In this episode: David tears apart the content machine, figures out why most people's content sucks - and what you can do to avoid making the same mistakes; and Chris winks at girls in a nightclub.

Find out why most content marketing sucks, and who you should ignore - but more importantly, who you should listen to - if you want to make your content work for your business.

"The more opaque an industry is, the more plentiful the bullshit."

"The more content that you need to put out, the quality of each one of those pieces of content falls precipitously."

"They got much more valuable information about what their audience was thinking and what they wanted from putting a hundred quid behind the bar and actually talking to people."

"I've de-arseholed my LinkedIn connections over the past week."

Got a story? Question for the show? Get in touch: podcast@impactbiz.co.uk

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Founders Anonymous is an Impact and FixSpec production.