Your show description is the single most important piece of copy you will write for your podcast - and most business podcasters get it completely wrong. Before a single episode is played, before a title is read, before a host's name registers, your show description is doing the heavy lifting of convincing someone to subscribe. Get it right, and you build an audience. Get it wrong, and you lose them in seconds.

In this episode, Anthony Perl breaks down the exact formula for writing a podcast show description that works - one that hooks your ideal listener, speaks directly to their problem, and gives them every reason to hit subscribe. From the opening hook to the soft call to action, Anthony walks through each element step by step, including the most common mistakes business podcasters make and how to avoid them.

Whether you're writing your very first show description or giving your existing one a long-overdue refresh, this episode gives you a clear, practical framework to get it right - and keep it working for you.

Resources & Downloads

📚 Free Resource: Podcast Show Description Workbook A practical workbook to help you craft your show description step by step — with prompts, dot points, and a fill-in framework based on this episode. 🔗 Download link: ⚠️ [URL to be added once live]

📖 Mentioned in this episode:

• Diary of a CEO: https://open.spotify.com/show/7iQXmUT7XGuZSzAMjoNWlX — Referenced as an example of a well-crafted show description

• The Mel Robbins Podcast: https://open.spotify.com/show/7EcnDDlJNOFMEJFCMFGCMG — Referenced as an example of a well-crafted show description

• Small Business Big Marketing (Tim Reid): https://smallbusinessbigmarketing.com — Referenced as an example of a well-crafted show description

• Podcasts Done For You Show: https://podcasts-done-for-you.captivate.fm — Anthony's own show, mentioned as an example of a recently updated description

Podcasts Done For You Show is your practical, jargon-free guide to starting, growing, and monetising a business podcast. Multi-award winning podcast host Anthony Perl shares expert guidance, real-world examples, and actionable strategies to help business owners become a Voice of Brilliance on their own show.

Anthony Perl is a multi-award winning podcast host and founder of Podcasts Done For You. With more than 30 years of experience building brands and growing audiences — including stints at 2UE, 2GB, and Channel Ten — Anthony now helps business owners publish their own podcasts without the overwhelm. Learn more at https://podcastsdoneforyou.com.au

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