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Hit Subscribe - ReCharge EPISODE 2, 3rd September 2020
Defining lifetime value: Vanity metrics, onboarding quiz, and sustainability
00:00:00 00:25:59

Defining lifetime value: Vanity metrics, onboarding quiz, and sustainability

This episode features Diane Albouy, CTO of smol. We focus on how ecommerce businesses can accurately define lifetime value and the pitfalls of analyzing vanity metrics. We also talk about using a quiz for an onboarding flow and discuss how the culture of sustainability plays into how brands market themselves.

Connect with Diane on LinkedIn. Check out smol.