The one about the language of marketing, DJI Pocket 2 gimble camera, Rode mics and The Tomorrow War – TG51

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:01:26 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention.  

00:12:27 Content Spotlights  

ROGER: The language of marketing is so imprecise as to be almost meaningless, by JP Castlin, Marketing Week. https://www.marketingweek.com/jp-castlin-language-marketing/ 

PASCAL: How To Design A Profitable Branded Podcast That Doesn’t Sound Like A Branded Podcast by Paul Colligan founder of The Podcast Partnership 

https://paulcolligan.medium.com/how-to-design-a-profitable-branded-podcast-that-doesnt-sound-like-a-branded-podcast-1ec774bb6164 

00:27:38 Marketing Tech and Apps   

ROGER: It’s all about video: 

The DJI Pocket 2 Gimble Camera: https://www.dji.com/uk/pocket-2 

DJI Creator Combo – wireless microphone. 

PASCAL: It’s all about a simple yet powerful podcasting set-up: 

Rode NT-USB Mini: a studio quality USB Microphone at an incredible price! https://rode.com/microphones/usb/nt-usb-mini 

Rode Connect: a free software solution for podcasting and streaming with the NT-USB Mini! https://www.youtube.com/watch?v=DPEl_g50B9E 

00:36:33 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture.  

00:45:14 Creator Shout Outs  

ROGER: Amanda Webb and May King Tsang for their Twitter Space following Amanda’s Friday, “Digital Coffee”. 

PASCAL: Chris Nightingale, Digital Acquisitions Manager at AO.com and host of the Marketing Mini Bites new podcast series – new episodes every Wednesday at 9am! 

https://www.youtube.com/channel/UCTXAM6r7r6iPRbSajZmomnA 

00:49:36 Film Marketing  

The Tomorrow War (2021) 

Director: Chris McKay (Robot Chicken, The Lego Batman Movie) 

Starring: Chris Pratt, Yvonne Strahovski, JK Simmons, Sam Richardson, Mary Lynn Rajskub 

Music: Lorne Balfe (His Dark Materials, Pennyworth, Mission Impossible Fall Out) 

A stunning time-travel, alien invasion summer action movie released straight onto Amazon Prime. The “White Spike” aliens are well realised and the time-travel plot takes a different approach than you would expect. 

Arguably the marketing campaign failed to make people aware of the movie outside of the US, but some of the PR initiatives were very creative and created much buzz and anticipation. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/