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24. Why You Should Treat Your Clients the Way Olive Garden Does
Episode 243rd January 2022 • On Your Terms • Sam Vander Wielen
00:00:00 00:36:31

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Whether you believe Olive Garden is fine dining or low brow, one thing you have to admit is that they are doing something right – and no, it’s not the breadsticks. Olive Garden has a successful approach to customer service: Treating their customers like family. In this episode, I share two ways you can emulate that approach and why you’d want to in the first place.

With this strategy, you can create your own army of word-of-mouth loyalists to market your business for you and increase their lifetime customer value, without having to make everyone in the world happy.

This week, I’d like to shout out Alex, who kindly wrote: “I was so excited when Sam started this podcast. She has such great information on her Instagram and I’m so happy she started this podcast to have all this great info in one place. It’s so hard to choose one great episode because all of her episodes are amazing.”

In this episode, you'll hear… 

  • 06:10 - Why you should treat your customers like family
  • 09:01 - Creating a balance between customer service and sustainability
  • 17:49 - How to build customer support into your offer
  • 21:32 - Providing scalable support and expert access
  • 28:38 - How to give exclusive access
  • 29:47 - Getting customers to interact with one another
  • 30:34 - Why supporting your existing customers is more important than acquiring new ones


  • Read Sam's Blog for the latest legal tips, podcast episodes & behind the scenes of building her seven-figure business.
  • Listen to our customer stories to see how getting legally legit has helped 1,000s of entrepreneurs grow their own businesses.



  • Kajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.
  • SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it’s my name.
  • ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.

DISCLAIMER: Although Sam is an attorney she doesn’t practice law and can’t give you legal advice. All episodes of On Your Terms are educational and informational only. The information discussed here isn’t legal advice and isn’t intended to be. The info you hear here isn’t a substitute for seeking legal advice from your own attorney.

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On Your Terms is a production of Crate Media.