Mau Lamas is the Founder and CEO at Kiperfy, a property management app and SaaS solution bringing transparency, security communication and financial control to the space. Mau is a Mexican Entrepreneur that moved to Mexico City to officially start the company in 2017, where they are now the leading property management solution in Mexico.
Mau also the creator of the Entrepreneur’s club UltraFounder, creating a podcast and networking platform between founders, universities and companies.
He also created the Foundation: MásVida, helping homeless people reintegrate with their communities through Physical, Emotional, and Economical evaluations.
During this interview we cover:
00:00 Postalytics, Stand Out With Direct Mail Automation
01:03 - Intro
02:17 - Mau’s Background & Past Positions.
05:41 - Where is Kiperfy in Terms of Size?
07:14 - Clear Opportunity Mau Saw in The Market and The Problem to Solve
08:46 - Mission & Vision at The Outset
10:41 - PropTech, What’s the Opportunity in The Market?
13:01 - The Difference between the Industry in Latam VS North America
14:17 - Constraints of Building s SaaS & Investing in Mexico
16:43 - Constraints About Hiring Talent in Mexico
18:35 - As an International Provider, How to Kiperfy Aims to Multiple Markets
21:23 - Roadmap, solutions or integrations opportunities for Kiperfy
22:51 - Opportunities for SaaS Solutions in The Real Estate Industry
25:12 - Marketing, Growth Strategies & Getting the Best Salesman Ever
29:46 - Your Best Source of Capital
32:06 - GTM Strategy in Other Countries
34:22 - Marketing Strategies That Failed
36:12 - Less of a Self-Serve Model, So Why The Freemium Model?