In this episode of the Deeply Rooted Business Podcast, we dive into the truth about email marketing that most business owners miss—bigger isn't always better. We reveal why chasing subscriber numbers might be hurting your business and provide actionable strategies to build a list that actually converts.

From identifying which subscribers are truly engaged to creating targeted lead magnets that attract qualified prospects, this episode breaks down exactly how to transform your email list from a vanity metric to a revenue-generating asset. You'll discover why cleaning your list is essential for deliverability, how to segment effectively without feeling overwhelmed, and the critical components of attracting leads who are ready to buy.

In this episode, we cover:

00:39 The quality vs. quantity reality check

01:55 Healthy contacts: The only number that matters

04:29 Why deleting subscribers improves conversions

10:01 Three-part segmentation strategy for better targeting

14:41 Creating lead magnets that attract qualified buyers

19:54 The trust-building formula for higher sales

21:31 Your actionable next steps

Resources mentioned:

Aligned Leads Formula: https://gal-agency.com/aligned

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Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>

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