Do you find it hard to focus on your business during the summer months (due to kids and/or holidays)?

Are you expecting your income to dip over the summer (but you’d really rather it didn’t!).

Maybe you’re putting key projects off until September - when you feel like you’ll have ‘more time’?

If any of this sounds familiar, joining my Courators Club during the summer - and taking part in my 90 Day Product Launch Sprint - could be the best decision you make this year for your business. 

In this episode of the Courageous Content Podcast I share what the 90 Day Product Launch Sprint is all about - and how it can help your business. 

Key Links

Janet Murray’s Courageous Content Planner

Janet Murray’s Courageous Podcasting Content Kit

Janet Murray’s Courageous Planner Launch Content Kit

Janet Murray's Courageous Blog Content Kit

Save £30 on my Courageous Email Lead Magnet Content Kit using the code MAGNET67.

Save £30 on my Business Basics Content Kit using the code PODCAST67.

Save £30 on my Courageous Launch Content Kit using the code PODCAST67.

Janet Murray’s Courators Kit

Janet Murray’s FREE Ultimate Course Launch Checklist

Don't give up on your business this summer (podcast)

When you don't feel like showing up with your content (podcast)

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IMPORTANT: THIS TRANSCRIPT IS AUTOMATICALLY GENERATED. WE GIVE IT A QUICK CHECK THROUGH BUT WE DON’T CORRECT EVERYTHING AS IT’S INTENDED TO HELP YOU FIND PARTS YOU WANT TO LISTEN TO AGAIN - NOT AS AN EXACT TRANSCRIPT. SO THERE MIGHT BE A FEW QUIRKY WORDS/PHRASES HERE!

I talked in a recent podcast episode about how female entrepreneurs can lose up to 25% their potential income, because at the time they take off for school holidays, and there's no official stats to back this up. I don't think it would be inaccurate to suggest that a further five to 10% is lost due to that loss of momentum and the week or two, it takes you to get going again after a break,

even if you don't have children to care for over the summer, it can still feel like quite an unproductive time because you might be on holiday for some of that time. And those you want to connect with and do business with maybe two. It can feel like a time where you don't really get much done. I'm Janet Murray, I'm a content and online business strategist.

And in this episode of the courageous content podcast, I want to share an idea with you that might help you make your summer more productive. And I want to invite you to become part of my co-writers club for the summer for longer, if you like, but you can just join me for the summer months, but first off a bit of a disclaimer,

I am not saying that you shouldn't take a break over summer. You absolutely should. And if you need clarification on that, do have a listen to my podcast episode, please don't give up on your business this summer. I'll link to that in the show notes. But if you know that your productivity is going to drop over the summer and possibly also your revenue and that's something which is a concern to you,

I do think it's worth thinking about how you can offset some of those losses because a while you might have to reduce the amount of time you spend on customer or client facing activities, or even stop completely over the summer. It's actually the perfect time to work on projects and the downtime that you do get. So that might be evenings, weekends, early mornings.

I actually would recommend that business owners do still continue to take at least a day, a week to work on their business. So if you can find a way to make that happen, I absolutely would recommend that YouTube. But even if you can't, that doesn't mean that you can't work on a specific project. That's designed to set you up for success.

When you to get back to your desk, office studio, wherever you happen to work. And that's what gave me the idea to run a special challenge over the summer, to help you plan and launch a new product, or we launch an existing one. When things get back to North in September, if you're part of my curators club and have an annual membership,

you'll be pleased to know that this is free with your membership, but if you're not currently part of my creators club, you can come and join us just for the summer. You can buy in 90 day guest pass. And if you join us for the summer, you'll be able to take part in my 90 day product launch challenge. You'll get a specific task to complete each week,

and that will help you to plan and develop a product or service ready for a September launch or get one ready for eight relaunch. And by the way, you do need to relaunch existing products or you can't talk about them the same way the whole year round. Well, if you want to make consistent sales, that is your launch can be anything from a done-for-you service or a one-to-one coaching program could be a group program or a physical product or a digital product.

So if you've had an idea for an online course, or maybe you're thinking, once you launch your membership in September, or you also launch an ebook, or, and this is always my recommendation, a one module online course, then this could be the perfect opportunity for you. The challenge will take place between July 1st and September the 30th. If you are a member of my creators club already,

you've got an annual membership, then you'll get access as part of your membership. If not, you can purchase a 90 day guest pass for the club, and it will allow you to take part not only in this challenge, but also get access to a whole host of other member benefits for the summer, including my guided content planning sessions, we do weekly,

monthly and quarterly planning sessions, and we also do daily, get it done sessions for accountability, and we do them early in the morning. So if you do want to take some time to get some work done before your kids get up or anyone you might be looking after over the summer, or take an hour during the day to get on with a specific piece of work or project,

then we can help you do that. We can give you the accountability through our, get it done sessions. You'll be sent a launch plan and a task to complete each week, and that will help you not only to develop your product or to tweak it, refine it. If it's something that you've launched before, but also creaturely to help you plan and create content for that launch.

You'll also get access to specific content templates to help with your product launch. So you'll get email marketing templates, social media templates, sales page templates, you name it, you'll get a template for it that all fill in the gaps, content templates. If you've got any by content kits, you know, this sort of thing. And you know that you also get checklists and you also get ready to go plans that you can fill in.

So how will you benefit from taking part? Well, you will get that accountability and support to plan and launch a product. So you don't lose momentum over the summer and sales in your business. And you'll also be ready to go in September. You're not going to have that lack of a week or two. Once you get your head back into the game,

because you'll be keeping things, taking aim at nicely over the summer, as it's a self study challenge, and there's no live sessions to attend, you'll be able to work at your own pace via an ebook, audio training and content templates. And if you have to miss a week or two, because you're on holiday, then that's fine. You can just catch up whenever it's convenient.

So how much will it cost to take part? Well, this challenge has been specifically designed for members of my creators club, but if you'd like to take part, you can purchase a 90 day guest pass my creators club for just 1 97 and that's in pounds. You might've heard me talk about this on social media, but I am putting my prices up from July the first.

And that means that you have a special offer until June the 30th to purchase a 12 month membership of my courageous club for just 4 47. So I'm sure you can probably already see that it's a no brainer to get 12 month membership. It includes all of my content kits as that released. We added it out the other day and it is actually thousands of pounds worth of content that you will get.

And my prices are going up by at least 20% in July. So now is definitely the time to get on board with an annual member, particularly if you've been listening to this podcast for a while and following you on social media and wondering whether it's the time to dive in. So here was the challenge for, well, I think we've covered it already,

but if you're worried about losing momentum over the summer and sales, and you're worried about that loss tipping into the final quarter of the year, then you should definitely join. And also if you feel you need accountability, if you're the kind of person that thinks over the summit, you do have a bit of a tendency to switch off. You get involved in going on holidays and days out with your kids or your family,

whatever you like to do over the summer, which is all good and all great. But if you know, you're the kind of person that can take your eye off the ball and you don't want that, then it will be perfect for you. And of course, if you want to get your head back in the game in September launch, or we launched the product,

if you want to kick off the final quarter of your year with good sales and feeling good, because you've had a successful product or service launch. So what kind of results can you expect if you take part in this challenge, if you buy a guest pass for my greatest club, or you take the plunge and you invest a full year and save yourself thousands.

Well, that is of course down to you. Somebody asked me recently whether my strategies were guaranteed and I said, well, my that's guaranteed. The bit that isn't guaranteed is you. And that might sound a bit, I don't know, almost a bit rude, and honestly it's not intended to be, but it is just so true. I'm going to show up,

I'm going to give you a task to do each week. I'm going to give you templates. I'm going to give you guidance. I'm providing a Facebook group where you can chat to other business owners. You're going to get the accountability with the, get it done sessions and the other guided content planning sessions. But ultimately it is up to you. You do have to do the work to get the results,

but more on this in an upcoming podcast episode, I recently ran a 90 day sprint for a digital product launch. And one of the members of that particular challenge, I've got some people who are just finishing up at the moment that Susan, she had an amazing result for her first digital product launch. She's held 19 of her online calls to a wait list of 26.

And you'll learn all about wait lists. If you take part in this challenge and how they can help increase your sales, meaning that she was able to make well over a thousand pounds for a relatively low price product under 50 pounds, her first ever digital product, it's a one-off product. So it didn't take her ages to make. And that's an example of someone who followed the steps,

took the advice. So I believe that's quite possible for anyone. If your product is high ticket, if you sell coaching or consultancy, as long as you follow the steps, you should get results. And if selling one of something or two of something could mean thousands for you, then that's the kind of results that you could expect, but it is obviously relative to what you're selling.

So why isn't this challenge free? Have people run free challenges over the summer? Well, I've learned from experience that people don't always value what they get for free. So if you give somebody something for free and we have a real proof of this, for example, with my lead magnets is that's 80% of people who download them, don't even open them.

So I think if you are really serious about getting results about staying productive over the summer, not losing momentum and launching, or we don't want shipping a product or service in September, then you need some skin in the game. And that aside it's a heck of a lot of content. You're getting a step by step launch plan. You're getting dozens of templates to help you with product research,

planning, email marketing, social media, promotion, sales pages. There is a ton of value, and you're also getting the benefit of my eight plus years of experience launching. I have launched every type of product or service you could possibly imagine done for you and done with you services one-to-one programs, one-to-many digital products, online courses, events, memberships, content kits.

I've thought a book I've watched a podcast. You know, I have dodged it and sold it on line. If you put it into context like that, it is an absolute, no brainer. So if you want to be part of this challenge, that head over to janetmurray.co.uk/the curators club. So it's janetmurray.co.uk/the curators club. You'll find all the details there.

And if you want to take advantage of the offer to join my creative club, which is 4, 4 7, which will save you absolutely thousands, and that's in pounds, by the way, then you can use the code CC podcast 4, 4 7, but that code is only valid until June 30th, 2022. If you tried to use it after that, it won't work, unfortunately. And as ever,

if you have any questions about any of my programs for working with me, just drop us a line on janet@janetmurray.co.uk.