Defining lifetime value: Vanity metrics, onboarding quiz, and sustainability
Episode 23rd September 2020 • Hit Subscribe • Recharge
00:00:00 00:25:59

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This episode features Diane Albouy, CTO of smol. We focus on how ecommerce businesses can accurately define lifetime value and the pitfalls of analyzing vanity metrics. We also talk about using a quiz for an onboarding flow and discuss how the culture of sustainability plays into how brands market themselves.

Connect with Diane on LinkedIn. Check out smol.

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