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When you promote a new episode of your podcast, where do you send people to listen?
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A lot of podcasters say, listen wherever you get your podcasts,
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and that's perfectly fine. But your analytics might be telling you there's a better option.
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So here's a quick tip. Take a look at which podcast apps your audience already uses.
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If most of your listeners are on Apple Podcasts, make that your main link when
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you promote a new episode.
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If Spotify is your biggest platform, lead with Spotify instead.
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And if your audience is spread fairly evenly across a lot of apps,
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then a universal link to your podcast website or a service like Podlink probably makes the most sense.
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The goal is to make it as easy as possible for someone to press play.
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So the fewer decisions you have to make, the less chance you'll get distracted
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before they start listening.
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Now that doesn't mean you should ignore the other apps. Your podcast still needs
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to be available everywhere your audience listens.
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But when you're asking someone to check out your latest episode,
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lead with the platform most of your audience already prefers.
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Your analytics aren't just there to tell you how many downloads you got,
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they're there to help you make better decisions.
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So the next time you're planning to promote your podcast, spend a minute looking
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at your listening apps first and let your audience tell you the best place to
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send your next listener.
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Until the next time, happy podcasting.
