Shownotes
Should you spend time trying to make guest appearances on other people's podcasts? Personally, we love this marketing channel. So, we hooked up with the founder of Interview Valet, Tom Schwab. He shares a ton of valuable insights to help you on your marketing journey.
More About Tom:
Tom Schwab believes the best things in life come from conversations. It’s these powerful, sometimes awkward conversations that propel us from where we are personally and professionally to where we dream of being.
As an engineer, a Navy Veteran, and Nuclear Propulsion Plant Operator Tom thinks differently “Tough Minded, Skeptical, Sometimes Even Cantankerous, but always technically competent, always thinking -”What if” is how the head of the Nuclear Navy described it. As a small business owner and entrepreneur he understands the unique challenges of business owners.
This led him to be an early pioneer of using inbound marketing for ecommerce and targeted podcast interviews for marketing that connects. Tom is the author of two books: Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, called the bible of podcast guesting and One Conversation Away: A manifesto for a rich life and a profitable business.
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