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Leading Propetech Management SaaS in Mexico With Over 75K Users at 25% MoM Growth With MaU Lamas | SaaS Webcast #116
Episode 1169th June 2021 • SaaS District • Akeel Jabber | Horizen Capital
00:00:00 00:39:28

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Mau Lamas is the Founder and CEO at Kiperfy, a property management app and SaaS solution bringing transparency, security communication and financial control to the space. Mau is a Mexican Entrepreneur that moved to Mexico City to officially start the company in 2017, where they are now the leading property management solution in Mexico.

Mau also the creator of the Entrepreneur’s club UltraFounder, creating a podcast and networking platform between founders, universities and companies. 

He also created the Foundation: MásVida, helping homeless people reintegrate with their communities through Physical, Emotional, and Economical evaluations.

During this interview we cover:

  • 00:00 Postalytics, Stand Out With Direct Mail Automation
  • 01:03 - Intro
  • 02:17 - Mau’s  Background & Past Positions.
  • 05:41 - Where is Kiperfy in Terms of Size?
  • 07:14 - Clear Opportunity Mau Saw in The Market and The Problem to Solve
  • 08:46 - Mission & Vision at The Outset 
  • 10:41 - PropTech,  What’s the Opportunity in The Market?
  • 13:01 - The Difference between the Industry in Latam VS North America
  • 14:17 - Constraints of Building s SaaS & Investing in Mexico  
  • 16:43 - Constraints About Hiring Talent in Mexico
  • 18:35 - As an International Provider, How to Kiperfy Aims to Multiple Markets 
  • 21:23 - Roadmap, solutions or integrations opportunities for Kiperfy
  • 22:51 - Opportunities for SaaS Solutions in The Real Estate Industry
  • 25:12 - Marketing, Growth Strategies & Getting the Best Salesman Ever
  • 29:46 - Your Best Source of Capital
  • 32:06 - GTM Strategy in Other Countries
  • 34:22 - Marketing Strategies That Failed
  • 36:12 - Less of a Self-Serve Model, So Why The Freemium Model?

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