In the next episode of Building Success Stories, we move to the next step in the process of How to Get in Front of the Right People, a system that I have developed to identify your target audience and gather the information necessary to reach (aka get in front of), engage and influence the people in that audience to become loyal customers.

After you identify WHO and WHAT for your target market, you look at WHERE — where do they go in person and on the internet. Where do you need to be to reach your target audience? Identify all of these places relevant to each segment of your target audience.