Welcome to the first episode of 2026. Happy New Year.

In this episode, I share how tutors and education business owners can grow without constantly chasing new clients. I focus on how to get more value from the clients you already have and turn them into repeat business.

I share how to create complementary offers that enhance your core service and support long term business growth without diluting your impact.

This episode is ideal for tutors, education consultants, and resource creators who want a more sustainable approach to marketing and sales.

Enjoy :-)

Sumantha

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👋🏽 Hello! I'm Sumantha McMahon, and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you! Yes, I'm qualified too :-)

My training leans on tried-and-tested methods that are completely tailored to our niche.

Work with me to breathe life into YOUR definition of success:

#1 Bespoke 1:1 Mentoring

High-touch 6-month programme for tutors who want to make their business more lucrative, in a sustainable way for the future, while protecting the impact they make.

#2 The Tutors' Mastermind

The leading membership for tutors that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts.

#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

This podcast is recorded using Riverside. Sign up for your account here (free plan available)

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Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

Happy New Year! This is the first episode of 2026, and I want to help you start the year in a way where you aren’t always on the treadmill of chasing more clients.

Instead, let’s focus on getting more from the clients you already have. Optimising what’s in front of you is often neglected, but it can lead to growth.

This episode was inspired by a brilliant question from a member of my free Facebook group, Upgrade Your Education Business. Normally I’d do a quick reply, but this topic deserves a deeper dive.

If you want repeat business as a tutor, resource creator, or education consultant, you’ll walk away with practical ideas that suit your working style.

I’m Sumantha, and I specialise in helping tutors and educators build lucrative, sustainable businesses that protect their time. Repeat customers are key to this.

Repeat business looks different for everyone. For some, it’s a parent returning with a sibling. For others, it’s a school placing another order or a client booking another round of mentoring.

The strategies I’ll share are flexible. They can fit your business model and your values. Big marketing moves aren’t always needed. Often it’s the small, intentional things that make people come back.

Relationships are key. Think about how your clients feel and how these strategies align with the experience you want them to have.

First, think about the experience from start to finish. Even small touches like using Calendly or sending confirmation emails show clients they are in good hands.

Smooth onboarding builds confidence and trust. Clear processes, flexible payment options, and easy-to-access resources make a big difference.

We remember experiences. A smooth experience earns loyalty, while confusion makes people hesitate. Aim for clarity, confidence, and simplicity in every interaction.

One of my clients keeps in touch with past students regularly. It’s done as a kind gesture, but it also naturally leads to repeat business and word-of-mouth referrals.

Second, stay on people’s radars. Don’t wait until someone disappears. Use newsletters, email sequences, communities, and thoughtful follow-ups to maintain the connection.

This is especially important for people who might be unsure or not ready yet. It’s about continuing the conversation without pressure.

Third, value your existing clients. Exclusive perks or thoughtful bonuses for loyal clients can boost loyalty and repeat business when done thoughtfully.

It’s not about discounts or gimmicks. It’s about showing appreciation and making people feel valued throughout the relationship.

Fourth, create complementary offers. Support clients after the main work ends. This could be resources, workshops, or follow-on services that extend the impact naturally.

Think about how to enhance the client experience rather than diluting your core offer. It should feel seamless and valuable.

These strategies encourage repeat business by creating trust, loyalty, and meaningful relationships with your clients.

A summary: First, deliver a great experience from initial contact to final delivery. Second, stay on client radars. Third, offer well-placed perks to show appreciation.

Fourth, think about follow-on or complimentary offers that naturally extend the relationship. Adapt each idea to your business and values.

You don’t need to do everything at once. Pick one area to refine, implement it, and build gradually.

Repeat business is about designing a business that works for you and feels good for your clients. These small adjustments can have a big impact.

Thank you for listening! Look out for Wednesday’s short mindset episode, and please leave a review or subscribe if you’re watching on YouTube.

I hope this episode gives you ideas to attract repeat clients in a way that is natural, sustainable, and enjoyable.