Whether you believe Olive Garden is fine dining or low brow, one thing you have to admit is that they are doing something right – and no, it’s not the breadsticks. Olive Garden has a successful approach to customer service: Treating their customers like family. In this episode, I share two ways you can emulate that approach and why you’d want to in the first place.
With this strategy, you can create your own army of word-of-mouth loyalists to market your business for you and increase their lifetime customer value, without having to make everyone in the world happy.
This week, I’d like to shout out Alex, who kindly wrote: “I was so excited when Sam started this podcast. She has such great information on her Instagram and I’m so happy she started this podcast to have all this great info in one place. It’s so hard to choose one great episode because all of her episodes are amazing.”
In this episode, you'll hear…
06:10 - Why you should treat your customers like family
09:01 - Creating a balance between customer service and sustainability
17:49 - How to build customer support into your offer
21:32 - Providing scalable support and expert access
28:38 - How to give exclusive access
29:47 - Getting customers to interact with one another
30:34 - Why supporting your existing customers is more important than acquiring new ones
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DISCLAIMER: Although Sam is an attorney she doesn’t practice law and can’t give you legal advice. All episodes of On Your Terms are educational and informational only. The information discussed here isn’t legal advice and isn’t intended to be. The info you hear here isn’t a substitute for seeking legal advice from your own attorney.
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