EP 268 - Andy is the Founder of SRSLY, a food company on a mission to make a low carb lifestyle not only healthy, but also tasty and accessible to all.
Andy tells us about why he started the company, how they went from selling 30 to 50,000 units in the space of a month, and the health benefits SRSLY products are providing for diabetics, overweight, and ketogenic patients (via the NHS)
We also discuss the the darker side of the food industry and Andy tells us why he thinks external agencies and consultants qualify for the big bin of bullshit.
Chapters:
00:00 Welcome to BWB
00:13 Exploring SRSLY's Low Carb Products
01:17 Challenges and Joys of Running a Startup
04:52 The Impact of Micro-Influencers and Growth
05:43 From Corporate to Food and Beverage
08:09 Importance of Nutrition and the Birth of SRSLY
13:14 Impact of SRSLY's Products on Customers
15:14 Expansion of SRSLY's Product Range
17:01 Challenges in the Food Industry
21:52 The Importance of Proper Nutrition Education
21:58 The Misleading Nature of HFSS Compliance
22:21 The Role of Consumers in the Food Industry
23:20 The Impact of Fad Diets
23:59 The Benefits of a Low Carb Lifestyle
28:10 The Challenges of Expanding a Business
29:21 The Importance of Accountability in Business
32:04 The Pitfalls of Consultancies and Agencies
39:23 The Role of Alcohol in the Corporate World
42:18 The Importance of Honest Food Labelling
43:57 Conclusion and Final Thoughts
Andy's recommendations:
Ravenous - How To Get Ourselves And Our Planet into Shape - Henry Dimbleby (book)
Ultra Processed People - Chris van Tulleken (book)
Parenting Hell - Rob Beckett & Josh Widdicombe (podcast)
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