Artwork for podcast Bring Your Product Idea to Life
Moving your products business online - with Amanda Davey, Tilia Publishing
Episode 11327th May 2022 • Bring Your Product Idea to Life • Vicki Weinberg
00:00:00 00:45:17

Share Episode

Shownotes

Amanda Davey writes books and produces greeting cards that celebrate the beauties and quirkiness of the world around us in all its richness. The underpinning idea is to help people to learn more about what they can see around them, without them fully realising they are learning! There is unpredictability in non-fiction and that’s where Amanda’s heart lies. 

EPISODE NOTES

**Please remember to rate and review the podcast - it really helps others to find it.**

Today on the podcast I’m talking to Amanda Davey from Tilia Publishing. Amanda writes books and produces greeting cards that celebrate the beauties and quirkiness of the world around us in all its richness. The underpinning idea is to help people learn more about what they can see around them without fully realising they're learning. There's unpredictability and non-fiction, and that's definitely where Amanda's heart lies. 

Amanda and I discuss how her business has evolved from starting to sell greetings cards via local shops and retailers, to moving online and building a website. We discussed the challenges of getting stocked in shops, fast changing fashions and how the business has changed since the pandemic.

Listen in to hear Amanda share:

  • An introduction to herself and her business (01:20)
  • How she got started selling cards (02:00)
  • What she did before she started the business (03:56)
  • Identifying a gap in the market for local cards (06:09)
  • Where she initially sold her products (08:55)
  • Setting up a website (11:49)
  • Approaching and getting stocked in shops (19:09)
  • Developing and expanding her range, and exploring new markets (25:41)
  • Why she uses a local printers rather than somewhere abroad (30:29)
  • Changing fashions in the Greeting Card industry (35:40)
  • Her number one piece of advice for other product creators (38:08)

USEFUL RESOURCES:

Tilia Publishing Website

Tilia Publishing on Facebook

Tilia Publishing on Twitter

Amanda Davey LinkedIn

The Ladder Club

Podcast Episode 94: How to make your customer experience more inclusive (and make more sales) with Jodie Greer of Be People Smart

Just A Card Campaign

LET’S CONNECT

Join my free Facebook group for product makers and creators

Find me on Instagram

Work with me 

Mentioned in this episode:

This episode is proudly sponsored by Jennifer Cooper Timesaver

Jennifer Cooper Timesaver is a timesaving business mentor and strategist. She empowers purpose led entrepreneurs to achieve more in their business by being savvy with tech, growing their visibility and detangling mindset blocks. With over 20 years of business and retail experience, Jenny combines compassionate mentoring, custom solutions and commercial know how to help you grow a profitable feel good business. Jenny is the founder of Team Timesaver, who specialise in providing done for you business services, covering social media, email list & podcast management, website tweaks and business management tool set ups. Jenny also runs the Kindred Spirits Community, hosting free weekly co-working sessions in the heart of Tunbridge Wells, providing solopreneurs and home workers an opportunity to connect with other business owners, and feel less alone in their business. Find out more about how Jenny can help you at www.jennifercoopertimesaver.com instagram @jennifercoopertimesaver

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

Transcripts

Speaker:

Welcome to the, Bring Your Product Ideas To Life podcast, practical advice,

Speaker:

and inspiration to help you create and sell your own physical products.

Speaker:

Here's your host Vicki Weinberg.

Speaker:

Hello so today, I'm talking to Amanda Davey from Tilia Publishing.

Speaker:

So Amanda writes books and produces greeting cards, celebrates the

Speaker:

beauties and quirkiness of the world around us in all its richness.

Speaker:

The underpinning idea is to help people learn more about what they can see

Speaker:

around them without fully realizing they're learning there's unpredictability

Speaker:

and non-fiction, and that's definitely where Amanda's heart lies.

Speaker:

So Amanda and I had a really interesting conversation about how she got started in

Speaker:

photography and publishing her own books.

Speaker:

Um, and we also spoke with her, spoke about what the changing nature

Speaker:

of her business and bringing it online in the last couple of years.

Speaker:

So I really hope as always, you enjoyed this conversation with Amanda,

Speaker:

I'm going to start.

Speaker:

Okay.

Speaker:

Are you good to go?

Speaker:

So, hi, Amanda.

Speaker:

Thank you so much for being here.

Speaker:

It's lovely to be here.

Speaker:

Thank you.

Speaker:

So can we start with you, please give an introduction to yourself,

Speaker:

your business and what you sell.

Speaker:

So I am Amanda Davey and I run a business called Tilia Publishing UK.

Speaker:

Uh, we write our own books and, uh, produce our greeting cards

Speaker:

that celebrate the beauty and quirkiness of the world around us.

Speaker:

Um, the world around us, not just British world, but world world.

Speaker:

Um, And we've been doing that since 2014 on the greeting cards, 2015 on the books.

Speaker:

And it's, it's a great, great thing to do.

Speaker:

So how I notice that you got started in 2014 with the cards.

Speaker:

So how did you get started and what inspired you?

Speaker:

Uh, well, I've always taken photographs since, uh, I was given a Kodak Instamatic,

Speaker:

uh, the age of 10, but got frustrated with taking the tops of the heads of

Speaker:

penguins rather than the full penguin.

Speaker:

Um, and then really got going with it when, um, I got a single lens reflex

Speaker:

where you can actually see through the viewfinder of what you're photographing.

Speaker:

Um, but, uh, I've never really done it on a commercial basis properly.

Speaker:

Um, and then in 2013 we were rammed by a bus, uh, um, traffic lights, um,

Speaker:

uh, twice he hit us and I got fairly crippling whiplash and that does sort

Speaker:

of focus your, your mind about what your aims are, what you want to do,

Speaker:

what you haven't yet started doing.

Speaker:

And, um, we, uh, did some of the, some of the recuperation was, was

Speaker:

going around the South Downs taking photographs and, and the shops that

Speaker:

you go into, you know, in the South Downs, it's incredibly hard to find

Speaker:

decent photographs of the South Downs.

Speaker:

And so we started producing cards that related to, um, the beautiful places

Speaker:

in the South Downs, or we call them the nooks and crannies of the south dance,

Speaker:

because there are some lovely non iconic places, as well as the iconic places.

Speaker:

And, um, I also started working on my grandfather's autobiography and

Speaker:

that became our first published book.

Speaker:

And that all came out of the mindset that was triggered by being rammed

Speaker:

by a bus and then chronic pain.

Speaker:

That was such a scary experience.

Speaker:

I'm so sorry.

Speaker:

You went free that, um, and what were you doing prior, prior to, to that experience?

Speaker:

As in were you doing something completely different and was photography a hobby or,

Speaker:

well, um, I, my I'm trained as a geographer and as a landscape

Speaker:

architect and both of those embrace virtually everything.

Speaker:

Um, it is incredibly hard to find something that is not relevant to either

Speaker:

geography or landscape architecture.

Speaker:

And, um, one of the jobs that I had.

Speaker:

I used to do about 12 different things in the office.

Speaker:

So I've always done a rich variety of different things.

Speaker:

And, um, when I went freelance in 2004, as doing support services

Speaker:

to landscape architects and people related to landscape architecture.

Speaker:

So a lot of tree people, um, then, uh, that was also to keep that variety.

Speaker:

And so the publishing is, is an extra client as part of the, um,

Speaker:

rich variety of the landscape world.

Speaker:

That's really nice to have such a variety of things.

Speaker:

If you're the sort of person, which I know you are Amanda who enjoys having

Speaker:

a variety in your days and your weeks, I think that's amazing to be able to

Speaker:

do all these wonderful things that you enjoy and to do them all together.

Speaker:

Yeah.

Speaker:

Yeah.

Speaker:

It's it's um, Yeah, a Gemini trait.

Speaker:

Um, so yeah.

Speaker:

Um, and it's, it's crucial actually is it's like people

Speaker:

say you should have a project.

Speaker:

Um, I need to have multiple projects because that's just how my mind works.

Speaker:

Um, and, and it enriches everything that I do to have other things

Speaker:

that are going on at the same time.

Speaker:

And, uh, so it's it's yeah.

Speaker:

It's, it's.

Speaker:

Um, one thing that is lovely to share with other people as

Speaker:

well, and they enjoy it too.

Speaker:

Yeah, absolutely.

Speaker:

And I mean, the photographs on your cards, just beautiful and you're right

Speaker:

it is such a lovely part of the country.

Speaker:

And it really surprised me when you said you were going to shops

Speaker:

and they didn't already have cards depicts in the landscape.

Speaker:

And because it seems to me sort of such an obvious thing.

Speaker:

Well, there are obvious places.

Speaker:

So the Long Man of Wilmington, well, we've got the Long Man of

Speaker:

Wilmington we'll pick 10, but he tends to kick up in various places.

Speaker:

But, um, yeah, no, it's, it's, it's a real, we certainly went into 2014.

Speaker:

It was a real gap.

Speaker:

Um, there are art cards, um, that.

Speaker:

There's, there's a difference between the real landscape.

Speaker:

And the sort of filtered landscape.

Speaker:

So I see what you mean.

Speaker:

So the Photoshop version.

Speaker:

Yeah.

Speaker:

And what we're about is the real place that people walk.

Speaker:

So we've got one about mud, um, and, uh, the reality is so much richer, so

Speaker:

much better, so much more beautiful than the toned filtered idealized view

Speaker:

of, of roses round the door, et cetera.

Speaker:

It's um, yeah, it's hard to get to the truth of where you are, but the truth

Speaker:

of where you are is why you're there.

Speaker:

Yeah.

Speaker:

And I also think there's something quite nice and I'm, I'm sure you probably hear

Speaker:

this from customers, is that when you see a card and it's something that might

Speaker:

be quite niche or unusual, so it might be out of the way, but you recognize it.

Speaker:

You know, you don't, you have that little bit of joy where you're

Speaker:

like, I know that puddle not good example, but you know what I mean?

Speaker:

I know that whatever it is, you just get a little I know about

Speaker:

it is, and that's really nice.

Speaker:

Whereas, um, see, I mentioned I live in Tonbridge and we have a really beautiful

Speaker:

castle and there's lots of pictures of the castle on posters or various

Speaker:

things you can get with the castle on.

Speaker:

But when you occasionally see something of a different landmark or different

Speaker:

outlook, It's like, oh, I recognize that.

Speaker:

And it exactly, yeah.

Speaker:

In a way that's much more appealing than the really obvious thing.

Speaker:

Well, that our mindset.

Speaker:

Definitely.

Speaker:

Um, and so we've got one of Reed's in the valley.

Speaker:

Uh, the river is valley down below Lewes, and you can walk along various stretches

Speaker:

of that and see that, that image.

Speaker:

It doesn't have to be that particular spot.

Speaker:

Yeah, absolutely.

Speaker:

But it will take people to that spot in their mind.

Speaker:

Yeah.

Speaker:

Yeah.

Speaker:

And, and having walked in, in that particular sorts of habitat, actually,

Speaker:

it doesn't even have to be in Ouse.

Speaker:

Um, you can get it on the Adur and the Arun as well.

Speaker:

So when you started out and with your cards and you saw that, you know, there

Speaker:

weren't shops selling was your goal to start selling your cards in these, local

Speaker:

shops or was it always to sell that the cards yourself on your own site?

Speaker:

Um, in 2014, we didn't even have a website and the website wasn't, wasn't really.

Speaker:

Uh, in our heads, we were going to sell retail.

Speaker:

There's a lovely organization called The Ladder Club, which

Speaker:

is Greeting Card producters.

Speaker:

A sort of it's like, um, it's like a training program for greeting

Speaker:

card producers and support place.

Speaker:

And, um, they, they do a lot of retail and you go to the trade shows and we

Speaker:

were doing a lot of small fairs and, um, it's, um, small, fairs to just to see

Speaker:

what people's reactions were to the cards and to, to learn about who are market

Speaker:

were, um, to then give us the confidence when we went into the retailers and, and,

Speaker:

um, we're promoting the cards to them.

Speaker:

And, um, that, that was, that was interesting.

Speaker:

Uh, it's, it's an inter interesting retail landscape though.

Speaker:

The south downs it's.

Speaker:

Not, not your idea.

Speaker:

Somewhere up north is fantastic, but, and South Downs is a tougher

Speaker:

gig because it's, it's very intense.

Speaker:

There's a lot of people trying.

Speaker:

And, uh, so we were selling in bookshops and tourist information points.

Speaker:

Um, and, uh, at these small, fairs, um, we didn't flourish at the trade show that we

Speaker:

went to because Theresa May had announced the general election the day before.

Speaker:

So, um, there was risk aversion.

Speaker:

So as a new publisher at a trade show, you need to have people very confident.

Speaker:

And so if people are not confident in the slightest and they will

Speaker:

only go to the people that they actually have dealt with before.

Speaker:

So that, that was one of life's little lessons, I suppose,

Speaker:

in, in coping strategy.

Speaker:

Um, since the, um, pandemic, sadly, some of our retailers have gone.

Speaker:

Um, and so the, the focus is much more on the website.

Speaker:

And as you know, um, the, the pressure to open up on Amazon is building.

Speaker:

Um, and, uh, yeah, so we're probably moving more towards our online

Speaker:

presence as a result of all of that.

Speaker:

Yeah.

Speaker:

Thank you for explaining all of that.

Speaker:

Um, so was it after COVID?

Speaker:

So post 2020, you actually set up your website?

Speaker:

The website, the website was set up in 2015 in a big, big rush because,

Speaker:

um, we launched my grandfather's autobiography in the September and

Speaker:

then oh whoops where are people actually going to be able to buy it?

Speaker:

Because in, in the time of working on it, when I was first working on it, We

Speaker:

had a publisher, but my grandfather was absolutely adamant that his, his guidance

Speaker:

to me was to do short, pithy sentences and this lovely publisher who had agreed

Speaker:

to take on this boat wanted his book, craved his book because of who he was.

Speaker:

Um, he wanted to string the short, pithy sentences together into

Speaker:

longer sentences, which seemed very odd in this more narrow way.

Speaker:

You're supposed to do short pithy sentences.

Speaker:

So, um, Because it was such a big deal and it was, um,

Speaker:

obliterating the author's voice.

Speaker:

Uh, we decided to self publish given the, the skills were in house anyway.

Speaker:

And, uh, so launched it in the Institution of Civil Engineers library in September,

Speaker:

mad panic oh whoops we need a website.

Speaker:

And thanks to meeting, um, somebody at a networking event the next day,

Speaker:

she met somebody else who worked for a business that actually did do

Speaker:

the sort of website that we needed.

Speaker:

Um, we were up and running in December.

Speaker:

Because e-commerce websites, not as fun as I've got, I've worked on loads of

Speaker:

websites, but an e-commerce website needs to sit on a totally different structure.

Speaker:

To a bog standard leaflet type website.

Speaker:

Of course And then there's all the added functionality as well that you need to

Speaker:

have and the data protection and the ability to take payments and all of that.

Speaker:

Yeah.

Speaker:

Um, I'm not surprised actually, how popular sort of e-commerce website

Speaker:

builders have become things like Shopify, because I imagine to create

Speaker:

a website, all that functionality that looks good, that works from scratch.

Speaker:

Isn't an easy thing to do.

Speaker:

No, no, it's not, it's not easy to do.

Speaker:

Even when you have actually been used to using HTML and building

Speaker:

the leaflet type websites.

Speaker:

Um, so our website provider is Create they're called Create they're based

Speaker:

in Brighton and they are ethical.

Speaker:

So, um, that that's, uh, an extra boon, um, it's a, uh, a nice price.

Speaker:

They're incredibly responsive.

Speaker:

Um, and it's been a total joy to have them ever since December, 2015.

Speaker:

So that was quite a few years now.

Speaker:

It's a really long time.

Speaker:

Uh, but it sounds like you were really focusing on the website as much initially.

Speaker:

No, it was just a presence really.

Speaker:

Um, and, uh, we, we, we had other options at that time, um, and the options

Speaker:

are now much more online, so yeah.

Speaker:

It's, that's the way the world has gone.

Speaker:

Yeah.

Speaker:

So remind me, when did you take this decision to say, okay, we're going to

Speaker:

put our entire range onto the website I'm ready to start selling there.

Speaker:

Uh, well, they've always been lurking there.

Speaker:

Um, we thought, well, retailers can have a look, but the retailers

Speaker:

don't go have a look, not that way.

Speaker:

Um, they like to have the, they like to have to print it the printed matter.

Speaker:

Um, well, certainly they did when we were really pushing them.

Speaker:

Um, Oh, feedback from retailers, gratefully received.

Speaker:

If I've, if I'm doing it wrong.

Speaker:

Um, and, uh, so, but.

Speaker:

They need, they need more words.

Speaker:

So we've been putting more words and because Google likes words

Speaker:

Oh in terms of the wordcount on the page.

Speaker:

Yeah.

Speaker:

Different words that aren't like rapid, repetitive stuff.

Speaker:

I think with website something I'm certainly learning it

Speaker:

there's always something to do.

Speaker:

You know, you think you've cracked it and then either advice changes,

Speaker:

or you just learn more or you learn something that you just didn't know.

Speaker:

Um, I shared that she, it was on another podcast episode that.

Speaker:

I didn't realize what Alt text was for an images.

Speaker:

I had been given the impression that the Alt text was to aid with

Speaker:

SEO, but of course that's not what it's for it's to help people

Speaker:

who can't actually see the image.

Speaker:

So that obviously resulted in quite a big job sort of, or my website updating

Speaker:

the Altecs for every single, single image, which is really worthwhile

Speaker:

and I'm pleased I've done it.

Speaker:

However, I feel like.

Speaker:

Something as soon there will be something else.

Speaker:

I think a website is always evolving, isn't it.

Speaker:

And even if you've got a fantastic website that looks good and works really well, um,

Speaker:

is certainly not something you can just.

Speaker:

Well, I think if you want to, if you've got a successful website

Speaker:

that wherever your aims are, um, and obviously when I say successful, but

Speaker:

you know, everyone that's different.

Speaker:

I certainly thing you do need to work on it it's something else I've, I've learned,

Speaker:

which I'm sure you've also aware is that Google likes it when you update your site.

Speaker:

So you can't just set it up and leave it, which I was certainly guilty of.

Speaker:

When I had my products business, I had a really lovely Shopify site and

Speaker:

something I was definitely guilty of was going well, I've got really nice sites.

Speaker:

I can leave that now.

Speaker:

And that will take care of itself, actually.

Speaker:

Not really the case.

Speaker:

No, no, I I'm still trying to get my head around that Alt text thing.

Speaker:

That was absolutely fascinating.

Speaker:

That insight that she gave on that it's.

Speaker:

Yeah.

Speaker:

I thought Alt text was sort of, yeah, well, I'll do that someday.

Speaker:

Um, so I'm now when I'm putting new things on much better are

Speaker:

putting Alt texts in, not perfect.

Speaker:

It's some work in progress, but

Speaker:

I think most things for a lot of us are a work in progress.

Speaker:

Are they?

Speaker:

Cause we can't be perfect at everything.

Speaker:

I think as long as we sort of consistently improve.

Speaker:

Yeah, I think, and I think even on the podcast, I've said we're referencing,

Speaker:

um, is one I did with Jodie about accessibility, which I'll link in the

Speaker:

show notes and something she was really keen clear on is that, you know, you

Speaker:

don't have to do everything and you don't have to do everything now, but as long

Speaker:

as you have good intentions and you're trying to improve and you're making

Speaker:

small steps, then that is progress.

Speaker:

Um, yes.

Speaker:

And nobody worry that you need to go.

Speaker:

Do anything on your website right now to make it more accessible?

Speaker:

I think as long as, you know, as you're saying, as you're adding more

Speaker:

images, you're being conscious of that.

Speaker:

I think that's great.

Speaker:

I just wanted to come back to when you were selling, just in stores.

Speaker:

Well, not just in stores.

Speaker:

I know you were selling in markets as well, but how did you get

Speaker:

your product stocked in those stores and information centers.

Speaker:

Was it a case of walking in and saying, do you want to sell these?

Speaker:

Or was it something more than that?

Speaker:

And I know we're going back six years here and things may have changed,

Speaker:

but I'm just, I'm always curious as to how you actually get, you

Speaker:

know, get your stuff on the shelf.

Speaker:

Yeah.

Speaker:

Apparently what you're supposed to do is ring up and make appointments.

Speaker:

Um, we didn't do that, um, because we thought that that.

Speaker:

That would immediately get them saying no.

Speaker:

Um, when, when you're very early doors, you don't have, you don't have that.

Speaker:

We've been going for the last.

Speaker:

Eight years.

Speaker:

So, um, that gives you a bit more credibility.

Speaker:

If you've got a bit of longevity when you're trying to make those calls.

Speaker:

But in, in, in the early days, we were just sort of going

Speaker:

in with a stack of cards.

Speaker:

Um, And, and smiling nicely.

Speaker:

And, um, one lady was absolutely horrendous.

Speaker:

Um, she basically, she decided to stop having cards, which seems to me to

Speaker:

be very odd because there is, uh, an initiative Just A Card where, if somebody

Speaker:

goes into a retail outlet and buys just a card, just one card from that

Speaker:

retailer, that could mean the difference between them succeeding or failing.

Speaker:

So why people would stop stocking cards?

Speaker:

I don't understand, but anyway, that was just old.

Speaker:

Um, she was odd.

Speaker:

She was very rude.

Speaker:

Um, But, uh, some of them just went, oh, wow.

Speaker:

Yes, please.

Speaker:

That was nice.

Speaker:

Uh, some of them said, leave them with us and we'll have a think.

Speaker:

Um, there's again, there's different stages, different, layers that,

Speaker:

that you go, that you go through.

Speaker:

So, um, a lot of the big card producers have spinners that they put into shops.

Speaker:

So, this is why you'll see so many of the spinners, and then they have an agent

Speaker:

who will go in and check and make sure.

Speaker:

And then there's invoices and stuff that go with that.

Speaker:

But we've never been in that, in that league.

Speaker:

We've been, um, small, smaller, um, numbers.

Speaker:

And, um, so, uh, there's a, a lovely bookshop in Petworth who that, that sale

Speaker:

came about as a result of buying a map and chatting about why I was buying a map.

Speaker:

And, uh, so he said, oh, I'd love to see your cards.

Speaker:

So I went out to the car, got them went back in.

Speaker:

Um, and, uh, so we've had several years of, um, working with him,

Speaker:

um, on the back of buying a map.

Speaker:

Yeah.

Speaker:

See, I, that's a really nice story and I don't know much about rights and wrongs

Speaker:

wrongs of getting stocked in retailers and it was never a, route I went down myself.

Speaker:

I'll be honest, but I do think there's a lot to be said for the personal touch.

Speaker:

Um, and I am sure that walk, if you're in a position to walking in

Speaker:

with your products and say, Hey, would you like to look at this?

Speaker:

I imagine it's probably one of the best things you can do

Speaker:

because they get to see you.

Speaker:

They get to see what you're selling.

Speaker:

Um, whereas you know, an email it's all about.

Speaker:

Just hatched, isn't it.

Speaker:

And I think there's a lot to be said from, hello, this is me and this is what I have.

Speaker:

And do you want it?

Speaker:

And I think it makes it a lot easier for someone to say yes

Speaker:

or no, because there they are.

Speaker:

They're there.

Speaker:

They can see what you have.

Speaker:

Yeah, I think the trouble is it's hit or miss.

Speaker:

Sometimes if you get the wrong time of day or, or they're desperate for if they're

Speaker:

desperate for a sale and you're in there, um, then, then that can make them panic.

Speaker:

It, it really, it's been a very interesting ride.

Speaker:

The dealing with the retailers ride because everybody has

Speaker:

a different personality.

Speaker:

And so how you deal with the different personalities can affect

Speaker:

how successful you are with, with, with working with them.

Speaker:

So some need very florid and some need just very businesslike.

Speaker:

And, and that, that is that that's so unpredictable.

Speaker:

Absolutely.

Speaker:

And, and while I think there's, I personally like the idea of just been

Speaker:

able to say, okay, here we are here I am.

Speaker:

And this is what I have.

Speaker:

But then of course you have to take into account that not everyone likes that

Speaker:

not everyone wants to just be approach.

Speaker:

It can feel a bit hostile or a bit too much can't it.

Speaker:

And then also you just don't know someone's situation, or you say

Speaker:

you don't want to turn up at their busiest time of the day all the time.

Speaker:

When I don't know they've unboxing you stock or whatever it is,

Speaker:

it is, it is really tricky.

Speaker:

We had a lovely one, um, where there's been an event, um, in the greeting

Speaker:

card industry, they sort of meet the dragons is what they call it.

Speaker:

I think, um, where the big retailers were meeting the, um,

Speaker:

newer publishers, I think, um, or certainly a range of the publishers.

Speaker:

And we weren't able to go to that and, um, we've yet to go to it.

Speaker:

Um, but it was running, I think it was running for five days.

Speaker:

And on the first day we got a phone call from one of the, um, retailers

Speaker:

that have been at that event.

Speaker:

On the back of something that had been in one of the press things saying, could

Speaker:

you take, take us some photographs?

Speaker:

Cause we want some local views.

Speaker:

Oh, wow.

Speaker:

Because they haven't actually met anybody at that event.

Speaker:

And they gone, they're looking for people who would do local views.

Speaker:

So because they hadn't found them, they approached us.

Speaker:

And that, that was really, really lovely.

Speaker:

So that generated some rather nice, nice pictures I shared with them.

Speaker:

That was fun to do.

Speaker:

And are you expanding your range still?

Speaker:

I'm imagining you are, from what I know of you, Amanda, I'm

Speaker:

sure you've can't help yourself.

Speaker:

So is the cards collection growing.

Speaker:

Uh, well, we've, we've just launched, uh, this month or last month, last month.

Speaker:

Um, flower cards,

Speaker:

I saw that I didn't realize they were new.

Speaker:

Um, so, and, uh, it was lovely.

Speaker:

I was able to send one to my mother for Mother's Day.

Speaker:

Um, she lives just outside Inverness and, um, it's of a peony and she always,

Speaker:

always had peonies in the garden.

Speaker:

And, um, so it meant a lot to us personally, but it was lovely

Speaker:

also to be able to send it to her.

Speaker:

Um, as sort of the first celebration card of, of that.

Speaker:

So, okay.

Speaker:

Thank you.

Speaker:

And you've mentioned that now you're selling more sort of through, your

Speaker:

website, so have things changed.

Speaker:

So how have things changed?

Speaker:

I think you touched on the fact they had and how have things changed

Speaker:

in terms of how and where you're setting your cards and books.

Speaker:

Uh, the plan to go on Amazon is hatching some little, little bean shoots.

Speaker:

Um, I I've been very wary of Amazon because of some of the problems

Speaker:

that relate to it, as well as the, the joys of its complexity.

Speaker:

Um, But because so much more is done online now in terms of what people buy.

Speaker:

So certainly our, our target market being, I would think almost, uh, predictably

Speaker:

longer in the tooth then, um, th th the sort of average, average human day.

Speaker:

So, um, the.

Speaker:

Older generations of spending more time buying online than they used

Speaker:

to as a result of the pandemic.

Speaker:

So it's better for us to be more available online.

Speaker:

Um, and they all being very loyal to the shops as well, but the shops aren't

Speaker:

being so loyal to us, um, the, uh, so that's, that's a big thing that.

Speaker:

Will happen, supposed to have happened in February, but it didn't.

Speaker:

Um, and uh, so much more focused on, on the, on that side of things for us.

Speaker:

Um, yeah, she says in a garble

Speaker:

that's exciting.

Speaker:

So, yeah.

Speaker:

So maybe onto Amazon, so that's what your next one is.

Speaker:

Now you're looking at any other online marketplaces as well.

Speaker:

Or are you just thinking Amazon for now?

Speaker:

I'm thinking Amazon for now because we don't, hand-make our stuff.

Speaker:

We get slaps on a lot of the craft, make it.

Speaker:

Side of things.

Speaker:

And, and because of the books, Amazon is a bit of a no brainer, really?

Speaker:

Yeah.

Speaker:

With the cards, there's something you might find actually interesting as

Speaker:

I was having an interview today, and I'm, I'm hoping everyone listening to

Speaker:

this finds this interesting because the interview I'm referencing, won't be

Speaker:

going out until July, um, with an Etsy expert who mentioned that now, Etsy

Speaker:

accept applications from people who may not produce the product, their self,

Speaker:

as long as it's their original work.

Speaker:

So for example, cards where you take the image yourself.

Speaker:

So it's, it's not handmade, but it's personalized.

Speaker:

It's made by you.

Speaker:

Are you and trying to think of a way of saying it?

Speaker:

Um, now, um, I know I was unclear as to whether this was okay now or whether

Speaker:

this was something in the pipeline.

Speaker:

Um, but it's changing.

Speaker:

She also referenced, you know, for example, textile products where maybe

Speaker:

somebody designs the products, but the actual printing has to be done by somebody

Speaker:

else because maybe that person doesn't have a printing press or whatever.

Speaker:

And apparently it's moving more in that direction, which I thought was interesting

Speaker:

and also maybe gives opportunity.

Speaker:

So I thought I'd mentioned in case it helps you.

Speaker:

And of course, everyone listening as well, because I was under the

Speaker:

impression it was solely things you'd made with your own hands.

Speaker:

And so I was really interested to hear that.

Speaker:

And as I say, that interviews isn't going out for a while, this

Speaker:

would definitely be out first.

Speaker:

So hope that's helpful.

Speaker:

Yeah.

Speaker:

Yeah.

Speaker:

That, that, that could be very helpful.

Speaker:

Cause it's been very frustrating to take our own photos.

Speaker:

Oh, we've also got my mother's paintings.

Speaker:

Um, that does the only ones that we have and, and, um, But we, we used

Speaker:

to print our own Christmas cards.

Speaker:

We send a lot of Christmas cards every year and, um, we used to print them on a

Speaker:

printer at home and just once a year, that was bad enough, but to have to do it all

Speaker:

year round, I don't know how people do it.

Speaker:

I really don't.

Speaker:

So we have, uh, uh, uh, Print works in Kent who, um, do our printing for

Speaker:

us they're Greeting Card specialists.

Speaker:

They do a fabulous job, um, and, uh, uh, all our printing is done in the UK.

Speaker:

And fairly local as you're in Sussex aren't you so Kent's not too far.

Speaker:

Not that it really matters in the UK because nothing is that far is it,

Speaker:

but it is nice that it's, you know,

Speaker:

well, we've got the occasional thing is printed in Glasgow, but apart from

Speaker:

that, it's all Sussex, Kent or London

Speaker:

and that's really, that's really nice.

Speaker:

It's nice when you are able to support other local businesses

Speaker:

with things like that.

Speaker:

Yeah, it is crucial.

Speaker:

It's crucial.

Speaker:

I.

Speaker:

I couldn't send it to China, not with all the sea in between

Speaker:

it, it just doesn't make sense.

Speaker:

It's it's yes.

Speaker:

The margins become extraordinary, but a, um, there's this.

Speaker:

This is the planet to get involved with.

Speaker:

I'm also not convinced that the margins would be that great.

Speaker:

Once you take into the account into account the shipping and the import

Speaker:

fees and everything else, I mean, yes, maybe slightly better, but when you

Speaker:

sort of think it wouldn't be yeah.

Speaker:

When you weigh up the impact on the planet on top of that, um,

Speaker:

Yeah, I think for printed products, especially if you're able to print

Speaker:

them somewhere, local to you.

Speaker:

Um, because I think the cost of paper and ink, I ha I don't, I've never looked

Speaker:

into printing something myself, but I would like to think that it can't be much

Speaker:

different in the UK once you take it.

Speaker:

Like I say, once you take everything else into account.

Speaker:

I, I, I think, uh, a printer would probably, um, squirm with that question,

Speaker:

but, um, what you get with printing in the UK also is flexibility because you don't

Speaker:

have that huge, great timelines that you have to have going, going into toing and

Speaker:

froing from China or, or, or anything.

Speaker:

Um, candidates of

Speaker:

and the excess stock as well.

Speaker:

Cause that's the other thing, if you're printing in China, presumably to make

Speaker:

it worth, you put them on a boat and shipping them over here, we'll put them

Speaker:

on a plane or whatever it is, it would need to be a fairly substantial order.

Speaker:

Um, whereas, and then of course, if these cards aren't sold immediately, they

Speaker:

might be sitting in a box for a while.

Speaker:

There's that sort of elements of it as well.

Speaker:

Whereas I guess if you're printed in the UK and the turn around is pretty

Speaker:

good, you can principle about chairs and just know that you're producing

Speaker:

what you're reasonably go to sell.

Speaker:

Also nice in terms of not just producing lots of, I don't want

Speaker:

to waste isn't the right word.

Speaker:

Um, so, you know, I hope, you know what I mean by that?

Speaker:

I mean excess, cause there's nothing worse.

Speaker:

Is that, and sorts of having boxes and boxes of something

Speaker:

sat around that isn't moving.

Speaker:

Um, that's not a nice feeling.

Speaker:

It's a.

Speaker:

Uh, no, no.

Speaker:

It's um, yeah, I, I, um, I got over excited with one print run.

Speaker:

I thought I thought that, um, that it would do better than it did.

Speaker:

Um, so we do have boxes and boxes and boxes of that, but

Speaker:

it'll shift, it does shift.

Speaker:

So, I mean, I'm speaking of someone who's done exactly that my first put up.

Speaker:

Was producing the first product I sold was manufactured in China and I, the

Speaker:

first round I did, I ordered a lot and I got them all shipped over here.

Speaker:

And then they did sell that they took longer than I wanted.

Speaker:

And there were boxes sitting around for a long, long time.

Speaker:

It is not a nice feeling.

Speaker:

And then also sort of the waste element as a waste isn't the right word.

Speaker:

Cause I mean, they weren't going to be sold, but I started to feel almost

Speaker:

guilty thinking, well, I could have got half of this and you know, it started to

Speaker:

feel a bit, a bit wasteful and I don't think pace is exactly the right word

Speaker:

that, I mean, but it, it just felt like.

Speaker:

Why, why did I get so many?

Speaker:

Basically it was what it comes up, came down to, um, yeah.

Speaker:

Having a nag, isn't it.

Speaker:

It's just sort of going, at you.

Speaker:

Yes.

Speaker:

And it just, it just didn't feel, you know, Well, my products were all about

Speaker:

this sustainability, you know, there were products that were designed to last

Speaker:

cause of what needed to be sustainable, but it didn't feel very sustainable

Speaker:

having lots of boxes sitting around, waiting to sell for some reason.

Speaker:

I don't know.

Speaker:

It didn't feel didn't sit quite right.

Speaker:

No, no, no.

Speaker:

I know exactly how you feel.

Speaker:

Yeah.

Speaker:

It's um, yeah, I mean, you also end up with fast fashion changes.

Speaker:

I w we've we've um, We've pulled two cards off the website

Speaker:

because they were, um, of Russia.

Speaker:

Um, and what's very interesting is that one of them was a major,

Speaker:

major seller at shows and events and, um, And not in shops.

Speaker:

I know, I know it did sell in shops, so that's nice.

Speaker:

Um, until 2016, when suddenly Putin's involvement in, um, certain political

Speaker:

events around the world meant that nobody wanted anything to do with Russia.

Speaker:

Anyway, it was, it was absolutely fascinating that.

Speaker:

Nosedive.

Speaker:

It went from being pretty much top seller after the penguins, um, to not

Speaker:

selling single a single thing, just because of the toxicity, even then of,

Speaker:

of what, what he was building up to do.

Speaker:

Um, uh, The fashion is, is absolutely fascinating.

Speaker:

Even, even in the greeting card industry or particularly in the

Speaker:

greeting card industry, you have color themes that people go for.

Speaker:

Um, And we can have cards that don't shift, don't shift, don't

Speaker:

shift and you think, oh, well, let's get rid of them then.

Speaker:

And then suddenly whoosh off they go.

Speaker:

I guess there's a seasonality aspect, as well as for example, your plant cards.

Speaker:

Um, I imagine it going to sell really well throughout spring, because it's a

Speaker:

time of all the plants and flowers are springing up in people's gardens and

Speaker:

we're all gettting well, let's say we, I am getting very excited about seeing

Speaker:

color and things popping out of the soil.

Speaker:

And there's, I guess there's always going to be, imagine winter, wintery landscapes

Speaker:

maybe sell better at that time of year.

Speaker:

What's great.

Speaker:

I think about your business model and the factor of your printing done

Speaker:

locally, and you can control it is that presumably you can move cards in and out

Speaker:

of your range as you need to, you can be adaptable and I think that's fantastic.

Speaker:

So I have just one final question for you, Amanda, before

Speaker:

we finish up, if that's okay.

Speaker:

And that is what would your number one piece of advice be

Speaker:

for other product creators?

Speaker:

Uh, can I do two

Speaker:

of course you can do two

Speaker:

uh, advice we were given, um, was make your mistakes while you small.

Speaker:

Um, but there's another bit of advice and that is be patient go for the long game.

Speaker:

Not, not, not try and do that.

Speaker:

The get rich quick models, because, they blow up.

Speaker:

And then down, again, very often.

Speaker:

Yeah, I completely agree.

Speaker:

I love both of those pieces of advice, particularly what you said

Speaker:

about making mistakes, because I think making mistakes is the best

Speaker:

way to learn and you know, it's nice.

Speaker:

You never going to get all of your mistakes out of the way,

Speaker:

but I think you can get a good chunk of them out of the way.

Speaker:

I mean, from my experience, I'd say the biggest mistakes I've made in my business.

Speaker:

Right at the outset, you know, the, the big ones and, um, yeah, cause

Speaker:

as soon as you made them, then you can learn from them and move on.

Speaker:

So I'm going to move.

Speaker:

Of course, I'm still making mistakes now.

Speaker:

I'm sure that everyone's still making mistakes now, but I think there's

Speaker:

nothing like the mistakes you make when you're first starting out.

Speaker:

Yeah.

Speaker:

It's cause your reputation isn't isn't there.

Speaker:

So you can, you can make the reputation damaging ones when you're tiny.

Speaker:

Um, but the, the thing, the thing is not to be scared of making mistakes.

Speaker:

Yeah.

Speaker:

That's a good point because I think a lot of us think that sort of all eyes

Speaker:

are upon us and everyone's going to notice these things that we do, but

Speaker:

actually very few people I think, notice or care even about some of the things.

Speaker:

So everyone's wrapped up in their own thing aren't they, but sometimes

Speaker:

a fear of what people or people think stops people from trying.

Speaker:

But actually I think a lot of people aren't really watching

Speaker:

what you're doing and I mean that in the nicest possible way.

Speaker:

Um, and, um, close friends and family, you know, we're supporting,

Speaker:

but I mean the general public, I don't think really notice

Speaker:

yeah.

Speaker:

That they've got other things on their minds most of the time.

Speaker:

Yes.

Speaker:

That's very reassuring.

Speaker:

Thank you.

Speaker:

Um, thank you so much for everything that you've shared and yeah.

Speaker:

I mean, that's what this podcast is all about.

Speaker:

It's sharing experiences of learnings, because I think that we can all

Speaker:

learn from each other and hopefully avoid some of those mistakes.

Speaker:

Yeah.

Speaker:

Yeah.

Speaker:

Learning from other people's mistakes is some, yeah, that underpins my

Speaker:

grandfather's book by the way.

Speaker:

Um, yeah.

Speaker:

It's, it's, it's, it's, it's very healthy to learn from other people's mistakes.

Speaker:

Yeah, absolutely.

Speaker:

As I say, it's a whole, well, not the whole, but one of the aims of this podcast

Speaker:

is for people to be able to listen to others' mistakes and learn from them.

Speaker:

Because that's how we know when I started out my business, all I was

Speaker:

doing was sharing the things I was doing wrong because it felt like at

Speaker:

the beginning, everything was wrong until you get to a point where actually

Speaker:

the curve goes up and you're making less mistakes, you do more things.

Speaker:

Right.

Speaker:

Um, but I think it's so invaluable.

Speaker:

Isn't it for.

Speaker:

It's a bit to know the pitfalls other people fell into, so you can

Speaker:

avoid them yourself because we, none of us know what we don't know.

Speaker:

Yeah.

Speaker:

Yeah, no.

Speaker:

And, and also I'm not to feel that it's just you, that

Speaker:

everybody goes through this stuff.

Speaker:

That's so that's the reassuring one, as well as.

Speaker:

Oh, absolutely.

Speaker:

It's so reassuring because you know, sometimes you can have a bit of

Speaker:

imposter syndrome or feel like, you know, what you're doing is on full

Speaker:

view of the world and you're just failing publicly, but you're not.

Speaker:

And everyone else says, and no one even cares that much.

Speaker:

I think knowing all of that, well, it sounds a bit harsh and

Speaker:

I don't mean it that way too.

Speaker:

I think it is quite comforting to know that actually no one really thinks

Speaker:

it's as much of a big of a deal.

Speaker:

Because what you do and no one's really watching and everyone else

Speaker:

is doing the same and probably worrying about the same things.

Speaker:

I mean, we had the, um, story of the frogs climbing the Eiffel tower.

Speaker:

Um, it there's, there's a whole lot of frogs were climbing the

Speaker:

Eiffel tower, little hoppy frogs.

Speaker:

Um, and, um, One by one, they fell back down the crowds down the bottom were

Speaker:

jeering at them and going, you'll never reach the top of the Eiffel tower.

Speaker:

You're far too small, bumpity bump bump bump.

Speaker:

Um, and then eventually one of them got to the top and, uh,

Speaker:

interviewed by the press afterwards they discovered that he was deaf.

Speaker:

Wow makes you think doesn't it.

Speaker:

So, yeah, just go for it.

Speaker:

This, the underpinning thing in that.

Speaker:

Yeah.

Speaker:

Well, thank you.

Speaker:

Thank you for ending that positivity as well.

Speaker:

That's a really nice place to finish.

Speaker:

Thank you so much for all you've shared.

Speaker:

I've loved talking to about you, obviously I was aware of you and what

Speaker:

you did, but it's really lovely to get, to actually ask you questions

Speaker:

about your business and find out more.

Speaker:

So thank you for sharing your time.

Speaker:

Thank you for, for sharing it with me the podcast

Speaker:

I know you mean thank you.

Speaker:

Thank you so much for listening all the way to the end of this episode.

Speaker:

If you've enjoyed it, please do leave member of you that really helps

Speaker:

other people to find this podcast.

Speaker:

Make sure you subscribe so you don't miss any future episodes.

Speaker:

Tell your friends about it too.

Speaker:

If you think that they also might enjoy it, can find me@vickyweinberg.com.

Speaker:

There you'll find link to all of my social channels.

Speaker:

You'll find lots of more information all of the past podcast, episodes

Speaker:

and lots of free resources too.

Speaker:

So again, that's Vicki weinberg.com.

Speaker:

Take care, have a good week and see you next time.