that result.

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So those are the challenges

that a lot of people run into.

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If you find that one or more

of those are maybe the things

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that are challenges for you.

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I encourage you to just take a moment and

get back to the simplicity of somebody

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comes to you because they have a problem

and they're looking for a result.

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Your solution is the bridge

from that problem to the result.

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And it's just like you wouldn't put

something out in the market that

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didn't solve any problem, right?

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Like nobody would buy it if it

wasn't actually there for a purpose.

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It's the very same thing, with the

result is, you need to paint that

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picture for them as to what it is

that is going to happen once they

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have solved that problem, right?

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Sales will increase, you know,

quantity increase, whatever,

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whatever the result is.

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And then again, your job is

just to come up with the fastest

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path from point A to point B.

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And and that is it.

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Like that is how simple this game can be.

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And so again, those challenges are

a struggle for you, just sit down

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and refocus on the two bookends of

how you're helping your customers

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and that will help to set you free.

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Okay, so let's talk just about

a couple of tactics to help you

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get kind of past this point.

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The first thing is, like I said, be super

clear on the core problem that you solve.

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If you're trying to solve 35 problems,

then of course your delivery is going

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to be a little confusing and you're not

going to have one result or outcome.

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So focus on the core problem.

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Yes, you may solve all sorts of problems

for people, but there's one core problem

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that is running throughout the entire,

the entire thing to get to that result.

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So pick the core problem.

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If you can't do that, then

just pick one of them.

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And that's where you're going to focus.

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But again, do you want a complex

business or do you want a simple

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business that allows you to grow and

scale without you, you know, burning

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out and trying to do all of the things?

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If that's the case, you

need a core problem.

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So you need to focus on the power of

one, which we talk a lot about in,

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in the mentorship program and all of

the different things that we help our

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clients with is, it's all about focus.

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Focus is the new currency.

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So we need to focus on one

problem, one result, and one path.

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So, you know, start there.

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Redefine that core problem if

you're finding that it's, it's

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tricky to come up with a result.

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Really take a, take a moment and

put a stake in the ground in terms

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of what is that measurable result.

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Like use a percentage, use some detail

so that they can see and it, See that

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result make it tangible make it measurable

and they know when they've gotten there.

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So often when I'm working with,

especially our corporate clients, so

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what's the result that you want from

having your employees take this training?

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And they're like, well I don't really

know but I'll I'll I'll know it when I

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see it And that's a really scary place

to be is because you don't actually know

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what result you want, then how on earth

can you help somebody get there, right?

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Like if you're a manager and you have

an employee and you're like, hey dude,

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I want you to get better at this.

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They're like, well, I

don't, what does that mean?

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Like what does better mean?

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Does better mean that I

do it more efficiently?

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Does it mean I do it I

do it without any errors.

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Does it mean I, I increase

my production by 20%?

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Does it like, what is specifically,

does it mean in my opinion, as their

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manager, you have to set that expectation

and put a stake in the ground and say,

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listen, this is what we expect, right?

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If you're a business owner and you are

working with your customers, would you

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expect them to buy something from you?

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If you were like, well, I mean, you know,

it's probably going to make you better.

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No, right?

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Like you wouldn't be surprised

if your customers are like,

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Oh, well, what does that mean?

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Like you know, no, I'm going to go

to this other person who's telling me

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exactly what that tangible outcome is.

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Same thing.

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So really focus on what, what

you can do to make it measurable.

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Now, I agree if you are out

there and you're like, well, what

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I'm teaching is not measurable.

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There are some things that are

harder to measure than others.

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but the bottom line is like,

you have to measure it.

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So pick a measurement that somebody

can see and touch and, and actually be

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able to know when they've gotten there.

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Understanding and knowledge

is not an outcome.

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That is an input that helps you do

something, but it's not ultimately

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going to get you a change in behavior

and habits in results in whatever else.

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Right.

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: 00:18:01

And so you, you have to figure

out what that measurable piece is.

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: 00:18:06

Okay, use examples and case studies and

different things to illustrate what it

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looks like when somebody has that result

that that you are helping them get, right?

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So weight loss is a great example, right?

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If you have, you know, if your signature

program is all about helping somebody

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lose 20 pounds, then say you're going

to lose 20 pounds and then put some

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before and afters in front of them

so they can see what that looks like.

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And then make sure that your messaging

is really clear around that result.

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It should be results driven messaging,

which is very very clear and stated

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tangibly in all of your materials.

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So what you want to do is set those

expectations, attract the right people,

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and really give them that measurable

piece that they can work with.

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So, all right, so those are a couple of

different tactics to help you through

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this process, but my advice for To just

move the target as close as you can

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until you get to a tangible result.

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If you need help with this, let us know.

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And in the show notes, you'll

find some different resources to

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help you through this process.

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But, but if you are struggling

with this, you are not alone.

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This is something that a lot of people

have trouble with, especially because of

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those challenges that I outlined earlier.

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So, pick one of those that you're

struggling with and knock it out of

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the park so you can set some measurable

results and and then work to get

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your, your customers to those results.

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All right, there you go!