Thought leaders should consider the little things that their customers have probably misinformed about or have very little information and understanding on.

Sometimes our customers want us to explain something to them in language they can understand—not just because it’s important for them to know but also because they don’t have enough information on the topic (and may even be misinformed).

Learn more about How to Create Thought Leadership Content here: https://www.youtube.com/watch?v=s1cZU2eJ1GI

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