In this episode of the Deeply Rooted Business Podcast, we dive into the truth about email marketing that most business owners miss—bigger isn't always better. We reveal why chasing subscriber numbers might be hurting your business and provide actionable strategies to build a list that actually converts.
From identifying which subscribers are truly engaged to creating targeted lead magnets that attract qualified prospects, this episode breaks down exactly how to transform your email list from a vanity metric to a revenue-generating asset. You'll discover why cleaning your list is essential for deliverability, how to segment effectively without feeling overwhelmed, and the critical components of attracting leads who are ready to buy.
In this episode, we cover:
00:39 The quality vs. quantity reality check
01:55 Healthy contacts: The only number that matters
04:29 Why deleting subscribers improves conversions
10:01 Three-part segmentation strategy for better targeting
14:41 Creating lead magnets that attract qualified buyers
19:54 The trust-building formula for higher sales
21:31 Your actionable next steps
Resources mentioned:
Aligned Leads Formula: https://gal-agency.com/aligned
Meet Your Hosts
Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.
Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .
Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.
Connect With Us:
Jess Website
Rachel's Website
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>
Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure
Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>
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