When Michelle Booth joined us in the studio to talk about marketing transformation, product incubation and agile and marketing in action, we closed the show with a discussion around a PEST analysis like we sometimes do (Political, Economic, Social and Technological).

Normally we edit the main show down, and we edit these bits down too, to make one crunchy show. But this time around, there was so much good stuff, we decided to roll it in full and turn it into a two part episode with a bonus.

I hope you enjoy Michelle's insight!

About Michelle

A creative business leader with a passion for building exceptional teams with a clear sense of purpose, Michelle Booth currently serves as the Head of Growth and Innovation for Mass Affluent and prior to that in a number of different roles at NatWest, most notably Head of Marketing Strategy and Innovation for NatWest leading the development of the Brand Platform Tomorrow Begins Today, NatWest Thrive with Marcus Rashford and Marketing Director For Bó, NatWest‘s venture to create a neo-bank challenger. 

Links  

Full show notes: Unicorny.co.uk  

LinkedIn: Michelle Booth | Dom Hawes  

Website: Lloyds Banking Group 

Sponsor: Selbey Anderson  

Episode outline

• Introduction to the Bonus Episode  
• Impact of Political Events on Marketing  
• Marketing Strategies in Economic Uncertainty  
• Hybrid Post-COVID Working Model  
• The Influence of AI on Marketing  
• Impact of Walled Garden AI's  
• Internationalization and Idioms in AI  
• Language Hops and AI Ethics  
• Bias in AI Training Data