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Want to create an impact? Build a Hybrid Learning Program
Episode 30727th June 2023 • Course Building Secrets® Podcast • Tara Bryan
00:00:00 00:14:27

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In this episode, Tara will break down the 'Hybrid' learning program to leverage automation and the live experience to move from 1:1 services to 1:many allowing you to show up AND leverage your time.

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business.

Step-By-Step Guide

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Transcripts

Tara Bryan:

Hey, everybody, it's Tara, Bryan, and you are

Tara Bryan:

listening to the course building secrets podcast. Whether you're

Tara Bryan:

a coach or a CEO, the success of your team and clients is based

Tara Bryan:

on your ability to deliver a consistent experience and guide

Tara Bryan:

them on the fastest path to results. This podcast will give

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you practical real life tips that you can use today to build

Tara Bryan:

your online experiences that get results and create raving fans.

Tara Bryan:

Why? So you can monetize your expertise and serve more people

Tara Bryan:

without adding more time for team to your business. If you're

Tara Bryan:

looking to uncover your million dollar framework, package it and

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use it to scale you're in the right place. Let's dive in. Hey,

Tara Bryan:

everyone, welcome to today's episode of the course building

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secrets podcast. In this episode, I want to talk about

Tara Bryan:

hybrid learning programs. And so this is something that we have

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been creating for a very long time and helping our clients

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create, but we haven't necessarily gone out to market

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to say that this is a thing. And so I want to talk a little bit

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about it today. So we specialize in creating online learning

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experiences, which means that what we're doing is we're

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combining the power of automation and online learning

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with sort of a hybrid approach, where you're showing up live

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very strategically to help people move forward. So if you

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have your signature framework, or your signature approach to

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how you're helping your customers, one of the best

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things that you can do is start looking at how you can leverage

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technology to help streamline both the experience and the

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process for your students and for yourself. And so that's kind

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of the first way of looking at how to create a hybrid

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experience, most of the time people are coming in and they've

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been doing a service, they've been helping their customers,

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they've been doing one on one work. And everything is sort of

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ad hoc or Done, done independently per client. So the

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very first shift you are making is going from that one to one to

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one to many, in order to go to one to many, you need to start

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looking at systems and process and how you can use technology

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in order to deliver a consistent approach, program, whatever you

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want to call it. And as you start doing that, you can start

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seeing patterns of what things you can front load, meaning what

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are some things that you can create videos on, what are some

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things that you can help your customers with, that they can do

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independently and bring to the table. So you're ready, and, and

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more apt to be able to help them faster, because they've done

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sort of the pre work or the homework. So the very first way

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that you start to build a hybrid experiences, you're already

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working with them one on one. And so you start to package a

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little bit of that one on one, and make it into something that

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they can consume on demand when you're, you know, offline or you

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know, as it fits with their schedule. So they can bring the

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things that need to be done faster and easier. And without

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you having to repeat yourself 100 times when you're working

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with your clients. Then from there, you start looking at how

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do you create a leveraged product, right? An online

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program that allows you to serve people where they're doing

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things more independently. And then you're showing up live to

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help them maybe in a couple different ways, right? live

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virtual, you're showing up for coaching calls you're showing up

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to be there to help them remove obstacles and hurdles, you may

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do some one on one calls, you may do group coaching calls, you

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may have implementation days, or different things like that, that

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sort of there live virtual, then you can take it to the next

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level and incorporate live in person along with the online

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sort of digital experience and bringing those two together. So

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when we look at creating hybrid experiences, it's really about

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strategically using the virtual you, right, so how do you use

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virtual tools to automate and leverage your time, so you can

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help people get that transformation and move forward

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without physically being with them, and reteaching it every

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single time or, you know, making something up each and every time

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right? So that's why we create our signature framework and our

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signature framework guides everything that we're doing. So

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if it's, you know, some usually it's between seven and nine

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steps. And and that's literally the the flow, we take people

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through each and every time. When you get to have in your

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signature framework, it becomes really easy to plug in digital

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experiences, because it's now able to be packaged, you're you

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have a consistent way of doing something. So you can package

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all of that right, create an online program, create a sort of

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a step by step experience, where people are consuming what you

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have, and then you're meeting live. And that's how you

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progress through the program. And, and you work through sort

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of this hybrid approach where you're coming and going. But it

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significantly reduces the amount of time that you have to show up

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when you have something that's package that people can consume

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and use outside of working with you. This does two things. One,

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it obviously streamlines the approach makes it more

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consistent uses technology to replace some of your time,

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right. But when you have a live component, a virtual live or, or

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an actual in person live, what it does is it allows you to be

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laser focused in how you're helping people. And it gives you

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that touch point that you need as a business owner, right? We

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all want to sort of connect with our customers, when you build

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something that's 100% online, meaning it's not live at all,

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you don't have that connection. And so a lot of times people

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miss that, because they're, they don't have that connection

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point. And you need to know that if if you are you know, in this

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game, do you want something totally automated where you're

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completely hands off with your customers? Or do you like to

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connect with your customers, most of the people that I work

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with like to have some sort of connection, they just don't want

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to have the, you know, hours for dollars, client work all of the

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time. And so by creating this hybrid experience, you're you

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have the best of both worlds, and then it helps your your

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customers, because they're able to, you know, first of all know

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exactly the approach that you're going through, think about if

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you were working with someone, and they're like, here are the

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nine steps, here's how we're gonna go through it, that's the

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end of this, you're gonna get a transformation, and I can

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guarantee you're gonna get that transformation. If you go

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through these nine steps, that level of confidence. And

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competency speaks volumes for that customer's confidence. And

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then if they're able to consume things as their as they have

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time, as they're going through, and sort of doing the work that

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they need to do. And then they have your support and

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encouragement along the path. That is a great experience,

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because they're getting the, the training when they need it at

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the time they need it. And they're able to, to you know,

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stop it, rewind it, watch it again, and go through all the

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parts and pieces without having to have you repeat yourself over

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and over. So creating a hybrid online experience is such a

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powerful way to move forward. It's also honestly, the way that

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these programs are selling right now. I was just speaking to a

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colleague of mine, and she said my online program isn't working.

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I nobody wants courses anymore. Courses are dead courses are

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done. Nobody wants any of that. And and that's not true. It's

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really how you're creating your program. I would say online

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courses for the sake of giving people information is dead,

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right? Blow ticket, just get people in the door and churn and

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Burnham courses are not working, obviously, which they shouldn't

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be. So that's great. But that means that the consumer is

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becoming more is becoming more sophisticated on how to purchase

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and how to, you know what results to expect in an online

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program. And so that's awesome. Like it makes me so happy to

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know that when people are like, Oh, online courses aren't aren't

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working anymore. They're not selling anymore. I love it

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because what that means is people have to go through their

Tara Bryan:

online course they've created and make sure that it is

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providing the transformation, that clear path that somebody

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can take in order to get results. And then if you can get

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to that point, then you know that your program is gonna sell

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in suddently just as a sidebar, if you have a course right now

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that's not selling, if you're struggling to get it in front of

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people, if you're struggling to even figure out like, how do I

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make it into a sellable online experience, give me a shout, we

Tara Bryan:

have a program called the course edit, where we literally go

Tara Bryan:

through your entire program top to bottom, and give you give you

Tara Bryan:

feedback, give you kind of an honest look at what needs to

Tara Bryan:

happen to get your core selling, to get it scaling. And, and

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really make it into what what you want it to be, which is a

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program that helps your people get that transformation. So if

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you're interested in that, give me a shout. My information is in

Tara Bryan:

the show notes. But But really, this hybrid online experience is

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really the approach that's going to drive success in your

Tara Bryan:

business, drive success for your customers, and drive success for

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you, as you continue to try and, and grow and scale, your reach

Tara Bryan:

and your ability to help people get get to the next level. So

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I'm so excited to be able to talk a lot more about this, I

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think people are starting to do understand that when you combine

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in an automated experience with gamification and social learning

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and the ability for people to connect in an online tool, what

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that allows you to do is to start building, building and

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scaling. An experience that goes beyond an in person event that

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goes beyond just an automated information dump. Right, it gets

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to be this sort of living and breathing product that you're

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able to leverage and move forward. So you can use it as

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the foundation to build your your business. And, and so this

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hybrid program is, is hands down the approach that's gonna start

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that you're gonna start seeing more and more in the market

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because people are craving experiences, they're craving

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community, and they are craving a way to control and, and build

Tara Bryan:

something with their own expertise. So with all three of

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those is the perfect storm for you right now to dry to drop

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into that space and help people who are your perfect people,

Tara Bryan:

right solving their problems solving their pain points,

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giving them a transformation, and then moving them forward. So

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they can also be successful. So hopefully this episode serves

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you. One of the things that we're going to be talking about

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as we move forward into the series is what makes up a hybrid

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online program. And how is it different than a course? How is

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it different than a live event? How is it different than

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building a one on one service based business? So we're gonna

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dive into that we're gonna dive into the essential pieces that

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go into that, and, and all of the things around it. So

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hopefully, you'll enjoy this series where we really start

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diving into how do you combine sort of the automated digital

Tara Bryan:

and the live experience together to really form a rich,

Tara Bryan:

satisfying experience for both you and your customers. Alright,

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